Winning bundles, live before Black Friday.
One engagement. Two months. We build your full bundle lineup, A/B test every offer, and keep iterating until the winners are proven.
Get your BFCM bundle audit
Six things we hear every week from $5M–$50M Shopify operators. If any sound familiar, you're already halfway to fixing them.
Last BFCM
"Last BFCM we ran 40% off sitewide and made less profit than October. I never want to do that again."
Founder · $8M DTC brand
01
Wrong SKU pairings: gut, not data.
+02
Generic naming nobody sees themselves in.
+03
Bundles buried where shoppers don't go.
+04
Discount too small to matter, or too deep to profit.
+05
No retention mechanic. Leaving LTV on the table.
+How to build a bundle has been commoditized.
The hard question is: what to bundle?
Generic bundle apps give you a builder. We give you the strategy that goes into the builder.
The answer is in your order history, but reading it requires an engine, not a UI.
Three signals shape every recommendation. Three rules govern every output. This is the engineering most bundle apps don't build.
Order patterns, attach rates, AOV bands, repeat-buyer behavior. We read your full order history before recommending a single SKU pair.
For every store, we find the closest peers: same vertical, similar catalog, similar price point. We've already seen what worked for them.
Which bundle types convert. Where they belong on your site. How to price them. Calibrated to your category, not industry averages.
We don't recommend strategies our own engine can't justify.
We compare what your storefront shows against what your orders actually do. When they disagree, deterministic rules decide which to trust. Not averages. Not best-efforts. Reconciled.
Your store gets compared to a curated library of peers: same vertical, similar catalog, similar price point. We learn from what's already working for them. If your peers don't agree on a strategy, we don't pretend they do.
AI generates the bundle strategies. A deterministic gate then checks each one against hard rules. Strategies that fail get rewritten before you ever see them. No black-box. No "trust the model."
This is the difference between a tool and an engine.
From first-order AOV plays to subscription replenishment: the engine adapts to how your category actually buys, and to every bundle format Shopify supports.
Bundling becomes a managed program: the engine produces the strategy, ships the bundles, and proves the lift. You stay in control, approve every recommendation before it goes live.
Connect your store. The engine processes your data in two passes: an instant first recommendation while you're still on the install screen, and a comprehensive bundle revenue strategy delivered within 24 hours.
Once the strategy is signed off, the build engine takes over. Every bundle in the report, across every type, is created, named, priced, and deployed to your storefront with the right placement and seasonality logic baked in. No dev tickets, no spreadsheets, no theme surgery.
Most bundle apps show views, clicks, bundle revenue. That's vanity. We measure what your CFO would measure: AOV impact, LTV impact, attribution against your 90-day baseline, placement A/B by template. The numbers that justify renewal, not just a dashboard tile.
Real merchants. Real numbers. Real attribution windows.
Order data, not gut, decided what to bundle. Their catalog already had the answer. We just read it.
BYOB plus subscription attach. The two levers most pet brands miss, combined.
Right bundle, right placement. The lift came from where it appeared, not just what it offered.
“We used to dev-code custom bundles every time we needed a new one, expensive and time consuming. Now we launch in minutes.”
“Hands down the most responsive, supportive and detail-orientated app team we have ever worked with.”
“We wish we'd switched to Easy Bundles sooner. The product is so customizable and the support team is so incredible.”
A complete bundle engagement takes 8 weeks: diagnose, build, test, declare a winner. Work the math backwards and the last safe start date is Oct 1.
Claim a pre-BFCM start
Engagements booked after Sept 30 roll to a post-BFCM start.
One engagement fee. Your full bundle lineup, set up and A/B tested until the winners are proven against your 90-day baseline. No retainer, no revenue share.
*winners declared on bundle-touched orders against your 90-day pre-launch baseline.
We never pitch a solution before we understand the problem. Most clients are surprised by what we find in the audit.
Connect your store. An instant first recommendation appears while the engine is still loading. Within 24 hours, you receive a written bundle revenue strategy: findings, customer segments, 8–12 ranked recommendations, projected impact, a preview of the top 3 bundles we would pick for your store, and a 90-day roadmap. Before you spend a cent.
You approve. The engine ships every bundle in the strategy: naming, pricing, placement, seasonality logic, mobile QA, theme integration, checkout testing. You don't touch a line of code. Each bundle goes live with traceable order IDs as evidence.
We A/B test offers, placements, and discounts against your baseline and keep iterating until the winning variants are proven. Those winners are what your Black Friday traffic lands on.
Your competitors will spend Black Friday discounting.
Book the free audit this week. Strategy and your top 3 bundle preview in 24 hours, the full lineup live in weeks, proven winners before Black Friday.
Get your BFCM bundle audit
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