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Shopify Apps
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The Ultimate Guide to Increase Shopify BFCM Sales in 2024
BFCM 2026 Guide
27th Nov - 20th Nov
Your guide to strategies, tools, insights & checklists to unlock success this
Black Friday Cyber Monday for your Shopify Store
Black Friday Cyber Monday for your Shopify Store
Black Friday, Cyber Monday will start in
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Black Friday Cyber Monday Guide
Why is BFCM critical for Shopify Stores
$11.5B
Total Global Sales
76 M
Total Shoppers
67000+
Total Merchants Selling
$108.56
Average Cart Price (USD)
BFCM AOV Drivers
Battle-tested AOV drivers, used by thousands of Shopify stores during Black Friday and Cyber Monday to generate millions in revenue.
Build Your Gift Box
Tap into involved holiday gift shoppers by letting them personalise their gift set step by step.
Pre-curated Gift Hampers
Simplify decision-making for gift buyers with a pre-curated hamper consisting of your most ‘frequently-bought-together’ products on your store. Add a discount.
Subscription Bundles
Capitalise on incoming Black Friday traffic. Lock them in with subscription bundles to drive repeat purchases.
Discounted Add-ons in Bundles
Tap into involved holiday gift shoppers by letting them personalise their gift set step by step.
Quantity Breaks Bundle
Create quantity breaks bundles with variant selectors over and above quantity selectors.
Gifting Add Ons on Product Page
Add neat check boxes next to your products with an ‘upsell bundle’ set up. Offer variant selection on gift wraps, ribbons, cards & more.
Gifting Add On in Checkout
Add an opt-in checkbox on your checkout page to cross-sell gift wraps, cards & more.
Checkout Product Upsells
Recommend products related to items in their wishlist, cart items, or past purchase history.. Use AI recommendations to increase relevancy.
Checkout Non-Product Upsells
Recommend upsells like gift wraps, fragile packaging, insurance, warranties & cards at checkout. Create a new revenue stream.
Checkout Line Item Upsells
Target customers as they review their cart line items. Tap into high purchase intent by suggesting subscription upgrades, tiered volume discounts & custom add-ons.
Buy X Get Y (BoGo)
Create promos that let customers choose one discounted 'Y' product when they buy from a set of 'X' products. E.g. Buy 3, get 1 free. Place on product page or side cart.
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Advanced BoGo
A BoGo with more conditions. E.g. Buy x products from collection A, to get y products from collection B at 40% off. Or add 2 products and get 50% off less expensive products
Simple Tiered Discounts
Create discount tiers based on quantity or spending amount. Apply a specific customer or market rule. Place on product or cart page.
Advanced Tiered Discounts
Create highly customized tiered discounts with advanced eligibility rules & tiers based on specific products. For e.g. Tiered discounts on women’s clothing with products tagged as t-shirts & leggings.
Goal-Based Progress Bars
An effective way to gamify tiered discounts. Display the progress bar in your cart and encourage customers to buy more. Create a quantity-based or amount-based discount bar. Or even just a free gift one. Better yet, create a combined discount bar that offers free gifts, free shipping, percentage or volume discounts.
Checkout Free Shipping Progress Bar
A free shipping progress bar at checkout helps you gamify and encourage customers to purchase more to reach the free shipping threshold.
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BFCM Conversion Drivers
Proven strategies to drive up conversions on your Shopify store this holiday season.
Checkout Trust Badges
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Black Friday
Checkout Reviews & Ratings
Add customer reviews & ratings to reassure shoppers of their decision and propel purchase intent. Essential for first-time shoppers during Black Friday.
Custom Message
Reinforce trust in your brand and eliminate last-minute objections to purchase by showcasing reviews at checkout. Essential for first-time shoppers during Black Friday
Single Code. Multiple Discounts.
This BFCM, don’t bother with multiple codes. Simplify your marketing communication & drive conversions by simplifying redemption for customers. Create a single code for product discounts, order discounts & shipping discounts.
Multi-selection Free Gift
Allow customers to choose their gift with variant selection options, based on multiple spend tiers. Possible in cart.
Display All Discount Codes
Showcase all available discount codes at checkout for shopper convenience and to quietly nudge them to complete purchase & convert.
Auto-add Free gift
Drive conversions by delighting with free gifts. Add free gifts automatically added to the cart based on spend or quantity rules.
Schedule Delivery
There’s nothing better than a gift that arrives right on a specific holiday date. Let your customers schedule delivery.
Personalised Video & Text Messaging
Take personalization to the next level by empowering customers to send text or video messages to their loved ones, along with gifts they purchase.
BFCM 2025 ToolKit
Read through in-depth practical guides on Black Friday promotional ideas,
checkout optimization, BFCM marketing tips & more.
BFCM eCommerce Checkout Optimization
Learn from the insights we gained by analysing 60+ Shopify checkout pages. Leverage these actionable strategies to drive AOV & conversion at checkout, during BFCM.
Read Blog
Brilliant Black Friday Product Bundling Strategies
Bundling & Black Friday go hand-in-hand. Unlock AOV growth with this essential BFCM promotional strategy.
Read Blog
Black Friday Discount Campaigns
There is no BFCM without discount campaigns. Explore this deep dive into Black Friday promotion ideas driven by discounts.
Read Blog
Complete Guide to BFCM Deals & Offers
Wondering what offers to run this BFCM on your Shopify store? Here’s an in-depth blog that gives you access to 21 Black Friday Cyber Monday deals & offers.
Read Blog
Black Friday CRO Strategies
Wondering how to drive conversion rate optimization for your store during BFCM? Read through these practical Black Friday CRO Strategies to know more.
Read Blog
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Black Friday Checklist (In-Depth)
Loved our downloadable checklist? Now explore each action point in-depth with this deep dive.
Read Blog
Read More
BFCM Checklist 2025
Pin this on your desk and we guarantee a bumper holiday season 2025
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Plan for Early BFCM
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Know Your Customer Segment
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Inventory & Supply Chain
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Deals and Offers
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Website Optimization
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Shipping and Payment
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Content Strategy
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Email Marketing Campaign
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SMS Campaign
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Paid Marketing
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Social Media Campaign
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Influencer Campaign
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Partnership Campaign
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Measure Your Metrics
Sales Metrics
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Support Metrics
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Customer Metrics
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Traffic Metrics
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Inventory Metrics
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Engage in Post-BFCM Activities
Reviews
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Re-engagement
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Reflect on what worked and what didn’t
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Ready to Supercharge Your BFCM 2025 Sales?
Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.
Ultimate BFCM Calendar 2025
Plan a successful holiday season with this comprehensive Black Friday Cyber Monday Calendar 📅
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
Close
Close
August 1
Analyze 2024 BFCM Performance
Close
Review metrics and identify wins
August 2
Close
August 3
Close
August 4
Begin Inventory Planning
Close
Analyze bestsellers, forecast demand
August 5
Close
August 6
Coordinate with Suppliers
Close
Confirm timelines and potential delays
August 7
Close
August 8
Finalize Deal Structure
Close
Set discount percentages and offers
August 9
Close
August 10
Close
August 11
Audit Technology
Close
Review website performance and capacity
August 12
Close
August 13
Research Influencers
Close
Identify potential content creator partnerships
August 14
Close
August 15
Audit Email List
Close
Clean lists and verify deliverability
August 16
Close
August 17
Close
August 18
Plan Paid Advertising
Close
Map budget allocation across channels
August 19
Close
August 20
Close
August 21
Plan Mobile Optimization
Close
Audit experience and identify improvements
August 22
Plan Customer Service Scaling
Close
Prepare staffing for BFCM volume
August 23
Close
August 24
Close
August 25
Close
August 26
Negotiate Influencer Contracts
Close
Finalize terms with content creators
August 27
Close
August 28
Close
August 29
Plan Checkout Optimization
Close
Identify payment and conversion improvements
August 30
Place Inventory Orders
Close
Order BFCM stock based on forecasts
August 31
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
September 1
Labor Day
Close
Plan for increased engagement as customers start thinking about fall/holiday shopping
September 2
Email Campaign Setup
Close
Begin setting up automated email sequences for BFCM
September 3
Social Media Content Creation
Close
Start creating BFCM-themed social media posts and graphics
September 4
Influencer Content Briefs
Close
Send detailed briefs to influencers with content requirements and deadlines
September 5
Google Ads Campaign Setup
Close
Create new BFCM campaigns, ad groups, and begin keyword research
September 6
Website Speed Optimization
Close
Implement technical improvements for faster loading times
September 7
Customer Segment Refinement
Close
Finalize customer segments and create targeted messaging for each
September 8
Email Template Design
Close
Create and design BFCM email templates for different segments
September 9
SMS Campaign Setup
Close
Set up SMS automation flows and compliance measures
September 10
Close
September 11
Video Content Creation
Close
Create promotional videos for social media and ads
September 12
Influencer Contract Finalization
Close
Finalize contracts and payment terms with influencers
September 13
Close
September 14
Competitor Monitoring Setup
Close
Set up tools to monitor competitor pricing and promotions
September 15
Close
September 16
Chatbot Training
Close
Set up and train chatbots for common BFCM questions
September 17
Close
September 18
Early Access List Building
Close
Start building early access lists with exclusive preview content
September 19
Close
September 20
Social Media Ad Campaign Setup
Close
Create and set up social media ad campaigns for BFCM
September 21
Content Calendar Finalization
Close
Finalize content calendar for October and November
September 22
Email Automation Testing
Close
Test all email automations and sequences
September 23
Close
September 24
Inventory Arrival Check
Close
Confirm inventory deliveries and update stock levels
September 25
Close
September 26
Payment Processing Setup
Close
Ensure payment gateways can handle increased volume
September 27
Close
September 28
Analytics Setup
Close
Set up enhanced tracking for BFCM campaign performance
September 29
Close
September 30
September Review
Close
Review progress and prepare for October launch phase
Close
Close
Close
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
October 1
Launch Pre-Campaign
Close
Begin early BFCM awareness
October 2
Push Email List Building
Close
Launch aggressive signup campaigns
October 3
Launch Social Media Teasers
Close
Post BFCM teasers and BTS
October 4
Close
October 5
Launch UGC Campaign
Close
Start user-generated content campaigns
October 6
Soft Launch Paid Ads
Close
Begin with small testing budgets
October 7
Publish SEO Content
Close
Release BFCM-related blog content
October 8
Test Email Campaigns
Close
A/B test subjects, timing, content
October 9
Test SMS Campaigns
Close
Test with small segments
October 10
Open Early Access Registration
Close
Launch VIP customer signup
October 11
Create Gift Guides
Close
Publish guides for customer segments
October 12
Close
October 13
Monitor Inventory
Close
Check levels and reorder
October 14
Plan for Columbus Day
Close
Prepare for increased activity
October 15
Optimize Website
Close
Implement final improvements
October 16
Prepare Customer Service
Close
Finalize protocols and staffing
October 17
Optimize Checkout Process
Close
Complete final flow testing
October 18
Confirm Shipping Partners
Close
Verify capacity with partners
October 19
Close
October 20
Finalize Inventory Allocation
Close
Distribute stock across channels
October 21
Train Staff
Close
Complete final team training
October 22
Review Campaign Performance
Close
Analyze and optimize early results
October 23
Amplify Influencer Content
Close
Boost high-performing content
October 24
Optimize Email Segments
Close
Refine based on engagement
October 25
Scale Social Media Ads
Close
Increase successful campaign budgets
October 26
Close
October 27
Close
October 28
Complete Final Technical Checks
Close
Test all systems
October 29
Coordinate Team
Close
Assign final responsibilities
October 30
Leverage Halloween
Close
Use themed content and promotions
October 31
Prepare for November
Close
Final preparations complete
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Close
Close
Close
Close
Close
November 1
November Campaign Launch
Close
Launch intensive November campaigns
November 2
Daylight Saving Time Ends
Close
Adjust campaign schedules and optimize for time change
November 3
Early Access Campaign
Close
Launch early access campaigns for VIP customers
November 4
Election Day
Close
Plan for potential decreased engagement, focus on email/SMS
November 5
Post-Election Engagement
Close
Capitalize on increased online activity post-election
November 6
Influencer Collaboration Intensification
Close
Intensify influencer collaborations
November 7
Paid Advertising Scaling
Close
Scale successful paid advertising campaigns
November 8
Mid-November Push
Close
Intensify all campaigns as Black Friday approaches
November 9
Close
November 10
Customer Service Scaling
Close
Increase customer service capacity
November 11
Veterans Day
Close
Honor Veterans Day while maintaining campaign momentum
November 12
Mobile Experience Optimization
Close
Final mobile experience optimizations
November 13
Email Campaign Intensification
Close
Increase email campaign frequency
November 14
SMS Campaign Acceleration
Close
Accelerate SMS campaigns for immediate impact
November 15
Final Week Preparation
Close
Begin final week preparations
November 16
Close
November 17
Checkout Optimization
Close
Final checkout process optimizations
November 18
Inventory Confirmation
Close
Confirm inventory availability for Black Friday
November 19
Team Briefing
Close
Final team briefing and role assignments
November 20
Pre-Thanksgiving Campaign
Close
Launch pre-Thanksgiving campaigns
November 21
Final Technical Preparations
Close
Complete all technical preparations
November 22
Black Friday Preparation
Close
Final Black Friday preparations
November 23
Close
November 24
Pre-Launch Day
Close
Final pre-launch activities and system checks
November 25
Thanksgiving Prep
Close
Prepare for Thanksgiving Day activities
November 26
Pre-Thanksgiving Push
Close
Final push before Thanksgiving
November 27
Thanksgiving Day
Close
Monitor Thanksgiving Day performance, early shoppers
November 28
BLACK FRIDAY
Close
Execute Black Friday campaigns at full capacity
November 29
Small Business Saturday
Close
Support Small Business Saturday while maintaining momentum
November 30
Cyber Monday Preparation
Close
Prepare for Cyber Monday final push
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
December 1
CYBER MONDAY
Close
Execute Cyber Monday campaigns at peak intensity
December 2
Giving Tuesday
Close
Participate in Giving Tuesday with charity tie-ins
December 3
Post-Cyber Monday Follow-up
Close
Follow up with customers who didn't purchase
December 4
Campaign Wind-Down
Close
Begin winding down BFCM campaigns
December 5
Inventory Assessment
Close
Assess remaining inventory and plan next steps
December 6
Customer Service Follow-up
Close
Handle post-BFCM customer service inquiries
December 7
Gift Guide Promotion
Close
Promote gift guides for remaining holiday shopping
December 8
Holiday Shopping Continuation
Close
Continue holiday shopping campaigns
December 9
Customer Retention Focus
Close
Focus on retaining BFCM customers
December 10
Performance Analysis
Close
Begin comprehensive performance analysis
December 11
Inventory Clearance
Close
Plan inventory clearance for remaining BFCM stock
December 12
Customer Feedback Collection
Close
Collect customer feedback and reviews
December 13
Holiday Shipping Deadlines
Close
Promote final shipping deadlines
December 14
Last-Minute Shoppers
Close
Target last-minute holiday shoppers
December 15
Final Holiday Push
Close
Final push for holiday sales
December 16
Digital Gift Cards
Close
Promote digital gift cards for last-minute shoppers
December 17
Customer Appreciation
Close
Send customer appreciation messages
December 18
Shipping Cutoff Communications
Close
Communicate final shipping cutoffs
December 19
Weekend Shopping Push
Close
Target weekend shoppers
December 20
Final Weekend Push
Close
Final weekend shopping push
December 21
Winter Solstice
Close
Prepare for final week of holiday shopping
December 22
Post-Holiday Planning
Close
Begin planning post-holiday campaigns
December 23
Final Orders
Close
Handle final pre-Christmas orders
December 24
Christmas Eve
Close
Minimal campaign activity, focus on customer service
December 25
Christmas Day
Close
Team rest day, minimal operations
December 26
Boxing Day
Close
Launch Boxing Day sales if applicable
December 27
Year-End Clearance
Close
Begin year-end clearance campaigns
December 28
Close
December 29
Close
December 30
Close
December 31
Close
Close
Close
Close
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
August 1
Analyze 2024 BFCM Performance
Close
Review metrics and identify wins
August 2
Close
August 3
Close
August 4
Begin Inventory Planning
Close
Analyze bestsellers, forecast demand
August 5
Close
August 6
Coordinate with Suppliers
Close
Confirm timelines and potential delays
August 7
Close
August 8
Finalize Deal Structure
Close
Set discount percentages and offers
August 9
Close
August 10
Close
August 11
Audit Technology
Close
Review website performance and capacity
August 12
Close
August 13
Research Influencers
Close
Identify potential content creator partnerships
August 14
Close
August 15
Audit Email List
Close
Clean lists and verify deliverability
August 16
Close
August 17
Close
August 18
Plan Paid Advertising
Close
Map budget allocation across channels
August 19
Close
August 20
Close
August 21
Plan Mobile Optimization
Close
Audit experience and identify improvements
August 22
Plan Customer Service Scaling
Close
Prepare staffing for BFCM volume
August 23
Close
August 24
Close
August 25
Close
August 26
Negotiate Influencer Contracts
Close
Finalize terms with content creators
August 27
Close
August 28
Close
August 29
Plan Checkout Optimization
Close
Identify payment and conversion improvements
August 30
Place Inventory Orders
Close
Order BFCM stock based on forecasts
August 31
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
September 1
Labor Day
Close
Plan for increased engagement as customers start thinking about fall/holiday shopping
September 2
Email Campaign Setup
Close
Begin setting up automated email sequences for BFCM
September 3
Social Media Content Creation
Close
Start creating BFCM-themed social media posts and graphics
September 4
Influencer Content Briefs
Close
Send detailed briefs to influencers with content requirements and deadlines
September 5
Google Ads Campaign Setup
Close
Create new BFCM campaigns, ad groups, and begin keyword research
September 6
Website Speed Optimization
Close
Implement technical improvements for faster loading times
September 7
Customer Segment Refinement
Close
Finalize customer segments and create targeted messaging for each
September 8
Email Template Design
Close
Create and design BFCM email templates for different segments
September 9
SMS Campaign Setup
Close
Set up SMS automation flows and compliance measures
September 10
Close
September 11
Video Content Creation
Close
Create promotional videos for social media and ads
September 12
Influencer Contract Finalization
Close
Finalize contracts and payment terms with influencers
September 13
Close
September 14
Competitor Monitoring Setup
Close
Set up tools to monitor competitor pricing and promotions
September 15
Close
September 16
Chatbot Training
Close
Set up and train chatbots for common BFCM questions
September 17
Close
September 18
Early Access List Building
Close
Start building early access lists with exclusive preview content
September 19
Close
September 20
Social Media Ad Campaign Setup
Close
Create and set up social media ad campaigns for BFCM
September 21
Content Calendar Finalization
Close
Finalize content calendar for October and November
September 22
Email Automation Testing
Close
Test all email automations and sequences
September 23
Close
September 24
Inventory Arrival Check
Close
Confirm inventory deliveries and update stock levels
September 25
Close
September 26
Payment Processing Setup
Close
Ensure payment gateways can handle increased volume
September 27
Close
September 28
Analytics Setup
Close
Set up enhanced tracking for BFCM campaign performance
September 29
Close
September 30
September Review
Close
Review progress and prepare for October launch phase
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
October 1
Launch Pre-Campaign
Close
Begin early BFCM awareness
October 2
Push Email List Building
Close
Launch aggressive signup campaigns
October 3
Launch Social Media Teasers
Close
Post BFCM teasers and BTS
October 4
Close
October 5
Launch UGC Campaign
Close
Start user-generated content campaigns
October 6
Soft Launch Paid Ads
Close
Begin with small testing budgets
October 7
Publish SEO Content
Close
Release BFCM-related blog content
October 8
Test Email Campaigns
Close
A/B test subjects, timing, content
October 9
Test SMS Campaigns
Close
Test with small segments
October 10
Open Early Access Registration
Close
Launch VIP customer signup
October 11
Create Gift Guides
Close
Publish guides for customer segments
October 12
Close
October 13
Monitor Inventory
Close
Check levels and reorder
October 14
Plan for Columbus Day
Close
Prepare for increased activity
October 15
Optimize Website
Close
Implement final improvements
October 16
Prepare Customer Service
Close
Finalize protocols and staffing
October 17
Optimize Checkout Process
Close
Complete final flow testing
October 18
Confirm Shipping Partners
Close
Verify capacity with partners
October 19
Close
October 20
Finalize Inventory Allocation
Close
Distribute stock across channels
October 21
Train Staff
Close
Complete final team training
October 22
Review Campaign Performance
Close
Analyze and optimize early results
October 23
Amplify Influencer Content
Close
Boost high-performing content
October 24
Optimize Email Segments
Close
Refine based on engagement
October 25
Scale Social Media Ads
Close
Increase successful campaign budgets
October 26
Close
October 27
Close
October 28
Complete Final Technical Checks
Close
Test all systems
October 29
Coordinate Team
Close
Assign final responsibilities
October 30
Leverage Halloween
Close
Use themed content and promotions
October 31
Prepare for November
Close
Final preparations complete
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
November 1
November Campaign Launch
Close
Launch intensive November campaigns
November 2
Daylight Saving Time Ends
Close
Adjust campaign schedules and optimize for time change
November 3
Early Access Campaign
Close
Launch early access campaigns for VIP customers
November 4
Election Day
Close
Plan for potential decreased engagement, focus on email/SMS
November 5
Post-Election Engagement
Close
Capitalize on increased online activity post-election
November 6
Influencer Collaboration Intensification
Close
Intensify influencer collaborations
November 7
Paid Advertising Scaling
Close
Scale successful paid advertising campaigns
November 8
Mid-November Push
Close
Intensify all campaigns as Black Friday approaches
November 9
Close
November 10
Customer Service Scaling
Close
Increase customer service capacity
November 11
Veterans Day
Close
Honor Veterans Day while maintaining campaign momentum
November 12
Mobile Experience Optimization
Close
Final mobile experience optimizations
November 13
Email Campaign Intensification
Close
Increase email campaign frequency
November 14
SMS Campaign Acceleration
Close
Accelerate SMS campaigns for immediate impact
November 15
Final Week Preparation
Close
Begin final week preparations
November 16
Close
November 17
Checkout Optimization
Close
Final checkout process optimizations
November 18
Inventory Confirmation
Close
Confirm inventory availability for Black Friday
November 19
Team Briefing
Close
Final team briefing and role assignments
November 20
Pre-Thanksgiving Campaign
Close
Launch pre-Thanksgiving campaigns
November 21
Final Technical Preparations
Close
Complete all technical preparations
November 22
Black Friday Preparation
Close
Final Black Friday preparations
November 23
Close
November 24
Pre-Launch Day
Close
Final pre-launch activities and system checks
November 25
Thanksgiving Prep
Close
Prepare for Thanksgiving Day activities
November 26
Pre-Thanksgiving Push
Close
Final push before Thanksgiving
November 27
Thanksgiving Day
Close
Monitor Thanksgiving Day performance, early shoppers
November 28
BLACK FRIDAY
Close
Execute Black Friday campaigns at full capacity
November 29
Small Business Saturday
Close
Support Small Business Saturday while maintaining momentum
November 30
Cyber Monday Preparation
Close
Prepare for Cyber Monday final push
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
December 1
CYBER MONDAY
Close
Execute Cyber Monday campaigns at peak intensity
December 2
Giving Tuesday
Close
Participate in Giving Tuesday with charity tie-ins
December 3
Post-Cyber Monday Follow-up
Close
Follow up with customers who didn't purchase
December 4
Campaign Wind-Down
Close
Begin winding down BFCM campaigns
December 5
Inventory Assessment
Close
Assess remaining inventory and plan next steps
December 6
Customer Service Follow-up
Close
Handle post-BFCM customer service inquiries
December 7
Gift Guide Promotion
Close
Promote gift guides for remaining holiday shopping
December 8
Holiday Shopping Continuation
Close
Continue holiday shopping campaigns
December 9
Customer Retention Focus
Close
Focus on retaining BFCM customers
December 10
Performance Analysis
Close
Begin comprehensive performance analysis
December 11
Inventory Clearance
Close
Plan inventory clearance for remaining BFCM stock
December 12
Customer Feedback Collection
Close
Collect customer feedback and reviews
December 13
Holiday Shipping Deadlines
Close
Promote final shipping deadlines
December 14
Last-Minute Shoppers
Close
Target last-minute holiday shoppers
December 15
Final Holiday Push
Close
Final push for holiday sales
December 16
Digital Gift Cards
Close
Promote digital gift cards for last-minute shoppers
December 17
Customer Appreciation
Close
Send customer appreciation messages
December 18
Shipping Cutoff Communications
Close
Communicate final shipping cutoffs
December 19
Weekend Shopping Push
Close
Target weekend shoppers
December 20
Final Weekend Push
Close
Final weekend shopping push
December 21
Winter Solstice
Close
Prepare for final week of holiday shopping
December 22
Post-Holiday Planning
Close
Begin planning post-holiday campaigns
December 23
Final Orders
Close
Handle final pre-Christmas orders
December 24
Christmas Eve
Close
Minimal campaign activity, focus on customer service
December 25
Christmas Day
Close
Team rest day, minimal operations
December 26
Boxing Day
Close
Launch Boxing Day sales if applicable
December 27
Year-End Clearance
Close
Begin year-end clearance campaigns
December 28
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December 29
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December 30
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December 31
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Biggest App Sale
Make the most of our special pricing to drive AOV & conversions during Black Friday.
