The click is bought. The cart is built.
BFCM is decided in the last 30 seconds.

Close the last 30 seconds of BFCM.

One engagement built on Checkout Wiz, the checkout customization app behind 8,000+ Shopify stores. We audit every step of your checkout and post-purchase flow, ship the trust, clarity, and upsell fixes as widgets, and A/B test until the winners are locked before Cyber Week.

Book a BFCM Checkout Audit

Checkout Intelligence flow audit preview
60%
Checkout conversion reached on Plus stores
$5M+
Generated in checkout upsell revenue
4.8
Checkout Wiz on the Shopify App Store
500+
Shopify Plus stores run on us
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The offer
Your checkout, graded.
The fixes, shipped. Winners locked before Cyber Week.

One engagement built on Checkout Wiz: every step of checkout and post-purchase graded, the fixes shipped as widgets, and A/B tests run to locked, proven winners before Cyber Week.

Step 1 · 48 hours

Your checkout, graded

The BFCM Checkout Audit: every step of checkout, post-purchase, thank-you, and order status graded for trust, clarity, friction, and missed upsell slots. Gaps ranked into a work order, prioritized for peak. Human-reviewed.

Step 2 · Weeks 2–4

The fixes, shipped as widgets

Trust badges, shipping and returns clarity, conditional free gifts, checkout and post-purchase upsells, address and discount validation. All deployed through Checkout Wiz on checkout extensibility. No theme surgery, no dev tickets.

Step 3 · Weeks 5–8

Winners locked before Cyber Week

Widget-level and full-page A/B tests against your baseline until the winning variants are proven. Then the configuration freezes: your peak traffic lands on the tested checkout, not an experiment.

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Why the last step decides the season

Every point of checkout conversion

is pure recovered ad spend.

01

The last 30 seconds carry the whole spend. And BFCM stacks the odds against them.

By the time a shopper reaches checkout, the click is paid for and the discount is given. Everything upstream multiplies through this one page. And BFCM makes it harder exactly when it matters: heavier carts, first-time gift buyers who don't know your brand yet, and the year's highest traffic hitting the year's most skeptical moment. Trust and clarity at checkout aren't polish. At peak, they're the margin.

02

Fixes ship as widgets. Not as theme surgery.

Everything deploys through Checkout Wiz on Shopify's checkout extensibility: trust badges, policy clarity, conditional free gifts, upsells and downsells, field validation. Live in days, not dev sprints, nothing breaks when Shopify updates, and every widget can be toggled, tested, or rolled back without touching code.

03

Locked by Cyber Week. Not tweaked during it.

You don't experiment on your biggest traffic of the year. You harvest what's already proven. We run the A/B tests in the weeks before peak, declare the winners against your baseline, and freeze the configuration before Nov 27. The order that matters most lands on the variant that already won.

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Receipts, not promises
The levers already work.
Here's what they did.

Real merchants running these exact plays on Checkout Wiz. Real numbers from published case studies.

Disc Store
Sporting goods
47%
Checkout conversion rate achieved.

Full checkout optimization on Checkout Wiz: the trust, clarity, and layout plays this engagement starts from.

Metaflow
Health brand
$889K
Additional revenue from checkout upsells.

Upsell slots at checkout and post-purchase turned the order page itself into a revenue channel. The same slots we arm before your peak.

Arbor Made
Home & Lifestyle
+16%
Checkout conversion lift from A/B testing.

Tested variants against a baseline, kept the winner. The exact discipline this engagement runs to a locked pre-BFCM configuration.

Checkout Wiz has been a game-changer, boosting our checkout conversion rate from 56% to an average of 63% during the MOST important time of the year for us. Post-purchase upsells are performing especially well.
Checkout Wiz merchant · Shopify App Store review
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The BFCM clock
Two months is exactly how long you have.
Black Friday is Nov 27.

A/B tests need real traffic and real weeks to prove a winner, and the configuration has to freeze before peak. Work the math backwards and the last safe start date is Oct 1.

Week 1: Checkout, post-purchase, and thank-you graded. Gaps ranked for peak. Before you spend a cent.
Weeks 2–4: Trust badges, gifts, upsells, validation: deployed through Checkout Wiz, no dev tickets.
Weeks 5–8: Variants tested against your baseline until the winners are proven. Then the config freezes.
Nov 27: Peak traffic lands on the tested, frozen checkout. The last 30 seconds are already won.
You own everything we build. No lock-in, no monthly retainer.

Book a BFCM Checkout Audit

Pre-BFCM build slots are finite. Last safe start: Oct 1. Booked after Sept 30 rolls to a post-BFCM start.

BFCM 8-week timeline badge
Your checkout, tested and locked.
Live before Nov 27.

One engagement fee. Every step of checkout and post-purchase audited, the fixes shipped as widgets, and A/B tested until the winners are proven against your baseline. No retainer, no revenue share.

What the engagement covers
Checkout and post-purchase audit
Included
Widget build: trust, upsells, validation
Included
A/B testing to locked winners
Included
Post-purchase and thank-you optimization
Included
Cross-store benchmark report
Included

*winners declared on checkout-touched orders against your 90-day pre-launch baseline.

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Common questions
Answered straight.
No marketing language.
Will you touch my checkout code?
+
No. Everything ships as widgets through Shopify's checkout extensibility via Checkout Wiz. No checkout.liquid edits, no theme surgery. Every widget can be toggled, tested, or rolled back instantly, and you approve the configuration before anything goes live.
Do I need Shopify Plus?
+
For the deepest checkout-page customization, yes: that's a Shopify platform rule, not ours. Post-purchase, thank-you, and order-status optimization reach further down the plan ladder. The audit tells you exactly which levers apply to your store before you commit to anything.
Isn't it risky to change checkout right before BFCM?
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It's risky to change checkout during BFCM, which is exactly why the timeline works the way it does. Changes ship and get tested in October and early November, winners get declared against your baseline, and the configuration freezes before Cyber Week. Peak traffic never sees an experiment.
Is this just installing Checkout Wiz?
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The app is the delivery rail. The engagement is the strategy on top: the audit that decides which widgets your funnel actually needs, the build that configures them for your catalog and margins, and the A/B discipline that proves the winners before peak. You could install the app yourself. This is the app plus the team that knows what converts, running it to a deadline.
What does it cost?
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The engagement is a one-time fee, scoped on your audit call: audit, widget build, and A/B testing to a locked configuration. The BFCM Checkout Audit itself is free when you book a BFCM slot. No retainer, no revenue share.
Can you really be ready before BFCM?
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Yes, if you start by Oct 1. Widgets ship in days, it's the A/B tests that need real weeks of traffic to prove a winner, and the freeze has to land before Cyber Week. Book after Sept 30 and we will be straight with you: you would be testing through your peak instead of harvesting it.

Your competitors will spend Black Friday watching paid carts abandon at the last step.

Your checkout can be tested, locked, and proven before Nov 27.

Book your BFCM Checkout Audit. Every step of your checkout and post-purchase flow graded, with the gaps ranked for peak, within 48 hours. Pre-BFCM build slots are finite.

Book a BFCM Checkout Audit