Find the leaks. Fix the leaks.
Prove it before Black Friday.

BFCM traffic is the most expensive you'll buy all year.

One AI CRO engagement makes sure it converts: we decompose your funnel, price every leak in dollars, ship the fixes across your theme, your offers, and your checkout, and A/B test until the winners are proven. Live before Nov 27.

Book your BFCM CRO Audit

Free with a BFCM booking. Delivered in 48 hours. Human-reviewed.

AI CRO funnel audit report preview
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The offer
One engagement.
Three things you walk away with.

Step 1 · 48 hours

Your funnel, priced

The BFCM CRO Audit: funnel decomposed by stage and device, every leak in dollars, fixes ranked into a work order. Human-reviewed before it reaches you.

Step 2 · Weeks 2–4

Your pages and offers, rebuilt

Theme fixes built into an unpublished duplicate theme, previewed side by side with your live pages. Offer fixes deployed as scheduled Kite campaigns: thresholds, tiered gifts, BOGO, set in advance and reversible. You approve, you publish. Nothing touches production without you.

Step 3 · Weeks 5–8

Your winners, proven

A/B tests against a frozen baseline until the winning variants are declared. Black Friday traffic lands on the version that's already proven, not the one that leaked.

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Step 1 · The BFCM CRO Audit
Four things you'll know
48 hours after booking.
This is not a PageSpeed printout. It's the document our own team works from: human-reviewed, evidence-gated, and free when you book a BFCM engagement slot.

01

Where your funnel leaks, in dollars

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Sessions to product page to cart to checkout to purchase, split by device. Your biggest leak named and priced in currency, not percentages.

02

Your CRO score, honestly graded

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0–100 across your storefront, with evidence behind every finding. Anything we couldn't detect says "not assessed." We never fabricate.

03

Answers only your order data holds

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Starting with your free-shipping threshold, judged against your actual order-value distribution. Questions no URL crawler can answer.

04

A work order, ranked by revenue

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Every fix classified by how it ships and ordered by revenue-at-stake, so you know exactly what's worth doing before BFCM and what isn't.
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Why it's different
Every CRO tool audits from outside the glass.
We audit from inside the funnel.

01

Your data, not a checklist. Crawlers see your URL. We read your funnel.

Best-practice checklists produce advice that's true of every store and useful to none. We read your order data, your sessions, and your rendered storefront, including what your apps inject after JavaScript, before a single finding ships.

02

Dollars, not percentages. Every finding carries revenue-at-stake.

Below benchmark doesn't tell you what to fix first. 38,400 dollars a month does. With weeks to BFCM, the dollar figure is what decides which fixes make the cut.

03

Shipped, not suggested. And nothing touches production.

Theme fixes are built into an unpublished duplicate theme with a live before-and-after preview. Offer fixes ship as Kite campaigns, scheduled, targeted, and reversible, with zero theme surgery. You approve, you publish, then we A/B test against a frozen baseline until the winners are proven. No fabricated urgency, no dark patterns, and we audit our own apps' widgets by the same rules.

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The offer engine
In the shopping season, the offer is the funnel's
biggest lever.

BFCM traffic arrives asking one question: what's the deal? Your pages decide whether they can buy. Your offer decides whether they do. Most stores answer with a blanket discount; we engineer the answer from your order data and ship it through Kite, our offer engine.

/ priced from your orders

The threshold, set by math

Your free-shipping and gift thresholds judged against your actual order-value distribution, not a guess. The audit already prices this: it's the difference between a threshold that pulls carts up and one that turns them away.

/ engineered, not blanket

Generosity without the margin hit

Tiered gift ladders, scoped BOGO, and quantity breaks that match a 40%-off sitewide banner for perceived value at a fraction of the margin cost. Targeted by customer tag and country, so your best offer goes to the segment it's built for.

/ frozen before cyber week

The calendar, shipped in advance

Every BFCM offer built, scheduled, and A/B tested weeks early. The winning ladder is locked before Cyber Week, so the four biggest days run on a proven offer, not a panic discount.

After BFCM, the offer engine keeps earning: thresholds re-tuned as your order distribution drifts, the campaign calendar rolled to gifting and January, VIP tiers gated by tag. The offer layer is the one part of your funnel that never stops moving.

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Receipts, not promises
The playbook already works.
The engine industrializes it.

These levers, thresholds, placement, PDP offers, are the same ones the engine now detects, prices, and ships. Here's what they did when we ran them by hand.

Cove
Men's apparel
$4.4M
In bundle revenue in 9 months. AOV tripled.

The "Save More with Bundle" button on product pages was their single biggest traffic source. A PDP-level offer decision, the surface the engine rebuilds first.

Evelyn & Bobbie
Intimate apparel
$2M+
From "Get the Set" cross-sells and a free-shipping threshold.

A Buy-X-Get-Y widget off the bra collection, paired with a $98 free-shipping bar to lift cart value. The exact threshold play the engine now judges against your real order distribution.

Simplified
Home & Lifestyle
$64→$124
AOV nearly doubled. $31K in 24 hours.

The lift came from where the offer appeared, not just what it offered. Placement is a CRO decision, and it's exactly what the engine grades page by page.

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The BFCM clock
Two months is exactly how long you have.
Black Friday is Nov 27.

A leaking funnel costs you most in the four days you pay the most per click. One engagement, 8 weeks, one outcome: your most expensive traffic of the year lands on a patched, tested funnel.

Week 1: Week 1: funnel decomposed, leaks priced, fixes ranked. Before you spend a cent.
Weeks 2–4:Weeks 2 to 4: theme fixes built into a draft theme, offer campaigns scheduled in Kite. You approve, you publish.
Weeks 5–8: Weeks 5 to 8: A/B against a frozen baseline until the winning variants are proven.
Before Nov 27:Nov 27: Black Friday traffic lands on the proven version, not the leaking one.

Book your BFCM CRO Audit

Pre-BFCM build slots are finite. Last safe start: Oct 1. Booked after Sept 30 rolls to a post-BFCM start.

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Common questions
Answered straight.
No marketing language.
Will you break my live store?
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No. Your production store is read-only to the engine. Every fix is built into an unpublished duplicate theme with a live preview, side by side with your current page. Nothing goes live until you approve and publish it yourself.
What happens when the engine can't detect something?
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It says so. Anything not reliably detected is listed as not assessed and drops out of your score entirely. The system is tuned to under-claim: we'd rather miss an issue than accuse your store of one it doesn't have.
Do I need your apps installed for this to work?
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No. The engine audits any Shopify store. Theme fixes need no apps at all. Offer fixes ship through Kite, our offer engine, which installs free and deploys campaigns without touching your theme. If Easy Bundles or Checkout Wiz are installed, we can additionally ship bundle and checkout fixes through them, and we audit our own widgets by the same rules as everything else.
Will you just tell me to discount more?
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No. Blanket discounts are the leak, not the fix: sitewide 40% off converts the same shopper you'd have converted at full margin. The audit reads your order-value distribution and prices offer changes the way it prices everything else, in dollars. What ships is engineered: a threshold set by math, a tiered gift ladder, BOGO scoped to specific SKUs, targeted by segment. If an offer change would cost you more margin than it recovers, the audit says so and it doesn't ship.
What does it cost?
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The engagement is a one-time fee, scoped on your audit call: audit, fixes built and shipped, and A/B testing to proven winners. The BFCM CRO Audit itself is free when you book a BFCM slot. No retainer, no revenue share.
Can you really be ready before BFCM?
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Yes, if you start by Oct 1. Audit in week one, fixes shipped by week four, winners proven in the four weeks after. Book after Sept 30 and we will be straight with you: you would launch into December, not Black Friday.

Your competitors will send their most expensive traffic of the year into a leaking funnel.

You can have yours patched, priced, and proven before Nov 27.

Book your BFCM CRO Audit. Your funnel decomposed and your biggest leak priced in dollars within 48 hours, before you commit to anything. Pre-BFCM build slots are finite.

Book your BFCM CRO Audit