Turn your beauty & skincare routines into a
revenue machine with bundling intelligence.

20%+ AOV lift in 60 days. Or we keep working free until you get there.

Get a free bundle audit

A mosaic of live Shopify bundle storefronts, from concern-based routines and build-your-own-box flows to subscription bundles, all powered by Easy Bundles.Turn your beauty & skincare routines into a revenue machine with bundling intelligence

Customers already follow a regimen. Easy Bundles gives recommendations in seconds. Live bundles in 24 hours. The routine logic, the pairings, the placement, and the price, dialed to your catalog, not a template.

20%+
AOV lift, guaranteed
$153M+
In bundle revenue generated
4.9
On the Shopify App Store
2,000+
Beauty & skincare stores
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Why most bundles miss
Bundles don't fail because you're missing products.
They fail because the routine was never packaged.
Most beauty and skincare stores already own everything a great bundle needs. The products complement each other, customers run out of them, and the brand even writes about the routine. It just never becomes one thing a customer can buy.
It's almost always a packaging problem, not a technology one. After auditing 2,000+ beauty and skincare stores across skincare, haircare, makeup and nails, we keep seeing the same four gaps.

01

Subscribe & Save sits on singles, not the set

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The recurring revenue lives on individual SKUs, not on the regimen the customer actually re-buys every month. The highest-LTV decision is never offered at the moment it matters.

02

A hero consumable below the free-ship line

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A $15 balm or a daily serum that people run through and lose, with no multipack to stock up. The only way to buy more is to wait for a flash sale.

03

A routine that lives as separate products

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Cleanse, treat, moisturize and protect each have their own page, and a blog post ties them together. There is no single buildable set that turns a one-product buyer into a routine buyer.

04

Minis with no path to full size

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Trial sizes and samplers bring first-time buyers in, especially where you cannot smell or feel a product online, then leave the conversion to full size to chance.
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The idea
In beauty, the unit is the routine,
not the product.

A fashion store sells the outfit. A beauty store sells the routine: a sequence used together, in order, on a repeating cycle. Bundle around that and three things compound at once.

/ sequence

It teaches as it sells

A routine set carries an order and a reason each product belongs. The bundle page becomes the education, which is the price justification and the trust signal at the same time.

/ concern

It sells the outcome

Customers shop by concern, not by category. A set built for dark spots, frizz, or hydration answers the question they actually came with, and lifts the basket while doing it.

/ cycle

It comes back

A finished routine produces visible results, and results bring the customer back. The set is the rare place where bundling and replenishment are the same motion.

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Bundle types built for beauty & skincare
Pick the shape
that fits your shelf.

Most stores run more than one of these at once. Easy Bundles builds all four, and makes any of them recurring through your subscription app.

Curated & Sequenced

The Routine Set

A concern-led system sold as one decision, with the saving deepening as the customer adds each step. The fastest way to turn a single-product buyer into a regimen buyer.

Example build

Brands like Skinkraft build the 3-step correction system, serum to cleanser to moisturizer, with the discount growing at every step.

Mix & Match

Build-Your-Own

Let customers assemble their own routine or variety pack from your catalog, with quantity breaks that reward the fuller basket. Ownership and AOV in the same flow.

Example build

Color Wow runs a build-your-own kit, and fragrance houses like ELOREA do buy-four-get-one sample bundles.

First Purchase

The Discovery Set

Minis and trial sizes that de-risk the first order where customers cannot test online, then hand off to a sequence that converts the sampler into a full-size buyer.

Example build

2ml fragrance samplers and trial-size skincare sets, the low-commitment door into the brand.

The System is the Product

The Kit That Replaces the Salon

For nails and at-home treatments, the kit is the whole value proposition: replace the salon visit with one self-contained system, and make it the acquisition unit.

Example build

Olive & June sells the mani system as the hero, and at-home gel brands lead with the starter kit.

Most stores running with us combine two or three of these. The right mix depends on your catalog, your AOV target, and your subscription strategy, which is what the audit figures out.

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Inside the engine
Generic apps see your store.
We see
2,000 beauty & skincare stores
like yours.

Three signals shape every recommendation we make for your store. This is the engineering most bundle apps don't build.

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The three signals · what the engine reads
Signal 01 ─ Your data
What your customers actually buy together.

Order patterns, attach rates, subscription conversion, AOV bands by routine type. We read your full order history before recommending a single SKU pair.

100%
of recommendations grounded in your orders
Signal 02 ─ Lookalike priors
What worked for beauty & skincare stores like yours.

For every store, we find the closest peers, same subcategory, similar catalog depth, similar price point, similar subscription mix. We’ve already seen what worked for them.

2,000+
beauty & skincare stores in the matchable cohort
Signal 03 ─ Per-category patterns
What scales in beauty & skincare.

Which routines convert. Which concern frames pull traffic. Which bundles convert to subscription. How to price without killing margin or attach. Calibrated to your beauty & skincare subcategory, not industry averages.

4
Subcategories read natively: skincare · haircare · makeup · fragrance

This is the difference between a tool and an engine.

From recent audits
Six findings.
Names redacted, structure intact.

A composite preview drawn from three recent diagnostic audits across beauty & skincare subcategories: one without order data yet, two with full order history. Each numbered marker on the document points to a different element type every audit contains.

Composite preview of a Skai Lama bundle audit

No two audits look the same. The findings change every time; the discipline behind them doesn't. Every report names what's working, what's leaking, what we'd test next, and what we don't yet know.

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What's inside
01
Cover finding

The single observation that frames the whole report. Diagnostic, not promotional.

02
Strategic diagnosis

Pattern recognition. Where your bundle program sits vs the closest structural peers in your subcategory.

03
Storefront finding

Diagnosed from your live site. Often surfaces copy you've already written but never built into a buyable unit.

04
Cohort analysis

Customer segmentation from order data. Which cohorts buy what, at what AOV, and which mechanic each one needs.

05
Bundle recommendation

A named bundle with co-purchase evidence, mechanic, scope, and projected revenue impact. Every audit ships 8–12 of these.

06
Decision brief + open questions

All recommendations ranked on a single page, with $/quarter impact and the named gaps still to close before launch.

See what your audit looks like
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The platform
Strategy. Build. Proof.
In three moves.

Bundling becomes a managed program: the engine produces the strategy, ships the bundles, and proves the lift. You stay in control by approving every recommendation before it goes live.

01
We diagnose. Then we hand you a routine strategy.

Connect your store, and the engine processes your data in two passes. First, an instant recommendation while you’re still on the install screen. Then within 24 hours, a comprehensive bundle revenue strategy: basket analysis, routine archetypes mapped against your subcategory, customer segments identified algorithmically, and 8–12 ranked bundle recommendations with projected impact.

Three to five findings, your specific revenue leaks, named
Beauty & skincare customer segments identified from your order history
8–12 bundle recommendations grounded in 2,000+ beauty & skincare stores
Subscription attach projections by routine type, with confidence labels
90-day roadmap split into Launch · Expand · Optimize phases
Bundle recommendations
Bundle recommendations
02
You approve. The engine ships every bundle.

Once the strategy is signed off, the build engine takes over. Every bundle in the report (concern-based routines, build-your-own boxes, subscribe & save combos, starter kits) is created, named, priced, and deployed to your storefront with subscription mechanics and seasonality logic baked in. No dev tickets, no spreadsheets, no theme surgery.

Concern-based routines · Brightening, Hydration, AM Glow
Build-your-own bundles with tiered discount logic
Subscribe & save bundles embedded in bundle PDPs
Starter / trial kits with built-in upgrade flow
Dedicated bundle landing pages with conversion-tested copy
Build queue · all bundles
Build queue auto publishing
03
We measure. And prove the lift.

Most bundle apps show views, clicks, and bundle revenue. That's vanity. We measure what your CFO would care about: AOV impact, LTV impact, subscription attach against your 90-day baseline, and placement A/B by template. These are the numbers that justify renewal, not just dashboard tiles.

CFO-grade attribution
CFO-grade attribution
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Receipts, not promises
It works.
Here's the proof.

Real beauty & skincare brands. Real numbers. Real attribution windows.

Fae Beauty
Inclusive Beauty · India
₹12.4M
In bundle revenue across 11,390 bundle orders.

Customizable fixed bundles lifted AOV and improved discoverability of under-exposed categories. Built on Skai Lama bundling.

Marin Skincare
Personal Care · United States
$457K+
Lifetime bundle revenue from just 4 fixed bundles. 6,600+ bundles sold.

Vacationland Set (3,039 orders) and Down East Trio (2,517 orders) carry most of the volume. Two well-placed bundles can outperform a sprawling bundle catalog.

Seen
Skincare · United States
2.5×
Conversion lift from a regimen quiz that routes shoppers into the right routine.

The diagnosis sits upstream: a Byte quiz reads the concern, then hands the shopper to the matching bundle. Quiz first, routine set second, one continuous motion.

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In their words
★★★★★

"Awesome CVRs on the build-your-bundle and PDP bundles, and the support is always there when we need it."

Lash Glow
★★★★★

"By far the best bundle builder we've tried, and the bundles have been really popular with our customers."

Gelous
★★★★★

"So much better than the other apps out there, and it works seamlessly with our checkout."

Herbal Me
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The commitment
We put our fee on the line.
In writing.

We don’t do vague promises or “best-efforts” language. Before we start, we agree on an AOV lift target with you in writing. If we don’t hit it in 60 days, we keep optimizing at zero additional cost until we do.

Target AOV lift agreed in writing before we start
60-day clock starts on bundle launch, not contract signing
We keep optimizing free until target is hit. No cap.
No “best-efforts” language. No exit clauses. No upsell.
You own everything we build. No lock-in.

Lock in your guarantee

Blue circular stamp with 60 days guarantee and ADV LIFT text around the edges.
60 Day AOV lift guarantee,
or we work for free.

Minimum 20% AOV lift* measured against your 90-day baseline. Most beauty & skincare stores we work with clear that floor comfortably. If we miss your target, we keep optimizing, no renegotiation, no upsell, no cap.

What the guarantee covers
SKU pairing & routine strategy
Included
Full bundle build & launch
Included
Conversion copy & naming
Included
Subscription embedding & mechanics
Included
30-day post-launch optimization
Included

*Lift measured on bundle-touched orders against your 90-day pre-launch baseline.

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How we work
Diagnosis first.
Strategy second. Build third.

We never pitch a solution before we understand the problem. Most beauty & skincare operators are surprised by what we find in the audit, especially around how their customers buy across the routine.

Day 0–1 · Free
Diagnostic + Strategy

Connect your store. An instant first recommendation appears while the engine is still loading. Within 24 hours, you receive a written bundle revenue strategy: findings, customer segments, 8–12 ranked recommendations, projected impact, and a 90-day roadmap. Before you spend a cent.

Weeks 2–5
Build & Ship

You approve. The engine ships every bundle in the strategy: naming, pricing, placement, seasonality logic, mobile QA, theme integration, checkout testing. You don’t touch a line of code. Each bundle goes live with traceable order IDs as evidence.

Day 60 · Guaranteed
Launch + 60-day guarantee

We track AOV, attach rate, and conversion against your guaranteed lift target. If we miss, we keep working at zero cost until we hit. No cap. No renegotiation.

The best bundle builder I've tried, and I've tried a few. It does everything you need and more.
HELLO NAILS · GEL WRAPS, UK
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Common questions
Answered straight.
No marketing language.
Will it match my brand and my checkout?
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Yes. The builder is themable to your storefront and works alongside third-party checkout apps. Merchants from skincare to nails confirm it slots into their existing setup.
Does it run subscriptions?
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Yes. Easy Bundles builds the routine bundle, and makes it recurring through your subscription app. The set the customer assembled becomes the order that ships every month.
I sell shades and variants. Won't pre-built sets explode into hundreds of SKUs?
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That is exactly why build-your-own and customizable bundles exist. The customer picks the shade or scent inside the set, so you avoid creating a separate SKU for every combination. This is the precise problem Fae Beauty solved by moving from native pre-bundled SKUs to customizable bundles.
My products have a shelf life. Doesn't bundling risk dead stock?
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The opposite, when the bundle matches consumption. Replenishment sets and multipacks are sized to how fast a customer actually uses the product, which keeps inventory moving and pairs slower items with your heroes instead of letting them age out.
Will bundling just train my customers to wait for a discount?
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No, if the set is sold on completeness and convenience rather than a blanket price cut. The routine bundle wins because it is the easier, smarter way to buy the regimen, not because it is the cheapest. We reserve discounting for the moments it earns its keep.
Where does the skin or shade quiz fit?
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The quiz is the diagnosis, and it sits upstream. A tool like Byte runs the consultation and hands the customer off to the right bundle, which Easy Bundles builds. We are precise about this so the two jobs stay clean.
How is this different from just installing a bundling app?
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An app gives you a bundle builder, which is a UI for configuring bundles you've already decided to make. We give you the strategy that feeds the builder: a written report that names which bundles to ship, for which customer segments, with what routine logic, at what price, and with traceable order IDs as evidence. Then we ship them. The app is just the tool. The engine and the playbook from 2,000+ beauty & skincare stores are what we bring on top of it.
What does it cost?
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Pricing is engagement-based, scoped to your catalog size and bundle complexity. Your free audit includes a transparent quote with no hidden fees, no usage surcharges, and no per-bundle pricing. For most beauty & skincare brands in the $5M–$50M range, the engagement pays for itself within the first 60 days.

Your competitors are still configuring bundles.

You can lock in a 20%+ AOV lift in 60 days, guaranteed in writing.

Book a free audit. You’ll get a first recommendation in seconds and a written bundle strategy within 24 hours. We pull your store data, benchmark it against the 8,000+ stores in our reference library, and show you the bundle revenue your catalog isn’t capturing yet.

Get a free Bundle Audit