Winning bundles, live before Black Friday.
One engagement. Two months. We build your routine, discovery, and gift-set lineup, A/B test every offer, and keep iterating until the winners are proven.
Get your BFCM bundle audit
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Subscribe & Save sits on singles, not the set
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A hero consumable below the free-ship line
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A routine that lives as separate products
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Minis with no path to full size
+A fashion store sells the outfit. A beauty store sells the routine: a sequence used together, in order, on a repeating cycle. Bundle around that and three things compound at once.
A routine set carries an order and a reason each product belongs. The bundle page becomes the education, which is the price justification and the trust signal at the same time.
Customers shop by concern, not by category. A set built for dark spots, frizz, or hydration answers the question they actually came with, and lifts the basket while doing it.
A finished routine produces visible results, and results bring the customer back. The set is the rare place where bundling and replenishment are the same motion.
Most stores run more than one of these at once. Easy Bundles builds all four, and makes any of them recurring through your subscription app.
A concern-led system sold as one decision, with the saving deepening as the customer adds each step. The fastest way to turn a single-product buyer into a regimen buyer.
Brands like Skinkraft build the 3-step correction system, serum to cleanser to moisturizer, with the discount growing at every step.
Let customers assemble their own routine or variety pack from your catalog, with quantity breaks that reward the fuller basket. Ownership and AOV in the same flow.
Color Wow runs a build-your-own kit, and fragrance houses like ELOREA do buy-four-get-one sample bundles.
Minis and trial sizes that de-risk the first order where customers cannot test online, then hand off to a sequence that converts the sampler into a full-size buyer.
2ml fragrance samplers and trial-size skincare sets, the low-commitment door into the brand.
For nails and at-home treatments, the kit is the whole value proposition: replace the salon visit with one self-contained system, and make it the acquisition unit.
Olive & June sells the mani system as the hero, and at-home gel brands lead with the starter kit.
Most stores running with us combine two or three of these. The right mix depends on your catalog, your AOV target, and your subscription strategy, which is what the BFCM audit figures out. For Q4, routine sets boxed as gifts and discovery sets sized for stockings are almost always in it: gifting is the category's biggest quarter, and those two shapes are how beauty gifts get bought.
Three signals shape every recommendation we make for your store. This is the engineering most bundle apps don't build.
Order patterns, attach rates, subscription conversion, AOV bands by routine type. We read your full order history before recommending a single SKU pair.
For every store, we find the closest peers, same subcategory, similar catalog depth, similar price point, similar subscription mix. We’ve already seen what worked for them.
Which routines convert. Which concern frames pull traffic. Which bundles convert to subscription. How to price without killing margin or attach. Calibrated to your beauty & skincare subcategory, not industry averages.
This is the difference between a tool and an engine.
A composite preview drawn from three recent diagnostic audits across beauty & skincare subcategories: one without order data yet, two with full order history. Each numbered marker on the document points to a different element type every audit contains.
No two audits look the same. The findings change every time; the discipline behind them doesn't. Every report names what's working, what's leaking, what we'd test next, and what we don't yet know.
The single observation that frames the whole report. Diagnostic, not promotional.
Pattern recognition. Where your bundle program sits vs the closest structural peers in your subcategory.
Diagnosed from your live site. Often surfaces copy you've already written but never built into a buyable unit.
Customer segmentation from order data. Which cohorts buy what, at what AOV, and which mechanic each one needs.
A named bundle with co-purchase evidence, mechanic, scope, and projected revenue impact. Every audit ships 8–12 of these, including the top 3 we would launch first for BFCM.
All recommendations ranked on a single page, with $/quarter impact and the named gaps still to close before launch.
Bundling becomes a managed program: the engine produces the strategy, ships the bundles, and proves the lift. You stay in control by approving every recommendation before it goes live.
Connect your store, and the engine processes your data in two passes. First, an instant recommendation while you’re still on the install screen. Then within 24 hours, a comprehensive bundle revenue strategy: basket analysis, routine archetypes mapped against your subcategory, customer segments identified algorithmically, and 8–12 ranked bundle recommendations with projected impact.
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The Top 3: the bundles we would launch first for BFCM, previewed for your store
Once the strategy is signed off, the build engine takes over. Every bundle in the report (concern-based routines, build-your-own boxes, subscribe & save combos, starter kits) is created, named, priced, and deployed to your storefront with subscription mechanics and seasonality logic baked in. No dev tickets, no spreadsheets, no theme surgery.
Most bundle apps show views, clicks, and bundle revenue. That's vanity. We measure what your CFO would care about: AOV impact, LTV impact, subscription attach against your 90-day baseline, and placement A/B by template. These are the numbers that justify renewal, not just dashboard tiles.
Real beauty & skincare brands. Real numbers. Real attribution windows.
Customizable fixed bundles lifted AOV and improved discoverability of under-exposed categories. Built on Skai Lama bundling.
Vacationland Set (3,039 orders) and Down East Trio (2,517 orders) carry most of the volume. Two well-placed bundles can outperform a sprawling bundle catalog.
The diagnosis sits upstream: a Byte quiz reads the concern, then hands the shopper to the matching bundle. Quiz first, routine set second, one continuous motion.
"Awesome CVRs on the build-your-bundle and PDP bundles, and the support is always there when we need it."
"By far the best bundle builder we've tried, and the bundles have been really popular with our customers."
"So much better than the other apps out there, and it works seamlessly with our checkout."
A complete bundle engagement takes 8 weeks: diagnose, build, test, declare a winner. Work the math backwards and the last safe start date is Oct 1.
Claim a pre-BFCM start
Engagements booked after Sept 30 roll to a post-BFCM start.
One engagement fee. Your full bundle lineup, set up and A/B tested until the winners are proven against your 90-day baseline. No retainer, no revenue share.
*winners declared on bundle-touched orders against your 90-day pre-launch baseline.
We never pitch a solution before we understand the problem. Most beauty & skincare operators are surprised by what we find in the audit, especially around how their customers buy across the routine.
Connect your store. An instant first recommendation appears while the engine is still loading. Within 24 hours, you receive a written bundle revenue strategy: findings, customer segments, 8–12 ranked recommendations, projected impact, a preview of the top 3 bundles we would pick for your store, and a 90-day roadmap. Before you spend a cent.
You approve. The engine ships every bundle in the strategy: naming, pricing, placement, seasonality logic, mobile QA, theme integration, checkout testing. You don’t touch a line of code. Each bundle goes live with traceable order IDs as evidence.
A/B tests across offers, placements, and price points against your 90-day baseline. We don't stop at "live." We stop at "winning," with the winners locked before Cyber Week.
Your competitors will spend Black Friday discounting.
Book the free audit this week. Strategy and your top 3 bundle preview in 24 hours, the full lineup live in weeks, proven winners before Black Friday.
Get your BFCM bundle audit
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Free webinar
BFCM prep, live on one store.
We take one Shopify store through the whole BFCM funnel on screen, from AI search to checkout. You leave with the playbook to run the same on yours.
Thu, Oct 15
1 PM ET · 10 AM PT
60 minutes
Can't make it live? Register anyway. The recording and the playbook go to everyone who signs up.
Save your free seat
BFCM Prep Live. Thu, Oct 15 at 1 PM ET, 10 AM PT, 6 PM UK. 60 minutes.
