Turn your collection into a
revenue machine with bundling intelligence.

20%+ AOV lift in 60 days. Or we keep working free until you get there.

Get a free bundle audit

Collage of fashion and apparel storefronts showing clothing, accessories, and styled outfits.Turn your collection into a revenue machine with bundling intelligence

Recommendations in seconds. Live bundles in 24 hours. 8,000+ Shopify stores bundled. The size-and-color logic, the outfit pairing, the placement, dialed for your store and price point.

20%+
AOV lift, guaranteed
$153M+
In bundle revenue generated
4.9
On the Shopify App Store
8,000+
Shopify merchants
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Why most bundles miss
Bundles don't fail.
Poorly designed ones do.
A single $80 dress stranded just under the $100 free-shipping line. A "3-Pack" with no size or colour picker. A bundle page no shopper ever reaches. That’s how fashion bundles die.
It's almost always a strategy problem, not a technology one. Across the fashion & apparel stores we audit, the same four mistakes keep showing up.

01

The bundle ignores the size-and-colour matrix

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A supplement is one SKU. A tee is five sizes by six colours, thirty variants. A bundle that can’t let the shopper choose size and colour per item, inside the bundle, breaks at add-to-cart. This is the single most apparel-specific failure, and it’s exactly the unlock in the brands that win: a customer picks three joggers, sets size on each, checks out in one flow.

02

Co-purchase data treated as gospel

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A dress appearing in a basket in both Small and Medium isn’t a bundle, it’s a shopper size-comparing, or about to return one. Same with two colourways of the same top. Most engines surface this variant noise as “frequently bought together.” That’s a return waiting to happen, sold to your customer as a recommendation.

03

No outfit or occasion frame, no reason to add

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“3-Pack Bundle” doesn’t sell. “Complete the Look,” “The Weekend Capsule,” and “Wedding-Guest Edit” do. Fashion buyers buy outfits and occasions, not SKUs. Stores merchandise a great dress, then stop at the dress, no shoes, no bag, no styled set on the product page. The outfit the customer is already picturing never gets sold to them.

04

The bundle isn't on the product page

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Most stores build a bundle, then bury it on a page nobody visits. The brands that win put a plain “Save More with Bundle” button right on the product page, the single biggest source of traffic to their bundle pages. The mechanic is only half the job. Surfacing it where the shopper already is, is the other half, and it’s the half most stores skip.
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Inside the engine
Generic apps see your store.
We see
2,500+ fashion stores
like yours.

Three signals shape every recommendation we make for your store. This is the engineering most bundle apps don't build.

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The three signals · what the engine reads
Signal 01 ─ Your data
What your customers actually buy and wear together.

Order patterns, attach rates, AOV bands by category, and size-and-colour sell-through. We read your full order history, and which variants move, before recommending a single pairing.

100%
of recommendations grounded in your orders
Signal 02 ─ Lookalike priors
What worked for fashion stores like yours.

For every store, we find the closest peers, same subcategory, similar catalog depth, similar price point, similar drop cadence. We’ve already seen which bundles worked for them.

8,000+
Shopify merchants in the reference library
Signal 03 ─ Per-category patterns
What scales in fashion & apparel.

Which outfits convert. Which occasion frames pull traffic. Which multipacks lift AOV. How to discount without training shoppers off full price. Calibrated to your subcategory, not industry averages.

4
Subcategories read natively: women’s · menswear · streetwear · accessories

This is the difference between a tool and an engine.

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Bundle types built for fashion
Every bundle type your store needs.
Built for the way people actually get dressed.

We design the right mix of bundle mechanics for your catalog and customer journey. Not every store needs all four, but every winning store runs at least two of them well.

Highest intent

Complete-the-look sets

Cross-category bundles like “Style It With” and “Complete the Look” sell the outfit the customer is already picturing: dress with bag and heels, hoodie with joggers. This is the native fashion frame, and the strongest brands build it straight off frequently-bought-together data so the pairing is real, not guessed.

Example builds

Dress + Bag + Heels · Hoodie + Joggers · Shirt + Pant + Jacket.

High AOV

Buy more, save more multipacks

Same-category quantity bundles, “3 tees for $69,” “Buy 2 get 1 free” on joggers, are uniquely powerful in apparel because people wear and rotate multiples of basics. A fixed price (“$69”) cuts cognitive load and speeds the decision. In the brands that run this well, it’s consistently the highest-revenue bundle type.

Common pattern

“Buy 2 for $39, 3 for $49.” Size set per item. Anchor pricing on the strikethrough.

High engagement

Build-your-own capsule

Let shoppers assemble their own look from a curated collection, with size and colour set on each piece inside the builder. “Build Your Weekend Capsule” or “Pick 4, Save More” turns browsing into a bigger basket and pulls slow-moving styles into the mix alongside heroes. Bigger carts, more engagement, fewer abandons.

Common pattern

“Pick any 4, the more you add the more you save.” In-bundle size + colour picker.

Gifting & seasonal

Gift sets & occasion edits

Custom gift bundles tailored to a recipient, and occasion edits like “Wedding-Guest” or “Holiday Gifting,” give shoppers a reason to buy a set instead of one piece. For brands whose prints or pieces already coordinate, a “shop the matching set” gift box is sitting right there. This is the fashion answer to retention, the occasion calendar, not the refill cycle.

Example builds

Matching-print gift box · Wedding-Guest Edit · Holiday Gift Set · gift wrap + card in the flow.

Most stores running with us combine two or three of these. The right mix depends on your catalog, your AOV target, and your drop cadence, which is what the audit figures out. (Subscription bundles work too, but in fashion they’re really only for basics, tees, socks, underwear, so we treat them as a variant, not the spine.)

From recent audits
Six findings.
Drawn from live fashion storefronts.

A composite preview pulled from recent diagnostic audits across fashion subcategories, women’s occasion, menswear, streetwear, and founder-run boutiques. Each numbered marker on the document points to a different element type every audit contains.

Composite preview of a Skai Lama bundle audit

No two audits look the same. The findings change every time; the discipline behind them doesn't. Every report names what's working, what's leaking, what we'd test next, and what we don't yet know.

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What's inside
01
Cover finding

The single observation that frames the whole report. Diagnostic, not promotional.

02
Strategic diagnosis

Pattern recognition. Where your bundle program sits vs the closest structural peers in your subcategory.

03
Storefront finding

Diagnosed from your live site. Often surfaces copy you've already written but never built into a buyable unit.

04
Cohort analysis

Customer segmentation from order data. Which cohorts buy what, at what AOV, and which mechanic each one needs.

05
Bundle recommendation

A named bundle with co-purchase evidence, mechanic, scope, and projected impact. Every audit ships 8–12 of these.

06
Decision brief + open questions

All recommendations ranked on a single page, with impact and the named gaps still to close before launch.

See what your audit looks like
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The platform
Strategy. Build. Proof.
In three moves.

Bundling becomes a managed program: the engine produces the strategy, ships the bundles, and proves the lift. You stay in control by approving every recommendation before it goes live.

01
We diagnose. Then we hand you an outfit-and-AOV strategy.

Connect your store, and the engine processes your data in two passes. First, an instant recommendation while you’re still on the install screen. Then within 24 hours, a comprehensive bundle revenue strategy: basket analysis, outfit and multipack archetypes mapped against your subcategory, customer segments identified algorithmically, and 8–12 ranked bundle recommendations with projected impact.

Three to five findings, your specific revenue leaks, named
Customer segments identified from your order history
8–12 bundle recommendations grounded in 8,000+ stores
Size & colour sell-through read per style, with confidence labels
90-day roadmap split into Launch · Expand · Optimize phases
Bundle recommendations
Bundle recommendations
02
You approve. The engine ships every bundle.

Once the strategy is signed off, the build engine takes over. Every bundle in the report, across every type, is created, named, priced, and deployed to your storefront with the right placement and seasonality logic baked in. No dev tickets, no spreadsheets, no theme surgery.

Complete-the-look sets · cross-category, off FBT data
Build-your-own capsule with tiered discount logic
Buy-more-save-more multipacks with anchor pricing
Gift sets & occasion edits with wrap + card in the flow
“Save More with Bundle” buttons on the product pages
Build queue · all bundles
Build queue auto publishing
03
We measure. And prove the lift.

Most bundle apps show views, clicks, and bundle revenue. That's vanity. We measure what your CFO would care about: AOV impact, cross-category attach, bundle revenue share against your 90-day baseline, and placement A/B by template, with return rate watched as a guardrail so a bigger basket doesn’t quietly become a bigger return.

CFO-grade attribution
CFO-grade attribution
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Receipts, not promises
It works.
Here's the proof.

Real fashion & apparel brands. Real numbers. Real attribution windows.

Cove
Men’s Apparel · United States
$4.4M
In bundle revenue in 9 months. AOV tripled, inventory turned faster.

Four bundle types on Easy Bundles: Buy-2-Get-1 joggers (the top earner), “3 tees for $69” fixed-price, cross-category hoodie + pant off FBT data, and build-your-own. The “Save More with Bundle” button on product pages was their single biggest traffic source.

Evelyn & Bobbie
Intimate Apparel · United States
$2M+
In sales from “Get the Set” cross-sells and a free-shipping threshold.

A “Get the Set” Buy-X-Get-Y widget off the bra collection cross-sold bikinis, shorts and thongs from the cart and PDP, paired with a $98 free-shipping bar to lift cart value. Built on Kite, the discount-and-gift sibling to Easy Bundles.

Tartan Blanket Co.
Lifestyle / Apparel · United Kingdom
+15%
Annual revenue lift from custom gift bundles built around the recipient.

Letting customers tailor a gift box to who it’s for turned standalone products into giftable sets, lifted satisfaction, and drove repeat purchase. The clearest proof that gifting, not subscription, is the fashion retention lever.

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In their words
★★★★★

“We used to have a dev code custom bundles every time we needed a new one, which was expensive and time consuming. Now we can create a new bundle and launch it in minutes. Great product and great support.”

Elite Athletic Gear
★★★★★

“I’d been looking for a build-your-own bundle app for three years. There was always some complication with inventory, the interface, or conflicts with other apps. This is the one solution that works for us.”

Farmers Defense
★★★★★

“We’ve tried dozens of other apps, and none of them even came close to the functionality and ease of use that this app offers. I very rarely review apps, but this one deserved it.”

Evertee
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The commitment
We put our fee on the line.
In writing.

We don’t do vague promises or “best-efforts” language. Before we start, we agree on an AOV lift target with you in writing. If we don’t hit it in 60 days, we keep optimizing at zero additional cost until we do.

Target AOV lift agreed in writing before we start
60-day clock starts on bundle launch, not contract signing
We keep optimizing free until target is hit. No cap.
No “best-efforts” language. No exit clauses. No upsell.
You own everything we build. No lock-in.

Lock in your guarantee

Blue circular stamp with 60 days guarantee and ADV LIFT text around the edges.
60 Day AOV lift guarantee,
or we work for free.

Minimum 20% AOV lift* against your 90-day baseline. Cove tripled theirs. Miss it, and we keep optimizing. No renegotiation, no upsell, no cap.

What the guarantee covers
Outfit pairing & bundle strategy
Included
Full bundle build & launch
Included
Conversion copy & naming
Included
Size/colour variant logic & inventory sync
Included
30-day post-launch optimization
Included

*Lift measured on bundle-touched orders against your 90-day pre-launch baseline.

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How we work
Diagnosis first.
Strategy second. Build third.

We never pitch a solution before we understand the problem. Most fashion operators are surprised by what we find in the audit, especially how much margin is sitting in the outfit they already sell one piece at a time.

Day 0–1 · Free
Diagnostic + Strategy

Connect your store. An instant first recommendation appears while the engine is still loading. Within 24 hours, you receive a written bundle revenue strategy: findings, customer segments, 8–12 ranked recommendations, projected impact, and a 90-day roadmap. Before you spend a cent.

Weeks 2–5
Build & Ship

You approve. The engine ships every bundle in the strategy: naming, pricing, placement, size/colour pickers, seasonality logic, mobile QA, theme integration, checkout testing. You don’t touch a line of code. Each bundle goes live with traceable order IDs as evidence.

Day 60 · Guaranteed
Launch + 60-day guarantee

We track AOV, attach rate, and conversion against your guaranteed lift target, with return rate watched as a guardrail. If we miss, we keep working at zero cost until we hit. No cap. No renegotiation.

Easy Bundles solves real merchandising problems, guiding customer experience, surfacing the outfit on the product page, handling everything from fixed-price multipacks to mix-and-match capsules and gift boxes. The kind of platform you build a program on, not just an app you install.
LONG-TIME SKAI LAMA CUSTOMER · 5+ APPS, 2 YEARS
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Common questions
Answered straight.
No marketing language.
We've tried bundles before, they didn't work. Why will yours?
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Most failed fashion bundles fail for the same reasons: the wrong pieces paired together, no way to pick size and colour inside the bundle, and a bundle page no one ever reaches. We diagnose all three before recommending anything. The free audit will tell you exactly why your previous bundles missed, and it’s almost never the offer. It’s usually a pairing problem, a variant-handling problem, or a placement problem, the bundle living on a page nobody visits instead of on the product page.
Why not just build this ourselves with AI?
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AI is great at generating bundle ideas. The problem is what comes after. Prompt a model with your Shopify export and you’ll get plausible-looking recommendations, but the model only sees your data. It doesn’t know what worked at 2,500+ fashion stores like yours, which is half the signal that matters. And even with the right data, generating a strategy is the easy part. The hard part is everything else: pricing against margin reality, wiring size-and-colour pickers and inventory sync, building bundle pages, A/B testing placement, tracking attribution. That’s where most in-house AI projects stall. And when they do, no one’s on the hook for the outcome. We are. If your bundles don’t hit 20%+ AOV in 60 days, we keep working free until they do.
How do you handle sizes, colours, and inventory across bundled items?
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This is the part most apparel bundles get wrong, and it’s where we start. Every bundle we build lets the shopper choose size and colour on each item, inside the bundle, in one flow, no leaving the page to configure each piece. Inventory stays synced per variant in real time, so a bundle won’t sell a size that’s out of stock, and stock decrements correctly across both the bundle and the standalone product. If a colourway sells out, it drops from the picker automatically. The size-and-colour matrix is the defining challenge of fashion bundling; handling it cleanly is the whole point.
Won't bundling just increase my returns?
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It’s the right question to ask, and we’re honest about it: bundling is an AOV and merchandising lever, not a returns fix. A bundle won’t solve a fit problem, that’s what your size guidance and fit tools are for. What bundling can do is make returns worse if it pushes shoppers into wrong-size multi-item orders, so we design against that. The in-bundle size picker reduces wrong-size adds, complete-the-look sets pair across categories (less size risk than stacking variants of one item), and we watch return rate as a guardrail metric against your baseline. The goal is a bigger basket, not a bigger return.
What does it cost?
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Pricing is engagement-based, scoped to your catalog size and bundle complexity. Your free audit includes a transparent quote with no hidden fees, no usage surcharges, and no per-bundle pricing. For most fashion brands in the $5M–$50M range, the engagement pays for itself within the first 60 days.
How is this different from just installing a bundling app?
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An app gives you a bundle builder, a UI for configuring bundles you’ve already decided to make. We give you the strategy that feeds the builder: a written report that names which outfits and multipacks to ship, for which customer segments, at what price, with which pieces, and with traceable order IDs as evidence. Then we ship them, and we put them where shoppers actually are, on the product page. The app is just the tool. The engine and the playbook from 8,000+ stores are what we bring on top of it.
Do I lose control over what gets bundled?
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No. You approve every bundle, every recommendation, and every change before it ships. The engine makes the recommendations; you make the call. Nothing goes live on your storefront without sign-off, which matters in fashion, where the wrong pairing reads as off-brand instantly.
Does this work if I'm a small boutique? Or a huge catalog?
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Both, with different mechanics. A small founder-run boutique: we focus on 3–4 high-conversion plays, a complete-the-look set, one “shop the matching set” gift box, and a bridge-cart nudge to clear free shipping. A large catalog: we segment into subcategory clusters (women’s, menswear, accessories) and ship bundles per segment, with rotation logic for drops and seasonality. The 8–12 recommendations number scales with your catalog. It’s a ceiling, not a quota.

Your competitors are still selling one dress at a time.

You can lock in a 20%+ AOV lift in 60 days,guaranteed in writing.

Book a free audit. You’ll get a first recommendation in seconds and a written bundle strategy within 24 hours. We pull your store data, benchmark it against the 8,000+ stores in our reference library, and show you the outfit revenue your catalog isn’t capturing yet.

Get a free Bundle Audit