Global eCommerce Health & Wellness Market
CAGR for Industry
Shopify Stores Sell Health & Wellness Products
Share Among
Shopify Stores
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Inventory Management
Low Purchase Frequency
Subscription Management Complexity
High Customer Acquisition Cost
Low Purchase Frequency
Regulatory Compliance & Health Claims
Product Education & Trust Building
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Real results, proven strategies.
via Checkout Upsells.
An immersive shopping experience for the involved shopper.
Eliminate objections. Reinforce purchase decision.
Promote under-discovered categories & convert deal-seekers
Health ecommerce brands can improve customer retention by using subscription programs for vitamins, supplements, or consumables to build recurring revenue. Offer loyalty rewards for consistent purchases and create automated refill reminders. Personalization, post-purchase surveys, and targeted offers help strengthen long-term relationships with customers.
In health & wellness ecommerce stores, bundles of related products like supplements, fitness accessories, or self-care packs encourage larger orders. Use fixed or customizable bundles so customers can choose their preferred items. Apps such as Easy Bundle Builder or Fly Bundles make this process seamless for both store owners and shoppers. Common bundle types include routine packs (daily vitamins or protein +supplements), wellness kits (detox, immunity, or sleep), and lifestyle boxes. These bundles simplify decision-making for customers while positioning your store as a complete health solution provider. You can add subscribe and save options to these bundles.
An easy way for health ecommerce stores to increase average order value is by leveraging cross-sell and upsell opportunities at checkout, such as pairing protein powder with shakers, i.e., complementary products. Since purchase intent at checkout is high, it is easier to convert these customers. Also, use free-shipping thresholds to motivate higher spending per order. Health ecommerce stores on Shopify can use an app like Checkout Wiz to set up these cross-sells and free shipping progress bars.
Health & wellness stores on Shopify can streamline checkout by reducing form fields, offering express payment options, and clearly displaying shipping timelines. They can add trust badges, verified reviews, and clear return policies to ease purchase anxiety. A simplified checkout flow directly improves conversion rates and customer satisfaction.
Authenticity drives conversion in health & wellness ecommerce. Highlight scientific validation, certifications, and honest testimonials. Feature expert reviews or partnerships with nutritionists to reinforce credibility. A clear refund policy and visible contact information further strengthen trust signals.
Tiered and bundle-based discounts work best, for example, spend thresholds ("Save 10% on orders above $100") or multi-unit offers on supplements. Subscription-based discounts and free shipping for recurring customers also improve retention while sustaining profit margins. Health & wellness stores on Shopify can use an app like Kite Discount & Free Gifts to set these up.
Make the most of our special pricing to drive AOV & conversions during Black Friday.
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