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Guide to
Home & Lifestyle

Merchant recommended strategies to drive AOV, Conversions, Loyalty & More.

$ 121 B

Global eCommerce Home & Lifestyle Market

11 %

CAGR for Industry

235,019

Shopify Stores Sell Home & Lifestyle Products

9.2 %

Share Among
Shopify Stores

Shopify Home & Lifestyle Stores  - Key Issues

Inventory Management

High Return Rates

Logistics & Fulfillment Challenges

High Customer Acquisition Costs

Low Conversion Rate

Low Repeat Purchase Frequency

Real Results. Proven Strategies.

Simple Solutions. Big Impact.

DRIVE CONVERSIONS

Bundle Builders

An immersive shopping experience for the involved shopper.

DRIVE AOV

Checkout Upsells

Tap into high purchase intent

DRIVE CONVERSIONS

Checkout Optimization

Eliminate objections. Reinforce purchase decision.

DRIVE AOV

Smart Discount Campaigns

Promote under-discovered categories & convert deal-seekers  

BFCM 2025 Guide

Unlock playbooks, checklists, toolkits & more with our A-Z guide to Black Friday Cyber Monday for Shopify stores.

bfcm guide

Frequently Asked Questions

What is the best platform for Home & Lifestyle ecommerce?

Shopify is one of the top platforms for Home & Lifestyle ecommerce because it handles large catalogs, visual merchandising, and high-traffic events smoothly. For brands that sell furniture online, Shopify's app ecosystem supports advanced bundling (Easy Bundle Builder), 3D previews, and optimized checkouts (Checkout Wiz). WooCommerce is a solid option for those seeking more design flexibility.

How can Home & Lifestyle ecommerce brands increase their average order value?

Boost AOV by bundling complementary items like cushions, vases, and wall décor or offering "Buy More Save More" discounts. Furniture ecommerce stores can upsell add-ons such as care kits or extended warranties. Home & lifestyle brands on Shopify can use an app like Easy Bundle Builder or Fly Bundles to create 'build a room' or' build a set' bundles to drive AOV.

What are effective discount strategies for Home & Lifestyle ecommerce brands?

Limited-time promotions, tiered discounts, and free shipping thresholds are highly effective. Furniture ecommerce brands can use bundle discounts ("Buy Sofa + Coffee Table & Save 15%") to move high-value inventory faster. Consistent but strategic discounting keeps margins healthy.

How can Home & Lifestyle ecommerce stores reduce cart abandonment?

Offer transparent shipping timelines, guest checkout options, and clear return policies. In furniture ecommerce, use financing options or installment plans to make large purchases more manageable. Use trust badges and reviews to eliminate last-minute purchase objections. Automated cart recovery emails can recapture lost revenue effectively. Home decor brands on Shopify can use an app like Klaviyo and Checkout Wiz to set all of these up.

What bundling tactics work best for furniture ecommerce?

Offer "room bundles" (e.g., sofa, rug, lamp) or customizable furniture sets where customers choose finishes and sizes. Highlight the savings versus individual purchases. Cross-sell smaller items like throws or cushions to add comfort layers that elevate the buying experience. You can use an app like Easy Bundle Builder or Fly Bundles on the Shopify app store to set these up.

How can Home & Lifestyle ecommerce brands manage high return rates?

Home & lifestyle ecommerce brands can use clear visuals, exact measurements, and real customer photos to minimize return risks. Furniture ecommerce stores should add delivery details, assembly instructions, and fabric samples to set accurate expectations. A transparent returns policy builds trust and reduces disputes.

Biggest App Sale

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