Global Skincare Market Size
CAGR for Industry
Shopify Stores in Beauty & Fitness
Share Among Shopify Stores
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Standing Out
Managing Variants, Especially Colors
Building Brand Trust
High-Paid Advertising Costs
Bundling & Kitting Challenges
Low AOV
Low Conversion Rate
Cart Abandonment
Managing Shelf Life
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An immersive shopping experience for the involved shopper.
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Eliminate objections. Reinforce purchase decision.
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Promote under-discovered categories & convert deal-seekers
Shopify is one of the best beauty ecommerce platforms for scaling modern brands. Its ecosystem of apps simplifies inventory management, bundling, and subscriptions, while its checkout system converts efficiently. WooCommerce is another solid option for brands seeking full control and open-source flexibility; however, it is an expensive option due to the need for custom code.
Boost AOV by using product bundles, tiered discounts, and cross-selling skincare routines or complementary shades. Apps like Easy Bundle Builder and Fly Bundles help structure "complete look" or "self-care kit" offers. Add post-purchase upsells and loyalty points to make every order more valuable.
Successful beauty ecommerce brands use bundling to personalize shopping. Offer curated skincare sets, build-your-own makeup kits, or travel-size collections for frequent buyers. Pre-curated bundles improve speed and consistency, while "mix-and-match" bundles let customers tailor routines to their skin needs.
Eliminate friction by minimizing form fields and supporting one-click payments. Add reviews and product thumbnails at checkout to reassure shoppers. Reviews and ratings by customers also help. They can use an app like Checkout Wiz to set these up in their checkout and improve conversion rates.
Beauty ecommerce brands can better manage multiple product variants by organizing products by tone, skin type, or finish so shoppers can navigate quickly. Use color swatches, dropdown filters, and comparison views to simplify selection. Centralized inventory tools prevent stockouts, ensuring every variant, shade, size, or formula is correctly tracked and available.
The most effective way for beauty ecommerce brands to run discount campaigns is to strategically offer discounted bundles, limited-time gift offers, or first-order perks. Shopify apps like Kite Discount & Free Gifts are used by beauty ecommerce brands globally to help manage multi-tier promotions without heavy manual work. Reward repeat customers with exclusive drops or subscription discounts instead of generic price cuts.
Personalization helps customers discover the right products quickly. Offer quizzes for skin type or tone matching, use AI-driven suggestions based on purchase history, and provide refill reminders. Tailored experiences foster higher repeat purchases and stronger brand loyalty.
Make the most of our special pricing to drive AOV & conversions during Black Friday.
Check our apps
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