Guide to Fashion & Apparel

Merchant recommended strategies to drive AOV, Conversions, Loyalty & More.

$ 714B

Global eCommerce Apparel Market

9%

CAGR for Industry

542,467

Shopify Stores Sell
Apparel and Accessories

21%

Apparel is the largest vertical on Shopify

Shopify Fashion Stores - Key Issues

Inventory Management

High Return Rates

Product Discovery

Changing Fashion Trends

Low AOV

Low Conversion Rate

High Customer Acquisition Cost

High Cart Abandonment

Simple Solutions. Big Impact.

DRIVE AOV

Bundle Builders

An immersive shopping experience for the involved shopper.

DRIVE AOV

Checkout Upsells

Tap into high purchase intent

DRIVE CONVERSIONS

Checkout Optimization

Eliminate objections. Reinforce purchase decision.

DRIVE AOV

Product Bundles

Engage & convert deal seekers

DRIVE AOV

Smart Discount Campaigns

Promote under-discovered categories & convert deal-seekers  

BFCM 2025 Guide

Unlock playbooks, checklists, toolkits & more with our A-Z guide to Black Friday Cyber Monday for Shopify stores.

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