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Guide to Fashion & Apparel

Merchant recommended strategies to drive AOV, Conversions, Loyalty & More.

$ 714B

Global eCommerce Apparel Market

9%

CAGR for Industry

542,467

Shopify Stores Sell Apparel & Accessories

21%

Apparel is the largest vertical on Shopify

Shopify Fashion Stores - Key Issues

Inventory Management

High Return Rates

Product Discovery

Changing Fashion Trends

Low AOV

Low Conversion Rate

High Customer Acquisition Cost

High Cart Abandonment

Real Results. Proven Strategies.

Simple Solutions. Big Impact.

DRIVE AOV

Bundle Builders

An immersive shopping experience for the involved shopper.

DRIVE AOV

Checkout Upsells

Tap into high purchase intent

DRIVE CONVERSIONS

Checkout Optimization

Eliminate objections. Reinforce purchase decision.

DRIVE AOV

Product Bundles

Engage & convert deal seekers

DRIVE AOV

Smart Discount Campaigns

Promote under-discovered categories & convert deal-seekers  

BFCM 2025 Guide

Unlock playbooks, checklists, toolkits & more with our A-Z guide to Black Friday Cyber Monday for Shopify stores.

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Frequently Asked Questions

How do you build a good fashion ecommerce website?

To build a strong fashion ecommerce website, focus on mobile-first design, high-quality product photography, and intuitive filtering options. Use platforms like Shopify or WooCommerce for scalability and ease of management. Fortify your Shopify store with reliable discount apps like Kite Discount & Free Gift, bundle builders like Easy Bundle Builder, and customer reviews to increase engagement and sales.

What is the top fashion ecommerce solution?

Shopify and WooCommerce are among the top fashion ecommerce solutions. Further, Shopify supports powerful apps like Easy Bundle Builder for custom bundles, Fly Bundles for curated combos, and Kite Discount & Free Gifts for automated discount campaigns that help fashion brands maximize revenue and manage promotions efficiently.

What is the top fashion ecommerce software?

Shopify is the top choice for fashion ecommerce due to its simple setup, support for all business sizes, and powerful fashion-specific integrations. It offers user-friendly templates, apps for product bundling, seamless checkout, and social media integration to boost sales. Popular brands trust Shopify for reliability, secure payments, easy store management, and global reach. Apps like Easy Bundle Builder, Fly Bundles, and Kite Discounts & Free Gifts enhance their functionality, enabling merchants to create bundle offers and manage discount campaigns effectively.

Why do Shopify fashion stores perform well?

Shopify fashion stores perform well because of their sleek themes, robust backend, and extensive plugin ecosystem. They empower brands to focus on design, storytelling, and customer relationships while the platform handles performance, security, and payment systems.

How can bundle builders help fashion ecommerce brands?

Bundle builders help fashion ecommerce stores increase average order value by letting customers mix and match products. With Shopify apps like Easy Bundle Builder or Fly Bundles, brands can promote curated outfits, seasonal combos, or discount-based bundles, boosting engagement and repeat purchases.

How do discounts impact sales in fashion ecommerce?

Strategic discounts attract new customers and retain loyal ones. Apps like Kite allow fashion ecommerce brands to automate offers, manage tiered pricing, and track performance. Well-timed campaigns can significantly lift sales without hurting profit margins.

How can fashion ecommerce brands improve checkout conversions?

Fashion ecommerce stores can streamline checkout with one-page flows, quick-fill customer info, and transparent shipping costs. Display clear size and return policies to reduce hesitation. Fashion stores on Shopify can use an app like Checkout Wiz to run A/B tests, add trust badges, and implement upsells that don't interrupt the buyer journey.

Biggest App Sale

Make the most of our special pricing to drive AOV & conversions during Black Friday.

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