Say goodbye to cookie-cutter discount set-ups with

Custom Discounts

Create campaigns with surgical precision & unlimited flexibility.

Why do Basic Discount Set-Ups Fall Short?

Shopify merchants have learnt from experience that cookie-cutter discount setups often backfire.
Here’s how we lost money.
We set up a 'Buy 3, Get 1 Free' discount on candles requiring $100 in candle purchases to be profitable. But most discount app check the total cart value, not individual product categories. Too many customers bought 3 candles ($50) plus  some other $ 50 item & that kept triggering the discount incorrectly. Also, many customers got our premium candle as the free candle.

Let Me Illustrate.

Can you set the above candle promotion with this basic discount setter?
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Tough Right? But that’s All You Can Do with Most Discount Apps.

Meet Custom Discounts by Kite

This powerful feature in Kite empowers you to set up precisely targeted discount campaigns in just a few clicks.

It Solves What Others Can’t.

The promotion we struggled with earlier? Solved & set up, with Custom Discounts 💪

Built with Powerful Functionality

Packed with a robust back-end and use cases like no other.

Powered by Rust

A programming language perfect for running such a powerful discount engine.

Stable in Peak Traffic

Scales smoothly during high-volume campaigns. No breakdowns & errors during Black Friday & holidays.

Cart and Line attributes

Create campaigns specific to certain cart & line attributes.

Sort Discounts Based on Most/Least Expensive Products

Prevent customers from stealing you during discounts. Determine what the discount applies on.

Single Code. Multiple Discounts.

Simplify marketing communication & discount redemption with a single code for multiple product, order or shipping discount.

How To Set Up Custom Discounts?

Depending on your campaign structure, you can access Kite’s Custom Discount via the following routes.

Advanced Combined Custom Discount

Perfect for single code, multiple offers kind of campaign.

Advanced Custom Discount Builder

Perfect for any & every type of discount, not covered above.

Advanced Tiered Custom Discount

Perfect for tiered discounts with complex rules & eligibility criteria

Advanced Buy X Get Y

Perfect for setting up ‘buy x, get y’ with precision

FAQs on Custom Discounts

What are Custom Discounts by Kite?

Custom Discounts by Kite is a functionality that allows you to create smarter discount campaigns. Shopify stores often need to set up promotional campaigns that go beyond the basics. For example, conditions on the cart total for a particular product collection, and not the regular full cart total. Or you may want to set up different campaigns for different regions, but may want to create a single discount code for the campaign for simplify marketing communication.

How is Kite’s Custom Discount setting different from regular discount settings?

The regular discount settings in most Shopify apps let you set fundamental parameters, such as product or collection, discount amount, 4-5 eligibility criteria, thresholds, and probably the region/market. However, custom discounts are powered by an exhaustive list of eligibility criteria, discountable product rules, and multiple option control. This gives you maximised flexibility to set your discount campaign the way you want it. 

Will the in-depth functionality of Kite’s Custom Discount impact the speed of my site?

Kite’s Custom Discounts is powered by Rust, a programming language best suited for this use case. This ensures that the speed of discount redemption remains the same despite peak traffic during shopping events like Black Friday Cyber Monday. The easy scalability and zero error make Custom Discounts a reliable discount engine for your Shopify store.

BFCM 2025 Guide

Unlock playbooks, checklists, toolkits & more with our A-Z guide to Black Friday Cyber Monday for Shopify stores.

Want to Create Sharply Targeted Discount Campaigns?

Use the Custom Discounts feature on Kite

Rated 5 on Shopify