How Evry Jewels Generated $465K with a Jewelry Box Builder

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Evry Jewels, founded by siblings Brittany and Jake Sigal, has been making waves in the fashion jewelry industry with its modern, unique designs and exceptional craftsmanship. Due to Brittany’s marketing savviness, the brand built a strong community and a huge following across social media platforms.

However, despite its ever-growing popularity, Evry Jewels was faced with the challenge of scaling its business in a fiercely competitive fashion jewelry market.

While they had a captive segment buying their competitively priced jewelry, they had grappling with a specific challenge i.e.how could they increase their revenue per transaction i.e. their average order value?

Evry Jewels began to use Easy Bundles, a feature-packed Shopify app for creating build-your-box bundles. Their strategically created bundle helped the brand make over $465 K in revenue in just 2.5 months. They achieved a double-digit increase in AOV.

This was no small feat. Let’s dive into how Evry Jewels did it.

However, despite its ever-growing popularity, Evry Jewels was faced with the challenge of scaling its business in a fiercely competitive fashion jewelry market.

This was no small feat. Let’s dive into how Evry Jewels did it.

How Evry Jewels Generated $465K with a Jewelry Box Builder

$ 465K

Product Bundle Sales

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$ 465K

Product Bundle Sales

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Industry

Jewellery

Apps Used

Challenges

$ 465K

Product Bundle Sales

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15.2 K

Bundles Sold

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Industry

Jewellery

Apps Used

Easy Bundles

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Introduction

However, despite its ever-growing popularity, Evry Jewels was faced with the challenge of scaling its business in a fiercely competitive fashion jewelry market.

This was no small feat. Let’s dive into how Evry Jewels did it.

Challenges

1. Increasing Average Order Value (AOV)

Evry Jewels realized early on that the average pricing of fashion jewelry was going to pose a challenge to their revenue per transaction. While they knew bundling was the answer, they had to ensure it was done in a manner that didnt negatively impact conversions.

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2. Standing Out In a Saturated Market

The fashion jewelry industry is highly competitive, with numerous brands targeting similar customer demographics and product categories. Evry Jewels wanted to distinguish itself by offering unique customizable jewelry-based product offerings.

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3. Promoting Under-Discovered Inventory

Evry Jewels has an exhaustive jewelry collection spanning different categories, designs, and finishes. It intermittently faced the challenge of some patterns moving slower than others. They wanted to increase visibility on this entire under-discovered inventory.

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4. Being Black Friday and Holiday Shopping Ready

Evry Jewels wanted to create a product that would be gifting-ready, to tap into the holiday shopping market. Their aim here was to ease decision-making by providing the option of an easy-to-pick gift.

Solution

1. Arriving at the Build-Your-Own-Box Offer

Evry Jewels studied its historical data and realized that a segment of customers often purchased an average of 5 jewelry products from their site per transaction. The products were more or less in a similar price range. They wanted to bump up the quantity to 10.
How could they convince customers to purchase 10 pieces of jewelry per transaction and yet leave them excited about their purchase?

The answer was a ‘Build-Your-Own-Jewelry-Box’. Evry decided that any customer who purchased 10 pieces of jewelry, could get to pick a beautifully designed, complimentary jewelry box of their choice.

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2. Shortlisting the Products

Evry Jewels then shortlisted the products they would include in the bundle.
The list included both - their best sellers and products which had so far been under-discovered.
They did this to play on the strength of their best sellers while promoting their slower-moving designs.

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3. Designing the Jewelry Box Builder

They installed Easy Bundles, a powerful built-for-Shopify bundling app to create this bundle. Here are the design highlights:

Full Page Bundle: A dedicated bundle builder page that doubles up as a landing page
Navigation: Two-step bundle building split into ‘pick 10 items’ + ‘pick free jewelry box’
Category Filter: Capability to filter products as per product categories i.e. rings, earrings, etc. This improved navigation
Product Modifier: Variant, size, and quantity selection for each product on a pop-up
Mini Product Cards: Product cards at the bottom to show progress in terms of products selected
On-Brand Bundles: Easy Bundle’s drag-and-drop editor made it easy to align the bundle’s look & feel Evry’s brand aesthetics.

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4. Marketing the Bundle

‍Evry Jewels knew that marketing the bundle was as important as creating it. The brand went all out with promotions on-site and off-site.

On-Site Marketing: Promoted the jewelry box builder prominently on the home page, especially during Black Friday Cyber Monday, and the holiday period. Included the jewelry box builder in the main navigation menu.
Off-Site Marketing: Evry promoted the bundle extensively on social media, among its community, and via its ‘ambassador program’.

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5. Monitoring the Metrics

Evry Jewels closely monitored their bundle metrics in terms of views and conversions. Over time, they were able to optimize their bundle conversion rate by tweaking product selection, layout, etc. ‍

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6. Support by Easy Bundles

Easy Bundle’s easy-to-use features backed by dependable customer support made it easy for Evry Jewels to create the jewelry box bundle.

Results

Evry Jewel’s “Build-Your-Jewelry-Box” created using Easy Bundles was a massive success.

The brand especially made record sales during the Black Friday Cyber Monday weekend. Here’s what they achieved:

1. 15.5 K+ Bundles Sold

Owing to their successful marketing and high-converting bundle design, Evry Jewels sold over 15.5K+ bundles successfully in 2.5 months.

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2. $465K+ Total Revenue. $113K+ Revenue During BFCM.

Evry Jewel’s jewelry box bundle generated a revenue of $465K for the brand. This significantly increased their monthly cash inflow and was a testament to the revenue-generating capabilities of build-your-own-box bundles. ‍

Notably, they generated $113K+ in revenue within 4 days, during Black Friday Cyber Monday.

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3. Increase in Average Order Value (AOV)

Of course, the biggest win for Evry Jewels was an increase in their AOV by double digits. This was a crucial goal for the brand to achieve.

Conclusion

Evry Jewels' "build-your-own-jewelry-box" bundle, powered by Easy Bundles, drove impressive results i.e. $465K in revenue and over 15.5K bundles sold in just 2.5 months. With a boost in AOV and record sales during Black Friday Cyber Monday, their success demonstrates the power of customizable bundles in driving conversions, AOV and revenue.

Ready to replicate this success? Install Easy Bundles today and start creating high-converting bundles to elevate your sales.

How Evry Jewels Generated $465K with a Jewelry Box Builder

Heading

How Evry Jewels Generated $465K with a Jewelry Box Builder

$ 465K

$ 465K

Jewellery

Challenges

$ 465K

15.2 K

Jewellery

Introduction

Challenges

1. Increasing Average Order Value (AOV)

2. Standing Out In a Saturated Market

3. Promoting Under-Discovered Inventory

4. Being Black Friday and Holiday Shopping Ready

Solution

1. Arriving at the Build-Your-Own-Box Offer

2. Shortlisting the Products

3. Designing the Jewelry Box Builder

4. Marketing the Bundle

5. Monitoring the Metrics

6. Support by Easy Bundles

Results

1. 15.5 K+ Bundles Sold

2. $465K+ Total Revenue. $113K+ Revenue During BFCM.

3. Increase in Average Order Value (AOV)

Conclusion

Our Apps will be a game changer for your Shopify Store

How Evry Jewels Generated $465K with a Jewelry Box Builder

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How Evry Jewels Generated $465K with a Jewelry Box Builder

$ 465K

$ 465K

Jewellery

Challenges

$ 465K

15.2 K

Jewellery

Introduction

Challenges

1. Increasing Average Order Value (AOV)

2. Standing Out In a Saturated Market

3. Promoting Under-Discovered Inventory

4. Being Black Friday and Holiday Shopping Ready

Solution

1. Arriving at the Build-Your-Own-Box Offer

2. Shortlisting the Products

3. Designing the Jewelry Box Builder

4. Marketing the Bundle

5. Monitoring the Metrics

6. Support by Easy Bundles

Results

1. 15.5 K+ Bundles Sold

2. $465K+ Total Revenue. $113K+ Revenue During BFCM.

3. Increase in Average Order Value (AOV)

Conclusion

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