How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

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Simplified is a lifestyle brand founded by Emily Ley with the mission to help individuals lead more intentional and organized lives through beautifully designed planners and journals. Since its inception in 2008, Simplified has become a trusted name for its high-quality products that help customers streamline their daily routines and create more meaningful moments.

Every year, Simplified launches its highly anticipated Spring Collection of journals, offering new designs that resonate with its growing customer base. In 2025, the brand aimed to make the Spring Collection limited-time launch event bigger and more impactful than ever before. One key goal was to drive average order value (AOV) from the peak incoming traffic.

To tackle this challenge, Simplified turned to Easy Bundle Builder for a solution. The result? A record $31,000 in bundle sales in just 24 hours. Here’s a deep dive.

How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

$31,000

Bundle Revenue in 24 Hours

‍

$31,000

Bundle Revenue in 24 Hours

‍

Industry

Home & Lifestyle

Apps Used

Challenges

$31,000

Bundle Revenue in 24 Hours

‍

22%

Bundle Conversion Rate

‍

Industry

Home & Lifestyle

Apps Used

Easy Bundles

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Introduction

To tackle this challenge, Simplified turned to Easy Bundle Builder for a solution. The result? A record $31,000 in bundle sales in just 24 hours. Here’s a deep dive.

Challenges

1. Maximizing Revenue from Peak Traffic

With the highly anticipated Spring Edition launch, Simplified had invested heavily in driving traffic to their website through Facebook ads and organic marketing campaigns on social media platforms.

The brand's primary goal was to maximize revenue from the influx of visitors during this peak period.
Simplified needed a strategy that could convert visitors into higher-value sales, ensuring they made the most of this limited-time launch.

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2. Driving Sales for Non-Star Products

‍While Simplified's journals and planners were the main attraction, the brand also had a variety of other products on their website such as pens, paperclips, and sticker sets.

The challenge was to effectively drive attention to these secondary items.
Simplified needed a way to bundle these non-core products alongside their journals in a way that felt natural, appealing, and added value to the customer.

3. Increasing Average Order Value (AOV)

A key challenge for Simplified was finding a way to increase their average order value (AOV).

Their journals were priced at $64, which made it difficult to encourage customers to add more to their cart.
Simplified needed a solution that could raise the overall transaction amount while still maintaining the perceived value of the products sold.

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4. Ineffective Previous Bundling Attempts

‍Simplified had experimented with bundling in the past, but the layouts they used did not result in the desired conversions.

The drop-down feature they used for selecting products variants didn’t do justice to the aesthetic appeal of their daily planners, mini notebooks, and other accessories.
Customers weren’t engaging with the bundles as expected
Simplified needed a new approach that would offer compelling, well-structured bundles that appealed to customers and encouraged higher-value purchases

Solution

1. Full Page Build-Your-Own-Bundle

To address this, Simplified implemented a new bundle builder using Easy Bundle Builder. The solution offered a full page bundle format, which allowed shoppers to select items such as planners, mini notebooks, pens, page markers, paper clips, and sticker sets directly from the page.

The navigation provided for an immersive step-by-step shopping experience, making it easy for customers to build their own bundles. The UX was well-thought out and allowed for easy customization.
To ensure value was perceived, Simplified offered the final bundle at a special price of $124. This encouraged customers to see the value in purchasing the entire set.

2. Marketing the Bundles

To maximize the visibility of their newly created bundles, Simplified focused on marketing the bundles.

They prominently featured the bundles on the category page of their ‘Spring Collection’ ensuring customers could easily spot them as soon as they landed on the side.
An ad featuring the ‘unboxing’ of a bundle was part of your Spring Collection ad campaign on Meta.

Results

The Spring Edition launch was a tremendous success for Simplified. The strategic use of product bundling led to some pleasant surprises.

1. $31,000 Bundle Revenue in 24 Hours

‍Simplified’s smart build-your-own-bundles generated $31, 000 in a record 24 hours. What worked for them was the streamlined bundle flow, user friendly layout and the selling of price of bundles ($ 114 to $124).

2. Increase in Average Order Value (AOV)

Simplified’s AOV saw a significant uplift, thanks to the bundling strategy. Customers, who had previously purchased individual journals priced at $64, were now incentivized to buy more through the value-added bundles. This shift resulted in an impressive increase in the overall transaction value, driving more revenue per customer.

3. Higher Conversions with Optimized Bundle Layout

‍The redesigned bundle builder led to a higher bundle conversion rate of 10%. This was proof that the full page bundle layout with a high converting UX design was what the brand needed to lock in customers.

4. Increased Sales Across Product Categories

‍The strategic bundling of planners with complementary products, like pens, paperclips, and sticker sets, resulted in significant sales for items that were previously less emphasized. The bundles allowed customers to explore more of Simplified's range while enjoying the convenience of a curated shopping experience.

Conclusion

Simplified’s Spring Collection launch showed how the right bundling strategy can deliver strong business results. By switching to Easy Bundle Builder, the brand introduced a more intuitive, full-page bundle experience that immediately connected with customers.

In just 24 hours, Simplified generated $31,000 in bundle revenue, lifted its AOV, and achieved a 10% conversion rate on bundles. The new approach not only drove higher order values but also increased sales for secondary products like pens and sticker sets.

For brands looking to maximize high-traffic moments, Simplified’s success proves that well-designed bundles can drive engagement, conversions, and growth.

How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

Heading

How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

$31,000

$31,000

Home & Lifestyle

Challenges

$31,000

22%

Home & Lifestyle

Introduction

Challenges

1. Maximizing Revenue from Peak Traffic

2. Driving Sales for Non-Star Products

3. Increasing Average Order Value (AOV)

4. Ineffective Previous Bundling Attempts

Solution

1. Full Page Build-Your-Own-Bundle

2. Marketing the Bundles

Results

1. $31,000 Bundle Revenue in 24 Hours

2. Increase in Average Order Value (AOV)

3. Higher Conversions with Optimized Bundle Layout

4. Increased Sales Across Product Categories

Conclusion

Our Apps will be a game changer for your Shopify Store

How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

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Related Case Studies

How Simplified Generated $ 31,000 in 24 Hours Using Build-Your-Own-Bundles

$31,000

$31,000

Home & Lifestyle

Challenges

$31,000

22%

Home & Lifestyle

Introduction

Challenges

1. Maximizing Revenue from Peak Traffic

2. Driving Sales for Non-Star Products

3. Increasing Average Order Value (AOV)

4. Ineffective Previous Bundling Attempts

Solution

1. Full Page Build-Your-Own-Bundle

2. Marketing the Bundles

Results

1. $31,000 Bundle Revenue in 24 Hours

2. Increase in Average Order Value (AOV)

3. Higher Conversions with Optimized Bundle Layout

4. Increased Sales Across Product Categories

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