Pilgrim chose Kite: Free Gifts Shopify App by Skai Lama as a strategic solution to achieve its goals. The app allowed Pilgrim to offer free gifts to customers based on specific triggers, such as the purchase of particular items or reaching a certain order value. This strategy aimed to:
- Increase customer delight by rewarding purchases
- Enhance the perceived value of shopping with Pilgrim.
- Encourage higher order values to qualify for free gifts
- Introduce customers to a wider range of products
Implementation
Pilgrim strategically implemented the Kite app by selecting gifts that complemented their existing product range, ensuring that the free items were both desirable and relevant to the customer's interests. The brand set up various campaigns within the app, targeting different customer actions and preferences. These campaigns were carefully monitored and adjusted based on performance data to maximize effectiveness and customer engagement.