Valentine’s Day
Guide 2026

Overcome the January slump with these practical strategies
on setting up your store for Cupid’s big day.

$27 billion

Online shopping spend
last Valentine's Day

$188

Average spend
per person

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Valentine’s Day 2026 - Prep Tips

Quick tips to get you started

1 . ‘Perfectly Match’ Your Audience

Your target audience aren’t just those in love

You can target singles, Galentine’s Day celebrators, Propose Day celebrators, anti-Valentine’s Day gift purchasers, and ‘treat-your-selfers’

Further, segment your current customer base by their gender, purchase history, and average order value AOV to create segment-specific campaigns & offers.

BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

2 . Lock-In Sourcing & Logistics

Source your gifting add-ons in advance: Think gift wraps, Valentine's Day-themed free gifts, hamper boxes/baskets, and greeting cards

Build your Valentine’s Day product collection: E.g. His & Her pajama sets, red-toned products, gender-based bundles, and couple’s skincare routine kits.

Prepare Expedited + Scheduled Delivery: V-Day delivery matters to customers. Align with shipping partners to provision for expedited shipping and the ability to schedule delivery.

3 . Set-Up Your Website

Create Valentine’s Day-themed pages: From landing pages to product pages & checkout; cross out all design requirements for V-Day in advance.

A/B test learnings for CRO: Since we don’t have time for V-Day-specific A/B tests, implement learnings from BFCM for conversion rate optimization (CRO).

Optimize for Mobile: Make sure you optimize these new pages for mobile shopping.