This guide reviews leading Shopify Frequently Bought Together apps including Fly Upsells & Cross Sells, Frequently Bought Together (Code Black Belt), Wiser, Frequently Bought Together FT (Fether), WS: Frequently Bought Together (Webrex Studio), Also Bought (Code Black Belt), Addly, and K: Cross Sell + Related Products, evaluating them on recommendation logic, widget flexibility, discount handling, analytics, and scalability.
Shopify Frequently Bought Together apps enable Amazon-style cross-selling by grouping complementary products into a single add-to-cart experience, offering significantly more control and conversion leverage than Shopify’s native complementary products setup.
Overall, the apps vary in approach: some focus on mature, low-maintenance AI recommendations, others emphasize AI autopilot and bundle-building flexibility, while broader recommendation engines extend FBT across the full customer journey.
The guide concludes that Fly Upsells & Cross Sells stands out as the most complete Shopify Frequently Bought Together app due to its advanced AI logic, high widget customizability, built-in discount visibility, layout flexibility, scheduling, and scalable pricing.
Shopify Frequently Bought Together apps help merchants replicate Amazon-style product bundling by recommending complementary items directly on product pages (PDP). These upsells increase average order value by reducing friction and surfacing relevant add-ons at the right moment.
While Shopify offers basic product recommendations, native functionality lacks advanced discount logic, analytics, and customization. Also, visually, one cannot display specific discounts on these frequently bought together products, and the UI is restricted by your Shopify theme. This is why dedicated Shopify Frequently Bought Together (FBT) apps are essential for creating high-converting FBT bundles and upsells.
Comparison Table: Best Shopify Frequently Bought Together Apps
Detailed Review: Top Frequently Bought Together Apps for Shopify Stores
1. Fly Upsells & Cross Sells
Fly Upsells & Cross Sells is a comprehensive Shopify Frequently Bought Together app built for merchants who need advanced control over recommendation logic, discounts, and on-brand widgets for their frequently bought together upsells. Despite its advanced capabilities, Fly Upsells & Cross Sells is designed to work out of the box & is easy to set up. Apart from frequently bought together upsells, you can use Fly Upsells & Cross Sells to create product bundles & quantity breaks.
Key Features of Fly Upsells & Cross Sells
AI recommendations using order history and customer browsing behavior
Manual recommendations that can override AI recommendations
Preselected or customer-selectable upsell products in the widget
Built-in automatic discounts with visible savings
Percentage, fixed, and tiered discount logic
Per-product quantity selector and bundle rules
Three layouts: vertical, compact horizontal, expanded vertical
Variant display inside the FBT widget
Scheduling and date-based activation
Trigger-based, frequently bought together upsells using specific products or collections
Multilanguage and multicurrency support
Advanced inventory synchronization
Pros
Deep AI-driven recommendation logic
Extremely flexible widget customization
Multiple widget layouts
Clear discount visibility that improves conversion
Scales well from small to large stores
Inventory management capabilities.
On-brand widgets that adapt to the store’s theme & brand aesthetics
Detailed analytics
Cons
The advanced feature set may exceed very basic needs, as it includes quantity break & product bundle possibilities.
Pricing
Free plan available for all stores
Paid plans $9 → $299/month (revenue-based)
2. Frequently Bought Together (Code Black Belt)
Frequently Bought Together by Code Black Belt is a widely adopted Shopify Frequently Bought Together app. It is primarily designed for merchants who want a reliable, low-maintenance, Amazon-style FBT widget that works out of the box with minimal configuration. Its AI core identifies products that are commonly bought together and surfaces them automatically. Merchants can override this logic manually when needed.
Key Features of Frequently Bought Together (Code Black Belt)
AI-based recommendations using co-purchase trends
Manual, automatic, random, or global recommendation modes
Discount visibility is less flexible than newer tools
Pricing
$9.99/month (New Stores) $19.99/month (Professional plan)
3. Frequently Bought Together FT (Fether / Flybenders)
Frequently Bought Together FT by Fether is a Shopify Frequently Bought Together App that does both AI-driven FBT recommendations and bundle creation.
Key Features of Frequently Bought Together FT
AI-generated frequently bought together recommendations based on recent order history
One-click add-to-cart for bundled items
Buy X Get Y and volume discount support
Customizable widget designs
Pros
Combines FBT with bundle-building flexibility
AI autopilot keeps recommendations updated
Cons
Some advanced features are gated behind paid plans
Requires in-depth configuration to unlock full potential
Pricing
Free plan available
4. WS: Frequently Bought Together (Webrex Studio)
WS: Frequently Bought Together by Webrex Studio is a Shopify Frequently Bought Together app focused on FBT bundles & Buy X Get Y offers. It is positioned as a cost-effective option with a generous free plan and strong customization.
Key Features of WS: Frequently Bought Together
Frequently bought together bundles with one-click add-to-cart
Widget placement on product pages, cart pages, and checkout
Real-time revenue analytics
Pros
Essential features on a free plan
Layout and styling flexibility
Cons
Smaller review base compared to larger apps
Advanced funnels require a paid plan
Pricing
Free plan available
5. Also Bought (Code Black Belt)
Also Bought by Code Black Belt focuses on Amazon-style “Customers Who Bought This Item Also Bought” recommendations (upsells) rather than discount-driven bundles. It complements Shopify Frequently Bought Together apps by improving product discovery and cross-selling without relying on promotions. This app is ideal for merchants who want pure recommendation logic rather than bundled pricing strategies.
Key Features of Also Bought
AI-powered recommendations based on purchase history
Addly is a Shopify frequently bought together app that combines FBT upsells in the form of bundles.
Key Features of Addly
AI and manual Frequently Bought Together bundles
Volume discounts and bundle-level discount rules
One-click add-to-cart for bundled products
Multi-language and multi-currency support
Real-time analytics and performance tracking
Pros
Good balance of AI automation and manual control
Analytics and support
Cons
Advanced analytics require paid tiers
Initial setup can take time
Pricing
Free plan available
Paid plans typically range from $9.99 to $19.99/month
7. K: Cross Sell + Related Products (Kaktus)
K: Cross Sell + Related Products by Kaktus combines Frequently Bought Together, related products, and Also Bought widgets into a single cross-sell solution. It is designed for merchants who want strong visual customization and multiple recommendation formats without managing multiple apps.
Key Features of K: Cross Sell + Related Products
Multiple layouts, including line, grid, and Amazon-style
Manual and AI-driven recommendations
A/B testing and conversion analytics
Pros
Customization and layout flexibility
Combines multiple recommendation types
Cons
Smaller review base than larger competitors
The interface may feel busy to some users
Pricing
Free for development stores
$18/month growth plan
8. Wiser AI – Upsell & Cross Sell
Wiser AI is a Shopify Frequently Bought Together app that makes AI-led recommendations by analyzing customer browsing behavior, purchase history, and interaction patterns.
Key Features of Wiser AI
AI-driven FBT using browsing behavior and order data
Widget placement on product pages, cart drawer, checkout
Analytics tracking CTR, conversions, and revenue impact
Recently viewed and best-selling widgets
Shop-the-look recommendations
Pros
Strong AI accuracy with sufficient data
Useful analytics for optimization
Cons
Limited widget layout customization
Less control over discount presentation
Pricing
Free (up to 50 orders/month)
Paid plans from $9 to $49/month
Limitations of Setting Up Frequently Bought Together on Shopify Without An App
What Is Possible with Shopify Native
Shopify allows merchants to display basic frequently bought together or complementary product recommendations using supported themes and the Search & Discovery app.
Stores can show automatically generated or manually selected related products on product pages, manage recommendations directly from the Shopify admin, and run this setup without additional app costs.
For simple cross-sell use cases, this provides a lightweight starting point.
Why Shopify Native Falls Short
Shopify’s native setup does not support true frequently bought together bundles.
Merchants cannot add multiple products to cart in a single action, apply bundle-level discounts with visible savings, or control quantities, layouts, and selection behavior within the widget.
Recommendation logic is limited to basic co-purchase signals, with no AI personalization, scheduling, or targeting.
Additionally, Shopify does not provide FBT-specific analytics, making optimization difficult as stores scale.
Conclusion
Shopify Frequently Bought Together apps have evolved beyond simple product recommendations. Effective implementations now depend on bundled add-to-cart flows, clear discount visibility, flexible layouts, and logic that works reliably across product pages and checkout. Native Shopify tools cover only the basics, which is why most stores rely on dedicated apps to run consistent and conversion-focused FBT offers.
Among the apps reviewed, Fly Upsells & Cross Sells offers the most balanced and complete approach to Frequently Bought Together. Its combination of AI-based recommendations, customizable widgets, built-in discount logic, layout flexibility, quantity controls, and scheduling makes it well-suited for merchants who want a scalable FBT setup without adding unnecessary complexity.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs- Shopify Frequently Bought Together Apps
How do you pick the right products for Shopify frequently bought together bundles?
Where should you place Shopify frequently bought together widgets for max conversions?
What discount types work best in Shopify frequently bought together offers?
How to test Shopify frequently bought together performance quickly?
What common Shopify frequently bought together errors kill conversions?
How to track true ROI from Shopify frequently bought together campaigns?
Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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