This guide reviews the top Shopify Wishlist app such as Swym Wishlist Plus, Swish (Wishlist King), Wishlist Hero, Growave, SE Wishlist Engine, Froonze, and Hulk Wishlist & Favorites.
These apps were evaluated for guest wishlists, alerts (price drop/restock), integrations (Klaviyo, GA4), customization, analytics, pricing tiers, and scalability.
Some apps focus purely on wishlist functionality (Swym, Swish, SE Wishlist Engine), while others bundle loyalty and referrals (Growave, Froonze).
Pricing models vary significantly: some offer free tiers with usage caps, while others scale based on order volume or Shopify plan.
Based on feature depth, integrations, analytics, and scalability, Swym Wishlist Plus stands out as the strongest all-around Shopify Wishlist apps
In this blog, I compare and evaluate the best Shopify Wishlist app options, including Swym Wishlist Plus, Swish (formerly Wishlist King), Wishlist Hero, Growave: Loyalty & Wishlist, SE Wishlist Engine, Froonze VIP Loyalty & Wishlist, and Hulk Wishlist & Favorites.
I have assessed them for wishlist-specific features like guest wishlists, multiple lists, cross-device sync, price drop alerts, back-in-stock notifications, analytics dashboards, integrations (Klaviyo, GA4, Shopify Flow), pricing tiers, reviews, and scalability. Based on this analysis, I’ve identified the best Shopify Wishlist app for D2C brands looking to improve retention and intent capture. Let’s dive in.
Comparison Table: Best Shopify Wishlist App
App
Wishlist Features
Supporting Features
Reviews & Ratings
Pricing
Swym Wishlist Plus
✅ Guest wishlists ✅ Multiple lists ✅ Cross-device sync ✅ Social sharing ✅ Email sharing ✅ Price drop alerts ✅ Restock alerts ✅ Low stock alerts ✅ Save for later ✅ Add to cart ✅ Custom button design ✅ Wishlist analytics ✅ API access
✅ Guest wishlists ✅ Multiple lists ✅ Gift registry ✅ Price drop alerts ✅ Restock alerts ✅ Social sharing ✅ Add all to cart ✅ Cross-device sync ✅ Custom widgets
✅ Loyalty program ✅ Points rewards ✅ VIP tiers ✅ Referral program ✅ Reviews system ✅ Store credit ✅ Social login ✅ Klaviyo integration ✅ Gorgias integration ✅ Headless API
✅ Loyalty points ✅ Store credit ✅ VIP tiers ✅ Referral credits ✅ Customer portal ✅ Social login ✅ Custom forms ✅ Multi-language
⭐ 5.0★ ~255+ reviews
Free to install Usage-based pricing Based on orders & enabled features
Hulk Wishlist & Favorites
✅ Guest wishlists ✅ Public lists ✅ Multiple lists ✅ Save for later ✅ Price drop alerts ✅ Restock alerts ✅ Social sharing ✅ Add to cart ✅ AI recommendations ✅ Cross-device sync ✅ Custom design ✅ Wishlist analytics
Development – Free Starter – $4.90/mo (1,000 items) Pro – $14.90/mo (10,000 items) Pro Plus – $29.90/mo (50,000 items)
In-Depth Review: Best Shopify Wishlist App Options
1. Swym Wishlist Plus
Swym Wishlist Plus is a comprehensive Shopify Wishlist app designed to capture shopper intent and convert saved products into revenue. It installs without theme edits and adds wishlist buttons across product pages, collections, and quick views.
Key Features of Swym Wishlist Plus
Guest wishlist support
Multiple wishlists per customer
Cross-device sync
Price drop, restock & low-stock alerts
“Save for later” in cart
Social/email sharing
Klaviyo, Omnisend, Mailchimp integrations
Shopify POS integration
Advanced analytics dashboard
Pros
Strong marketing automation integrations
Deep analytics and revenue tracking
Scalable pricing tiers
API access for custom builds
Cons
Free plan has lifetime action limits
Advanced integrations locked in higher plans
Pricing
Free (limited usage/events)
Starter (~$19.99/month)
Pro (~$59.99/month)
Premium (~$99.99/month)
2. Swish (Wishlist King)
Swish is a premium Shopify Wishlist app focused on customization and white-glove onboarding. It does not offer a free plan but includes a 30-day trial.
Key Features of Swish
Unlimited wishlists
Deep theme customization
Multi-list support
Price drop & restock alerts
Klaviyo & GA4 integration
Import/export data tools
White-glove setup
Pros
Highly customizable
Unlimited usage (no caps)
Strong analytics integration
Dedicated onboarding support
Cons
No free plan
Pricing scales with Shopify plan
May require developer involvement for advanced design
Pricing
$19 (Basic Shopify)
$29 (Shopify plan)
$49 (Advanced)
$99 (Shopify Plus)
3. Wishlist Hero
Wishlist Hero is a lightweight Shopify Wishlist app focused on ease of use and affordability.
Key Features of Wishlist Hero
Guest wishlist
Multi-language & multi-currency support
Price & low-stock email reminders
REST & JavaScript API
Pixel integrations
One-click add-to-cart
Pros
Free plan available
Quick setup
Affordable paid tiers
Good international support
Cons
Advanced features require upgrades
Some reports of slower support response
Pricing
Free (500 wishlist items/month)
Silver ($4/month)
Gold Plus ($17/month)
Platinum ($29/month)
4. SE Wishlist Engine
SE Wishlist Engine is a Shopify Wishlist app focused on automation and revenue tracking.
Key Features of SE Wishlist Engine
Price drop & restock auto-emails
Guest wishlists
Analytics on most-wishlisted products
Klaviyo integration
Product recommendations
Multi-currency & language support
Pros
Strong email automation
Good analytics dashboard
Affordable pricing
Cons
Free plan limited to 100 items
Multi-language and alerts require paid plans
Pricing
Free (100 items)
Basic ($7.99/month)
Advanced ($14.99/month)
Premium ($21.99/month)
5. Froonze VIP Loyalty & Wishlist
Froonze integrates a Shopify Wishlist app into a broader customer account and loyalty portal.
Key Features of Froonze
Wishlist inside customer dashboard
Loyalty points & store credit
VIP tiers
Referral program
Guest wishlist
Multi-list support
Pros
Combines loyalty + wishlist
Customizable account portal
Pay-for-what-you-use model
Cons
Less standalone wishlist customization
Pricing increases with order volume
Pricing
Free to install
Usage-based monthly billing
6. Hulk Wishlist & Favorites (Advanced Wishlist)
Hulk’s Shopify Wishlist app provides multi-list support and automation at a low starting cost.
Key Features of Hulk Wishlist
Public & guest wishlists
Back-in-stock & price-drop alerts
AI product recommendations
Shopify Flow & POS integration
Analytics dashboard
Save-for-later functionality
Pros
Low starting price
Broad integration options
Strong feature list
Cons
Some reported bugs
Mobile layout customization may require tweaks
Mixed feedback on tracking reliability
Pricing
Development plan (free)
Starter ($4.90/month – 1,000 items)
Pro ($14.90/month – 10,000 items)
Pro Plus ($29.90/month – 50,000 items)
Evaluation Criteria: How We Selected the Best Shopify Wishlist App
To identify the best Shopify Wishlist app, I evaluated each tool using a structured, commerce-focused framework. The goal was to assess real retention impact, not just feature lists.
1. Core Wishlist Capabilities
We checked for:
Guest wishlists
Cross-device sync
Multiple lists
Save-for-later functionality
Public/shareable lists
Apps missing guest functionality or sync were considered limited.
2. Revenue & Marketing Automation
We analyzed:
Price drop alerts
Back-in-stock notifications
Low-stock alerts
Klaviyo and ESP integrations
Automated email/SMS triggers
A Shopify Wishlist app must activate intent, not just store it.
3. Integrations & Scalability
We reviewed compatibility with:
Klaviyo
GA4 & Meta Pixel
Shopify Flow
Shopify POS
API/headless setups
Apps with deeper ecosystem integrations ranked higher.
4. Analytics & Reporting
We prioritized:
Most-wishlisted product insights
Revenue attribution
Conversion tracking
Data export capabilities
Basic wishlist counters without revenue visibility scored lower.
5. Pricing & Merchant Feedback
We evaluated:
Free plan limits
Usage caps
Order-based pricing
Shopify App Store reviews (support, bugs, reliability)
After comparing all apps across these dimensions, Swym Wishlist Plus ranked highest for its balance of guest functionality, automation, integrations, analytics depth, and scalable pricing.
How to Create a Wishlist on Shopify Without an App
Shopify does not offer built-in wishlist functionality .
You can attempt a manual setup by:
Creating a custom wishlist page
Using Liquid + JavaScript to store product IDs
Saving wishlist data in local storage or customer metafields
Limitations
No native guest sync across devices
No built-in price drop or restock alerts
Requires theme code edits
Maintenance needed during theme updates
No built-in analytics
For most D2C brands, a Shopify Wishlist app is more practical and scalable.
Conclusion
We reviewed Swym Wishlist Plus, Swish, Wishlist Hero, Growave, SE Wishlist Engine, Froonze, and Hulk Wishlist & Favorites.
Each Shopify Wishlist app serves different needs. Growave and Froonze are ideal for loyalty-first brands. Swish is best for premium stores needing full customization. Wishlist Hero and SE Wishlist Engine work well for budget-conscious merchants.
However, Swym Wishlist Plus stands out as the best Shopify Wishlist app overall because of its guest wishlist functionality, deep integrations (Klaviyo, ESPs, POS), advanced analytics dashboard, marketing automation triggers, and scalable pricing structure. It balances flexibility, automation, and enterprise-readiness better than competitors.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs- Best Shopify Wishlist App
What Is the Best Shopify Wishlist App for High-Traffic Stores?
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Can Developers Customize Shopify Wishlists via API?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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