This guide compares the best Shopify upsell apps across product page, cart drawer, checkout, post-purchase, and full-funnel placements, comparing features, logic, pricing, and limitations.
The guide has evaluated upsell apps like Easy Bundle Builder, Essential Upsell & Cross-Sell, Upcart, Recovert, Slide Cart Upsell Drawer, Honeycomb Upsell, Checkout Wiz & AOV.ai
Shopify’s native upsell capabilities are limited to basic recommendations and discounts, making third-party Shopify upsell apps necessary for targeting, automation, and analytics.
Product-page upsell apps focus on bundles, frequently bought together, add-ons, and quantity discounts, while cart and checkout apps optimize high-intent moments with product recommendation widgets.
Full-funnel upsell apps combine multiple placements with rules, AI recommendations, testing, and reporting, but usually come with higher complexity and cost.
The best Shopify upsell app depends on placement needs, order volume, pricing model, and whether merchants want specialized tools or an all-in-one solution.
Shopify upsell apps help merchants increase average order value by offering upgrades, add-ons, bundles, or complementary products at different points in the customer journey. They operate across different locations in the funnel: product page (pre-purchase), cart or cart drawer, checkout (Shopify Plus), and post-purchase.
This blog compares the best Shopify upsell apps for their features, pricing, ratings & upsell capabilities. I’ve picked apps across different stages in the funnel, such as Easy Bundle Builder, Essential Upsell & Cross-Sell, UFE Cross Sell & Upsell Bundle, Selleasy, Bold AI Upsell, Slide Cart Upsell Drawer, Upcart, Oxify Slide Cart Drawer, Checkout Wiz Upsell, AOV.ai, Honeycomb, and ReConvert. The objective is to do a clear side by side comparison of different apps and help you pick one that best fits your store’s needs. Let’s dive in.
✅ AI recommendations ✅ Funnel A/B testing ✅ Funnel analytics
4.5
Starts ~$8/month
Detailed Review: Top Shopify Upsell App
1. Essential Upsell & Cross-Sell
Essential Upsell & Cross-Sell is a Shopify upsell app for merchants to place upsell widgets placed across their funnel.
Location of Upsell
Full Funnel: Product page, in-cart, checkout, post-purchase
Key Features
Product-page FBT and add-on widgets
In-cart and post-purchase upsells
AI-driven product recommendations
Automatic discounts and translations
Funnel-level analytics
Pros
Beginner-friendly UI
Covers multiple placements
Strong, free and low-cost plans
Cons
Revenue-based plan limits
Limited checkout customization
Pricing
Free: ≤ $100 additional revenue
Starter $9.99/mo: up to $500
Essential $19.99/mo: up to $1k
Professional $39.99/mo: unlimited revenue
2. Easy Bundle Builder
Easy Bundle Builder is the best Shopify upsell app for product-page frequently bought together upsells.
Location of Upsell
Product Page (Frequently Bought Together Widget)
Key Features of Easy Bundle Builder
Frequently bought together are embedded on product pages
Manual recommendation + AI recommendation of products
Suggest complementary & related products
Quantity selector & variant selector within the widget
Product bundle & quantity breaks capability
Free-gift logic tied to bundle or cart value
Automatic inventory synchronization across upsells
In-depth analytics and performance tracking
Pros
Strong focus on product-page conversion
Highly configurable upsell widget layouts
Reasonable pricing & often free
Cons
No cart drawer & checkout upsells
Pricing
Free (up to $1,000 bundle revenue)
Paid plans from $9 → $299/month
3. Amp Slide Cart Upsell Drawer
Amp Slide Cart Upsell Drawer is a Shopify upsell app that offers upsell widgets inside a slide-out cart drawer.
Location of Upsell
Side Cart Drawer
Key Features
In-cart upsell and cross-sell recommendations
Free shipping and reward progress bars
Progress bar & free gifts (rewards bar)
Discount and announcement bars
AI recommendations & analytics
Sticky/floating cart
Pros
Targets high-intent shoppers
Visual cart experience
Cons
Cart-only placement
Order-based pricing tiers
Pricing
Free: 0–50 orders
$24.99/mo: 51–200 orders
$34.99/mo: 201–500 orders
$54.99/mo: 501–1,000 orders
4. Checkout Wiz (Wiz Checkout Upsell & Rules)
Checkout Wiz is a Shopify upsell app built specifically for checkout and post-purchase upsells. Since checkout customization is only available on the Shopify Plus plan, the app is designed exclusively for Plus stores. It’s ideal for merchants who want precise control over how upsells, incentives, and conditional content appear during checkout, rather than relying on pre-purchase widgets.
Location of Upsell
Checkout Page & Post-Purchase Pages (Thank you & Order Status Page)
Key Features of Wiz – Checkout Upsell & Rules
Checkout page upsells
One-click post-purchase upsells and downsells
Variety of upsell layouts: vertical, horizontal, checkbox
Line-Item upsells like volume bundles and subscriptions
Post-purchase upsells on the thank you page, order status page
Free gift offers applied at checkout
Rule-based targeting using cart value, products, customer tags, shipping country, or payment method
Thank-you page and order status page customization
Analytics for checkout and post-purchase performance
Pros
Purpose-built to leverage Shopify’s checkout extensibility
Strong rule engine compared to most checkout upsell tools
Supports experimentation through A/B testing
Cons
Shopify Plus is required for checkout upsell (Shopify restriction)
Not intended for product-page or cart-drawer upsells
Pricing
Essential: $49/month
Plus Growth: $99/month
5. UFE Cross Sell & Upsell Bundle
UFE Cross Sell & Upsell Bundle is a full-funnel Shopify upsell app designed to support pre-purchase, cart, checkout (Shopify Plus), and post-purchase upsells from a single interface. It is commonly used by merchants who want flexible upsell logic without committing to a high fixed monthly cost.
Location of Upsell
Full Funnel: Cart, product page, checkout & post purchase
Key Features of UFE Cross Sell & Upsell Bundle
Product-page upsells, including pop-ups, add-ons, and frequently bought together blocks
Fixed bundles, mix-and-match bundles, variant-level upsells, and volume discounts
In-cart and cart-drawer upsells with conditional triggers
One-click post-purchase upsells and downsells
AI-powered product recommendations
A/B testing for upsell offers and funnels
Analytics for impressions, clicks, and conversion rates
Pros
Broad placement coverage across the funnel
Built-in A/B testing even on lower plans
Supports multiple bundle and upsell formats
Cons
UI can feel dense for simple use cases
Pricing scales with usage rather than fixed tiers
Pricing
Free plan available
Paid plans start at ~$9.99/month (usage-based)
6. Selleasy Upsell & Cross‑Sell
Selleasy Upsell & Cross-Sell is a Shopify upsell app, known for its Amazon-style frequently bought together modules and broad full-funnel coverage. It is particularly popular among mid-sized stores looking for quick wins without heavy customization.
Location of Upsell
Full Funnel: Cart, product page, checkout, & post-purchase
Key Features of Selleasy Upsell & Cross-Sell
Product page frequently bought together bundles
Product add-ons displayed as lists, grids, or carousels
In-cart upsell pop-ups and cart drawer integration
Checkout and post-purchase upsells with one-click acceptance
Automatic discounts applied to upsell offers
Multi-language and multi-currency support
Performance analytics for upsell blocks
Pros
Very fast setup
Frequently bought together type layouts
Scales well with order volume
Cons
Limited customization depth compared to funnel builders
Advanced targeting rules are basic
Pricing
Free: ≤ 50 orders/mo
$9/mo: up to 500 orders/mo
$19/mo: up to 1,000 orders/mo
$29/mo: > 1,000 orders/mo
7. Bold AI Upsell & Cross‑Sell
Bold AI Upsell & Cross-Sell is an AI-driven Shopify upsell app that supports full-funnel upselling with a strong focus on machine-learning-based product recommendations. It is best suited for stores with large catalogs and sufficient traffic to train AI models.
Location of Upsell
Full Funnel: Cart, product page, checkout, & post-purchase
Key Features of Bold AI Upsell & Cross-Sell
AI-powered Smart Offers for upsells and cross-sells
Upcart is a Shopify upsell app that provides a customizable cart drawer with modular upsell blocks.
Location of Upsell
Side Cart Drawer
Key Features
Custom slide-cart design
Add-ons like gift wrap and shipping protection
Frequently bought together blocks
Reward and progress bars
Pros
Strong design control
Clean UX
Cons
No checkout or post-purchase upsells
Higher starting price
Pricing
Free (development stores)
$29.99/mo: up to 200 orders
$34.99/mo: up to 500 orders
$54.99/mo: up to 1,000 orders
9. Oxify Cart Drawer & Upsells
Oxify Cart Drawer & Upsells is a full-funnel Shopify upsell app that pairs a customizable slide cart with product-page upsells, post-purchase offers, thank you page upsell and cart-based incentives. It is positioned as a mid-tier alternative to higher-priced cart tools, with every feature unlocked on every plan. Built for Shopify certified with a 5.0 star rating.
Location of Upsell
Product page, Side Cart Drawer, Post-Purchase and thank you page
Key Features of Oxify Cart Drawer & Upsells
Slide cart drawer with in-cart upsells, cross-sells, and one-click upsells
Frequently bought together (FBT) bundles and AI smart recommendations
Free shipping bar, rewards progress bar, sticky cart, and countdown timer
Tiered free gifts with purchase (auto-add or customer's choice)
BOGO deals and volume discounts
Product page upsell widgets and product add-ons
One-click post-purchase upsell funnel (included on every plan)
Per-market offers via Shopify Markets (currency, thresholds, gifts by country)
Pros
Full-funnel coverage (product page, cart, post-purchase) in a single app
Every feature available on every paid plan
Built for Shopify certified, 5.0 star rating
14-day free trial with all features unlocked
Fast setup and responsive merchant support
Cons
Less brand recognition than larger, longer-established cart tools
Pricing
$19.99/mo: 0 to 200 orders
$29.99/mo: 201 to 500 orders
$49.99/mo: 501 to 1,000 orders
$79.99/mo: 1,001 to 2,000 orders
$99.99/mo: 2,001 to 3,000 orders
$149.99/mo: 3,001+ orders
14-day free trial on every plan
10. Upsell.Com (ReConvert)
ReConvert is a widely used Shopify upsell app focused on full-funnel upselling i.e. right from the product page, cart, checkoutout to the post-checkout funnel.
Location of Upsell
Full Funnel: Cart, product page, checkout, & post-purchase
Key Features
Full funnel: product, cart, checkout (Shopify Plus) & post‑purchase upsells
AI product recommendation
FBT bundles & mix‑and‑match bundles
Drag‑and‑drop editor
A/B testing
Advanced analytics & segmentation
Pros
Mature feature set
Strong reporting
Cons
Checkout upsells require Plus
UI complexity for large funnels
Pricing
Free (development stores)
Basic $4.99/mo: up to 50 orders
Growth $9.99/mo: up to 100 orders
Business $19.99/mo: up to 200 orders
11. Honeycomb Upsell Funnels
Honeycomb is a Shopify upsell app that supports multi-step upsell funnels across the store.
Location of Upsell
Full Funnel: Cart, product page, checkout, & post-purchase
Key Features
Product, cart, checkout, and post-purchase upsells
Funnel-level A/B testing
AI recommendations
Discount stacking
Pros
Deep funnel logic
Strong testing tools
Cons
View-based pricing
Higher learning curve
Pricing
Free: up to 100 funnel views
Silver $54.99/mo: 2,000 views
Gold $109.99/mo: 5,000 views
Platinum $169.99/mo: 10,000 views
12. One Click Upsell (Zipify OCU)
One Click Upsell (Zipify OCU) is a full-funnel Shopify upsell app focused on pre-purchase and post-purchase upsells with a strong emphasis on speed and revenue-based pricing.
Location of Upsell
Full Funnel: Cart, product page, checkout, & post-purchase
Key Features of One Click Upsell (Zipify OCU)
Product page and pre-purchase upsells
In-cart and slide cart upsell modules
One-click post-purchase upsells and downsells
AI-powered product recommendations
Built-in A/B testing for funnels
Subscription and upgrade offers
Funnel-level analytics
Pros
Revenue-based pricing model
Strong post-purchase performance
Designed for scaling stores
Cons
UI prioritizes funnels over simple widgets
Some merchants report edge-case glitches
Pricing
Free for development stores
Starts at ~$8/month and scales with upsell revenue
Types of Shopify Upsell Apps
As you would have noticed, Shopify upsell apps can be broadly categorized based on where in the customer journey they display upsell offers. Each type serves a different conversion goal and requires different levels of logic, customization, and analytics.
Product Page / Pre-Purchase Upsell Apps
Product page or pre-purchase Shopify upsell apps display offers before an item is added to the cart, influencing product selection early in the funnel.
These apps typically surface fixed or dynamic bundles, product add-ons, frequently bought together blocks, and quantity or volume discounts, with logic driven by the viewed product, selected variant, or collection rules.
They are commonly used to increase perceived value and encourage customers to add more items upfront without disrupting checkout flow.
In-Cart / Cart Drawer Upsell Apps
In-cart and cart drawer Shopify upsell apps show upsell offers inside the cart page or slide-out cart drawer, targeting shoppers with high purchase intent.
These apps commonly support cart-based product recommendations, add-ons, free-shipping progress bars, free-gift thresholds, and order-value incentives, with targeting logic based on cart contents, cart value, or quantity.
This placement is often one of the highest-converting upsell locations due to its proximity to checkout.
Checkout & Post-Purchase Upsell Apps
Checkout and post-purchase Shopify upsell apps operate at or after checkout, capturing incremental revenue at the final stages of the funnel.
Checkout upsells are available only to Shopify Plus stores and are implemented through Shopify’s checkout extensibility, while post-purchase upsells appear after payment using one-click acceptance.
These apps typically support upsells, downsells, subscription upgrades, and thank-you page offers, with rules based on purchased products, order value, customer location, or tags.
Full-Funnel Shopify Upsell Apps
Full-funnel Shopify upsell apps support multiple placements on the product page, cart or cart drawer, checkout, and post-purchase, all from a single dashboard.
In addition to broad placement coverage, these apps usually include advanced upsell logic, targeting rules, automation, A/B testing, and consolidated analytics, making them suitable for merchants who want centralized control over their entire upsell strategy, albeit with higher setup complexity and cost.
Conclusion
In this blog, we've reviewed top Shopify upsell apps like Easy Bundle Builder, Essential Upsell & Cross-Sell, Checkout Wiz, UFE Cross Sell Upsell Bundle, Selleasy, Slide Cart Upsell Drawer, and Honeycomb. Needs vary based on where you want upsells i.e. product pages, cart drawers, checkout, or full funnels but standout apps emerge for specific uses. For product page upsells, Easy Bundle Builder excels with bundles and FBT widgets. Checkout Wiz is great for checkout & post-purchase boosts, Cart and Cart or Slide Cart Upsell Drawer handle cart drawers well, while full-funnel options like Essential Upsell, UFE, or ReConvert cover everything seamlessly. Pick what best suits your usecase and don't forget to install & try the apps. All the best!
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs- Best Shopify Upsell Apps
How do Shopify upsells work best on product pages?
What's the best setup for Shopify upsells in cart drawers?
How to maximize Shopify upsells at checkout (Plus stores)?
What mistakes should you avoid with Shopify upsells?
How to measure the success of your Shopify upsells?
How to ideate winning Shopify upsells for your store?
Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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