Generate Extra Revenue &
Increase AOV with

Checkout &
Post-Purchase
Upsells

Shopify Plus
(Checkout & Post Checkout Pages)
Shopify Basic
Advanced
Shopify
(Post Checkout Pages) 

Let’s first understand the basics

What are Shopify Upsells? 
They are offers that help ‘upgrade’ a customer's intended purchase by recommending higher-value products, upgrades on selected products & more.
What are Shopify Cross-Sells? 
Shopify cross-sells recommend complementary products to shoppers based on their current selection. Think of “You may also like” or “Frequently bought together” suggestions.
Both of these appear on product pages, in carts, or at checkout, helping increase average order value (AOV) and generating extra revenue.
Upsells is an umbrella term that refers to both upsells & cross-sells. 

What are Checkout Upsells?

Checkout upsells are upsells recommended to customers on the Shopify checkout page. 
Checkout upsells tap into the high purchase intent at checkout to sell more products & generate extra revenue. 
Examples of checkout upsell are product upsells, shipping upsells, insurance upsells, gifting upsells, etc. 

What are Post-Purchase Upsells? 

‍Post-purchase upsells are upsells recommended to customers on the post-purchase pages.
Post-purchase pages include the 'Post Purchase' Page ‘thank you page’ and the ‘order status page’. 
They tap into post-purchase high & purchase history to sell more products & generate extra revenue. 
Examples of post-purchase upsell are product recommendations with limited-time discounts, customer-specific discounts on products, offers on the next purchase, etc. 

Anatomy of an Upsell Block

If Shopify extensions are your back-end, a ‘block’ is your front-end, essentially the user interface (UI).
It is a composite unit made up of a few or all of the following: 
Product Image 
Product Name 
Offer on Product
Variant Selector
Price
Discounted Price
Checkbox for selecting the upsell
Button for selecting
upsell

Upsell Selection Layouts

Default vertical
Horizontal
Checkbox vertical
Bold vertical

Types of Upsells

There is no technical limit to the types of upsells you can create. 
Brands we’ve worked with have come up with their own kinds of upsells which have helped them generate 1000s of dollars in additional revenue. 
However, here are the most common types of upsells. 

Checkout Exclusive Discount

Drive conversions on checkout product upsells with discounts available at Checkout only. 
Highlight with attractive copy–heading & sub-heading. 
Offer variants
Highlight original and post-discount price
Checkout Upsell

Recommendations Based on Cart Items

Recommend products based on the items in a customer’s cart. 
Recommendations could be complementary products or same products
You can use AI recommendation tools or manually configure recommendations
Checkout Upsell

Subscription-Based Recommendations

Upsell same product by increasing purchase frequency. 
Allow variant selection 
Allow selection of purchase frequency
Checkout Upsell

Gifting Upsells

Think gift wraps, gift cards, gift boxes, and add-ons like chocolate.
Option to opt-in with a checkbox
Ability to select a variant
Checkout Upsell

Packaging Upsells

Sell special or extra packaging on delicate or specialty products.
Extra bubble wrap on breakables
Insulated packaging liner for plants
Checkout Upsell

Shipping Upsells

Shipping-related upsells include VIP shipping where you prioritize picking & packing a particular order. 
Checkout Upsell

Insurance Upsells

Offer shipping insurance that allows customers to protect their purchases.
Checkout Upsell

Wishlist Based Recommendation

Leverage Shopify customer account extensions to access customer wishlists and make recommendations based on them. 
Product Upsell

Discount on New Purchases

Leverage post-purchase high with discounted product recommendations.
Discount applicable on a new purchase
Make manual or AI-based recommendations based on purchase history or products you wish to push. 
Product Upsell

Want to Create Revenue Generating
Checkout & Post Checkout Upsells?

Do this effortlessly with Checkout Wiz. 
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