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Increase revenue with checkout customization for beauty and cosmetic stores

Optimize your Shopify checkout process to upsell and cross-sell for increased AOV and higher conversion rates through a seamless experience.

5.0 (300+ reviews)
5X ROI guarantee
Commission free

Trusted by leading beauty and cosmetics brands for checkout optimization

Brands that have used our strategies to increase AOV have been unlocking new growth of their business in many ways.

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What is Shopify Checkout Optimization

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Checkout optimization refers to the process of customizing and improving the checkout experience for online shoppers on your beauty and cosmetics store. 

This includes streamlining the number of steps to checkout, integrating upsells and cross-sells, displaying engaging reviews and more with the goal of boosting conversions.

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5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Why should beauty and cosmetics stores optimize Shopify checkout

While the purpose of checkout is to gather the information required for an order to be placed, an optimization strategy helps unleash its full potential for business growth.

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25%
Higher AOV at checkout stage
~45%
Higher CSAT/ NPS score
1 mn+
Checkout Processed
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How are beauty and cosmetics brands optimizing Shopify checkout

With the Checkout Wiz app, Shopify stores can tailor every step of the buying process and turn it into an opportunity to impress, engage and convert shoppers. Here’s how!

Create an on-brand checkout experience

Ensure your checkout process feels familiar with your brand and reassured when making a purchase. 

1. Show trust badges (eco-friendly, non-chemical, clean)
2. Include customer reviews and testimonials 
3. Highlight key ingredients of the items in the cart 
4. Disclose allergens or potential irritants (if applicable) 
5. Offer skincare tips and usage instructions

Impact

~27%
Increased AOV
1.2X
Increased Revenue
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Integrate value-add upsells and cross-sells

Create opportunities to introduce shoppers to other products from your store that match their interest and intent.

• Offer free or discounted samples of products 
• Promote slow-moving or inventory clearing items 
• Upsell product upgrades 
• Recommend product bundles or gift sets 
• Offer gift wrapping and personalization 
• Display related product recommendations

Impact

2X
Increase in repeat purchases
40%
Higher conversions
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Include purchase motivators and conversion drivers

Include purchase motivators and conversion drivers Include purchase motivators and conversion drivers

• Reduce cart abandonment and drop-offs with checkout deals 
• Display preferred shipping and payment methods based on pincode
• Include a clear returns policy for reassurance 
• Make it easy to apply promo codes and loyalty rewards

Impact

15%
Increase in upsells
3X
Higher Conversions
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Encourage post-purchase engagement

Gather more information about customers through value-add and innovative campaigns. 

1. Set up skincare quizzes and contests 
2. Run surveys to collect product feedback 
3. Promote newsletter subscriptions for skincare tips 
4. Embed influencer and social media content 
5. Cross-sell and upsell with time-sensitive deals 
6. Offer cashbacks and discounts for future purchases 

Impact

2X
Increase in items per order
4X
Faster moving inventory
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Encourage post-purchase engagement

Gather more information about customers through value-add and innovative campaigns.

• Set up skincare quizzes and contests
• Run surveys to collect product feedback
• Promote newsletter subscriptions for skincare tips
• Embed influencer and social media content
• Cross-sell and upsell with time-sensitive deals
• Offer cashbacks and discounts for future purchases

Impact

23%
Increase in Upsell
1.7X
Boost in customer loyalty
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Recommend subscriptions and memberships

Create avenues to build lasting relationships with customers to boost repeat purchase rate and CLTV. 

• Suggest an easy subscription to repeat buyers 
• Offer discounts and incentives on subscriptions 
• Promote surprise gift boxes for a fixed price every month 
• Invite memberships to avail exclusive offers and benefits 

Impact

3X
Increase in items per order on average
2X
Sales of the same products
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Brand success with Checkout Customization

See how brands that optimize and customize their Shopify checkout process are opening new channels to increase their business revenue.

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Why choose Checkout Wiz for Shopify checkout customization

Fast-scaling beauty and cosmetics brands on Shopify choose Checkout Wiz to tailor their checkout process to boost conversions.
Here’s why!

Integrations

Our app integrates with the best Shopify apps enabling you to innovate and explore comprehensive customer engagement strategies.

Migration

We offer expert services to migrate from checkout.liquid to Checkout extensions or get started with Checkout Wiz.

Customer Success

We go beyond customer support and help you succeed with custom strategies that are optimized to boost conversions and sales.

Integrations

We help you set up custom integrations with the best Shopify apps in order to create seamless shopping experiences that create more opportunities to increase AOV.

Migration

No matter which apps you’re currently using on the store, we’ll also help you migrate to solutions that help set up our strategies to increase AOV.

Support and success

Engage with our ecosystem partners and unlock product integrations and co-marketing opportunities targeted to 5K+ merchants.

Pro
$30/month
For Small Businesses
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
Advanced
$60/month
For Marketing Teams
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Popular
$40/month
For Agencies
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Hashtags per profile
Pro
$199/year
For Small Businesses
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
Advanced
$499/year
For Marketing Teams
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Popular
$299/year
For Agencies
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Hashtags per profile

Explore other use cases

Increase conversions

Add real-time order tracking and status lookup to your store

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Boost Retention 

Add real-time order tracking and status lookup to your store

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Upsell and Cross-sell

Add real-time order tracking and status lookup to your store

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Improve Gifting

Add real-time order tracking and status lookup to your store

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Offer Discounts

Add real-time order tracking and status lookup to your store

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Sell Product Bundles

Add real-time order tracking and status lookup to your store

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Frequently Asked Questions

What is the checkout conversion rate on Shopify? 

Your Shopify conversion rate depends on several factors such as the industry, audience, and traffic source. However, the average reported eCommerce checkout conversion rate is around 1.5-2%.

How do I optimize checkout on Shopify? 

We recommend using an app like Checkout Wiz to easily optimize the checkout process on your store. It enables you to integrate upsells and cross-sells, display engaging reviews, and tailor the checkout process to match brand aesthetics along with other tactics to boost customer engagement and repeat purchase rate. 

What is a one-page Shopify checkout? 

One-page checkout enables online shoppers to enter and review their order details, shipping information, and payment details all on one page. This reduces the number of steps in a checkout process, leading to higher conversions. 

Unleash the full potential of your checkout process with Checkout Wiz

Transform the checkout process of your beauty and cosmetics store to create a revenue-generating powerhouse.

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