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Double your conversions with checkout customization for health and fitness stores

Optimize your Shopify checkout process with customizations to create upsell and cross-sell opportunities for increased AOV and higher conversion rates.

5.0 (300+ reviews)
5X ROI guarantee
Commission free

Trusted by leading health and fitness brands for checkout customization and optimization

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What is Shopify checkout optimization

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Checkout optimization refers to the process of creating a tailored experience for store visitors to complete a transaction, while meeting your business objectives.

This includes checkout customizations to streamline the number of steps, integrating upsells and cross-sells, recommending deals and discounts, displaying gifting options, reviews and more with the goal of boosting conversions.

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5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Why should Shopify health and fitness stores optimize checkout

While the purpose of checkout is to gather the information required to place an order, an optimization strategy helps unlock more opportunities to drive business growth.

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25%
Higher AOV at checkout stage
~45%
Higher CSAT/ NPS score
1 mn+
Checkout Processed
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How can health and fitness brands optimize Shopify checkout for conversions

With the Checkout Wiz app, Shopify stores can customize the checkout process to impress, engage and convert online shoppers faster. Here’s how!

Integrate value-add upsells and cross-sells

Create opportunities to introduce shoppers to other health and fitness products from your store that match their interest.

• Offer supplements or accessories that  complement the main purchase
• Bundle deals for workout equipment or related products
• Upsell larger quantities or premium versions of supplements
• Provide tailored product recommendations based on the items in cart or fitness goals 

Impact

~27%
Increased AOV
1.2X
Increased Revenue
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Create an on-brand checkout experience

Ensure your checkout process feels familiar and authentic to your brand to reassure buyers when making a purchase.

• Display certifications or quality seals for organic/natural products
• Showcase customer reviews and testimonials
• Include ingredient lists to highlight benefits
• Disclose information on allergens and irritants (if applicable)
• Offer additional workout tips and usage instructions

Impact

2X
Increase in repeat purchases
40%
Higher conversions
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Include purchase motivators and conversion drivers

Create a win-win for online shoppers to encourage the next step towards completing the purchase.

• Offer samples of other supplements/ health products for free or a nominal fee 
• Include free gifts like fitness accessories, travel-sized supplements or workout gear sets
• Provide gifting options like wraps, boxes and personalized messages
• Simplify applying promo codes or redeeming loyalty rewards for discounts
• Reduce drop-offs and cart abandonment with exclusive deals
• Display preferred payment and shipping methods based on location
• Include clear return, refund, cancellation policies

Impact

15%
Increase in upsells
3X
Higher Conversions
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Encourage post-purchase engagement

Gather more information about customers through value-add and innovative campaigns. 

1. Set up skincare quizzes and contests 
2. Run surveys to collect product feedback 
3. Promote newsletter subscriptions for skincare tips 
4. Embed influencer and social media content 
5. Cross-sell and upsell with time-sensitive deals 
6. Offer cashbacks and discounts for future purchases 

Impact

2X
Increase in items per order
4X
Faster moving inventory
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Encourage post-purchase engagement

Use the post-purchase checkout process to gather more information about customers through interactive and innovative campaigns.

• Create fitness assessments and surveys
• Collect product feedback through surveys
• Encourage newsletter signups for fitness and nutrition tips
• Connect with favorite fitness influencers on social media
• Cross-sell and upsell with limited-time deals
• Offer cashbacks and discounts on next purchase

Impact

23%
Increase in Upsell
1.7X
Boost in customer loyalty
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Recommend subscriptions to health and fitness products

Build last relationships to drive recurring purchases and boost CLTV with subscription and membership recommendations. 

• Offer subscriptions on regularly used products such as protein supplements and vitamins 
• Provide discounts and incentives on subscriptions 
• Promote monthly fitness boxes that offer a surprise selection of products for a fixed price 
• Invite memberships to avail exclusive offers and benefits 

Impact

3X
Increase in items per order on average
2X
Sales of the same products
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Brand success with checkout customization and conversion optimization

See how brands that customize Shopify checkout are opening new channels to drive more business for their health and fitness brand.

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Why choose Checkout Wiz for Shopify checkout customization

Fast-scaling health and fitness brands on Shopify choose Checkout Wiz to customize their checkout process with conversion-driven optimizations. Here’s why!

Integrations

Our app integrates with the best Shopify apps enabling you to innovate and explore comprehensive customer engagement strategies.

Migration

We offer expert services to migrate from checkout.liquid to Checkout extensions or get started with Checkout Wiz.

Customer Success

We go beyond customer support and help you succeed with custom strategies that are optimized to boost conversions and sales.

Integrations

We help you set up custom integrations with the best Shopify apps in order to create seamless shopping experiences that create more opportunities to increase AOV.

Migration

No matter which apps you’re currently using on the store, we’ll also help you migrate to solutions that help set up our strategies to increase AOV.

Support and success

Engage with our ecosystem partners and unlock product integrations and co-marketing opportunities targeted to 5K+ merchants.

Pro
$30/month
For Small Businesses
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
Advanced
$60/month
For Marketing Teams
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Popular
$40/month
For Agencies
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Hashtags per profile
Pro
$199/year
For Small Businesses
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
Advanced
$499/year
For Marketing Teams
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Popular
$299/year
For Agencies
3  Social profiles
12 Team members
5 Competitors per profile
Hashtags per profile
5 Competitors per profile
Hashtags per profile

Explore other use cases

Increase conversions

Add real-time order tracking and status lookup to your store

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Boost Retention 

Add real-time order tracking and status lookup to your store

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Upsell and Cross-sell

Add real-time order tracking and status lookup to your store

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Improve Gifting

Add real-time order tracking and status lookup to your store

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Offer Discounts

Add real-time order tracking and status lookup to your store

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Sell Product Bundles

Add real-time order tracking and status lookup to your store

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Frequently Asked Questions

What is the checkout conversion rate on Shopify? 

Your Shopify conversion rate depends on several factors such as the industry, audience, and traffic source. However, the average reported eCommerce checkout conversion rate is around 1.5-2%.

How do I optimize checkout on Shopify? 

We recommend using an app like Checkout Wiz to easily optimize the checkout process on your store. It enables you to integrate upsells and cross-sells, display engaging reviews, and tailor the checkout process to match brand aesthetics along with other tactics to boost customer engagement and repeat purchase rate. 

What is a one-page Shopify checkout? 

One-page checkout enables online shoppers to enter and review their order details, shipping information, and payment details all on one page. This reduces the number of steps in a checkout process, leading to higher conversions. 

Unleash the full potential of your checkout process with Checkout Wiz

Transform the checkout process of your beauty and cosmetics store to create a revenue-generating powerhouse.

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