Shopify Checkout Optimisation

Got Shopify Plus? Here’s a practical guide
to optimizing your checkout 
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Install on Shopify

Shopify Checkout
Optimization Essentials 

Implement these easy wins in a few clicks with Checkout Wiz

Trust Badges

Eliminate last-minute purchase objections by reinforcing trust. 

Checkout Upsells 

Create, A/B Test, and drive AOV  with high-converting checkout upsells. 

Reviews & Ratings

Bolster credibility with product reviews & ratings

Free Shipping Progress Bar 

Leverage free shipping to drive AOV. Gamify it. 

On-Brand Checkout 

Build trust & boost purchase intent with a seamless brand experience. 

Gifting Add-Ons

Tap into holidays & occasions. Drive AOV. 

Shipping & Return Policies

Reduce buyer hesitation by clearly stating policies

Checkout Banners

Use banners to communicate discounts, marketing offers & more. 

Free Gifts

Add free gifts at checkout based on conditions, to drive conversions 

A/B Test Checkout Elements

Launch, split test, iterate & win. Make data-backed checkout decisions. 

Line Item Upsells

Increase AOV with “complete the set upsells” with your checkout line items.

Line Item Volume Discount

Tap into high purchase intent. Drive AOV with line-item volume discounts.

Sell More with best
Shopify Checkout App

Install on Shopify
Multiple Upsell Layouts
Custom Trust Badges
Product Specific Upsells
Conditional Free Gifts
Subscription Upgrades
Show Testimonials
Volume Discounts
Show Available discounts
Free Shipping Bar
Custom Banners

Checkout Optimization Demo 

Unlock the magic of checkout optimization, live with an interactive demo. 

Experience Demo

Unlock Shopify Checkout Capabilities 

Explore the fundamentals with one-page guides

Shopify Checkout
UI Extensions

Unlock possibilities to drive AOV & conversion within your checkout, with Shopify’s UI Extensions. Create widgets that deliver. 
View Guide

Increase Shopify Checkout
& Post-Checkout Upsells

Increase AOV at checkout with powerful upsells. Read this guide to know how to do it right. 
View Guide

Guide to Checkout
A/B Testing

Drive checkout conversions & upsell revenue with data-backed decisions. Learn how to run powerful A/B tests within checkout that deliver. 
View Guide

Shopify Customer
Account Extensions

Explore how to leverage Shopify’s powerful customer accounts extensions. Engage customers and grow AOV on the checkout and post-purchase pages. 
View Guide

Guide to Post-Purchase
Surveys

Unleash this powerful tool to gain key consumer insights, drive marketing decisions, and build loyalty.
View Guide

Case Studies

Beauty
Pet products
Home & Graden
Food and beverage
Health and wellness
Fashion
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
125%
Average increase in AOV
128x
Average ROI on PickyStory
125%
Average store revenue from bundle sales
Read Their Story
Book a Demo
Install on Shopify

FAQs on Shopify Checkout Optimisation

How do you optimize checkout?

Checkout optimization focuses on streamlining the purchase process to reduce friction and increase conversions. This includes improving the page load speed, simplifying form fields, offering multiple payment options, and aligning your checkout flow with your brand's aesthetics. By ensuring that the checkout process is fast, intuitive, and secure, you can create a seamless experience that encourages customers to complete their purchases.

What is checkout optimization?

Checkout optimization is the process of enhancing the checkout process to improve user experience and increase conversion rates. It involves reducing steps, minimizing distractions, offering easy payment methods, and ensuring the checkout page aligns with the brand’s design. Effective checkout optimization can help reduce cart abandonment and boost sales.

How is Shopify Plus checkout different from other plan checkouts?

Shopify Plus checkout offers advanced features not available in lower-tier plans, such as full customization of the checkout page, the power of checkout UI extensions, and enhanced security features. These powerful tools allow stores to optimize checkout for a more personalized and streamlined shopping experience, making it easier to convert visitors into customers.

What is mobile checkout optimization?

Mobile checkout optimization focuses on enhancing the mobile user experience to improve conversion rates on smartphones and tablets. This includes simplifying forms, improving page load times, ensuring easy navigation, and offering mobile-friendly payment options. Optimized mobile checkout is critical, as more shoppers use mobile devices to browse and make purchases online.

What is a good checkout conversion rate?

A good checkout conversion rate typically ranges from 60% to 70%, depending on the industry and traffic source. This metric measures how effectively your checkout process turns potential buyers into actual customers. Optimizing checkout by minimizing friction points can help increase this rate, leading to more sales and a higher return on investment.

How to speed up checkout?

To speed up checkout, streamline the process by reducing unnecessary steps, enabling auto-fill for customer details, offering guest checkout, and providing multiple fast payment options like PayPal, Apple Pay, or credit cards. Implementing a smooth, quick, and efficient checkout process minimizes delays and helps convert visitors into buyers faster.

Which checkout flow design is the most effective?

The most effective checkout flow design is simple, intuitive, and minimizes distractions. A single-page checkout is often preferred, as it allows users to complete their purchase quickly without navigating through multiple screens. Clear progress indicators, visible calls to action, and an easy-to-read layout also contribute to a frictionless, high-converting checkout experience.

How to improve the checkout experience?

Improving the checkout experience involves simplifying the process, reducing cart abandonment, and ensuring a fast, secure, and mobile-friendly environment. Use features like auto-fill, guest checkout, and multiple payment options. Checkout optimization can significantly enhance customer satisfaction and boost conversions by focusing on user-centric design, clear instructions, and fast page load times.

How to create a checkout page on Shopify?

To create a checkout page on Shopify, you can customize the standard checkout using Shopify's built-in settings. However, for even more flexibility and optimization, consider using the Checkout Wiz Shopify app. This app offers powerful features to tailor your checkout flow, add custom branding, and optimize the entire process to ensure a seamless and high-converting experience for your customers.

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