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Increase your Shopify store sales with the best discounting strategies   

Looking for a strategic way to acquire more customers, get rid of unsold inventory and earn repeat customers? It’s time to try our discounting strategies. 

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Did you know?

Brands that are using discounts strategically are able to acquire more customers without losing out on profits. 

2X
increase in sales
~27%
increase in repeat sales
$130+
increase in profitability
Read success stories
Read success stories

What are discounts or discount pricing?  

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Discount pricing is a strategy of applying discounts via sales, coupons, codes, or bundles to products in order to entice customers into completing a purchase. 

The strategy is focused on changing the customer's perception on what a product or service is worth by creating a win-win situation. 

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store
5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

Why use discount pricing?  

Discounts have been a commonly used promotional tactic used by online businesses to attract customers. When done right, it can lead to:
• Acquire new customers
• Increase sales
• Earn repeat customers
• Get rid of unsold inventory
• Maximize profits 

But when done wrong, it can lead to: 
• Reduced value perception
• Decreased profits

5K+
Merchants using our Apps
$2.06m
Combined Revenue made from our Apps
226
5 Star Reviews on Shopify App Store

What are the types of discount pricing strategies we recommend to Shopify stores?

The right type of discounts can maximize sales, prevent shoppers from abandoning their carts, acquire and retain customers. Here are our top favorite discounting tactics! 

Offer customers the opportunity to receive an additional product for free or at a heavily discounted price when they purchase a specific item. 

Create a sense of value to drive more sales and repeat purchases. 

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby

Offer quantity based discounts for customers making bulk purchases. Include a free product or a percentage off on the total to create a sense of savings. 

Example: Buy 3 and get 1 free, 10% off when you buy 5 or more

Let online shoppers build their own bundle by giving them the ability to pick and choose the items they love the most.

Offer a collective deal on the bundle to sweeten the deal and make more sales. 

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD

Offer fixed or percentage off discounts when a customer meets pre-defined spend thresholds. Remember to calculate your median order value or AOV before building discount tiers to ensure discounts result in customers adding more items to the cart. 

Example: Get 10% off on purchases above $150, Get $100 off on purchases above $500

Use product and order data to create bundles out of items that are frequently purchased together by similar consumers.

Cross-sell items at attractive prices in the bundle to increase average order value.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Home
Pets
Electronics
Fitness
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fitness
Pets
Home
Electronics

Offer discounts when customers purchase a set of products together. These can be pre-curated bundles or build-your-own-bundles from defined product categories. 

Example: Buy x and y together to get 10% off, Add 5 items to your bundle and get 15% off

Offer a combination of items that are intended to be used together or complement each other, providing convenience and value to customers.

Create multiple bundles based on seasonal trends, themes and more.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Kids
Beauty
CBD
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
CBD
Wine

Offer customers free or discounted products when they buy another product of equal or higher value. Also commonly known as a 2-for-1 deal. 

Example: Buy 1 get 1 free, Buy 1 get 4 free, Buy 1 get 20% off on the second

Allow customers to choose from a selection of products to create their customized bundles and still avail a discount. 

Give customers more flexibility and cater to individual preferences to enhance customer experience.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets

Give customers the benefit of free or discounted shipping on orders meeting a minimum threshold to create a win-win experience. 

Example: Get free shipping on orders above $500, Get 10% off on express shipping for order above $500

Give customers the ability to receive a set of products repeatedly over time, in defined durations - weekly, monthly, yearly, and so on. 

Secure your repeat purchases by offering convenience to customers.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine

Create special discounts for first-time buyers to attract new customers, and exclusive discounts for those who buy from you repeatedly to boost loyalty. 

Offer member discounts for those who signed up for a customer account on your store.

Example: Get 10% off on your first purchase, Exclusive 15% off for being our loyal customer 

Set up ‘buy more pay less bundles’ to encourage consumers to add more items to the cart.

Offer a discount or reduced/ free shipping on the bundle based on the number of items being purchased.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home

Promote discounts that are available only for a limited period of time to create a sense of urgency around the purchase and boost your sales. 

Example: Get 50% off on all products for the next 24 hours 

Create bundles that bring together items based on shared product variants to increase the overall perceived value.

For example, a bundle that recommends purchasing a pair of gold earrings with a gold pendant to ‘get the full look’.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry

Create special discounts during holidays or specific seasons to tap into the purchase-ready mindset of consumers and drive more sales. 

Example: Christmas sale, BFCM sale, Summer discounts 

Create bundles targeted at promoting new products or clearing old inventory to get your stocks moving.

Combine these products with fast-selling items along with a discount to drive more sales.

Impacts :
AOV
100%
Conversion
100%
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics

About 69% of online shoppers abandon carts. Nudge exiting visitors or bring back shoppers by sending them a special discount on the cart total. 

Example: Come back and complete the purchase to get 15% off on cart total 

Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Food
Baby
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Jewelry
Beauty
Fashion
CBD
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fitness
Pets
Home
Electronics
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
CBD
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
Beauty
Fitness
Pets
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Food
CBD
Health
Wine
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Fashion
Beauty
Kids
Home
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Kids
Beauty
Fashion
Jewelry
Impacts :
AOV
Conversion
Retention
Loyalty
Suitable Industries :
Pets
Beauty
Home
Electronics

Our approach to setting up a discounting strategy

There is no one size fits all approach to discounting and that’s why our experts follow a process before recommending any of the strategies above. 

Kick-off meeting

In-depth discovery call to understand your brand, target audience, current challenges and business goals.

Market research 

Deep dive into audience segments and competitors to understand purchase power, motivation and preferences. 

Proposed strategies  

The team shortlists the best discounting strategies for your Shopify store for each segment.

Measure and optimize

Our team continually monitors the performance of discounts and optimizes them for more sales. 

Implementation

We find the best Shopify apps and solutions to set up the discounting strategies on your store. 

Integrations

We help you set up custom integrations with the best Shopify apps in order to create seamless shopping experiences that create more opportunities to increase AOV.

Migration

No matter which apps you’re currently using on the store, we’ll also help you migrate to solutions that help set up our strategies to increase AOV.

Support and success

Engage with our ecosystem partners and unlock product integrations and co-marketing opportunities targeted to 5K+ merchants.

Our experts have helped thousands of brands succeed

Gigawatt Coffee Roasters
If you are looking for a gift card app that is easy to use and has a ton of features, this is it!

The customer service is outstanding. We had a customer reach out with some questions that I wasn't sure of how to answer. I immediately reached out via chat support to Sid, and received a response within 5 minutes that solved my issue. Thank you for a wonderfully designed app and for superb customer service!

20K+
Gift Cards Issued
The Glam Kit
After doing research on so many "build your own bundle" apps on the shopify store.

This app hands down is the best one out there! They understand what small businesses are looking for and the app is super intuitive. Surya was very helpful and super patient with us on our onboarding call. If you're looking to add a custom "build your own bundle" feature to your website. You need to get this app! You won't regret it!!!

$50K+
Bundles Sold

Turn discounting into a strategy that helps you acquire and retain customers 

Speak to our experts to explore the best types of discounts for your business to maximize both sales and profits. 

Contact Us

Frequently Asked Questions

What type of discounts are the most effective? 

While there is no one-size-fits-all approach, percentage-based discounts are the most commonly used and successful because they give the impression of greater savings. This discount strategy is also more versatile and can be tailored to different products or sales goals.  

Is discounting a good strategy? 

There are definitely pros and cons to discounting if not done strategically. The pros include a boost in sales and gaining new customers. But excessive discounting can lead to financial loss and harm brand reputation. We’ve shared a detailed cost benefit analysis on our blog.

Do discounts increase customer loyalty? 

Discounts can help re-engage customer interest and bring them back for more purchases. But to boost customer loyalty, you need to create a sense of exclusivity around your discounts, giving a segment of customers special deals and benefits. 

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