In today's competitive ecommerce landscape, increasing your Shopify sales by 50% in just 90 days might seem ambitious—but it's absolutely achievable with the right tactics.
The key lies in implementing proven strategies that focus on increasing your average order value (AOV), improving conversion rates, and maximizing customer lifetime value.
Based on real case studies and proven results from successful Shopify stores, here are five simple yet powerful tactics that can transform your sales performance in the next quarter.
These five tactics have been tested and proven by successful Shopify merchants who've seen remarkable results:
Simplified generated $31,000 in bundle sales in just 24 hours
Topologie achieved $2.5 million in order value through strategic promotions
SFTY boosted revenue by $31K+ with volume bundles
Arbor Made increased conversion rates by 20% and AOV by 10%
Let's dive into these game-changing strategies.
Tactic 1: Build Your Own Bundles
Why Product Bundling Works
Product bundling is one of the most effective ways to increase your average order value immediately. When customers can create their own bundles, they feel in control while naturally adding more items to their cart.
The Psychology Behind It:
Customers perceive greater value when buying multiple items together
Bundle discounts create urgency and encourage larger purchases
Personalization increases customer satisfaction and reduces returns
Real Success Story: Simplified's $31,000 in 24 Hours
Simplified, a lifestyle brand specializing in planners and journals, faced a common challenge: customers were only buying single items priced at $64, limiting their average order value.
The Solution: They implemented a full-page "Build Your Own Bundle" experience where customers could select:
Planners and journals
Mini notebooks
Pens and page markers
Paper clips and sticker sets
The Results: - $31,000 in bundle revenue in 24 hours - 10% bundle conversion rate - Significant increase in AOV from $64 to $114-$124 per transaction
Tactic 2: BOGO Promotions
The Power of Buy One Get One Offers
BOGO (Buy One Get One) promotions tap into customers' desire for value and can significantly boost your sales volume while clearing inventory.
Case Study: Topologie's $2.5 Million Success
Topologie Japan, a fashion accessories brand, used a strategic BOGO approach to tackle low AOV on their interchangeable strap collection.
The Challenge:
Customers typically bought only one strap per visit
Strap prices ranged from ¥2,800 to ¥7,800
Underperforming inventory in lesser-known designs
The Solution: A simple but effective promotion: Buy one strap, get a second at 20% off (applied to the lower-priced item).
The Results:
$2.5 million in total order value
Significant increase in AOV
Better performance for premium and under-discovered strap designs
Tactic 3: Volume Bundles
Maximizing Revenue Through Quantity Discounts
Volume bundles encourage customers to buy in larger quantities by offering increasing discounts for higher volumes. This strategy is particularly effective for consumable products or items customers might need multiples of.
Success Story: SFTY's $31K Revenue Boost
SFTY, a personal safety brand, used volume bundles to transform single-item purchases into bulk orders.
The Challenge:
Low AOV with customers buying single safety alarms
Customer hesitation to purchase multiple items
Need to differentiate from competitors
The Solution: A tiered volume discount structure:
Buy 1: $34.39 (Save 14%)
Buy 3: $88.78 (Save 28%) + Free Shipping
Buy 6: $139.17 (Save 42%) + Free Shipping
Buy 9: $187.15 (Save 48%) + Free Shipping
Buy 12: $235.14 (Save 51%) + Free Shipping
The Results:
$31K+ in total bundle revenue
360+ bundles sold
Significant AOV increase across all customer segments
Advanced Volume Bundle Strategies
Seasonal Optimization:
Create holiday-specific volume offers
Adjust pricing for peak shopping periods
Add gift messaging options during holidays
Inventory Management:
Use volume bundles to clear slow-moving stock
Balance popular items with less popular ones
Monitor inventory levels to prevent stockouts
Customer Segmentation:
Offer different volume tiers for different customer types
Create VIP volume discounts for loyal customers
Develop B2B-specific bulk pricing
Tactic 4: Strategic Gifting Using GiftLab
The Power of Gifting in Ecommerce
Gifting strategies don't just increase sales during holidays—they create emotional connections, expand your customer base, and provide opportunities for premium pricing through added services.
Types of Gifting Strategies That Drive Sales
1. Gift Product Bundles: Create themed bundles perfect for gifting occasions:
Holiday collections
Seasonal offerings
Milestone celebration sets
"New customer" welcome gifts
2. E-Gift Cards: Digital gift cards provide instant gratification and guaranteed future sales:
No shipping costs or delays
Perfect for last-minute shoppers
Recipients often spend more than the card value
Drives new customer acquisition
3. Personalized Gifts with Messages: Add personal touches that justify premium pricing:
Custom greeting cards
Video messages
Personalized packaging
Handwritten notes
4. Collaborative Gifting: Allow multiple people to contribute to one gift:
Perfect for expensive items
Increases social sharing
Expands customer reach through social networks
Tactic 5: Checkout Optimization Using Checkout Wiz
Why Checkout Optimization Matters
With nearly 70% of carts abandoned during checkout, optimizing this final step can dramatically impact your conversion rates. Even small improvements in checkout efficiency can lead to 10-15% increases in sales.
Key Checkout Optimization Strategies
1. Streamline the Checkout Process
Implement one-page checkout when possible
Reduce form fields to essentials only
Enable guest checkout options
Add progress indicators for multi-step checkouts
2. Build Trust and Security
Display security badges prominently
Show accepted payment methods clearly
Include customer service contact information
Add trust signals like SSL certificates
3. Optimize for Mobile
Ensure mobile-responsive design
Implement mobile payment options (Apple Pay, Google Pay)
Use large, touch-friendly buttons
Minimize typing requirements
4. Strategic Upselling at Checkout
Show related products subtly
Offer shipping upgrades
Provide gift wrapping options
Display loyalty program signup
Case Study: Checkout Optimization Impact
Multiple brands have seen significant improvements through checkout optimization:
Allbirds: Uses a clean, one-page checkout with guest options and multiple payment methods, resulting in higher conversion rates.
ColourPop Cosmetics: Implements express guest checkout that's "super easy and short," allowing customers to complete purchases quickly.
Death Wish Coffee: Offers multiple payment options including PayPal and Shop Pay installments, catering to different customer preferences.
BFCM Tactic: Maximize Holiday Sales
Preparing for Black Friday Cyber Monday
BFCM represents the biggest sales opportunity of the year. Here's how to maximize your results using the tactics above:
Bundle Strategy for BFCM:
Create limited-time BFCM bundles using seasonal colors (black, gold, red)
Offer deeper discounts during the event
Use countdown timers to create urgency
Feature bundles prominently on your homepage
BOGO for Holiday Shopping:
Increase discount percentages for BFCM only
Target gift-appropriate products
Create gift-focused BOGO offers
Extend offers through Cyber Monday
Volume Discounts for Holiday Stockpiling:
Offer holiday-specific volume tiers
Include free gift wrapping on larger orders
Create gift guide volume bundles
Target early holiday shoppers
BFCM Implementation Timeline
30 Days Before:
Set up bundle structures
Create BFCM-specific promotions
Design marketing materials
Test all systems and apps
14 Days Before:
Launch early bird promotions
Send teaser emails to subscribers
Create social media buzz
Prepare customer service team
During BFCM:
Monitor performance in real-time
Adjust promotions based on results
Provide excellent customer support
Capture customer data for future marketing
Quick Fix 1: Email Marketing Integration
Immediate Implementation (24-48 hours):
Set up abandoned cart recovery emails
Create post-purchase email sequences
Send bundle promotion emails to existing customers
Implement welcome series for new subscribers
Expected Results:
15-25% recovery rate on abandoned carts
10-20% increase in repeat purchases
Higher customer lifetime value
Quick Fix 2: Product Page Optimization
Immediate Implementation (1-3 days):
Add "frequently bought together" sections
Include customer reviews prominently
Optimize product images and descriptions
Add urgency elements (stock counters, limited time offers)
Expected Results:
5-15% increase in conversion rates
Higher average order values
Reduced bounce rates
Quick Fix 3: Customer Service Enhancement
Immediate Implementation (1-2 days):
Add live chat functionality
Create comprehensive FAQ sections
Implement WhatsApp Business integration
Set up social media response protocols
Expected Results:
Reduced cart abandonment
Higher customer satisfaction scores
Increased conversion rates
Better customer retention
Top Shopify Apps to Increase Sales
Based on the successful case studies and proven results, here are the essential apps for implementing these tactics:
Easy Bundles is one of the best Shopify apps for cross-selling. The app enables your online store to build different types of product bundles that can be promoted to online shoppers in lieu of custom savings, discounts and offers. The bundles encourage the shopper to explore other items that can be bought with the product of their interest, enabling the business to sell more during the session - a cross-sell strategy that is proven to work across industries!
This Shopify product bundles app seamlessly integrates with your store UI, giving you the ability to promote the product bundles more naturally to your store visitors.
Features
Bundle Builder: Customizable layouts for unique bundle and box builder
Gifting bundles: Add personal touch with greeting cards, gift boxes, and videos.
Upsell & Cross-sell : Boosts sales via bundle and gift box creation.
Build your own bundles allows customers to discover new products and collections
Customizable UI for bundles: Integrated with your store for consistent branding.
Checkout Wiz helps you enhance your checkout experience with engaging Thank You and Order Status pages featuring surveys, upsells, and post-purchase offers. Collect customer insights, display social links, and customize shipping/payment rules by renaming or hiding them.
Features
Increase AOV with upsells at every stage of checkout and post-purchase.
Display high-converting content on Checkout, Thank You, and Order Status pages.
Gather survey responses, incentivize upsells, and engage customers after purchase.
Run A/B tests on extensions to optimize store performance and boost conversions.
Use a dynamic rules engine to conditionally show or hide extensions as needed.
Using KiteFree Gift you can provide customers with free gifts based on customisable rules. You may encourage higher-value purchases and improve the shopping experience by automatically adding gift items to the customer's cart. You can even offer a free gift when a customer’s cart hits a certain value
Features
Customizable UI in store.
Offer Buy X Get Y (BOGO), free gift with purchase & tiered gift progress bar
Fly is the ultimate solution for creating customizable product bundles that drive sales and enhance your store’s shopping experience. From showcasing curated combinations with Fixed Bundles to increasing order values with Frequently Bought Together recommendations and Volume Bundles, Fly empowers you to offer flexible, mix-and-match options without limits. Built with Shopify’s latest technology, it features real-time inventory sync, easy-to-use templates, and reliable 24/7 support. Created by the makers of Easy Bundle Builder, Fly seamlessly transforms your product pages into high-performing, conversion-focused assets.
Next on the list of Shopify apps to increase sales and Shopify average order value is GiftKart. While Gift Cards are the easiest to offer as gifts, they can serve as a powerful marketing tool if used correctly. GiftKart allows you to send bulk discounted Gift Cards or run automated cashback campaigns to encourage more spend and increase AOV. The app also allows Gift Cards to be offered as store credit or run rule based campaigns where credit can be used at a future date ensuring a returning customer with larger AOV.
Features
Creating brand-themed gift cards and greeting cards.
Personalized experience with video message, greeting card, scheduled delivery and an interactive redemption experience.
Run automated bulk gift card campaigns for corporate gifting, cashback campaigns or running marketing campaigns.
GiftLab is a Shopify app designed to enhance the shopping experience by allowing merchants to offer gift-wrapping and personalized messaging options to their customers. This app is ideal for seasonal events like Black Friday and Cyber Monday (BFCM), as it encourages festive purchases and provides an opportunity to upsell. By integrating GiftLab into your Shopify store, you can elevate customer satisfaction while boosting your Average Order Value (AOV).
Features
Increase Order Value with Gift Wrapping, Greeting Cards & Gift Upsells
Set up a Digital Gifting Experience with no change to your physical operations
Personalize the Gifts with Notes, Greeting Cards & Video Messages
Allow customers to pick a date for Delivery
Complete Design Flexibility, Multi-Language and Premium Customer Support!
Byte App is your go-to solution for creating interactive and personalized customer experiences. With its no-code, drag-and-drop builder, you can design engaging product recommendation quizzes and post-purchase surveys tailored to your audience. Customize every detail to reflect your brand’s identity, while advanced conditional logic ensures precise product recommendations and upselling opportunities. Byte App not only enhances customer engagement but also helps collect valuable data and insights for targeted marketing. Simplify your workflow and drive conversions with Byte’s intuitive and impactful tools.
Features
Bundle Builder: Customizable layouts for unique bundle and box builder
Gifting bundles: Add personal touch with greeting cards, gift boxes, and videos.
Upsell & Cross-sell : Boosts sales via bundle and gift box creation.
Build your own bundles allows customers to discover new products and collections
Customizable UI for bundles: Integrated with your store for consistent branding
Pricing
Free plan available. Free trial available.
Conclusion
Increasing your Shopify sales by 50% in 90 days is not only possible—it's achievable through strategic implementation of these five proven tactics. The key is to start with one tactic, master it, then layer in additional strategies.
Your 90-Day Action Plan
Days 1-30: Foundation
Implement product bundling with Easy Bundles or Fly
Set up basic BOGO promotions with Kite
Optimize your checkout process with Checkout Wiz
Launch email marketing automation
Days 31-60: Optimization
Add volume bundle strategies
Implement gifting options with GiftLab
Launch loyalty and cashback programs
A/B test all strategies and optimize based on data
Days 61-90: Scale and Maximize
Prepare for seasonal sales (BFCM if applicable)
Scale successful strategies across more products
Implement advanced personalization
Plan for sustained growth beyond 90 days
Expected Results Summary
Based on real case studies from successful Shopify merchants:
Simplified: $31,000 in 24 hours with bundles
Topologie: $2.5 million order value with BOGO
SFTY: $31K+ revenue with volume bundles
Arbor Made: 20% conversion rate increase
Your results will depend on your specific products, customer base, and implementation quality, but these tactics have consistently delivered substantial growth for stores across various industries.
Key Success Factors
1. Focus on Customer Value
Always ensure your promotions provide genuine value
Make the shopping experience easier, not more complicated
Listen to customer feedback and adjust accordingly
2. Test and Optimize Continuously
Start with small tests before full implementation
Use data to guide your decisions
Be willing to adjust strategies based on results
3. Maintain Quality Standards
Don't sacrifice customer experience for short-term gains
Ensure your promotions are sustainable long-term
Keep your brand reputation as the top priority
4. Plan for Scale
Choose solutions that can grow with your business
Invest in apps and tools that integrate well together
Build systems that don't require constant manual management
Remember, the most successful Shopify stores are those that consistently test, optimize, and adapt their strategies. Start implementing these tactics today, and you'll be well on your way to achieving that 50% sales increase in the next 90 days.
Ready to transform your Shopify store's performance? Start with the tactic that best fits your current needs and customer base. The journey to 50% higher sales begins with your first step.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Increasing Shopify Sales
1. How much should I discount my bundles to see significant results?
2. Which tactic should I implement first if I'm just starting out?
3. How long does it typically take to see results from these tactics?
4. Can I use multiple tactics at the same time, or should I focus on one?
5. What's the minimum order value needed to make these tactics profitable?
6. Do I need technical skills to implement these Shopify apps and strategies?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
Increase Sales with Fly
Bundle Solution for Fixed Bundles, Volume Bundles & Frequently Bought Together
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