If you're looking to increase your store’s revenue without disrupting the customer’s journey, post-purchase upselling is a game-changer.
Many top-performing DTC brands tap into this strategy to maximize revenue after a transaction is complete.
By offering relevant products after the initial purchase, you create a seamless opportunity to boost revenue and even average order value (AOV).
Let’s take a closer look at why post-purchase upsells are a smart move and how you can easily integrate them into your Shopify store’s workflow.
What is a Post-Purchase Upsell?
A post-purchase upsell is a sales strategy where you offer additional products or services to a customer after they’ve already made a purchase, typically at the order confirmation or thank-you page, or on the post-purchase page. Unlike pre-purchase upsells, which aim to increase the transaction value before checkout, post-purchase upsells capitalize on the customer's existing buying mindset.
Why Create Post-Purchase Upsells?
Increases revenue via existing customers by offering relevant products post-purchase.
Boosts Average Order Value (AOV) by suggesting complementary or upgraded products on the post-purchase page.
Enhances customer retention by recommending products that lead to repeat purchases.
Improves customer experience by offering thoughtful recommendations, not a hard sell, making it feel like a value-added bonus.
Seamlessly integrates into the post-purchase flow, ensuring a smooth and non-intrusive upsell process.
Where Can You Set Up Post Purchase Upsells?
There are three pages where you can set up post-purchase upsells. They appear post-checkout, either when a shopper’s transaction is complete or when it's yet to be completed. Let’s explore what these pages are in detail.
1. Post-Purchase Page Upsells
What is this page?
The post-purchase page is the temporary page customers land on as they are completing their transaction. It typically appears after the customer has entered payment details, offering a confirmation of their purchase along with additional options. This page allows you to show upsells without interrupting the original buying process.
What kind of upsells can you create?
Complementary Products: Suggest items related to what the customer is about to buy, like offering phone cases with phone purchases or camera lenses with camera bundles.
Product Upgrades: Provide enhanced versions of the product the customer recently purchased, such as a more advanced or premium variant of their original item.
Downsell Offers: If the customer rejects an upsell, you can offer a more affordable alternative (downsell) instead of losing the upsell opportunity entirely.
Benefits of Post-Purchase Page Upsells
Non-Interruptive: Post-purchase upsells don’t disrupt the buying process, keeping the customer experience smooth and hassle-free.
Targeted Offers: You can present complementary products or upgrades that are highly relevant to the customer’s initial purchase, increasing the likelihood of a sale.
Increased Revenue: Offering upgrades or downsells after the transaction can boost your average order value and provide additional opportunities for revenue.
Enhanced Customer Satisfaction: Post-purchase upsells, like product upgrades or relevant add-ons, can improve customer satisfaction by offering them more options to enhance their purchase.
2. Thank You Page Upsells
What is this page?
The thank-you page is the last page customers encounter after finalizing their purchase. It expresses gratitude for their purchase and can also serve as an opportunity to present additional offers or upsells, leveraging the positive emotions after completing a transaction.
What kind of upsells can you create?
Time-bound Offers with Discounts: You can offer a limited-time discount on a related product. For example, “Buy a second item in the next 15 minutes and get 20% off.”
Exclusive Deals: Promote special offers, like "free shipping on your next purchase" or “exclusive add-ons at a discounted rate.”
Benefits of Thank You Page Upsells
Immediate Emotional Impact: Customers are in a positive emotional state after completing a purchase, which can increase the likelihood of accepting additional offers.
Higher Conversion Rate: Time-bound offers and exclusive deals create urgency, encouraging customers to act quickly.
Enhanced Customer Experience: Offering discounts, exclusive deals, or add-ons post-purchase can make the customer feel valued and special.
Increased Revenue: By presenting upsell offers on the Thank You Page, you can drive more sales without interrupting the original purchase process.
3. Order Status Page Upsells
What is this page?
The order status page is the page customers see after they've completed their purchase, as the item is being shipped. It typically includes details like shipping status, tracking numbers, and an update on the delivery process.
What kind of upsells can you create?
Limited-Time Upsells with Discounts: Offer a discount on related items for a limited period. For example, "Get 15% off related products before your order ships."
Complementary Products: Suggest products that complement the items in the customer’s order, such as offering accessories or services related to their purchase.
Benefits of Order Status Page Upsells
Permanent Availability: Unlike temporary Thank You Page offers, upsells on the Order Status Page stay visible until the order ships, providing customers with more time to take advantage of them.
Increased Engagement: Since customers are already focused on their order status, they are more likely to engage with relevant upsell offers related to their purchase.
Reduced Cart Abandonment: By presenting upsell opportunities after the purchase, you keep the customer engaged, reducing the chances of them forgetting to take action on additional offers.
Higher Average Order Value (AOV): Offering complementary products, bundles, or time-sensitive discounts can boost the overall value of the order, increasing your store’s revenue without needing a new sale.
What Can You Achieve with Post Purchase Upsells?
1. Higher Average Order Value (AOV)
Post-purchase upsells are designed to boost your AOV by offering relevant products or services that complement the original purchase. By recommending items that align with the customer’s interests or needs, you’re creating additional opportunities for sales.
2. Improved Customer Retention
When executed correctly, post-purchase upsells can significantly improve customer retention. Offering complementary products or even a loyalty program reward after purchase helps engage them for a repeat purchase, hence retaining customers.
3. Better User Experience
Customers prefer not to be bombarded with upsell offers before completing a transaction. However, after a purchase, they’re more likely to appreciate a thoughtful recommendation. By offering a relevant upsell, you’re enhancing the shopping experience without interrupting the process.
4. Optimized Checkout Process
The seamless integration of post-purchase upsell offers ensures that customers have a positive checkout experience. A smooth upsell suggestion, like a related item or a special discount on their next purchase, doesn’t disrupt the checkout flow, leaving customers satisfied and more likely to return.
Top Shopify Post Purchase Upsell Apps
Implementing post-purchase upselling at scale can be difficult without the right tools. Luckily, several Shopify apps can make this process smooth and automated.
1. Checkout Wiz
Checkout Wiz is a powerful checkout and post-purchase upsell app for Shopify Plus that lets you add high-converting offers directly on the checkout page in multiple formats - Standard, Vertical, Addons, and Hero Upsells. It also enhances trust with badges and reviews, and supports product-specific upsells, subscription upgrades (in the post purchase page), volume discounts. With smart placement and customizable layouts, Checkout Wiz helps boost AOV and conversions without disrupting the customer experience.
Increase Average Order Value (AOV) with upsells, quantity discounts or product recommendations.
Leverage advanced A/B testing to refine upsell offers, checkout elements, and content for improved conversion rates.
Implement seamless one-click post-purchase upsells and downsells to increase AOV without disrupting the shopping experience.
Engage customers on the thank-you page with surveys, cross-sell opportunities, social links.
2. ReConvert
ReConvert focuses on optimizing the thank-you page to turn post-purchase moments into additional sales opportunities. By delivering personalized offers and rewards, it helps merchants boost retention, loyalty, and repeat purchases.
Customizes the thank-you page with upsells, discounts, and rewards
Targets customers immediately after purchase to drive quick follow-up sales
Creates upsell offers based on customer purchase history
Re-engages buyers with offers that feel like value-added bonuses
Boosts loyalty through tailored post-purchase incentives
3. AfterSell Post Purchase Upsell
AfterSell delivers high-converting upsell offers right after checkout, taking advantage of the customer’s buying momentum. With one-click add-ons and smart recommendations, it increases AOV without adding friction to the process.
Displays upsell offers after the purchase is completed
Supports seamless one-click post-purchase upsells
Recommends products based on the original order
Increases AOV by leveraging post-purchase buying intent
Integrates easily with Shopify for a smooth customer experience
4. One Click Upsell – Zipify OCU
Zipify OCU is built to simplify and enhance post-purchase upselling through one-click offers. It uses customer data and A/B testing to craft highly targeted promotions that convert.
Offers one-click post-purchase upsells
Builds personalized offers based on user behavior
Minimizes checkout friction for a better upsell flow
Enables A/B testing to refine upsell performance
Supports both upsell and cross-sell tactics to raise AOV
5. Upsell & Cross Sell – Selleasy
Selleasy provides intelligent upsell and cross-sell suggestions across the purchase journey. It personalizes offers based on customer behavior and integrates smoothly into Shopify’s checkout and thank-you experiences.
Enables post-purchase cross-sell and upsell opportunities
Recommends products automatically using behavioral insights
Suggests complementary items to improve cart value
Integrates with Shopify’s checkout and thank-you pages
Improves conversions through relevant and timely product suggestions
6. Bold Upsell
Bold Upsell helps merchants capture extra revenue by presenting targeted upsell offers at the order confirmation stage. It leverages customer data to deliver relevant suggestions that are easy to accept with one click.
Displays upsell offers on the order confirmation page
Uses purchase history to tailor product recommendations
Supports one-click upsells for minimal friction
Allows bundling, add-ons, and other upsell tactics
Increases AOV by targeting committed buyers
Why You Should Choose Post-Purchase Upselling Over Pre-Purchase
While traditional upselling techniques typically occur during checkout, post-purchase upselling offers distinct advantages:
1. Reduced Friction
With post-purchase upsells, the customer has already committed to a purchase, lowering resistance. This approach feels less intrusive and allows customers to consider the upsell in a more relaxed state.
2. Enhanced Customer Experience
Presenting upsells after the purchase feels like a bonus rather than a hard sell. This improves customer satisfaction and can lead to better reviews.
3. Higher Conversion Rates
At this stage, customers are more receptive to complementary offers, as they are already in a buying mindset and not distracted by the checkout process.
4. Maximized Order Value
Post-purchase upsells do not disrupt the checkout flow, keeping cart abandonment rates low while increasing average order value (AOV).
Conclusion
Post-purchase upselling is a powerful strategy to increase revenue, boost Average Order Value (AOV), and enhance customer satisfaction without interrupting the shopping experience. By using the right tools and combining personalized offers with retargeting, you can seamlessly drive more sales and foster long-term customer loyalty. It’s an effective, low-friction way to grow your eCommerce business and maximize every transaction.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Post Purchase Upsells
Does upselling actually work?
What is post-purchase follow-up?
Which is better: cross-selling or upselling?
What is a downsell vs upsell?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Get higher conversions with Checkout Wiz
Transform your Shopify Checkout with Custom Blocks, Upsell Widgets, Surveys and Full Branding Control
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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