BYOB apps help increase AOV and conversions by giving shoppers flexible mix-and-match choices and guided bundle flows.
Important evaluation criteria include discount logic, UX flow, customization, inventory sync, analytics, and subscription support.
App strengths vary: Easy Bundle Builder is the most advanced; Easify, Boxi, SillyCube, and BYOB focus on simplicity; BundleSuite and MBC support broader bundle types.
Top recommendation: Easy Bundle Builder offers the best mix of flexibility, customization, analytics, and scalability for brands prioritizing bundles.
Shopify build-your-own-bundle (BYOB) apps have become a widely adopted means for ecommerce stores to increase AOV, offer personalized shopping experiences, reduce decision fatigue, and boost conversion rates.Â
From curated gift boxes to multi-step mix-and-match flows, shoppers want the freedom to choose products their way, and merchants want the flexibility to build bundle logic that actually works with their marketing, inventory & operations.
But not every bundle builder app is built equally. Many apps only offer basic mix-and-match functionality, while others provide rich layouts but limited discount rules. A few provide good design control but lack inventory logic or subscription compatibility.
We’ve got you sorted, though. In this guide, I compare the top Shopify build-your-own-bundle apps and help you understand which one best fits your needs. Let’s dive in.Â
What Features Should I Look for in a Shopify Build-Your-Own-Bundle App?
Before diving into detailed comparisons, here are some features you need to consider when selecting a build-your-own-bundle app.Â
Mix & Match / Build-a-Box Support: Ability to let customers choose items freely.
Discount Logic Flexibility: Capability to fix price, tiered discounts, volume-based pricing, discounts, or free gifts within the bundleÂ
User Experience & Flow: See if the bundle builder orders single-step or multi-step bundle building. You could also check for landing page bundle builders & product page bundle builders.
Customization & Branding: Ability to design bundle pages, layout, and custom fields to match your brand. Ideally should have a drag & drop editor.Â
Inventory & Order Sync Compatibility: Capability of seamless inventory synchronisation
Analytics Dashboard: For data-driven decisions and scaling.
Usability & Support: Ease of use, setup, onboarding, stable support.
Comparison Table: Top Shopify Build Your Own Bundle App
Here is an in-depth table that will help you compare the most essential features of a build-your-own-bundle app:Â
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Best Shopify Build Your Own Bundle Apps: In-depthÂ
1. Easy Bundle Builder
Overview
Easy Bundle Builder is one of the most powerful build-your-own-bundle apps on Shopify. It offers an intuitive bundle-building experience tailored for stores that want to create either a direct landing page or a product page bundle. Unlike basic BYOB apps, it supports sophisticated pricing rules, multi-step bundle flow, subscription flows, and high levels of customization. Shoppers move through a clean, guided, immersive process that’s on brand & delivers a high conversion rate.Â
Key Features
Multi-step “build-a-box” and mix-and-match flows
Developer-friendly, i.e., code if needed. SDK available for developers
Works with subscription apps
In-depth analytics and conversion reporting
Real-time inventory sync across SKUs
Pros
Excellent for shaping high-conversion, multi-stage bundle flows
Very flexible pricing rules for advanced discount strategies
Strong customization options without code
Handles large catalogs, variants, and complex sets smoothly
Provides data-driven insights through built-in analytics
Limitations
Slightly more setup-heavy than lightweight apps, given the flexibility
Stores that just need simple bundles may find it feature-heavy
Ideal For
Growing or established Shopify brands, subscription box stores, and any merchant needing an effective Shopify build your own bundle app.
2. Easify Box Bundle Builder
Overview
Easify is a Shopify build-your-own-bundle app that provides a beginner-friendly approach to building boxesp[;. It comes with pre-designed templates, and merchants can quickly launch a bundle page from the selection. The interface is accessible, and the simplicity makes the app appealing for smaller catalogs.
Key Features
Drag-and-drop visual editor
Prebuilt templates for quick setup
Variant-level selection options
Custom fields for personalization
Compatible with subscriptions
Pros
Easy for beginners
Good for gifting or lightweight curation flows
Offers a free plan for testing and small shops
Limitations
Pricing logic options are not as advanced as premium builders
Analytics and reporting are limited
Less suited for complex catalogs or scaling brands
Ideal For
Small to mid-sized stores wanting a friendly entry-level Shopify build your own bundle app without advanced rules.
3. BundleSuite Bundle Builder
Overview
BundleSuite is positioned as an all-in-one tool for fixed bundles, mix-and-match sets, build-your-own-bundle, volume bundles, and BOGO bundles. It provides flexibility across bundle types, making it a viable option for merchants who need more than just a mix-and-match.
Key Features
Multiple bundle formatsÂ
Drag-and-drop builder
Multi-language support
Real-time SKU syncing
Basic analytics dashboard
Pros
Features across many bundle types
Good option for merchants running diverse bundle campaigns
Useful purchase rules and simple upsell tools
Limitations
UX and templates are basic
Less refined multi-step flow compared to other builders
Analytics and customization depth cannot match advanced apps
Ideal For
Stores wanting to experiment with multiple bundle formats (not just BYOB) without needing a highly polished design or deep personalization.
4. BoxiÂ
Overview
Boxi is a Shopify build-your-own-bundle app that focuses heavily on simplicity and ease of use. The app lets merchants create bundling flows quickly and offers optional personalization fields such as custom messages or instructions. Its clean interface is good for small stores needing straightforward bundle paths, not very specific needs or use cases.Â
Key Features
Simple build-your-own-gift boxes
Clean, step-by-step builder
Basic personalization options
Basic analytics
Pros
Easy onboarding and setup
Plain, simple bundle UX
Works well for stores with simple requirements
Limitations
Limited pricing logic and discount flexibility
Fewer customization options
Not ideal for stores requiring detailed analytics or subscription support
Ideal For
Boutiques, gift stores, and small shops that need simple mix-and-match features without complex bundle mechanics.
5. BYOB – Bundle Gift Box Builder
Overview
BYOB by Qe is a Shopify build-your-own-bundle app that is good for personalization, especially for gift boxes. It is designed for stores that want to offer customized gift boxes with personal messages, images, or small multimedia inputs.
Good for stores that rely on distinctive user-customized bundles
Limitations
Basic pricing and discount logicÂ
Customization tools for layout are limited
Not suitable for advanced workflows or subscription bundles
Ideal For
Gifting-based stores that prioritize personalization over complex bundle logic.
6. BYOB – Build Your Own Bundles (SillyCube)
Overview
BYOB by Silly Cube is a straightforward Shopify build-your-own-bundle app focused on creating mix-and-match bundles through a simple product selection interface. It’s basic but reliable for merchants starting out.
Key Features
Single-page mix-and-match builder
Tiered and fixed discount logic
Basic customization through the theme editor
Cart transformation for inventory sync
Pros
Simple and stable
Good for merchants who prefer minimal configuration
Has enough functionality for basic bundles
Limitations
Limited customization and analytics
Frontend UX feels less refined
Not built for large catalogs or heavy promotions
Ideal For
Entry-level merchants needing simple bundles without complex rules or design requirements.
7. MBC Bundle Builder
Overview
MBC Bundle Builder is a good Shopify app for conventional bundling needs such as fixed bundles, multipacks, and BOGO rules. While it supports the creation of build-your-own-bundle, it is strongest as a classic bundle discount tool.
Key Features
Fixed bundles and multipacks
Mystery boxes and BOGO bundles
Multi-step builder
Simple discount logic
Free gift features
Pros
Strong for fixed-price kits and multipacks
Reliable discount engine
Good for promotions that don’t require complex BYOB flows
Limitations
Build-your-own-bundle features aren’t as advanced
Limited customization and reporting
Better suited for conventional fixed bundle workflows, not modern build-your-own-bundle journeys
Ideal For
Stores with stable, predictable bundle types such as multipacks, fixed sets, and seasonal promotions.
ConclusionÂ
After comparing pricing flexibility, customization depth, analytics, and scalability across the top Shopify build-your-own-bundle apps, Easy Bundle Builder seems to offer the most feature-packed solution.Â
It supports the full range of discount logic (fixed, tiered, volume, percentage, custom pricing, and gift logic), delivers polished multi-step flows for both landing and product pages, and provides developer extensibility through SDK access. The built-in analytics dashboard and real-time inventory sync give you operational visibility that entry-level apps lack.
The trade-off is setup complexity; Easy Bundle Builder has more configuration options than simpler options like Boxi or Easify. But for stores treating bundles as a core revenue strategy, it provides the pricing control, customization, and data needed to optimize and scale effectively.
That’s it from me. Good luck selecting a build-your-own-bundle app!
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
What is a Shopify build-your-own-bundle app?
Why should I use a build your own bundle app on my Shopify store?
What features should I look for in a Shopify build your own bundle app?
Do Shopify BYOB apps work with subscription products?
Can customers personalize their bundles?
Will a BYOB app slow down my Shopify store?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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