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5X AOV | 2X Conversions | $30M+ Additional Revenue
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Getting an online shopper to spend more isn’t easy. That’s where a good Shopify product bundling strategy comes in.
Product bundles have proven to help customers get the best of deals on products that add value to them and enhance their purchase experience. By creating bundles that cater to consumer interest and buying habits gleaned from website behavior, eCommerce businesses can significantly boost their bottom line.
For instance, M.M. LaFleur, a women's fashion brand specializing in curated capsule wardrobes offer a 15% discount when customers purchase two or more pieces. This product bundling strategy resulted in a 20% AOV increase for orders that included bundled sets, capsules, or pre-designed collections, compared to those that didn't (excluding sale-only orders).
In fact, we have noticed that based on the products you sell and the product bundling strategy you use, you can increase the AOV on your store by almost 300%.
But bundling isn’t just about clubbing a few products together and offering a discount. If you want it to work, explore these product bundling strategies specifically designed for Shopify stores:
Product bundling is a strategy where online stores group complementary products together and sell them as a single unit, often at a discounted price. This can significantly increase your average order value, which is the amount a customer spends in one go. By bundling items, you're essentially encouraging them to purchase more than they initially planned. Bundling can also be a great way to move slower-selling items by pairing them with popular ones.
From the customer's perspective, bundles offer convenience and perceived value. Instead of searching for individual products, they get everything they need in one click, often at a saving compared to buying separately.
Bundles can also introduce them to new products they might not have considered otherwise. Imagine a customer looking for a new camera. They might be enticed by a bundle that includes the camera, a memory card, and a carrying case – all at a discounted price. It saves them time searching for these extras and provides them with a complete photography solution.
Look at the Complete Guide to Product Bundling for Shopify Stores
Creating a winning product bundling strategy requires a systematic approach. This bundle strategy framework provides a structured methodology for developing effective bundles that can significantly improve your store's performance.
Begin your product bundling strategy by reviewing sales data to pinpoint:
Use tools like Google Analytics Enhanced Ecommerce or Shopify Analytics to identify these patterns. Look for products that customers naturally purchase together for optimal cross-sell bundling opportunities.
Effective product bundling strategies target specific customer segments:
Design your bundle pricing strategy using these proven structures:
Your bundle pricing strategy should follow established principles: Use percentage discounts for lower-priced items and dollar amount discounts for higher-priced bundles. For example, "Save 25%" works well for a $60 bundle, while "Save $30" is more effective for a $150 bundle.
Track these bundling KPIs to measure success:
There are many ways to create bundles, but here are some of the most effective product bundling strategies that can help your Shopify store increase its average order value (AOV).
Pure bundling is all about exclusivity - products that can only be purchased as a bundle without the option to buy separately. This product bundling strategy provides customers with a curated selection that works as a complete solution. Customers who opt for pure bundles receive value for money through the products they receive with one purchase.
In the example below, you can see how Honey Bug creates a pre-curated bundle offer that is a perfect gift for toddlers.
Give a Look to Top 22 Product Bundles Built by Easy Bundles
New product bundling combines fresh, new products with tried and true bestsellers. This product bundling strategy helps ecommerce brands piggyback on the popularity of existing products to bring attention to new offerings. It's a smart move because customers have more faith in brands they're already familiar with, allowing them to discover new products without uncertainty.
In the example below, Lil helper uses bundle offers to sell their new stock with the old stock in large quantities.
E-commerce businesses can use this product bundling strategy to boost sales through complementary bundling. It involves offering add-ons to a main product, which is effective for lower-priced items or accessories. This type of bundling encourages customers to buy more while enhancing their shopping experience and increasing average order value.
In the example below, you can see how Tuff Wraps uses this product bundling strategy cleverly:
Checkout 6 Examples of Frequently Bought Together to Steal For Your D2C Brand
With mix and match technique, customers customize their order by choosing which similar products to bundle. This makes the shopping experience more enjoyable and provides a greater sense of value for the products you purchase. Mix and match is also a more personalized bundle, a custom creation by the customers. This allows for their preferences to be bundled up without any pre-packed deals.
Here’s a example of how Dough House gets their customers to buy more from their cookie collection:
Learn How to Create Mix and Match Product Bundles on Shopify
You can also make your mix and match bundles more consumer-centric by giving them the ‘creation’ experience - where they can get started from getting their product together in a DIY manner, picking one thing at a time up until their bundle is ready.
Here’s an example of one such bundle offer set up using Easy Bundles.
Inventory change bundles are a great way to save inventory space and cut holding costs by pairing a faster-selling product with a slower-selling one. These bundles are often sold at discounted prices, so customers will see the value in purchasing a higher-value item at a lower price, even if it includes an item they wouldn’t otherwise seek out.
Here is an example of how a beauty brand is clearing out its slow-moving items with fast-moving items using inventory change product bundling.
In this product bundling strategy, buying one main item unlocks a discount or free complementary product - ideal for one-time purchases. Freebies boost conversions, recover abandoned carts, and can be offered via coupon codes or bundle deals.
In the example below, you can see how the BOGO deal from "Emma And" helps sell more. But they are also visually showing the customers how they are saving money.
Quantity breaks are a pricing strategy where customers receive a discount when purchasing multiple units of the same product. This not only encourages shoppers to buy more but also rewards bulk purchasing behavior with clear value savings. Quantity breaks work especially well for consumables, and products people are likely to stock up on.
In the example below, WOBBL3D offers tiered pricing for their “Pocket Mushroom Forest” toy - buy 1 at full price, 2 at 10% off, or 3 at 15% off - encouraging customers to increase their order size to unlock bigger savings.
A subscription bundle is a product bundling strategy wherein the customer can choose to receive a set of products repeatedly over time. In this case, a customer can also choose the duration for which they want to receive these products, with an option to cancel, pause or customize the bundles - based on what your store sells.
For example, receiving a bundle of laundry liquid at the start of every new month.
Learn How to Create a Subscription Product Bundle on Shopify
Another product bundling strategy that your Shopify store can use is to tap into seasonal trends or consumer preferences. This is when you take seasons, occasions and celebrations into account to create bundles.
For example, here’s a gifting bundle with packaging and customization options to send a personalized gift to loved ones.
Here’s another example of a gifting or seasonal bundle offer from Sephora:
Measuring the success of your product bundling strategy requires tracking the right metrics and understanding their business impact.
Bundle ROI = (Bundle Revenue - Bundle Costs - Individual Product Revenue) / Bundle Investment × 100
1. When bundles underperform:
2. For scaling high-performing bundles:
Avoid these common pitfalls to protect profitability and brand value.
Deep discounts can kill margins. Avoid competing on price alone, damaging brand perception, and ignoring fulfillment costs.
Apply consistent discount structures, avoid pricing that makes single products look overpriced, and leverage psychological pricing ($49 vs. $50).
Avoid unrelated items, excessive bundle size (stick to 5–6), seasonal mismatches, and ignoring how your buyers actually use your products.
Don’t replace strong-selling products. Keep pure bundles separate, focus on complementary items, and monitor individual SKU performance.
Clearly show value, use high-quality images from VistaCreate, simplify options, and highlight savings to reduce friction in the buying process.
Run A/B tests, analyze competitors, update bundles seasonally, and incorporate customer feedback for continuous improvement.
In this video, we will be deep diving into each type of bundle in our blog to give you a detailed step-by-step to follow.
Product bundling can significantly benefit your Shopify store sales.
Utilizing pure, cross-sell, buy one get one, or other bundling strategies can effectively persuade customers to purchase, increase sales, and improve your average order value. But how you set up and promote a bundle can make all the difference!
Easy Bundle Builder –Easy Bundle Builder elevates your product bundling strategy with a customizable, gamified bundle builder for gift boxes, mix-and-match bundles, subscriptions, and tiered discounts. Offer fixed-price or discounted bundles, add free gifts, and personalize with cards or videos. Instantly sync inventory, track performance, and integrate with your favorite apps - all through flexible layouts and fast, conversion-focused templates.
Easy Bundle Builder allows you to not just set up different types of bundles on your Shopify store, but also manage the sales on each with ease. This helps you identify which product bundling strategy works best to nudge your store visitors to buy more from you.
Fly Bundles – Fly Bundles supercharges your product bundling strategy with customizable, high-converting bundle templates, auto-discounting, inventory sync, and built-in analytics. Easily add free gifts, subscriptions, upsells, and variant-level pricing - all in fast, seamless widgets that integrate with your store for a smooth, profitable bundling experience.
If you’re still unsure, read our detailed blog on the top product bundling apps for your Shopify store.
Want to learn more about creating product bundles?
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