Getting an online shopper to spend more isn’t easy. That’s where a good Shopify product bundling strategy comes in.
Product bundles have proven to help customers get the best of deals on products that add value to them and enhance their purchase experience. By creating bundles that cater to consumer interest and buying habits gleaned from website behavior, eCommerce businesses can significantly boost their bottom line.
For instance, M.M. LaFleur, a women's fashion brand specializing in curated capsule wardrobes offer a 15% discount when customers purchase two or more pieces. This product bundling strategy resulted in a 20% AOV increase for orders that included bundled sets, capsules, or pre-designed collections, compared to those that didn't (excluding sale-only orders).
In fact, we have noticed that based on the products you sell and the product bundling strategy you use, you can increase the AOV on your store by almost 300%.
But bundling isn’t just about clubbing a few products together and offering a discount. If you want it to work, explore these product bundling strategies specifically designed for Shopify stores:
What is Product Bundling?
Product bundling is a strategy where online stores group complementary products together and sell them as a single unit, often at a discounted price. This can significantly increase your average order value, which is the amount a customer spends in one go. By bundling items, you're essentially encouraging them to purchase more than they initially planned. Bundling can also be a great way to move slower-selling items by pairing them with popular ones.
From the customer's perspective, bundles offer convenience and perceived value. Instead of searching for individual products, they get everything they need in one click, often at a saving compared to buying separately.
Bundles can also introduce them to new products they might not have considered otherwise. Imagine a customer looking for a new camera. They might be enticed by a bundle that includes the camera, a memory card, and a carrying case – all at a discounted price. It saves them time searching for these extras and provides them with a complete photography solution.
Strategic Framework for Successful Product Bundling Strategy
Creating a winning product bundling strategy requires a systematic approach. This bundle strategy framework provides a structured methodology for developing effective bundles that can significantly improve your store's performance.
The 5-Step Product Bundling Strategy Development Process
Step 1: Data-Driven Product Analysis
Begin your product bundling strategy by reviewing sales data to pinpoint:
Frequently bought together items
High-margin products that need volume boost
Complementary products across categories
Seasonal purchasing patterns
Use tools like Google Analytics Enhanced Ecommerce or Shopify Analytics to identify these patterns. Look for products that customers naturally purchase together for optimal cross-sell bundling opportunities.
Step 2: Customer Segmentation for Bundle Targeting
Effective product bundling strategies target specific customer segments:
New customers: Welcome bundles with popular products
Repeat customers: Advanced or premium bundles
High-value customers: Exclusive or limited-edition bundles
Design your bundle pricing strategy using these proven structures:
Pure bundles: 20-30% discount on combined individual prices
Mixed bundles: 15-25% discount while maintaining individual availability
Anchor bundles: One premium item + complementary accessories
Step 4: Pricing Psychology Implementation
Your bundle pricing strategy should follow established principles: Use percentage discounts for lower-priced items and dollar amount discounts for higher-priced bundles. For example, "Save 25%" works well for a $60 bundle, while "Save $30" is more effective for a $150 bundle.
Step 5: Performance Measurement and Optimization
Track these bundling KPIs to measure success:
Bundle conversion rate
Average order value (AOV) increase
Bundle revenue as % of total revenue
Customer lifetime value impact
Inventory turnover improvement
Implementing Your Product Bundling Strategy: A Step-by-Step Guide
1. Pre-Launch Bundle Strategy Preparation
What bundle types do competitors offer?
How do they price their bundles?
Which bundles appear most successful based on visibility and reviews?
Identify slow-moving products that could benefit from bundling
Calculate carrying costs for overstocked items
Determine which high-margin products can anchor bundles
2. Technical Implementation of Bundles
Bundles should include clear value proposition highlighting savings
There are many ways to create bundles, but here are some of the most effective product bundling strategies that can help your Shopify store increase its average order value (AOV).
1. Pure Bundles/ Pre-Curated Bundles
Pure bundling is all about exclusivity - products that can only be purchased as a bundle without the option to buy separately. This product bundling strategy provides customers with a curated selection that works as a complete solution. Customers who opt for pure bundles receive value for money through the products they receive with one purchase.
In the example below, you can see how Honey Bug creates a pre-curated bundle offer that is a perfect gift for toddlers.
Goal - Boost Revenue - The goal is to present your customer with a quick choice of products that is a no-brainer. Think "Quick in-and-out" purchase.
How To - Bundle products that are naturally bought together. For example, a Dyson Air Wraps with detachable heads. Bundle items that are complementary to each other like a hair serum, conditioner and shampoo for a particular hair type.
New product bundling combines fresh, new products with tried and true bestsellers. This product bundling strategy helps ecommerce brands piggyback on the popularity of existing products to bring attention to new offerings. It's a smart move because customers have more faith in brands they're already familiar with, allowing them to discover new products without uncertainty.
In the example below, Lil helper uses bundle offers to sell their new stock with the old stock in large quantities.
Lil Helper Using Product Bundling to Sell Their New Products
Goal - Increase product awareness - Introduce new products to your customers with limited marketing budget and get early feedback.
How To - Bundle your top selling items with new products (samples or full size) and offer a bundle discount.
3. Frequently Bought Together Bundles
E-commerce businesses can use this product bundling strategy to boost sales through complementary bundling. It involves offering add-ons to a main product, which is effective for lower-priced items or accessories. This type of bundling encourages customers to buy more while enhancing their shopping experience and increasing average order value.
In the example below, you can see how Tuff Wraps uses this product bundling strategy cleverly:
Frequently Bought Together Bundles by Tuff Wraps
Goal - Increase Sales - Get more products in front of the customer they may not have seen otherwise or thought of purchasing.
How To - Check past data to see what products are bought together and recommend them as bundle offers on the product page or cart page as frequently bought together.
With mix and match technique, customers customize their order by choosing which similar products to bundle. This makes the shopping experience more enjoyable and provides a greater sense of value for the products you purchase. Mix and match is also a more personalized bundle, a custom creation by the customers. This allows for their preferences to be bundled up without any pre-packed deals.
Here’s a example of how Dough House gets their customers to buy more from their cookie collection:
Mix and Match Bundles by a Cookie Company
Goal - Boost Sales - Provide options to your customers to buy related products and choose which ones they want.
How To - Offer products that are complementary and complete a set. For example, mix and match different shades of lipstick and blush to build a beauty kit.
You can also make your mix and match bundles more consumer-centric by giving them the ‘creation’ experience - where they can get started from getting their product together in a DIY manner, picking one thing at a time up until their bundle is ready.
Here’s an example of one such bundle offer set up using Easy Bundles.
Build Your Own Bundle Using Easy Bundle Builder
Goal - Boost Sales and Increase Customer Loyalty - Encourage shoppers to build a bundle from scratch by presenting your best sellers in a clean format.
How to - Build a multi-step approach and take your customers through a bundling experience that is unique. Provide bundling options like volume discount, subscription bundles, fixed price or gift box bundles.
6. Inventory Change Bundles
Inventory change bundles are a great way to save inventory space and cut holding costs by pairing a faster-selling product with a slower-selling one. These bundles are often sold at discounted prices, so customers will see the value in purchasing a higher-value item at a lower price, even if it includes an item they wouldn’t otherwise seek out.
Here is an example of how a beauty brand is clearing out its slow-moving items with fast-moving items using inventory change product bundling.
Inventory Clearance Using Product Bundling
Goal - Inventory Turnover - Move slow moving, high margin or high cost inventory products
How To - Bundle fast moving items or hot sellers with items you want to clear fast or hold less inventory of by providing bundle discounts
7. Buy One, Get One Bundles
In this product bundling strategy, buying one main item unlocks a discount or free complementary product - ideal for one-time purchases. Freebies boost conversions, recover abandoned carts, and can be offered via coupon codes or bundle deals.
In the example below, you can see how the BOGO deal from "Emma And" helps sell more. But they are also visually showing the customers how they are saving money.
BOGO Bundle
Goal - Boost Sales and Cart Conversion - Encourage shoppers to spend more to unlock a free product or buy a full priced item to get another product for free or at discounted price.
How To - Set a cart value or a particular item on which a free or discounted product is offered. The free or discounted product could be a brand merchandise or a low selling item.
8. Quantity Breaks
Quantity breaks are a pricing strategy where customers receive a discount when purchasing multiple units of the same product. This not only encourages shoppers to buy more but also rewards bulk purchasing behavior with clear value savings. Quantity breaks work especially well for consumables, and products people are likely to stock up on.
In the example below, WOBBL3D offers tiered pricing for their “Pocket Mushroom Forest” toy - buy 1 at full price, 2 at 10% off, or 3 at 15% off - encouraging customers to increase their order size to unlock bigger savings.
Quantity Break by WOBBL3D
Goal - Increase Average Order Value (AOV) and Move Inventory Faster – Nudge customers to buy more at once by offering attractive discounts for higher quantities.
How To - Set tiered pricing rules (e.g., Buy 4 at 10% off, Buy 5+ at 20% off) for products where bulk buying makes sense. Display these savings prominently on the product page so customers can instantly see the benefit of adding more to their cart.
9. Subscription Bundles
A subscription bundle is a product bundling strategy wherein the customer can choose to receive a set of products repeatedly over time. In this case, a customer can also choose the duration for which they want to receive these products, with an option to cancel, pause or customize the bundles - based on what your store sells.
For example, receiving a bundle of laundry liquid at the start of every new month.
Subscription bundles
Goal - Increase Retention - Encourage customers to subscribe to products at a regular frequency.
How To - Offer subscription discount on bundles that includes products shoppers always buy at a periodic interval or need refill for.
Another product bundling strategy that your Shopify store can use is to tap into seasonal trends or consumer preferences. This is when you take seasons, occasions and celebrations into account to create bundles.
For example, here’s a gifting bundle with packaging and customization options to send a personalized gift to loved ones.
Gifting Bundle
Here’s another example of a gifting or seasonal bundle offer from Sephora:
Goal - Boost Sales and Increase Customer Loyalty - Boost Sales and Increase Customer Loyalty - Encourage customers to shop more based on seasonality and occasion.
How To - Bundle products that are made specially for occasions like Christmas or offer gifting bundles sorted by type (for her/him/birthday etc) that make choice easy for shoppers and boost AOV.
Product Bundling Strategy: ROI and Performance Measurement
Measuring the success of your product bundling strategy requires tracking the right metrics and understanding their business impact.
Revenue Impact Metrics
Bundle Revenue Percentage: Target 25-40% of total revenue from bundles
Average Order Value (AOV) Lift: Expect 30-150% increase for bundle orders
Revenue Per Visitor (RPV): Measure overall site performance improvement
Customer Lifetime Value (CLV): Track long-term impact of bundle purchases
Calculate weighted average margin across bundle products
Factor in any bundle-specific costs (packaging, marketing)
Account for opportunity cost of individual sales
Set minimum bundle quantities for profitability
Optimization Strategies Based on Performance Data
1. When bundles underperform:
Analyze individual product performance within bundles
Test different product combinations
Adjust bundle pricing strategy
Improve bundle presentation and marketing
2. For scaling high-performing bundles:
Create variations with different price points
Expand to related product categories
Develop seasonal versions
Create exclusive or limited-edition variants
Common Product Bundling Strategy Mistakes and How to Avoid Them
Avoid these common pitfalls to protect profitability and brand value.
1. Over-Discounting Bundle Products
Deep discounts can kill margins. Avoid competing on price alone, damaging brand perception, and ignoring fulfillment costs.
2. Inconsistent Pricing Logic
Apply consistent discount structures, avoid pricing that makes single products look overpriced, and leverage psychological pricing ($49 vs. $50).
3. Bundling Incompatible Products
Avoid unrelated items, excessive bundle size (stick to 5–6), seasonal mismatches, and ignoring how your buyers actually use your products.
4. Cannibalizing High-Margin Individual Sales
Don’t replace strong-selling products. Keep pure bundles separate, focus on complementary items, and monitor individual SKU performance.
5. Poor Bundle Presentation
Clearly show value, use high-quality images, simplify options, and highlight savings to reduce friction in the buying process.
6. Inadequate Testing and Optimization
Run A/B tests, analyze competitors, update bundles seasonally, and incorporate customer feedback for continuous improvement.
In this video, we will be deep diving into each type of bundle in our blog to give you a detailed step-by-step to follow.
Apps for Implementing Product Bundle Strategy
Product bundling can significantly benefit your Shopify store sales.
Utilizing pure, cross-sell, buy one get one, or other bundling strategies can effectively persuade customers to purchase, increase sales, and improve your average order value. But how you set up and promote a bundle can make all the difference!
Easy Bundle Builder –Easy Bundle Builder elevates your product bundling strategy with a customizable, gamified bundle builder for gift boxes, mix-and-match bundles, subscriptions, and tiered discounts. Offer fixed-price or discounted bundles, add free gifts, and personalize with cards or videos. Instantly sync inventory, track performance, and integrate with your favorite apps - all through flexible layouts and fast, conversion-focused templates.
Easy Bundle Builder allows you to not just set up different types of bundles on your Shopify store, but also manage the sales on each with ease. This helps you identify which product bundling strategy works best to nudge your store visitors to buy more from you.
Fly Bundles – Fly Bundles supercharges your product bundling strategy with customizable, high-converting bundle templates, auto-discounting, inventory sync, and built-in analytics. Easily add free gifts, subscriptions, upsells, and variant-level pricing - all in fast, seamless widgets that integrate with your store for a smooth, profitable bundling experience.
If you’re still unsure, read our detailed blog on the top product bundling apps for your Shopify store.
Want to learn more about creating product bundles?
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Product Bundling Strategy
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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