Types of Product Bundling Strategies for your Shopify Store

Skai Lama
August 8, 2023

Getting an online shopper to spend more isn’t easy. That’s where a good Shopify product bundling strategy comes in.

Product bundles have proven to help customers get the best of deals on products that add value to them and enhance their purchase experience. By creating product bundles that cater to consumer interest and buying habits gleaned from website behavior, eCommerce businesses can significantly boost their bottom line.

For instance, M.M. LaFleur, a women's fashion brand specializing in curated capsule wardrobes offer a 15% discount when customers purchase two or more pieces. This product bundling strategy resulted in a 20% AOV increase for orders that included bundled sets, capsules, or pre-designed collections, compared to those that didn't (excluding sale-only orders).

In fact, we have noticed that based on the products you sell and the product bundling strategy you use, you can increase the AOV on your store by almost 300%.

But product bundling isn’t just about clubbing a few products together and offering a discount. If you want it to work, explore these product bundling strategies specifically designed for Shopify stores:

What is Product Bundling?

Product bundling is a strategy where online stores group complementary products together and sell them as a single unit, often at a discounted price. This can significantly increase your average order value, which is the amount a customer spends in one go. By bundling items, you're essentially encouraging them to purchase more than they initially planned. Product bundles can also be a great way to move slower-selling items by pairing them with popular ones.

From the customer's perspective, product bundles offer convenience and perceived value. Instead of searching for individual products, they get everything they need in one click, often at a saving compared to buying separately. 

Product bundles can also introduce them to new products they might not have considered otherwise. Imagine a customer looking for a new camera. They might be enticed by a bundle that includes the camera, a memory card, and a carrying case – all at a discounted price. It saves them time searching for these extras and provides them with a complete photography solution.

Types of Product Bundling Strategies for Shopify Stores  

There are many ways to create product bundles, but here are some of the most effective product bundling strategies that can help your Shopify store increase its average order value (AOV). 

1. Pure Bundles/ Pre-Curated Bundles

Pure bundling is all about exclusivity. Imagine a group of products that can only be purchased as a bundle without the option to buy separately. It limits choices, yes, but it also entices customers to go all in.

These product bundles provide customers with a curated selection that works as a complete solution. Customers who opt for pure bundles receive value for money through the products they receive with one purchase.

In the product bundling example below, you can see how Honey Bug creates a pre-curated bundle offer that is a perfect gift for toddlers.

Honey Bug Pre-curated Bundles on Shopify
  • Goal - Boost Revenue - The goal is to present your customer with a quick choice of products that is a no-brainer. Think "Quick in-and-out" purchase.
  • How To  - Bundle products that are naturally bought together. For example, a Dyson Air Wraps with detachable heads. Bundle items that are complementary to each other like a hair serum, conditioner and shampoo for a particular hair type.

2. New Product Bundling

New product bundling is the shiny, fresh-off-the-line products that combine them with the tried and true products. This helps ecommerce brands piggyback on the popularity of the existing products and bring attention to the new products.

You can add complementary bundle products as a sample that brings added value to their purchase.

It is an effective product bundling strategy used by ecommerce stores to launch new products alongside their best-selling items. This helps them benefit from the good reputation of their established products to generate curiosity about the new offering.

It's a smart move because customers tend to have more faith and assurance in a brand they are already familiar with and fond of. This allows them to discover new products without uncertainty about their buying choices.

In the product bundling example below, Lil helper uses bundle offers to sell their new stock with the old stock in large quantities.

Lil Helper Using Product Bundling to Sell Their New Products
  • Goal - Increase product awareness - Introduce new products to your customers with limited marketing budget and get early feedback. 
  • How To - Bundle your top selling items with new products (samples or full size) and offer a bundle discount.

3. Frequently Bought Together Bundles

E-commerce businesses can use product bundling to boost sales, especially through complementary bundling. It involves offering add-ons to a main product, which is effective for lower-priced items or accessories. 

This type of product bundling encourages customers to buy more and enhances the shopping experience. This adds value to their purchase while also increasing the average order value for the business.

In the example below, you can see how Tuff Wraps uses this product bundling strategy cleverly: 

Frequently Bought Together Bundles by Tuff Wraps
  • Goal - Increase Sales - Get more products in front of the customer they may not have seen otherwise or thought of purchasing.
  • How To - Check past data to see what products are bought together and recommend them as bundle offers on the product page or cart page as frequently bought together.
Customize shopping experiences with Mix and Match Bundles. Empower customers to create their perfect bundle with Easy Bundles.

4. Mix And Match Product Bundles

With mix and match technique, customers customize their order by choosing which similar products to bundle. This makes the shopping experience more enjoyable and provides a greater sense of value for the products you purchase.

Mix and match is also a more personalized product bundle, a custom creation by the customers. This allows for their preferences to be bundled up without any pre-packed deals.

Here’s a product bundling example of how Dough House gets their customers to buy more from their cookie collection:  

Mix and Match Bundles by a Cookie Company
  • Goal - Boost Sales - Provide options to your customers to buy related products and choose which ones they want. 
  • How To - Offer products that are complementary and complete a set. For example, mix and match different shades of lipstick and blush to build a beauty kit.

5. Build Your Own/ DIY Product Bundles

You can also make your mix and match product bundles more consumer-centric by giving them the ‘creation’ experience - where they can get started from getting their product together in a DIY manner, picking one thing at a time up until their bundle is ready.

Here’s an example of one such bundle offer set up using Easy Bundles.

Build Your Own Bundle Using Easy Bundles
  • Goal - Boost Sales and Increase Customer Loyalty - Encourage shoppers to build a bundle from scratch by presenting your best sellers in a clean format. 
  • How to - Build a multi-step approach and take your customers through a bundling experience that is unique. Provide bundling options like volume discount, subscription bundles, fixed price or gift box bundles.

6. Inventory Change Bundles

Inventory change product bundles are a great way to save inventory space and cut holding costs by pairing a faster-selling product with a slower-selling one.

These product bundles are often sold at discounted prices, so customers will see the value in purchasing a higher-value item at a lower price, even if it includes an item they wouldn’t otherwise seek out.

Here is a product bundling example of how a beauty brand is clearing out its slow-moving items with fast-moving items using inventory change product bundling.

Inventory Clearance Using Product Bundling
  • Goal - Inventory Turnover -  Move slow moving, high margin or  high cost inventory products
  • ‍How To - Bundle fast moving items or hot sellers with items you want to clear fast or hold less inventory of by providing bundle discounts

7. Buy One, Get One Bundles

In such product bundles, when you buy one main item, you can receive a discount on another complementary product or even get an extra product for free. This bundling technique is especially effective for one-time purchase products.

This would encourage customers to make the purchase even if they weren’t sure earlier because freebies are also a definite encouraging point for abandoned carts.E-commerce brands can provide this offering through a coupon code or a bundle offer.

In the product bundling example below, you can see how the BOGO deal from "Emma And" helps sell more. But they are also visually showing the customers how they are saving money. 

  • Goal - Boost Sales and Cart Conversion - Encourage shoppers to spend more to unlock a free product or buy a full priced item to get another product for free or at discounted price.
  • How To - Set a cart value or a particular item on which a free or discounted product is offered. The free or discounted product could be a brand merchandise or a low selling item. 

8. Discounted Bundles/ Buy More, Pay Less Bundles

Another product bundling strategy that Shopify stores can set up is ‘buy more pay less bundles’. In this type of product bundle, the idea is to nudge online shoppers to add more products to the cart in order to avail a discount or benefit like free shipping.

You can also set a threshold or minimum order value as a key requirement to avail a bundle deal from the store. Here’s an example of a bundle offer by Metaflow: 

Discounted Bundle by Metaflow
  • Goal - Boost Sales - Increase AOV by offering volume discount on quantity or amount of products in cart. 
  • How To - Bundle products that shoppers buy in bulk in a single visit and offer volume discounts.

9. Subscription Bundles

A subscription bundle is a product bundling strategy wherein the customer can choose to receive a set of products repeatedly over time. In this case, a customer can also choose the duration for which they want to receive these products, with an option to cancel, pause or customize the bundles - based on what your store sells.

For example, receiving a product bundle of laundry liquid at the start of every new month. 

Subscription bundles
  • Goal - Increase Retention - Encourage customers to subscribe to products at a regular frequency. 
  • How To - Offer subscription discount on bundles that includes products shoppers always buy at a periodic interval or need refill for.

10. Seasonal Bundles/ Gifting Bundles

Another product bundling strategy that your Shopify store can use is to tap into seasonal trends or consumer preferences. This is when you take seasons, occasions and celebrations into account to create product bundles.

For example, here’s a gifting bundle with packaging and customization options to send a personalized gift to loved ones.

Gifting Bundle

Here’s another example of a gifting or seasonal bundle offer from Sephora: 

  • Goal - Boost Sales and Increase Customer Loyalty - Boost Sales and Increase Customer Loyalty - Encourage customers to shop more based on seasonality and occasion.
  • How To - Bundle products that are made specially for occasions like Christmas or offer gifting bundles sorted by type (for her/him/birthday etc) that make choice easy for shoppers and boost AOV.

Why Use Product Bundling?

Finding and deciding on the perfect product bundle for your business may seem daunting but you can always learn how to do it right by understanding your customers. Here is why it is important for your ecommerce brand:

  • You have several options to entice customers and determine which product bundle will offer the most benefits. 
  • Understanding the advantages of each bundle type is vital to meeting your customers' preferences and needs. 
  • The pricing must be appropriate, considering the value of the bundled items and the perceived benefits to customers. 
  • Customizable bundles or mix-and-match options can significantly enhance customer satisfaction and strengthen their connection to your brand. 
  • By implementing an effective product bundling strategy, you can establish a loyal customer base that keeps returning for more.

PS. We will be deep-diving into each type of product bundle on our blog to give you a detailed step-by-step to follow.

Make Your First Product Bundle

Product bundling can significantly benefit your Shopify store sales.

Utilizing pure, cross-sell, buy one get one, or other bundling strategies can effectively persuade customers to purchase, increase sales, and improve your average order value. But how you set up and promote a product bundle can make all the difference!

Easy Bundles allows you to not just set up different types of product bundles on your Shopify store, but also manage the sales on each with ease. This helps you identify which product bundling strategy works best to nudge your store visitors to buy more from you.

If you’re still unsure, read our detailed blog on the top product bundling apps for your Shopify store. 

Frequently Asked Questions 

What is an example of product bundling?

A common example of product bundling is a fast food value meal. These meals combine a main course, like a burger, with fries and a drink, all for a set price that's cheaper than buying each item individually.

Maximize your Shopify store's potential with Pure Bundles. Offer exclusivity and value with Easy Bundles.

What are the benefits of product bundling?

Benefits of product bundling for online stores include: 

  • Increased average order value: By encouraging customers to purchase more than one item, product bundling can lead to customers spending more money per transaction.
  • Reduced inventory: Bundling slow-selling items with popular ones can help sell through excess stock.
  • Boosted sales: Discounted bundles can entice customers who might be hesitant to buy individual items at full price.
  • Convenience for customers: Bundles can save customers time and effort by offering a curated selection of products that they might need together.

What is product bundling strategy?

Product bundling strategy involves deciding which products to bundle, the discount offered, and how to present them to customers. Here are some things to consider:

  • Customer Needs: Bundle products that people naturally use together.
  • Price Optimization: Offer a significant discount to incentivize buying the product bundle.
  • Presentation: Clearly showcase the product bundle benefits and price advantage on your product pages.

Do product bundles increase sales?

Yes, product bundles can be a powerful tool to increase sales for online stores. Here's why:

  • Higher average order value: By bundling complementary products, customers are more likely to spend more overall, even if the bundle price is slightly discounted.
  • Perceived value: Customers often see bundles as a good deal, especially if the total price is lower than buying everything separately.
  • Convenience: Bundles save customers time and effort by offering a pre-selected combination of products they might need together.
  • Reduced inventory: Bundling slow-moving items with popular ones can help clear out stock.

What is product bundle pricing?

Product bundle pricing is a marketing strategy where online stores offer multiple complementary products together at a discounted price compared to buying them individually. It creates a sense of value for the customer and incentivizes them to purchase more than they might have otherwise.

Want to learn more about creating product bundles?

Book a demo with our Shopify experts today.

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