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Getting an online shopper to spend more isn’t easy. That’s where a good Shopify product bundling strategy comes in.
Product bundles have proven to help customers get the best of deals on products that add value to them and enhance their purchase experience. By creating product bundles that cater to consumer interest and buying habits gleaned from website behavior, eCommerce businesses can significantly boost their bottom line.
For instance, M.M. LaFleur, a women's fashion brand specializing in curated capsule wardrobes offer a 15% discount when customers purchase two or more pieces. This product bundling strategy resulted in a 20% AOV increase for orders that included bundled sets, capsules, or pre-designed collections, compared to those that didn't (excluding sale-only orders).
In fact, we have noticed that based on the products you sell and the product bundling strategy you use, you can increase the AOV on your store by almost 300%.
But product bundling isn’t just about clubbing a few products together and offering a discount. If you want it to work, explore these product bundling strategies specifically designed for Shopify stores:
Product bundling is a strategy where online stores group complementary products together and sell them as a single unit, often at a discounted price. This can significantly increase your average order value, which is the amount a customer spends in one go. By bundling items, you're essentially encouraging them to purchase more than they initially planned. Product bundles can also be a great way to move slower-selling items by pairing them with popular ones.
From the customer's perspective, product bundles offer convenience and perceived value. Instead of searching for individual products, they get everything they need in one click, often at a saving compared to buying separately.
Product bundles can also introduce them to new products they might not have considered otherwise. Imagine a customer looking for a new camera. They might be enticed by a bundle that includes the camera, a memory card, and a carrying case – all at a discounted price. It saves them time searching for these extras and provides them with a complete photography solution.
Look at the Complete Guide to Product Bundling for Shopify Stores
There are many ways to create product bundles, but here are some of the most effective product bundling strategies that can help your Shopify store increase its average order value (AOV).
Pure bundling is all about exclusivity. Imagine a group of products that can only be purchased as a bundle without the option to buy separately. It limits choices, yes, but it also entices customers to go all in.
These product bundles provide customers with a curated selection that works as a complete solution. Customers who opt for pure bundles receive value for money through the products they receive with one purchase.
In the product bundling example below, you can see how Honey Bug creates a pre-curated bundle offer that is a perfect gift for toddlers.
Give a Look to Top 15 Product Bundles Built by Easy Bundles
New product bundling is the shiny, fresh-off-the-line products that combine them with the tried and true products. This helps ecommerce brands piggyback on the popularity of the existing products and bring attention to the new products.
You can add complementary bundle products as a sample that brings added value to their purchase.
It is an effective product bundling strategy used by ecommerce stores to launch new products alongside their best-selling items. This helps them benefit from the good reputation of their established products to generate curiosity about the new offering.
It's a smart move because customers tend to have more faith and assurance in a brand they are already familiar with and fond of. This allows them to discover new products without uncertainty about their buying choices.
In the product bundling example below, Lil helper uses bundle offers to sell their new stock with the old stock in large quantities.
E-commerce businesses can use product bundling to boost sales, especially through complementary bundling. It involves offering add-ons to a main product, which is effective for lower-priced items or accessories.
This type of product bundling encourages customers to buy more and enhances the shopping experience. This adds value to their purchase while also increasing the average order value for the business.
In the example below, you can see how Tuff Wraps uses this product bundling strategy cleverly:
Checkout 6 Examples of Frequently Bought Together to Steal For Your D2C Brand
With mix and match technique, customers customize their order by choosing which similar products to bundle. This makes the shopping experience more enjoyable and provides a greater sense of value for the products you purchase.
Mix and match is also a more personalized product bundle, a custom creation by the customers. This allows for their preferences to be bundled up without any pre-packed deals.
Here’s a product bundling example of how Dough House gets their customers to buy more from their cookie collection:
Learn How to Create Mix and Match Product Bundles on Shopify
You can also make your mix and match product bundles more consumer-centric by giving them the ‘creation’ experience - where they can get started from getting their product together in a DIY manner, picking one thing at a time up until their bundle is ready.
Here’s an example of one such bundle offer set up using Easy Bundles.
Inventory change product bundles are a great way to save inventory space and cut holding costs by pairing a faster-selling product with a slower-selling one.
These product bundles are often sold at discounted prices, so customers will see the value in purchasing a higher-value item at a lower price, even if it includes an item they wouldn’t otherwise seek out.
Here is a product bundling example of how a beauty brand is clearing out its slow-moving items with fast-moving items using inventory change product bundling.
In such product bundles, when you buy one main item, you can receive a discount on another complementary product or even get an extra product for free. This bundling technique is especially effective for one-time purchase products.
This would encourage customers to make the purchase even if they weren’t sure earlier because freebies are also a definite encouraging point for abandoned carts.E-commerce brands can provide this offering through a coupon code or a bundle offer.
In the product bundling example below, you can see how the BOGO deal from "Emma And" helps sell more. But they are also visually showing the customers how they are saving money.
Another product bundling strategy that Shopify stores can set up is ‘buy more pay less bundles’. In this type of product bundle, the idea is to nudge online shoppers to add more products to the cart in order to avail a discount or benefit like free shipping.
You can also set a threshold or minimum order value as a key requirement to avail a bundle deal from the store. Here’s an example of a bundle offer by Metaflow:
A subscription bundle is a product bundling strategy wherein the customer can choose to receive a set of products repeatedly over time. In this case, a customer can also choose the duration for which they want to receive these products, with an option to cancel, pause or customize the bundles - based on what your store sells.
For example, receiving a product bundle of laundry liquid at the start of every new month.
Learn How to Create a Subscription Product Bundle on Shopify
Another product bundling strategy that your Shopify store can use is to tap into seasonal trends or consumer preferences. This is when you take seasons, occasions and celebrations into account to create product bundles.
For example, here’s a gifting bundle with packaging and customization options to send a personalized gift to loved ones.
Here’s another example of a gifting or seasonal bundle offer from Sephora:
Finding and deciding on the perfect product bundle for your business may seem daunting but you can always learn how to do it right by understanding your customers. Here is why it is important for your ecommerce brand:
PS. We will be deep-diving into each type of product bundle on our blog to give you a detailed step-by-step to follow.
Product bundling can significantly benefit your Shopify store sales.
Utilizing pure, cross-sell, buy one get one, or other bundling strategies can effectively persuade customers to purchase, increase sales, and improve your average order value. But how you set up and promote a product bundle can make all the difference!
Easy Bundles allows you to not just set up different types of product bundles on your Shopify store, but also manage the sales on each with ease. This helps you identify which product bundling strategy works best to nudge your store visitors to buy more from you.
If you’re still unsure, read our detailed blog on the top product bundling apps for your Shopify store.
A common example of product bundling is a fast food value meal. These meals combine a main course, like a burger, with fries and a drink, all for a set price that's cheaper than buying each item individually.
Benefits of product bundling for online stores include:
Product bundling strategy involves deciding which products to bundle, the discount offered, and how to present them to customers. Here are some things to consider:
Yes, product bundles can be a powerful tool to increase sales for online stores. Here's why:
Product bundle pricing is a marketing strategy where online stores offer multiple complementary products together at a discounted price compared to buying them individually. It creates a sense of value for the customer and incentivizes them to purchase more than they might have otherwise.
Want to learn more about creating product bundles?
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We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.