Getting an online shopper to spend more isn’t easy. That’s where a good Shopify product bundling strategy comes in.
Product bundles have proven to help customers get the best of deals on products that add value to them and enhance their purchase experience. Since bundles created to serve consumer interest and intent indicated through the actions they take on the website, they can help eCommerce businesses increase their average order value dramatically.
For example, a women’s fashion brand M.M. LaFleur, offering a build-your-own curated capsule wardrobe collection, offers a 15% discount when customers purchase two or more items. The brand noticed a 20% increase in AOV for orders that included product bundles like sets, capsules, or bundles versus those that didn’t (excluding sale-only orders).
In fact, we have noticed that based on the products you sell and the product bundling strategy you use, you can increase the AOV on your store by almost 300%.
But product bundling isn’t just about clubbing a few products together and offering a discount. If you want it to work, here are the types of product bundling strategies for Shopify stores that you should know about!
Types of product bundling strategies for Shopify stores
There are many ways to create product bundles, but here are some of our favorite types to help Shopify stores increase their average order value (AOV).
1. Pure Bundles/ pre-curated bundles
Pure bundling is all about exclusivity. Imagine a group of products that can only be purchased as a bundle without the option to buy separately. It limits choices, yes, but it also entices customers to go all in.
It provides customers with a curated selection, a complete solution. Customers who opt for pure bundles receive value for money through the products they receive with one purchase.
In the example below, you can see how Squatty Potty includes a free brush with the toilet brush as a bundle offering as otherwise unavailable.
- Purpose/Goal - Boost Revenue - The goal is to present your customer with a quick choice of products that is a no-brainer. Think "Quick in-and-out" purchase.
- How to - Bundle items that are naturally bought together like a Dyson Air Wraps with detachable heads or bundle items that are complementary to each other like a hair serum, conditioner and shampoo for a particular hair type.
2. New product bundling
New product bundling is the shiny, fresh-off-the-line products that combine them with the tried and true products. This helps ecommerce brands piggyback on the popularity of the existing products and bring attention to the new products.
You can add complementary products as a sample that brings added value to their purchase.
It is an effective strategy used by ecommerce stores to launch new products alongside their best-selling items. This helps them benefit from the good reputation of their established products to generate curiosity about the new offering.
It's a smart move because customers tend to have more faith and assurance in a brand they are already familiar with and fond of. This allows them to discover new products without uncertainty about their buying choices.
In the example below, Samsung uses the hype of their product Galaxy Z Fold2 to sell their Monitors for $100!
- Purpose/Goal - Increase product awareness - Introduce new products to your customers with limited marketing budget and get early feedback.
- How To - Bundle your top selling items with new products (samples or full size) and offer a bundle discount.
3. Frequently bought together bundles
Ecommerce businesses can use bundling to boost sales, especially through complementary bundling. It involves offering add-ons to a main product, which is effective for lower-priced items or accessories. Bundling encourages customers to buy more and enhances the shopping experience.
This adds value to their purchase while also increasing the average order value for the business.
In the example below, you can see how Amazon uses this product bundling strategy cleverly:
- Purpose/Goal - Increase Sales - Get more products in front of the customer they may not have seen otherwise or thought of purchasing.
- How to - Check past data to see what products are bought together and recommend them on the product page or cart page as frequently bought together.
4. Mix and match bundles
With mix and match technique, customers customize their order by choosing which similar products to bundle. This makes the shopping experience more enjoyable and provides a greater sense of value for the products you purchase.
Mix and match is also a more personalized bundle, a custom creation by the customers. This allows for their preferences to be bundled up without any pre-packed deals.
Here’s an example of how LuvLink gets their audience to buy more from their collection:
- Purpose/Goal - Boost Sales - Provide options to your customers to buy related products and choose which ones they want.
- How To - Offer products that are complementary and complete a set. For eg mix and match different shades of lipstick and blush to build a beauty kit.
5. Build your own/ DIY product bundles
You can also make your mix and match bundles more consumer-centric by giving them the ‘creation’ experience - where they can get started from getting their product together in a DIY manner, picking one thing at a time up until their bundle is ready.
Here’s an example of one such bundle set up using Easy Bundles
- Purpose/Goal - Boost Sales and Increase Customer Loyalty - Encourage shoppers to build a bundle from scratch by presenting your best sellers in a clean format.
- How to - Build a multi-step approach and take your customers through a bundling experience that is unique. Provide bundling options like volume discount, subscription bundles, fixed price or gift box bundles.
6. Inventory change bundles
Inventory change bundles are a great way to save inventory space and cut holding costs by pairing a faster-selling product with a slower-selling one.
These bundles are often sold at discounted prices, so customers will see the value in purchasing a higher-value item at a lower price, even if it includes an item they wouldn’t otherwise seek out.
Here is an example of a great deal on a DIY drone kit from GetFPV. It's an inventory clearance bundle, so it's discounted, but it offers value for money, thus making it a good deal.
- Purpose/Goal - Inventory Turnover - Move slow moving, high margin or high cost inventory products
- How To - Bundle fast moving items or hot sellers with items you want to clear fast or hold less inventory of by providing bundle discounts
7. Buy one, get one bundles
In such bundles, when you buy one main item, you can receive a discount on another complementary product or even get an extra product for free. This bundling technique is especially effective for one-time purchase products.
This would encourage customers to make the purchase even if they weren’t sure earlier because freebies are also a definite encouraging point for abandoned carts.
Ecommerce brands can provide this offering through a coupon code or a bundled offering through specific products.
In the example below, you can see how the BOGO deal from Supplement Xpress helps sell more. But they are also visually showing the customers they save money.
- Purpose/Goal - Boost Sales and Cart Conversion - Encourage shoppers to spend more to unlock a free product or buy a full priced item to get another product for free or at discounted price.
- How To - Set a cart value or a particular item on which a free or discounted product is offered. The free or discounted product could be a brand merchandise or a low selling item.
8. Discounted bundles/ Buy more, pay less bundles
Another product bundling strategy that Shopify stores can set up is ‘buy more pay less bundles’. In this type of product bundle, the idea is to nudge online shoppers to add more products to the cart in order to avail a discount or benefit like free shipping.
You can also set a threshold or minimum order value as a key requirement to avail a bundle deal from the store. Here’s an example of a discounted bundle:
- Purpose/Goal - Boost Sales - Increase AOV by offering volume discount on quantity or amount of products in cart.
- How To - Bundle products that shoppers buy in bulk in a single visit and offer volume discounts.
9. Subscription bundles
A subscription bundle is a product bundling strategy wherein the customer can choose to receive a set of products repeatedly over time. In this case, a customer can also choose the duration for which they want to receive these products, with an option to cancel, pause or customize the bundles - based on what your store sells.
For example, receiving their product bundle of monthly health supplements at the start of every new month.
- Purpose/Goal - Increase Retention - Encourage customers to subscribe to products at a regular frequency.
- How to - Offer subscription discount on bundles that includes products shoppers always buy at a periodic interval or need refill for.
9. Seasonal bundles/ Gifting bundles
Another product bundling strategy that your Shopify store can use is to tap into seasonal trends or consumer preferences. This is when you take seasons, occasions and celebrations into account to create product bundles.
For example, here’s a Christmas bundle by Fresh that taps into the 6 days of surprises leading up to Christmas eve:
Here’s another example of a gifting or seasonal bundle from Sephora:
- Purpose/Goal - Boost Sales and Increase Customer Loyalty - Boost Sales and Increase Customer Loyalty - Encourage customers to shop more based on seasonality and occasion.
- How To - Bundle products that are made specially for occasions like Christmas or offer gifting bundles sorted by type (for her/him/birthday etc) that make choice easy for shoppers and boost AOV.
Why should you know the types of product bundles?
Finding and deciding on the perfect product bundle for your business may seem daunting but you can always learn how to do it right by understanding your customers. Here is why it is important for your ecommerce brand:
- You have several options to entice customers and determine which bundle will offer the most benefits.
- Understanding the advantages of each bundle type is vital to meeting your customers' preferences and needs.
- The pricing must be appropriate, considering the value of the bundled items and the perceived benefits to customers.
- Customizable bundles or mix-and-match options can significantly enhance customer satisfaction and strengthen their connection to your brand.
- By implementing effective bundling strategies, you can establish a loyal customer base that keeps returning for more.
PS. We will be deep-diving into each type of product bundle on our blog to give you a detailed step-by-step to follow. Don’t forget to subscribe!
Bundle your products and increase your sales!
Product bundling can significantly benefit your Shopify store sales.
Utilizing pure, cross-sell, buy one get one, or other bundling strategies can effectively persuade customers to purchase, increase sales, and improve your average order value. But how you set up and promote a product bundle can make all the difference!
Easy Bundles allows you to not just set up different types of product bundles on your Shopify store, but also manage the sales on each with ease. This helps you identify which product bundling strategy works best to nudge your store visitors to buy more from you.
Want to learn more about creating product bundles?