BLACK FRIDAY CYBER MONDAY
BFCM 2023 SPECIAL
Biggest Shopping Weekend of the Year!
Ultimate BFCM Calendar 2023
Dive into the Ultimate BFCM 2023 Calendar: A comprehensive playbook with real-world examples and exclusive tips categorised across planning and marketing. Perfect your holiday strategy with this planner. 📅🚀
Unlock BFCM 2023 Sales with this Guide
In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond.
Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.
BFCM 2023 ToolKit
Master BFCM with Strategic Bundling
Drive sales and delight shoppers with irresistible bundles. Let shoppers bundle popular items at special prices, simplify choices through curation, offer unmatched value with discounts, and watch your revenue soar.
Versatile Power of Gift Cards for BFCM
Gift cards, a conventional gifting option, are now a dynamic tool reshaping BFCM sales strategies. Consider offering cash backs in the form of gift cards to ensure future store visits. Planning a marketing campaign for BFCM? Use gift cards as incentives to win back dormant customers. And don't forget the allure of discounted gift cards for BFCM—offering value while guaranteeing a return visit.
Optimized Checkout is Key for BFCM Success
This BFCM, enhance your checkout for a swift, user-friendly experience, turning visitors into loyal customers. Incorporate strategic checkout upsells, provide localised payment and shipping options, show trust badges and reviews at checkout to be the difference between cart abandonment and a successful sale.
Gear Up for Gifting for Holiday Shoppers
Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.
Power of 'Free Gift with Purchase' for BFCM
Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!
Read these Guides for a successful BFCM 2023
Browse through well researched and in-depth strategies to help you plan BFCM
Tips from the Shopify Community on how to maximise revenue during BFCM!
Create a dedicated page and introduce a new range of products at discounted prices for a limited time, along with discounts on existing products to keep the sale exciting. Be sure to send an email at least 7 days before the BFCM newsletter, explaining what to expect during the sale. Don’t forget to optimize the page for speed and mobile responsiveness. And if you’re starting early, target BFCM keywords around your brand or product - it can help even bring down the cost of acquisition on ad campaigns!
Separating your user list into segments of customers allows you to give the appropriate experience to that group of customers based on their past behavior. For example, your VIP customers should get a much different experience than customers who have only purchased from you once. By categorizing this list and segmenting appropriately, you can create much more targeted, personalized messages, which in turn will perform much better. Once you have your segments figured out, the next key is to create omnichannel experiences for these segments. Send your segments an email, but then follow it up with an SMS as well as a piece of physical mail that lands in their mailbox. Using a product like IgnitePOST, you can actually start off by sending your segment a handwritten note that arrives in their mailbox and then follow it up with an email and text message. This combination produces results that are 10X better than the results you get if you just use email alone.
It serves as a centralized hub for showcasing exclusive deals and promotions, ensuring that your customers are immediately greeted with enticing offers. This focused approach improves user experience and increases the likelihood of conversion, as your customers can quickly find what they're looking for. Moreover, you can utilize apps like PageFly to effortlessly construct and customize your BFCM landing page. PageFly's user-friendly interface and versatile templates make it easy to create visually appealing and high-converting pages without the need for extensive coding knowledge. And by combining Easy Bundles | Bundle Builder with PageFly, you can not only enhance your Average Order Value (AOV) but also save money during one of the busiest sales periods of the year.
Implementing a rewards and referral program can significantly boost sales. It's also essential to effectively communicate the details about the rewards ahead of BFCM.This allows customers to plan ahead and create a wishlist accordingly. Additionally, inform customers about their earned credits via text messages, emails, or pop-up notifications. Merchants can also reward loyal customers with bonus credits before the sale day to nudge them to buy during BFCM.
Given its 98% open rate and 60% conversion rate, WhatsApp can help you close sales faster. Use real-time customer support and cart recovery messages to enhance customer engagement and increase revenue.
Bring new customers to your store to build retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during this holiday season. Depending on your business'size, you can find any solution to help you build and grow your affiliate marketing. UpPromote: Affiliate & Referral is a great suggestion for all kinds of brands and eCommerce stores.
Why BFCM is critical for you?
2022 BFCM was the most historic day for Shopify merchants. 2023 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.