25th Nov - 29th Nov
Read on for the best BFCM toolkit you will need for the
Biggest Shopping Weekend of the Year!
Cyber Weekend has begun!
Book a Free BFCM Audit

Ultimate BFCM Calendar 2023

Dive into the Ultimate BFCM 2023 Calendar: A comprehensive playbook with real-world examples and exclusive tips categorised across planning and marketing. Perfect your holiday strategy with this planner. 📅🚀

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Unlock BFCM 2023 Sales with this Guide

Unlock BFCM 2023 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond.
Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

BFCM 2023 ToolKit

Here are some easy ways to increase AOV, Retention and Conversions this BFCM

Master BFCM with Strategic Bundling

Drive sales and delight shoppers with irresistible bundles. Let shoppers bundle popular items at special prices, simplify choices through curation, offer unmatched value with discounts, and watch your revenue soar.

Create Shopify Product Bundles for BFCM

Versatile Power of Gift Cards for BFCM

Gift cards, a conventional gifting option, are now a dynamic tool reshaping BFCM sales strategies. Consider offering cash backs in the form of gift cards to ensure future store visits. Planning a marketing campaign for BFCM? Use gift cards as incentives to win back dormant customers. And don't forget the allure of discounted gift cards for BFCM—offering value while guaranteeing a return visit.

Alternate Uses of Gift Cards During BFCM

Optimized Checkout is Key for BFCM Success

This BFCM, enhance your checkout for a swift, user-friendly experience, turning visitors into loyal customers. Incorporate strategic checkout upsells, provide localised payment and shipping options, show trust badges and reviews at checkout to be the difference between cart abandonment and a successful sale.

Optimise Checkout for BFCM

Gear Up for Gifting for Holiday Shoppers

Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.

Make Your Store Ready for Digital Gifting

Power of 'Free Gift with Purchase' for BFCM

Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!

How to Offer FGWP during BFCM

Tips from the Shopify Community on how to maximise revenue during BFCM!

SEOKart & DeskMoz
The Black Friday Cyber Monday (BFCM) sale is the best way to boost your year-end sales figures.

Create a dedicated page and introduce a new range of products at discounted prices for a limited time, along with discounts on existing products to keep the sale exciting. Be sure to send an email at least 7 days before the BFCM newsletter, explaining what to expect during the sale. Don’t forget to optimize the page for speed and mobile responsiveness. And if you’re starting early, target BFCM keywords around your brand or product - it can help even bring down the cost of acquisition on ad campaigns!

Ashish Biyani
There are 2 keys to having an amazing BFCM: Segmentation and Omnichannel experiences.

Separating your user list into segments of customers allows you to give the appropriate experience to that group of customers based on their past behavior. For example, your VIP customers should get a much different experience than customers who have only purchased from you once. By categorizing this list and segmenting appropriately, you can create much more targeted, personalized messages, which in turn will perform much better. Once you have your segments figured out, the next key is to create omnichannel experiences for these segments. Send your segments an email, but then follow it up with an SMS as well as a piece of physical mail that lands in their mailbox. Using a product like IgnitePOST, you can actually start off by sending your segment a handwritten note that arrives in their mailbox and then follow it up with an email and text message. This combination produces results that are 10X better than the results you get if you just use email alone.

Arian Radmand
Having a dedicated Black Friday Cyber Monday (BFCM) landing page provides several key advantages for your Shopify stores.

It serves as a centralized hub for showcasing exclusive deals and promotions, ensuring that your customers are immediately greeted with enticing offers. This focused approach improves user experience and increases the likelihood of conversion, as your customers can quickly find what they're looking for. Moreover, you can utilize apps like PageFly to effortlessly construct and customize your BFCM landing page. PageFly's user-friendly interface and versatile templates make it easy to create visually appealing and high-converting pages without the need for extensive coding knowledge. And by combining Easy Bundles | Bundle Builder with PageFly, you can not only enhance your Average Order Value (AOV) but also save money during one of the busiest sales periods of the year.

Linh Nguyen
Partnership Executive
Reward programs tend to yield better results than immediate discounts. Rewards ensure that customers are incentivized to return and use the credits/cashbacks they've earned.

Implementing a rewards and referral program can significantly boost sales. It's also essential to effectively communicate the details about the rewards ahead of BFCM.This allows customers to plan ahead and create a wishlist accordingly. Additionally, inform customers about their earned credits via text messages, emails, or pop-up notifications. Merchants can also reward loyal customers with bonus credits before the sale day to nudge them to buy during BFCM.

Rashmi Singh
Head of Strategy - Content & Marketing
One of the most effective ways to capitalize on the BFCM shopping spree is to leverage WhatsApp's conversational marketing.

Given its 98% open rate and 60% conversion rate, WhatsApp can help you close sales faster. Use real-time customer support and cart recovery messages to enhance customer engagement and increase revenue.

Himanshu Gupta
Founder & CEO
Affiliate marketing program is a wonderful word-of-mouth tool that is cost-effective and successfully builds customer loyalty for your business.

Bring new customers to your store to build retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during this holiday season. Depending on your business'size, you can find any solution to help you build and grow your affiliate marketing. UpPromote: Affiliate & Referral is a great suggestion for all kinds of brands and eCommerce stores.

Lily Nguyen
Partnership Lead

Why BFCM is critical for you?

2022 BFCM was the most historic day for Shopify merchants. 2023 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.

Book a Free BFCM Audit
Online Shoppers - BFCM 2022
Shoppers made holiday related purchases during BFCM
Spent by shoppers on Cyber Monday alone