As a business, you want to make the best of your holiday sales. And Black Friday Cyber Monday, or BFCM, is one of the crucial shopping events you should focus on. Having effective BFCM strategies in place can make all the difference in maximizing your holiday revenue.
Though you may think that BFCM is just another holiday, don't underestimate its power. The $16.4 million sales (US) made on Black Friday and $12.4 billion sales made on Cyber Monday in 2023 speaks for itself.
It's an important time, and you can really up your sales and conversions if you play your cards right. All you have to do is give the right deals and offers to your customers, and they'll be interested in purchasing more of your products.
Sure, it's easier said than done. But I've got you covered.
In this blog, I'll explain the various Black Friday and Cyber Monday deals and offers you can give to your customers, how they work, and why it can help your business.
Let's get started.
What is BFCM?
BFCM stands for Black Friday and Cyber Monday. It is a popular shopping event that happens in late November. Typically, BFCM represents a prime opportunity for customers to find great bargains and for businesses to increase their sales.
What are the Black Friday Cyber Monday Deals and Offers You can Give?
Discounts
Gift-With-Purchase Deals
One-Click Upsells
Early Access Deals
Hourly Deals & Daily Deals
Premium Deals
Bonus Offers
Personalized Offers
Extended Warranties Deals
Gamify Your Promotions
Interactive Contests
Limited Edition Products
Flash Sales
Promotional Coupon at Checkout
Abandoned Cart Offers
Countdown Timers
Free Shipping
Buy Now, Pay Later Offers
Charity Tie-Ins
Gifting
Cashback
Here are the 21 best Black Friday Cyber Monday deals and offers you can give.
These deals and offers are great for all businesses looking to make their promotions stand out during BFCM marketing and increase sales, forming key components of any successful Black Friday strategy.
1. Discounts
Discounts are a simple way to give a price reduction to your customers, a core component of many Black Friday strategies. You can give various discounts:
Percentage Discounts: You discount a certain percentage of the product or cart value. It is recommended to keep the discounts between the 25% and 30% range, but you can give deep discounts (over 50%) as well.
Dollar Value Discounts: You can give a discount on the cart value by a fixed amount. E.g., $10 off on a minimum purchase of $80.
Buy One Get One Discounts: You can offer customers a second item free or at a deep discount, usually 50% off.
Volume Discounts: You incentivize customers with discounts when products are bought in bulk. E.g., $10 off the purchase of 12 packs of Meowlish Tuna.
Tiered Discounts: You can give your customers different levels of discounts based on the amount they spend. For example, if your AOV is $70, make that the base. Offer a 10% discount for up to $70 and a 20% discount for orders above 70%. Learn more about implementing tiered discounts to maximize AOV.
Bundled Discounts: You can offer multiple products as a bundle at a reduced price. E.g., a 20% on a skincare bundle. Learn more about creating effective Shopify product bundles for your store.
Subscription Discounts: You can offer price reductions to customers who commit to recurring purchases. These discounts, which can be a percentage, fixed amount, or set prices, incentivize customers to choose subscription plans over one-time purchases.
Sitewide Discounts: You can offer a blanket discount that applies to all products on the website. E.g., 20% off sitewide.
First Order Discounts: By offering a percentage or fixed amount off the total order or including perks like free shipping or a complimentary gift on the first order, you can encourage initial purchase.
Referral Discounts: Give your existing customers discounts for referring their friends and family. E.g., if they refer 3 friends, they get 15% off, and if they refer 5, they unlock a 30% discount.
Mystery Discounts: You don't reveal the discount outright. Rather, you instill a sense of anticipation and excitement by asking customers to unlock their discounts. E.g., win a scratch card, email them a mystery discount unlock code, or use a spin-the-wheel mechanism to win discounts.
Why It Works
Your customers are actively looking for discounts during BFCM. So, giving them discounts makes them interested in your products. This is a fundamental Black Friday strategy.
Discounts help you stand out from your competition, especially if you have better discounts than them.
More people know about your brand due to your discounts and are more likely to stay as loyal customers due to a positive experience.
When setting up payment options for your BFCM campaigns, consider integrating modern solutions like Shop Pay to provide customers with seamless checkout experiences and boost conversion rates.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Black Friday Cyber Monday Deals
1. Should I give more deals and offers on Black Friday or Cyber Monday?
2. Can small businesses give such deals and offers too?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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