Running a successful clothing store on Shopify requires more than just great products—it demands the right apps to enhance customer experience and drive sales.
With over 8,000 apps available in the Shopify App Store, choosing the right tools can make or break your fashion business.
The clothing industry faces unique challenges including size variations, visual merchandising needs, and seasonal inventory management.
This guide reveals the essential shopify apps for fashion brands use to increase their average order value by up to 300% and boost conversion rates significantly.
Easy Bundles is one of the best Shopify apps for cross-selling. The app enables your online store to build different types of product bundles that can be promoted to online shoppers in lieu of custom savings, discounts and offers. The bundles encourage the shopper to explore other items that can be bought with the product of their interest, enabling the business to sell more during the session - a cross-sell strategy that is proven to work across industries!
This Shopify product bundles app seamlessly integrates with your store UI, giving you the ability to promote the product bundles more naturally to your store visitors.
Features
Bundle Builder: Customizable layouts for unique bundle and box builder
Gifting bundles: Add personal touch with greeting cards, gift boxes, and videos.
Upsell & Cross-sell : Boosts sales via bundle and gift box creation.
Build your own bundles allows customers to discover new products and collections
Customizable UI for bundles: Integrated with your store for consistent branding.
Checkout Wiz helps you enhance your checkout experience with engaging Thank You and Order Status pages featuring surveys, upsells, and post-purchase offers. Collect customer insights, display social links, and customize shipping/payment rules by renaming or hiding them.
Features
Increase AOV with upsells at every stage of checkout and post-purchase.
Display high-converting content on Checkout, Thank You, and Order Status pages.
Gather survey responses, incentivize upsells, and engage customers after purchase.
Run A/B tests on extensions to optimize store performance and boost conversions.
Use a dynamic rules engine to conditionally show or hide extensions as needed.
Yotpo Subscriptions is a user-friendly subscription solution designed to help Shopify brands drive recurring revenue and enhance customer satisfaction. With its intuitive interface and powerful features, it simplifies subscription management for both merchants and shoppers. Perfect for businesses in any niche, Yotpo Subscriptions empowers you to grow your business with ease.
Features
Launch your subscription program in just 8 minutes with 5 simple steps—no coding required.
Shoppers can easily add, modify, or cancel subscriptions, providing a frictionless shopping experience.
Keep your customers engaged with automated SMS notifications that improve retention.
Enjoy a hassle-free 48-hour migration from any existing Shopify subscription solution.
Access 24/7 live-chat support, with strategists available to guide you from setup to success.
Using KiteFree Gift you can provide customers with free gifts based on customisable rules. You may encourage higher-value purchases and improve the shopping experience by automatically adding gift items to the customer's cart. You can even offer a free gift when a customer’s cart hits a certain value
Features
Customizable UI in store.
Offer Buy X Get Y (BOGO), free gift with purchase & tiered gift progress bar
ShippingEasy simplifies your shipping process with deeply discounted USPS and UPS rates, seamless automation, and robust customer engagement tools. More than just a shipping app, it helps you manage orders, rates, and marketing, so you can save time, cut costs, and boost customer retention.
Features
Access pre-negotiated savings on USPS and UPS shipping.
Sync orders from multiple selling platforms in one place.
Streamline shipping, tracking, and returns with smart automation.
Enhance customer engagement with automated and promotional email campaigns.
Advanced Shipping Rules gives you complete control over your shipping rates with flexible, rule-based conditions. Easily customize rates based on postal codes, SKUs, product tags, and more. Our highly rated support team is always ready to assist with any shipping challenges.
Features
Intuitive conditional logic to modify shipping rates based on various factors
Advanced real-time carrier rate calculations
Customizable shipping rate titles and rule combinations
Restrict specific products from shipping to certain locations
Dedicated, top-rated customer support via email and phone
Fly is the ultimate solution for creating customizable product bundles that drive sales and enhance your store’s shopping experience. From showcasing curated combinations with Fixed Bundles to increasing order values with Frequently Bought Together recommendations and Volume Bundles, Fly empowers you to offer flexible, mix-and-match options without limits. Built with Shopify’s latest technology, it features real-time inventory sync, easy-to-use templates, and reliable 24/7 support. Created by the makers of Easy Bundle Builder, Fly seamlessly transforms your product pages into high-performing, conversion-focused assets.
The Back-in-Stock App is a powerful tool designed to ensure that you never miss out on potential sales due to out-of-stock products. It keeps customers informed by sending notifications when their desired items are restocked, helping you convert missed opportunities into successful transactions. Perfect for busy shopping seasons like BFCM, this app not only drives customer satisfaction but also builds a valuable subscriber list to maximize engagement and boost sales.
Features
Send automatic back-in-stock notifications via email, SMS, and push notifications.
Grow email lists and sync seamlessly with email providers like Klaviyo, Mailchimp, and others.
Quickly set up "Notify Me" buttons and customize them to align with your brand guidelines.
Replace out-of-stock labels with restock notification options that update in real time.
Analyze sales trends for out-of-stock inventory to improve demand forecasting.
Avada simplifies SEO with its all-in-one optimizer, eliminating technical challenges. Perform audits, boost site speed (even on mobile) with features like image compression and lazy loading, and optimize on-page SEO with titles, meta tags, and keyword research powered by ChatGPT. Advanced tools such as JSON-LD, rich snippets, and sitemaps make technical SEO effortless, while detailed performance reports keep you in control of your strategy.
Features
Speed optimization with image compression, lazy loading, and script minification.
Automated SEO checklist application for all pages.
On-page SEO enhancements for meta titles, keywords, alt text, and internal linking.
Technical SEO tools for broken links, 404 pages, sitemaps, and structured data.
Monthly image optimization and comprehensive SEO performance tracking.
Dropshipping AutoDS is your ultimate one-stop-shop for all your dropshipping needs. Designed to simplify your business operations, this app eliminates the hassle of finding trending products, setting up a store, and managing orders. From sourcing winning products to automating fulfillment and customization, AutoDS empowers you to scale effortlessly.
Features
Import a wide variety of products to your Shopify store with one click.
Automate order fulfillment to save time and effort.
Optimize product listings with AI-driven tools for images, titles, prices, and descriptions.
Access free courses, mentorship programs, guides, and eBooks via AutoDS Academy.
Integrate with top suppliers like Amazon, Alibaba, CJdropshipping, Walmart, AliExpress, Zen Dropshipping, and more.
Appbrew is the best solution for DTC brands looking to turn Shopify store into mobile app. Built on a powerful React-based architecture, Appbrew enables you to launch high-performance native iOS and Android apps with unmatched customization. With an intuitive drag-and-drop builder, brands can easily design and control every aspect of their app, from homepage layouts to product pages.
Features
1-Click Personalization: Customize collections based on purchase history, loyalty, location, user status, and more.
Boost Revenue: Implement cross-sells, upsells, and in-cart promotions to maximize AOV.
Engagement Driven Tools: App-exclusive offers, push notifications, deep linking, social login, and a fast checkout experience.
24/7 Customer Success: A dedicated team ready to assist with app setup, troubleshooting, and growth strategies.
Elevate your blogging game with Essential AI SEO - the ultimate AI-powered tool for creating and editing SEO-friendly blog articles. Leveraging cutting-edge AI technology, Essential SEO Blog Writer simplifies blog creation, delivering optimized posts effortlessly. Publish multiple blogs with ease using ready-made templates and experience a true SEO boost.
Features
Generate blog posts using AI blog writer (blog maker) & blog editor
Auto-generate and publish SEO-friendly blog articles with SEO writer
Create AI blog posts in 13 languages for multilingual blogging
Bulk blog generation with generative AI auto copywriter & smart SEO manager
Compatible with popular blog builders and SEO optimization tools
Next on the list of Shopify apps to increase sales and Shopify average order value is GiftKart. While Gift Cards are the easiest to offer as gifts, they can serve as a powerful marketing tool if used correctly. GiftKart allows you to send bulk discounted Gift Cards or run automated cashback campaigns to encourage more spend and increase AOV. The app also allows Gift Cards to be offered as store credit or run rule based campaigns where credit can be used at a future date ensuring a returning customer with larger AOV.
Features
Creating brand-themed gift cards and greeting cards.
Personalized experience with video message, greeting card, scheduled delivery and an interactive redemption experience.
Run automated bulk gift card campaigns for corporate gifting, cashback campaigns or running marketing campaigns.
Captivating labels and badges can significantly influence customer purchasing decisions. BSS Product Labels and Badges is a tool designed to help you create these attention-grabbing elements.
You have the option to either upload your images or choose from a library of pre-existing ones. What sets it apart is the variety it offers across categories, whether it's for events like Black Friday and Cyber Monday (BFCM), Christmas, New Year, or more.
Features
Access a library of pre-designed badges and labels including discounts, sales, product stickers, and new product highlights.
Set various display conditions, such as stock status, discount ranges, publication dates, and geographic locations.
Showcase labels on specific pages, including product, collection, and search pages.
Add custom text to product labels and badges with dynamic text, adjustable font size, style, and color.
Assign unique labels to product variants, ensuring precise targeting for specific options on product pages.
Judge.me is one of the best Shopify apps for conversion, focused on building trust through customer feedback. It enables stores to collect and showcase product reviews, photos, and videos, helping first-time shoppers feel more confident in their purchase.
Features
Unlimited review requests
Photo and video reviews
SEO-friendly rich snippets
Google Shopping and social media integrations
Review widgets with full customization
Pricing
Free Plan available; Paid Plan at $15/month
Free vs Premium Apps: What to Choose
Starting with free apps makes sense for new clothing stores, but premium versions offer advanced features that can significantly impact revenue. According to Shopify data, stores using premium apps see an average 23% increase in conversion rates compared to free-only setups.
When to Start with Free Apps: New stores with limited budgets should prioritize free versions of essential apps like Dawn theme, basic email marketing tools, and simple review systems. Most free apps offer core functionality that covers basic needs for stores generating under $10,000 monthly revenue.
When to Upgrade to Premium: Once your store reaches $5,000+ monthly revenue, premium apps become cost-effective investments. Advanced features like AI-powered recommendations, detailed analytics, and priority support typically pay for themselves through increased sales.
App Category
Free Option
Premium Benefits
ROI Timeline
Reviews
Basic review display
Photo reviews, UGC, analytics
2–3 months
Email Marketing
500 contacts limit
Unlimited contacts, automation
1–2 months
Size Charts
Basic size guide
AI recommendations, returns reduction
1 month
Bundling
Simple bundles
Advanced discounts, analytics
2–4 weeks
Search
Basic search
AI filtering, personalization
6–8 weeks
Cost-Benefit Analysis: Premium apps typically cost $10-50 monthly but can increase AOV by 15-30%. A store with $20,000 monthly revenue investing $200 in premium apps often sees $3,000-6,000 additional revenue monthly.
Success Stories
Cove Surf Company
Cove Surf Company transformed their business using Easy Bundles, generating $4.4 million in bundle revenue over 9 months while tripling their average order value. Their strategic approach to product bundling helped clear slow-moving inventory and increased customer lifetime value significantly.
Evelyn & Bobbie
Evelyn & Bobbie leveraged the Kite app's Buy X Get Y promotions and shipping discounts to boost their AOV and reduce cart abandonment. The intimate apparel brand saw over $2 million in sales powered by strategic discount campaigns and rule-based promotions.
Gymshark
Gymshark, one of the world's fastest-growing fitness apparel brands, built their empire on Shopify using apps for community building, user-generated content, and seamless mobile experiences. Their strategic app usage contributed to their billion-dollar valuation and global expansion success.
Implementation Tips for Clothing Store Owners
App Selection Strategy: Choose apps that integrate seamlessly with your existing tech stack and avoid functionality overlap. Start with 5-7 essential apps rather than overwhelming your store with 20+ installations that can slow performance.
BFCM Preparation: Black Friday Cyber Monday requires specific app configurations for success. Install bundle apps like Easy Bundles and discount tools like Kite at least 6 weeks before BFCM to test campaigns thoroughly. Configure back-in-stock alerts and email sequences 8 weeks prior, as inventory moves 5x faster during peak season.
Performance Optimization: Monitor your store's loading speed after each app installation using Google PageSpeed Insights. Remove apps with overlapping features and regularly audit your app list quarterly to maintain optimal performance.
Integration Best Practices: Ensure your review apps sync with email marketing tools, and size chart apps integrate with your return management system. Proper integrations can reduce customer service inquiries by up to 40% during busy periods.
Conclusion
The right combination of Shopify apps can transform your clothing store from a basic online shop into a revenue-generating machine. Focus on apps that solve specific problems like size uncertainty, visual merchandising, and customer retention rather than installing every available tool.
Premium apps become worthwhile investments once you're generating consistent revenue, often paying for themselves within weeks through increased conversions and higher order values.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Clothing Store Shopify Apps
What are the must-have Shopify apps for clothing stores?
Do you have to pay for Shopify apps?
How many apps should I install on my clothing store?
What should I consider when choosing apps for my fashion store?
Are there free alternatives to premium apps?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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