Choosing the right bundle offer can make a big difference to your sales. This guide explains which bundle type works best for different business goals, such as increasing AOV, improving profit margins, attracting new customers, or clearing old stock. You'll also get ready-to-use Easy Bundle Builder AI prompts and learn how to create each bundle in just a few simple steps.
Choose the Right Bundle Offer for Your Business Goals with Easy Bundle Builder
Every bundle discount has a different job to do.
A percentage discount might help increase your average order value, while a Buy X, Get Y offer can be better for moving excess inventory.
Instead of guessing, we looked at how thousands of Shopify merchants actually use Easy Bundle Builder and identified which discount types work best for specific business goals.
What Are Your Concerns? Find Your Business Goal & Its Solution
1. Want to Increase Profit Margin
Best Offer: Fixed-Price "Build Your Own" Bundle
Best suited for industry: Fashion & Apparel, Beauty & Cosmetics
Package complementary products into a fixed-price bundle that delivers better value to customers while maintaining healthy margins. A curated routine simplifies the buying decision and drives higher-value purchases without relying on deep discounts.
Note: EB AI Prompt is a ready-to-use prompt for the Easy Bundle Builder AI Generator. Copy and paste it to generate your bundle instantly.
EB AI Prompt: “Build your own [bundle name] — pick any [number] [products/items] for a fixed bundle price of [currency] [price].”
2. Want to Increase Average Order Value (AOV)
Best suited for industry: Supplements & Vitamins, Food & Beverages
Best Offer: Quantity Breaks
Each additional item unlocks a bigger discount, giving shoppers a clear incentive to keep adding to their cart. Because the savings escalate visibly, customers self-select into buying more than they originally intended, without ever feeling pressured.
EB AI Prompt: “Buy [quantity] or more [products/items] and get [discount]% off. Buy [higher quantity] or more and get [higher discount]% off.”
3. Want to Cross-Sell Complementary Products
Best suited for industry: Beauty & Cosmetics, Pet Supplies
Best Offer: Mix & Match Across Categories
Customers combine items from different collections, like a top, bottom, and accessory, into a single purchase. This naturally increases basket size and exposes shoppers to products they may not have browsed on their own.
EB AI Prompt: "Build your own [bundle name] — pick any [item] from [Category 1], [item] from [Category 2], and [item] from [Category 3] for [currency] [price]."
4. Want to Acquire New or First-Time Customers
Best suited for industry: Beauty & Cosmetics, Supplements & Vitamins
Best Offer: Curated "Starter Kit" Bundle
A beginner-focused bundle at an approachable price point removes decision fatigue for shoppers who are new to your catalog. It signals exactly what to buy first, lowering the barrier to that critical first purchase.
EB AI Prompt: "Build your [starter kit/bundle name] — pick any [number] [products/items] from [collection/category] and save [discount]%."
5. Want to Boost Gifting Revenue and Premium AOV
Best Offer: Multi-Step "Build a Box"
Best suited for industry: Baby & Maternity, Jewelry & Accessories, Wellness & Self-Care, Food & Gourmet
Shoppers can create their own bundle by selecting products they want from a collection. This flexible, guided shopping experience encourages customers to explore more products, build larger bundles, and increase their order value.
EB AI Prompt: "Create a build-your-own box bundle where customers can choose a [box/container type], select [number/range] [products/items], and add [personalization option/add-on]."
6. Want Recurring, Predictable Revenue
Best Offer: Subscription Bundle
Best suited for industry: Beverages (coffee/tea), Supplements & Vitamins, Beauty
The same mix-and-match mechanic is billed on a recurring cadence instead of a one-time purchase. This locks in repeat revenue and margin predictability while giving customers ongoing flexibility to change their selection each cycle.
EB AI Prompt: "Create a subscription bundle where customers can select any [number] [products/items] and receive their bundle every [delivery frequency]."
7. Want to Clear Excess or Seasonal Stock
Best suited for industry: Food & Gourmet, Baby & Kids, Fashion & Apparel
Best Offer: Buy X, Get Y Free
This offer only unlocks a free item once a customer commits to a higher quantity, pushing more units out the door in one transaction. It works especially well for perishable, seasonal, or overstocked inventory where speed of clearance matters more than per-unit margin.
EB AI Prompt: "Create a Buy X Get Y offer where customers who purchase [quantity] [products/items] receive [free quantity] [product/item] free."
8. Want to Increase Product Discovery
Best Offer: Free Gift with Purchase
Best suited for industry: Beauty & Cosmetics, Personal Care, Food & Gourmet, Home Decor
Offering a free gift when customers meet a minimum purchase value or buy selected products encourages them to spend more while introducing them to new products. It also creates a stronger perception of value, making shoppers more likely to complete their purchase.
EB AI Prompt: "Create a free gift offer where customers receive a free [gift/product] when they spend [currency] [minimum amount] or purchase [quantity] [products/items]."
9. Want to Increase Add-On Sales
Best Offer: Product Add-Ons
Best suited for industry: Electronics, Beauty & Cosmetics, Fashion & Apparel, Pet Supplies
Recommend complementary products that customers can add to their purchase with a single click. Add-ons help increase average order value while making it easier for shoppers to buy everything they need in one order.
EB AI Prompt: "Create an add-on offer where customers can add a [complementary product/add-on item] to their purchase for [currency] [price]."
Here's a quick glance at how each business goal maps to the right offer:
Beauty & Cosmetics, Personal Care, Food & Gourmet, Home Decor
Increase add-on sales
Product add-ons
Electronics, Beauty & Cosmetics, Fashion & Apparel, Pet
Supplies
Build Any of These Bundles in Minutes — No Code Required
Creating high-converting product bundles with Easy Bundle Builder takes just a few minutes. You can generate bundles instantly with AI or build them manually from scratch.
Build with AI
Use the AI Bundle Generator to create a bundle in seconds by copying a prompt from the table below.
Pick your industry for the three combinations worth building first.
Each prompt goes straight into Easy Bundle Builder and creates the bundle,
the offer and the storefront widget in one step.
Cross-sell into other categories
Mix and matchPercentage off
Build your own outfit: let customers pick any 1 top, 1 bottom and 1 accessory, each with its own size and color, and take 15% off the bundle.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own capsule: any 3 items from the Essentials collection for a fixed bundle price of $120.
Clear excess or seasonal stock
Mix and matchBuy X, get Y free
Buy any 3 items from the End of Season collection and get the 4th free, applied to the lowest-priced item.
Move shoppers onto a full routine
Multi-step builderFixed bundle price
Create a 3-step routine builder: step 1 cleanser, step 2 serum, step 3 moisturizer, sold at a fixed bundle price of $110.
Get trial of a second product
Fixed pre-curated setFree gift with bundle
Create a fixed bundle of 2 full-size products and add a free travel size of the customer's choice.
Clear excess or seasonal stock
Mix and matchBuy X, get Y free
Buy any 2 items from the Last Chance collection and get a third free.
Increase AOV on consumables
Volume bundleQuantity breaks
On a single supplement, set quantity breaks: 2 tubs 10% off, 3 tubs 15% off, 5 tubs 20% off.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own stack: any 3 supplements from the full range for a fixed bundle price of $99.
Acquire first-time customers
Fixed pre-curated setPercentage off
Create a fixed starter stack of 3 beginner supplements at 20% off, shown on the collection page.
Win gifting revenue
Multi-step builderFixed bundle price
Create a gift box builder: step 1 choose a box size, step 2 pick 6 to 12 products, step 3 add a gift note, at a fixed price per box size.
Cross-sell into other categories
Mix and matchPercentage off
Build your own tasting box: pick any 2 savory, 2 sweet and 1 drink and take 15% off the bundle.
Increase AOV on consumables
Volume bundleQuantity breaks
On each pantry staple, set quantity breaks: 3 units 10% off, 6 units 15% off.
Cross-sell into other categories
Mix and matchPercentage off
Build your own case: pick any 8 cans across Classics and Seasonal and take 15% off.
Increase AOV on consumables
Volume bundleQuantity breaks
On a single flavor, set quantity breaks: 6 bottles 10% off, 12 bottles 18% off.
Win gifting revenue
Multi-step builderFixed bundle price
Create a tasting box builder: choose a box size, pick 6 to 12 flavors, add a tasting card, at a fixed price.
Increase AOV on consumables
Volume bundleQuantity breaks
On each food bag, set quantity breaks: 3 bags 10% off, 6 bags 15% off. Restrict to one species and life stage.
Cross-sell into other categories
Mix and matchPercentage off
Build your own pet bundle: pick any 1 food, 1 treat and 1 toy and take 15% off.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own treat box: any 5 treats for a fixed bundle price of $45.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own stack: any 3 pieces from the full range for a fixed bundle price of $135.
Win gifting revenue
Multi-step builderFixed bundle price
Create a gift set builder: step 1 pick a piece, step 2 add engraving, step 3 choose a presentation box, at a fixed price.
Raise attach rate on high-ticket items
Frequently bought togetherDiscounted add-on
On every piece over $150, offer a jewelry care kit as a discounted add-on at $12.
Win gifting revenue
Multi-step builderFixed bundle price
Create a gift box builder: choose a box and ribbon, pick 4 to 8 products, add a message up to 60 characters, at a fixed price per tier.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own gift set: any 4 products for a fixed bundle price of $95.
Cross-sell into other categories
Mix and matchPercentage off
Build your own hamper: pick any 1 treat, 1 home item and 1 keepsake and take 15% off.
Move shoppers onto a full routine
Multi-step builderFixed bundle price
Create a routine builder: step 1 wash, step 2 treatment, step 3 styling product, at a fixed bundle price of $69.
Increase AOV on consumables
Volume bundleQuantity breaks
On each refill, set quantity breaks: 2 units 10% off, 3 units 15% off.
Get trial of a second product
Fixed pre-curated setFree gift with bundle
Create a fixed kit of 3 products and add a free travel case.
Cross-sell into other categories
Mix and matchPercentage off
Build your own baby bundle: pick any 1 bodysuit, 1 pair of pants and 1 outer layer, each with its own size, and take 15% off.
Win gifting revenue
Multi-step builderFixed bundle price
Create a new baby box builder: choose a keepsake box, pick 5 products, add the baby's name, at a fixed price.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own layette: any 5 items from the Newborn collection for a fixed bundle price of $110.
Acquire first-time customers
Fixed pre-curated setPercentage off
Create a fixed beginner kit of 4 items framed as everything for your first month, at 20% off.
Raise attach rate on high-ticket items
Frequently bought togetherDiscounted add-on
On every equipment product, offer a resistance band set as a discounted add-on at $19.
Cross-sell into other categories
Mix and matchPercentage off
Build your own training set: pick any 1 apparel item, 1 piece of equipment and 1 accessory and take 15% off.
Cross-sell into other categories
Mix and matchPercentage off
Build your own room set: pick any 1 lighting item, 1 textile and 1 piece of wall art and take 15% off.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own styling bundle: any 3 items from the Accents collection for a fixed bundle price of $129.
Win gifting revenue
Multi-step builderFixed bundle price
Create a housewarming box builder: choose a box style, pick 4 products, add a printed card, at a fixed price.
Raise attach rate on high-ticket items
Frequently bought togetherDiscounted add-on
On every device, offer a 2-year protection plan as a discounted add-on at $29.
Cross-sell into other categories
Mix and matchPercentage off
Build your own setup: pick any 1 audio item, 1 charging item and 1 case and take 15% off.
Raise AOV without cutting margin
Mix and matchFixed bundle price
Build your own desk kit: any 3 accessories for a fixed bundle price of $89.
Steps to Manually Build Your Bundle
Step 1: Choose Your Discount Offer:
Navigate to the Offer tab and select Discount Offer. Choose the offer type that best aligns with your business goals.
Discount Type
Configure discounts based on the type of promotion you want to run.
Step 2: Design Your Bundle
Once your offer is configured, you'll move to the Design tab. Here, you can customize the appearance of your bundle by editing:
Banners
Content
Labels
Discount button text
Colors and styling
This helps you create a bundle that matches your store's branding.
Step 3: Preview and Publish
Before making your bundle live, preview the customer experience to ensure everything looks as expected. Once you are satisfied, click Publish to launch your bundle on your store.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
Common Questions
I added Quantity Breaks, but my AOV is still flat. What could be wrong?
My Fixed-Price Bundle is getting sales, but margins are still low. What should I check?
My Mix & Match bundle is not increasing cross-sells. How can I improve it?
My Subscription Bundle gets sign-ups but low repeat purchases. How can I improve retention?
My Buy X, Get Y offer is not helping clear inventory. What should I do?
My Free Gift offer increases orders but not order value. How can I improve it?
Surya V
Surya leads Product Management at Skai Lama. He talks about Shopify Checkout, Conversion Optimization, and growth tactics for Shopify Plus stores.
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