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Shopify pricing can feel confusing i.e. monthly fees, transaction fees, POS add-ons, app costs, and Shopify Plus pricing all vary depending on your store's needs. This guide breaks down exactly how Shopify pricing works, what each plan includes, and how to choose the right one for your business. Whether you're just starting out or scaling to millions, this 2026 Shopify pricing breakdown covers everything you need to know.
Shopify pricing is based on a monthly subscription plus transaction fees. Each plan includes ecommerce features like product management, payments, checkout, and reports. But higher plans offer lower payment fees, more staff accounts, and advanced reporting. You'll also pay separately for apps, themes, and POS hardware if needed.
If you need help tailoring your Shopify store, hiring a Shopify developer can make setup, customization, and growth much easier.
| Plan | Monthly Price | Price (paid annually) | Features & Staff Accounts | Payment Processing Fees |
|---|---|---|---|---|
| Starter | $5 per month | Annual not available | Sell through social media and messaging apps with buy buttons; no full online store or blog; 5% transaction fee. Best for solopreneurs testing online sales. Staff Accounts: None |
Online: 5.0% In-Person: Not applicable Transaction Fee (if not using Shopify Payments): 5.0% |
| Basic | $39 per month | ~$29 per month (25% off) | Full online store with website and blog, up to 10 inventory locations, 24/7 chat support, localized global selling (3 markets), and POS Lite. Best for new small businesses. Staff Accounts: None |
Online: 2.9% + 30¢ In-Person: 2.6% + 10¢ Transaction Fee (if not using Shopify Payments): 2.0% |
| Grow | $105 per month | ~$79 per month (25% off) | All Basic features plus up to 88% shipping discounts, professional reports, and 5 staff accounts. Best for growing businesses. | Online: 2.7% + 30¢ In-Person: 2.5% + 10¢ Transaction Fee (if not using Shopify Payments): 1.0% |
| Advanced | $399 per month | ~$299 per month (25% off) | All Grow features plus advanced report builder, up to 15 staff accounts, third-party calculated shipping rates, and lowest transaction fees. Best for scaling businesses. | Online: 2.5% + 30¢ In-Person: 2.4% + 10¢ Transaction Fee (if not using Shopify Payments): 0.6% |
| Shopify Plus | $2,300/month (3-yr term) or $2,500/month (1-yr term) | Custom pricing | Enterprise-grade solution with dedicated support, advanced automation (Shopify Flow), customizable checkout, and unlimited staff accounts. Best for high-volume merchants and large brands. | Online & In-Person: Varies by country Transaction Fee (if not using Shopify Payments): Waived with Shopify Payments; 0.2% with third-party processors |
| Retail (POS) | $89 per month | ~$79 per month (annual) | Includes all Basic plan online features plus Shopify POS Pro for in-store sales (advanced POS roles, unlimited registers, staff management, and inventory tracking). Best for physical retailers needing an integrated online and offline solution. Staff Accounts: Unlimited (for POS) |
Online: 2.9% + 30¢ In-Person: 2.6% + 10¢ Transaction Fee (if not using Shopify Payments): 2.0% |
Best for creators, beginners, and social sellers who need a checkout link but not a full store.
Includes:
Best for new stores who want a full online shop with core ecommerce features.
Includes:
Best for growing brands that need stronger reporting and automation.
Includes:
Best for scaling stores needing advanced reporting and lower processing fees.
Includes:
Enterprise plan for high-growth brands.
Includes:
Shopify charges payment processing fees on every order. These vary by plan and whether you use Shopify Payments. Higher plans reduce these fees — which is why upgrading often makes sense for brands with high monthly order volume.
Beyond monthly subscription fees, Shopify stores also pay for apps, themes, email tools, shipping labels, and POS hardware. Most stores spend $30–$300/month on apps depending on complexity, sales channels, and automation needs.
When you make a sale on Shopify, you'll pay a payment processing fee. If you use Shopify Payments, the fee is the credit card rate (e.g., 2.9% + 30¢ on Basic, 2.5% + 30¢ on Advanced). Shopify does not take an extra cut if you use Shopify Payments.
However, if you use an external payment provider like PayPal or Stripe, Shopify charges an additional fee (2% on Basic, 1% on Grow, and 0.6% on Advanced). To minimize fees, Shopify Payments is usually the best option.
Shopify Payments simplifies payments by handling everything through the Shopify admin, with no extra fees beyond the standard card rate. Third party gateways incur extra fees from Shopify, but some merchants prefer external options like PayPal, which also incurs additional Shopify fees if not used through Shopify Payments. Shopify Payments is usually more cost effective if available in your region.
For in-person sales using Shopify POS, the processing rates are slightly lower than online rates. For example, Basic plan in-person rates are 2.6% + 10¢ (compared to 2.9% online). These fees are competitive with other POS systems, so if you have a physical store, consider the Shopify Retail plan or POS Pro for more advanced features, with rates aligned with your base plan.
While your Shopify subscription includes hosting for your online store, there are a few optional costs you might incur to fully set up your shop:
Shopify offers a free subdomain (yourstorename.myshopify.com), but for branding, you'll likely want a custom domain (yourstore.com). Domains typically cost $10–$20/year for standard .com addresses. Shopify allows easy domain purchase and management through their platform (around $14/year). This cost is separate from your Shopify pricing.
Shopify provides free themes, but you can buy a premium theme from the Shopify Theme Store for $150–$350. Premium themes are a one time purchase, and many merchants start with free themes until they need a more unique design. This cost is optional and depends on your business needs, impacting Shopify pricing.
The Shopify App Store offers free and paid apps to extend functionality. Apps range from a few dollars to $50+/month depending on the feature. While these apps enhance your store, they contribute to your Shopify pricing and should be selected based on ROI. Some examples of Shopify apps are Easy Bundles, Checkout Wiz, Fly Bundles and Kite: Discount & Free Gift App.
Shopify doesn't provide email hosting, so you'll need a separate service like Google Workspace ($7/user/month). Some domain providers offer free email forwarding, but for a professional setup, expect to pay a few dollars each month. This adds to your overall Shopify pricing.
For in-person sales via Shopify POS, you'll need hardware like card readers, barcode scanners, and receipt printers. Shopify offers a basic $49 card reader, which is a one-time purchase. This cost should be considered if your business operates offline, influencing your total Shopify pricing.
While Shopify pricing doesn't include shipping fees, Shopify provides discounted rates for shipping labels via Shopify Shipping. You'll pay the carrier directly (UPS, USPS, etc.), and fulfillment costs are operational expenses tied to running your store.
Shopify Email is free for the first 2,500 emails/month, with additional emails costing around $1 per 1,000. If you use a third-party platform like Klaviyo or Omnisend, expect tiered pricing based on the number of contacts or emails sent, which will affect your Shopify pricing.
In short, Shopify's base pricing covers the essentials to get your store online, but you should budget for a few extras like a custom domain, possibly a theme, and perhaps a couple of apps or services that your specific business might need. Many of these costs are flexible – you can start with free options (free theme, no paid apps) and only add paid extras once you see the need or ROI.
Shopify is a top e-commerce platform, but it's not the only option. Let's compare Shopify's pricing with a few major competitors in 2026: WooCommerce, BigCommerce, Wix eCommerce. Each platform has a different pricing model, so understanding these differences will help you evaluate value for money.
| Platform | Starting Plan Cost | Platform Transaction Fees | Notes / Best For |
|---|---|---|---|
| Shopify | $39/month (Basic plan) or $29 on annual; also $5 Starter option | 0% (no extra fee) if using Shopify Payments; up to 2% fee if external gateway | All-in-one hosted solution, very user friendly, huge app ecosystem. Great for most small to mid-sized businesses scaling online. |
| BigCommerce | $39/month (Standard plan) | 0% – no added transaction fees on any plan | Hosted solution similar to Shopify. No Shopify Payments equivalent needed (no extra fees). Has annual sales limits per plan. Good for avoiding transaction fees; features comparable to Shopify. |
| WooCommerce | $0 (free plugin) + hosting (~$10–$30/mo for small site) | 0% platform fee (you pay payment processor ~2.9%+30¢) | Self-hosted (WordPress). Low cost software but requires technical work. Flexible and customizable, but you manage security and updates. Good for tech savvy or budget sensitive merchants willing to DIY. |
| Wix eCommerce | ~$29/month (Core plan, billed annually) | 0% platform fee (uses Stripe/PayPal ~2.9%+30¢) | Hosted website builder with eCommerce capabilities. Very easy design tools. Best for small stores integrated with content sites. Less scalable for large, complex eCommerce needs. |
| Market (Country) | Starter Plan | Basic Plan | Grow Plan | Advanced Plan | Shopify Plus |
|---|---|---|---|---|---|
| United States | $5 USD/month | $39 USD/month | $105 USD/month | $399 USD/month | $2,500 (1-yr) / $2,300 (3-yr) USD/month |
| India | ₹399 INR/month | ₹1,994 INR/month | ₹5,585 INR/month | ₹22,680 INR/month | ₹1,90,000 (1-yr) / ₹1,75,000 (3-yr) INR/month |
| Canada | $7 CAD/month | $51 CAD/month | $132 CAD/month | $517 CAD/month | $3,650 (1-yr) / $3,400 (3-yr) CAD/month |
| United Kingdom | £5 GBP/month | £25 GBP/month | £65 GBP/month | £344 GBP/month | £1,950 (1-yr) / £1,800 (3-yr) GBP/month |
| Australia | $7 AUD/month | $56 AUD/month | $149 AUD/month | $575 AUD/month | $4,000 (1-yr) / $3,700 (3-yr) AUD/month |
| Germany | €5 EUR/month | €36 EUR/month | €105 EUR/month | €384 EUR/month | €2,250 (1-yr) / €2,100 (3-yr) EUR/month |
For US-based merchants, Shopify offers its full plan lineup in USD, with both monthly and annual billing. Paying annually saves approximately 25% on the Basic, Grow, and Advanced plans — the annual amount is charged upfront. Below are the confirmed current prices for US merchants:
| Plan | Monthly (billed monthly) | Effective monthly (billed annually) | Best For |
|---|---|---|---|
| Starter | $5/month | Not available on annual | Creators and social sellers |
| Basic | $39/month | ~$29/month | New stores |
| Grow | $105/month | ~$79/month | Growing brands |
| Advanced | $399/month | ~$299/month | Scaling businesses |
| Plus | $2,500/month (1-yr term) | $2,300/month (3-yr term) | Enterprise / high-volume |
US merchants have access to Shopify Payments, which eliminates the additional platform transaction fee entirely. When using Shopify Payments, you pay only the credit card processing rate:
If you use a third-party gateway (PayPal, Stripe, Authorize.net, etc.) instead of Shopify Payments, Shopify charges an additional platform fee per transaction: 2.0% on Basic, 1.0% on Grow, 0.5% on Advanced, and 0% on Plus. For US merchants, using Shopify Payments is almost always the more cost-effective choice.
Most US merchants starting out will find the Basic plan at $29/month (annual) covers all core needs. Move to Grow ($79/month annual) when you need professional reporting and lower transaction fees. Advanced ($299/month annual) makes sense when your monthly order volume is high enough that the 0.2% fee reduction pays for the plan upgrade — typically around $50,000–$80,000/month in revenue. Shopify Plus is for merchants doing $80,000+/month who need custom checkout, B2B tools, or expansion stores.
Shopify is widely used by Indian merchants and displays pricing in Indian Rupees (INR) on its India pricing page. Below are the current monthly rates for Indian merchants, billed monthly. Annual billing offers approximately 25% savings, with the full year charged upfront — check shopify.com/in/pricing for the latest annual INR rates as these are updated periodically.
| Plan | Monthly Price (INR, billed monthly) | Third-Party Transaction Fee |
|---|---|---|
| Starter | ₹399/month | 5.0% |
| Basic | ₹1,994/month | 2.0% |
| Grow | ₹5,585/month | 1.0% |
| Advanced | ₹22,680/month | 0.5% |
| Plus | ₹1,75,000/month (3-yr) / ₹1,90,000/month (1-yr) | 0% (waived) |
This is the most important distinction for Indian merchants: Shopify Payments is not available in India. Unlike US or UK merchants who can use Shopify's built-in payment processor and avoid platform transaction fees, all Indian merchants must use a third-party payment gateway. This means the additional Shopify transaction fee (shown in the table above) applies to every order on every plan — it cannot be waived.
The practical impact: an Indian merchant on the Basic plan pays ₹1,994/month in subscription fees plus 2.0% on every transaction processed. Upgrading to Grow (₹5,585/month) reduces that transaction fee to 1.0%. At high enough order volumes, the fee saving can offset the higher subscription cost.
Indian merchants can connect Shopify with all major Indian payment gateways, including:
Indian businesses registered for GST are subject to 18% GST on Shopify subscription fees. This is applied on top of the listed INR plan price. For example, the Basic plan at ₹1,994/month becomes approximately ₹2,353/month inclusive of GST. If your business is GST-registered, you can claim the GST paid on your Shopify subscription as an input tax credit.
If you're just starting out, the Basic plan gives you everything you need. Growing brands should choose the Shopify plan for stronger reporting, while advanced merchants benefit from the lower payment fees in the Advanced plan. Large-scale ecommerce brands should move to Shopify Plus for the custom checkout, automation tools, and enterprise scaling capability.
Shopify plans can be paid monthly or annually. Paying annually gives about a 25% discount on the Basic, Grow, and Advanced plans. For example, the Basic plan drops from $39/month to ~$29/month when billed annually. Similarly, higher tier plans drop from $105 to $79 and $399 to $299. Opting for annual billing saves 2-3 months' worth of fees, but it's a commitment. Cancelling mid-term doesn't provide a prorated refund.
Shopify allows easy plan upgrades or downgrades. If you change plans monthly, you're charged the new rate immediately, and any unused time from the old plan is credited. There's no penalty for switching, except for Shopify Plus, which involves a contract.
Shopify now offers a 3-day free trial, and after that, you can continue your first month for just $1. Occasionally, Shopify provides further promotions like "3 months for $1/month". After the trial, regular billing begins. If Shopify isn't the right fit, you can cancel anytime.
In summary, Shopify pricing is straightforward: you pay a subscription fee, which you can reduce by paying annually, and transaction fees on sales. There are no hidden fees, and you can cancel anytime on standard plans.
For small businesses, managing Shopify pricing is key to staying within budget. Here are some actionable tips to optimize costs:
Start with the plan that fits your current needs. The Basic plan is likely sufficient if you're just launching. Upgrade to a higher plan only,when necessary, as each upgrade should justify cost savings or more sales. For example, moving from Basic to Grow can save 0.2% in transaction fees, but it only makes sense if that savings exceeds the $66 price difference at higher sales volumes.
If possible, opt for annual billing to save 25% on Shopify pricing. For example, the Basic plan costs $29/month with annual billing instead of $39/month, saving you $120 annually. Many businesses start with monthly billing and switch to annual once they see consistent sales.
Shopify provides free themes and many apps to cover basic needs like SEO, product reviews, and marketing. Use these before paying for premium versions. Shopify pricing also includes built-in tools like abandoned cart recovery, which can save you from paying for additional apps.
Install only necessary apps and regularly remove those you no longer use. Apps can add significant recurring costs, so focus on those that drive sales or save time.
Stick to Shopify Payments to avoid the extra 1-2% transaction fee for using third party gateways. This simplifies payouts and keeps your costs lower.
Keep an eye out for Shopify promotions like shipping or advertising credits, especially if you're switching from another platform. Also, make use of free trials for apps to test their value before committing. You can also look for coupons and deals to lower your upfront costs. For example, websites like Cybernews share helpful Shopify coupon codes.
Shopify's tools can save you time, reducing the need for outsourcing. Use free resources like the Shopify help center and community forums to handle tasks in-house, which can lower costs.
Watch for any apps that may increase costs based on usage (e.g., emails sent, page views). Check your Shopify billing page to avoid surprises.
By following these strategies, you can manage Shopify pricing effectively, keeping costs low while scaling your business. Many small businesses start with basic plans and minimal apps, which can keep expenses below $50/month. As your sales grow, reinvest profits to improve your store's performance.
Shopify's pricing in 2026 offers flexible options for businesses of all sizes, from the $5 Starter plan to the enterprise level Shopify Plus. Higher tier plans reduce transaction fees and provide advanced tools, while Shopify Payments helps avoid extra charges. Optional costs like domains, themes, and apps can be managed to keep expenses low.
Compared to competitors, Shopify excels with its all-in-one solution, scalability, and app ecosystem, while others like WooCommerce and Magento require more technical expertise. BigCommerce has no transaction fees but includes sales limits, and Wix is better for small scale stores. By choosing the right plan, using free resources, and monitoring expenses, businesses can scale profitably while keeping Shopify pricing manageable. Take advantage of Shopify's free trial to explore which plan suits your needs and drive your online success.
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