Conversion

How to Customize Shopify Checkout With Custom Content, Fields & Branding to Sell More

Surya V
October 11, 2024
Get higher conversions with Checkout Wiz
Transform your Shopify Checkout with Custom Blocks, Upsell Widgets, Surveys and Full Branding Control
Available on Thank You Page
Available on Order Status Page
Get Started
Thank you, we'll get back to you!
Oops! try again
B
o
o
k
 
a
 
D
i
s
c
o
v
e
r
y
 
C
a
l
l
We got you! Book a call
with us
Oops! try again
Book a Discovery Call

You've successfully drawn customers to your Shopify store, and they've expressed interest by adding items to their shopping cart. And yet, a customer drops at the checkout stage due to a non-optimized, generic checkout, resulting in lost sales — a situation no Shopify store owner wants to encounter.

The average cart abandonment rate is around 70%. Earlier you couldn’t do much about it, but with Shopify's shift from checkout liquid to checkout extensions for plus customers, you can now fully customize your checkout experience. You can add custom content and custom fields that will not only tackle abandoned checkouts but also boost your store's conversion rates.

If you haven't migrated your Shopify Checkout yet, you can watch this video on Shopify migration to get you started in 6 easy steps:

In this article, we'll explore how Shopify Plus customers can optimize their Shopify checkout through custom content and branding for a smoother, customer-centric, and more profitable checkout experience. Plus, we'll provide examples from actual Shopify stores to show these strategies in action.

Have a Consistent Checkout Branding

If you've been managing your Shopify store for a long time, you must have a defined set of colors and a style guide that represents your brand. But why is your checkout still bland? It’s the most crucial part of your customer's journey, it should be aligned with your brand.

A generic checkout can be off-putting to customers. It's not just about looking good; a branded checkout reinforces your brand identity and builds trust with customers buying from you for the first time. The consistent experience leads to higher sales conversions and fewer abandoned shopping carts.

There are many ways to customize your checkout. You can add a banner, tweak the style of your buttons, or change the checkout's color scheme to match your brand.

Standard Shopify Checkout V/S Customised Shopify Checkout

Just take a look at a standard Shopify checkout vs a customized shopify checkout of our customer, Legacy Toys. The customized one is engaging and reassuring to shoppers, which encourages them to complete their purchases. Additionally, with a customized checkout, you have the opportunity to include elements like upselling, which isn't possible with the standard checkout.

Want to learn how to optimize your Shopify cart page for better conversions?

Add Social Proof On Your Checkout

First-time customers always need an extra push to be confident about their purchases. Maintaining a consistent brand experience is a good start, but adding social proof is an effective nudge for them to finalize their order.

As social proof, you can show:

  1. Customer Reviews: Showing what others think of your product increases the perceived quality and value of your products. Ultimately, helping you get that sale.
  2. Trust Badges and Security Certificates: Showcasing security badges or SSL certificates can reassure customers that their transactions are secure.
Example of Social Proof on Checkout Shopify

Let’s look at a customized Shopify checkout from GAALA to better understand. They've strategically shown their top review during the checkout process, reinforcing the customer's confidence in their brand. This easy yet impactful tactic pushes customers to complete their purchase. Adding this kind of customer feedback is not only about building trust—it's a smart move for more sales in your Shopify store.

Curious about other effective strategies to enhance your Shopify checkout experience?

Highlight Your Values

Showcasing your brand’s values can sway customer decisions at checkout. A “100% Organic” banner can reassure customers and increase purchases, while a “100% Eco-Friendly” tag can appeal to the eco-conscious. So, it’s great to have a banner highlighting these values to let customers know – why they should buy from you?

For example, Pura Vida Bracelets goes beyond just informing customers of their eco-friendly practices; they also show a smiling sunny face to add a touch of positivity and mention free stickers. This banner has a little something for every customer during the checkout.

Moreover, if your brand supports a social cause, make this clear during the checkout process to help increase sales. You can also provide an option for customers to donate themselves. This will make it easier for your customers to connect and be part of your brand’s mission.

Interested in more ways to reduce cart abandonment and improve conversions?

Leverage Checkout Custom Fields

At checkout, consider adding custom fields to collect additional details from your customers. For instance, a date picker can capture birthdays, letting you send personalized birthday offers. At the same time, you get to know more about your customer demographics which will help you better market your products.

It's not limited to birthdays, though. Customize your checkout further with:

  • Text fields for customer notes.
  • Checkboxes for additional options.
  • Dropdown menus for a variety of choices.
Gifting Through Custom Fields on Shopify Checkout

Take our customer, Honey Bug as an example. They've used custom fields to introduce a gift message option at checkout - a feature especially useful during peak seasons like BFCM. Not only does it improve the gifting experience but also helps in collecting recipient emails, which can expand your customer base through word-of-mouth.

Looking to boost your Shopify store’s revenue with upselling techniques?

Make Your Checkout Transparent With Order Notes

Placing the right note on your checkout is a sure way to reduce the uncertainty of the customer and increase conversion. Like, consider adding a small FAQ on shipping during checkout to clarify delivery details, advantages, and associated risks. This transparent communication builds trust, diminishes customer doubts, and can lead to higher conversion rates.

Further, add any relevant notes that eliminate confusion for the customer or provide value. Like, you can also add a discount banner to let customers know about any discounts going on.

Vyno's Transparent Order Notes on Shopify Checkout

For a practical example, look at Vyno. They've added a reassuring note at their checkout that encourages customers to reach out and reduce abandoned checkout. They also have a trust badge that promises secure payments, and clear delivery timelines to keep everything transparent.

Need tips on creating a seamless checkout experience to increase sales?

Final Checkout Tip

While we've showcased many strategies to better your checkout experience, remember, that there's no need to apply every suggestion. The key is selecting what resonates with your brand and audience. If pinpointing those elements seems daunting, we're here to guide you. Book a demo here.

And a timely reminder - 13th, August 2024 is the last day to transition from checkout.liquid to checkout.extensions. If you're still not migrated, let us help you. We can help you migrate and build a checkout that not only converts but also reflects your brand's unique appeal.

Ready to upgrade your Shopify checkout with advanced customization features?

Pros:
High customer satisfaction (over 500 five-star reviews)
High customer satisfaction (over 500 five-star reviews)
Extensive experience in e-commerce solutions, Strong portfolio with significant GMV generated High customer satisfaction (over 500 five-star reviewd
Cons:
High customer satisfaction (over 500 five-star reviews)
High customer satisfaction (over 500 five-star reviews)
Extensive experience in e-commerce solutions, Strong portfolio with significant GMV generated High customer satisfaction (over 500 five-star reviewd

Twitch Agency Company

4.5
4.5
Contact Details
Studio 16, 19 Soames Walk, Design District, London SE10 0AX
020 7479 090
london@fitch.com
About Pony
Pony is a top London-based design studio working with companies of all sizes around the globe. They specialise in Brand Identity, Web Design, and UX/UI for digital products, delivering award-winning results with rapid turnaround times.
Visit Twitch Website

Surya V

Surya leads Product Management at Skai Lama. He talks about Shopify Checkout, Conversion Optimization, and growth tactics for Shopify Plus stores.
Get higher conversions with Checkout Wiz
Get higher conversions with Checkout Wiz
Transform your Shopify Checkout with Custom Blocks, Upsell Widgets, Surveys and Full Branding Control
Available on Thank You Page
Available on Order Status Page
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
We got you! Book a call
with us
Oops! try again
Book a Call
We got you! Book a call
with us
Oops! try again
Book a Call