Gifting is more than a mere exchange of items; it's an emotional bridge that connects people. Whether it's the joy of receiving an unexpected bonus or the thrill of uncovering a special bundle, the magic of gifting never fails to evoke emotions.
For businesses, gifting becomes more than just a kind gesture—it's a strategic tool to foster connections, enhance brand loyalty, and drive sales. When executed right, gifting can make customers feel valued and special, transforming ordinary buying experiences into memorable moments.
In this post, we delve into how businesses can harness the power of gifting to boost sales and nurture lasting relationships with their customers.
Types of gifting to boost sales
In today's competitive marketplace, businesses need to think outside the box to attract and retain customers. One incredibly effective method is through strategic gifting. Let's delve into some of the remarkable gifting strategies that can substantially boost your business.
1. Gift Product Bundles
Creating a bundle of products complementing each other is a splendid way to encourage customers to buy more. Curating bundles can not only offer value but can also introduce customers to new products.
These bundles can be themed around festivals, seasons, or even popular trends, offering a curated shopping experience that's both convenient and enticing for the customers. By combining complementary items at a discounted rate, you entice customers with perceived value and convenience.
Here’s an example from Daily Objects:
2. E-Gift Cards
Embrace the digital age with e-gift cards, which pair convenience with instant gratification. These cards relieve the giver from the anxiety of choosing the wrong gift, all while promising the receiver a personalized shopping spree.
It's a strategy that not only ensures a sale but invites potential loyal customers to explore your store, possibly making more purchases and becoming repeat customers.
Here are some examples of gift cards from Sephora:
Also Read: Best Shopify Apps for your Gift Cards
3. Personalized Gifts with Notes, Greeting Cards & Video Messages
Personalization is key in modern-day retail. Adding a service that lets customers include a personal note, a greeting card, or even a heartfelt video message can take the gifting experience to a whole new level.
Take inspiration from brands like Ferns and Petals that allow a personal touch with every purchase, making every gift truly special and building a memorable connection between the giver and the receiver.
4. Subscription Boxes
Engage your customers on a deeper level by introducing subscription boxes that surprise and delight them at regular intervals. Curate boxes with a mix of best sellers and new products, encouraging continual engagement and discovery of what your store has to offer.
These gift boxes could be created based on a theme, occasion, to serve different customer segments. While a consumer can purchase these for themselves, they can also use these as gifting items.
Here’s an example from The Big Book Box:
5. Loyalty and Rewards Program
Consider establishing a loyalty program where customers can earn points with each purchase, which can then be used to avail special gifts or exclusive deals. This encourages repeat purchases and makes the customers feel valued, enhancing their overall shopping experience.
For instance, we recommend giving gift cards to customers who have made a purchase above a certain order value. This not just makes the customer feel special, but also ensures they make another purchase in order to avail the gift card value.
6. Collaborative Gifting
Introduce a feature where friends and family can collectively buy a gift, sharing the cost among them. This encourages the sale of higher-priced items and makes the gifting process more interactive and social.
Recommended Read: Make your Shopify Store Gifting Ready for BFCM and Holiday Sale
Types of gifting to elevate customers' experience
Here are some gifting strategies to show your customers that they are valued:
1. Curated Gifts for Specific Product Purchases
Imagine buying your favorite moisturizer and receiving a complimentary facial mask alongside it. That's the kind of surprise that resonates with customers.
By offering gifts tailored to specific product purchases, you not only delight customers but also promote cross-selling. This serves as a dual benefit: businesses can potentially clear out stagnant inventory, and customers get introduced to new products.
2. Exclusive Gifts from Highlighted Collections
Dedicated customers appreciate exclusivity. By rewarding them with special gifts when they make purchases from specific collections, you're providing an added incentive to explore.
Whether you're launching a new line or promoting a seasonal collection, this gifting strategy can augment customer engagement and sales for that particular range.
3. Tiered Gifting Based on Cart Value
Encourage increased spending with a tiered gifting system. The premise is simple but effective: the more you buy, the better the gift. For instance, a $50 purchase might come with a trendy keychain, while spending $100 could net them a chic tote bag.
The allure of a more premium gift can often be that final push a customer needs to add another product to their cart.
4. Rewarding Loyalty with Cashback Offers
Cashback offers are an intelligent way to keep customers coming back. These offers, whether they're a percentage returned on total cart value or a fixed amount based on the number of products bought, not only incentivize purchases but also promise value on return visits.
By leveraging cashback offers, businesses can subtly encourage more significant spending and bulk purchases, maximizing the average cart value.
5. A Token of Appreciation for Repeat Purchases
Consistent customers are the backbone of any thriving business. Acknowledging their loyalty with a surprise gift on every nth purchase cultivates a deeper bond.
This gesture enhances their shopping experience, making them anticipate their next purchase and solidifying their commitment to your brand.
Ready to transform your customer relationships with gifting?
Gifting is not just a sales strategy; it's an art that fosters stronger relationships between a business and its customers. Surprising your customers with gifts can leave a lasting impression, turning one-time buyers into loyal patrons.
The art of gifting isn't just about the act but the thought behind it. It's about curating experiences and creating lasting impressions.
Ready to transform your business through the power of gifting?
Elevate your brand’s gifting success with our versatile range of Shopify apps, designed to infuse each transaction with a touch of personalization and a whole lot of heart.