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In early 2023, Shopify launched Checkout Extensions to allow merchants and Shopify developers to control and customize their checkout holistically. While checkout is one of the most crucial part for any shopping journey, checkout page receives one of the highest drop off rates. According to Hotjar, almost 70% of shoppers abandon their carts on the checkout page. With Checkout Extensions, Shopify has opened new avenues to optimize and increase conversion rate.
While we've discussed the Checkout Extensions 101 and Checkout Migration guide in separate blog posts, this article will focus on customizing shipping and payment methods to reduce drop-offs, boost conversions, and elevate your Average Order Value (AOV).
Shipping Page Customizations
1. Address Correction and Completion
With Checkout Extensibility, you can use custom address logic to detect incomplete and incoherent addresses and tag them to reduce fraud orders.
This feature empowers merchants to implement address validation algorithms tagging incorrect, incoherent and incomplete addresses. By doing so, Checkout Extensibility not only enhances the security of transactions but also significantly minimizes the occurrence of delivery errors. This level of address scrutiny goes beyond typical fraud prevention and reduces returns and charge backs.
2. Show Shipping Methods Relevant to Customer
According to the zip code entered by the customer, merchants can display shipping methods that have demonstrated higher success rates for deliveries in that particular region. This dynamic approach to shipping selection provides faster and more reliable options and also optimizes the overall logistics process, leading to cost savings and improved operational efficiency for the merchant.
3. Custom Rules on Shipping Methods
With custom rules, merchants can show specific shipping methods based on rules such as cart amount, product collections, product variants, last purchase amount etc. For example if a cart value exceeds $100, merchants can automatically enable free shipping for the customer.
Incentives like these not only encourage higher AOV and larger purchases but also provides a tangible benefit to the customer, ultimately enhancing their shopping experience and reinforcing brand loyalty. By utlizing such targeted shipping rules, merchants can strike a balance between attracting higher order values and managing shipping costs effectively, resulting in a win-win scenario.
4. Rename Shipping Methods
Merchants can now rename shipping methods to show type of shipping (surface, same/next day delivery, etc), shipping partners, estimated delivery date and more. This transparent labeling not only provides customers with a clearer understanding of the delivery options available but also establishes trust by openly disclosing the involved shipping services. You can also check a blog on managing shipping costs effectively by our partner Kaktus Apps.
Payment Methods Customization
1. Reorder Payment Methods Methods
Reorder payment methods according to predefined rules, including cart amount, specific collections, product items, and other relevant factors. In case if any payment gateway is facing downtime or certain banks having lower success rate, merchant can reorder and hide such payment methods to ensure every order is processed securely leading to higher conversion rate.
2. Trust Badges
Deploy trust badges to increase trust and credibility, prominently displaying verified badges of payment methods to ensure a secure purchase. It allows merchants to indicate customers that they can checkout hassle-free and be confident that their sensitive financial information is safeguarded.
3. Match Billing Address with Delivery Address
It's important to confirm that the billing address provided during checkout matches the address associated with the payment method. Mismatched addresses could indicate potential fraud. By implementing validations on checkout can reduce fraud orders and chargebacks.
4. Payment Method Availability
Some payment methods might not be available in certain regions or for certain products. Merchants can validate the compatibility of the chosen payment method with the customer's location and the items in their cart.
5. Shop Pay Integration
Checkout Extensions natively supports Shop Pay - Shopify's own accelerated checkout method. It’s a one click checkout that allows customers to save their shipping and payment information for faster purchases.
Seamless Integration and Setup
While Checkout Extensibility is exclusively for Shopify Plus merchants, it’s clearly the successor to Checkout.liquid, which powers all Shopify stores. Checkout Extensibility provides the flexibility to incorporate checkout extensions and third-party apps, granting the opportunity to extensively customize the checkout experience.
While the migration might seem easy, if you are an active store, you should consult a Shopify developer before modifying your checkout.liquid. At Skai Lama, we specialize in checkout migration and setting up checkout extensions for merchants, optimizing them for conversion and higher AOV (Average Order Value). We have also built Checkout Wiz, which is the go-to app for Shopify Plus merchants to customize checkout, shipping, and payment methods. We ensure that your checkout extensions are compatible with the current theme and apps, and we guarantee smooth speed and performance for your store.
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