As the holiday season approaches, businesses gear up for one of the most lucrative periods of the year: Black Friday and Cyber Monday (BFCM).
These back-to-back shopping extravaganzas offer an incredible opportunity for retailers to drive sales, engage customers, and build brand loyalty. With $11.3 billion in online spending on Cyber Monday 2022 and $9.12 billion on Black Friday, the sale has witnessed a significant increase as compared to 2021.
And this year is going to be no different. In fact, it’s going to be bigger! Now that we know the potential of the sales your business could make this year, it’s time to get ready for the sale season. Luckily, if your store is on Shopify, you can get started with the BFCM strategy set-up in no time.
In this post, we’re sharing some of the best Shopify apps for BFCM that can help you increase sales.
Must-have Shopify apps for BFCM to increase store sales
Each year, Black Friday Cyber Monday (BFCM) comes with a lot of potential to grow your business. And here’s a list of some of the best Shopify apps for BFCM that will help you with the same:
PageFly, the number one tool on our list of best Shopify apps, helps you create dedicated landing pages tailored to your unique marketing goals effortlessly. Its intuitive drag-and-drop interface allows users to design and customize every element of their BFCM sale page that promotes all the discounts and offers they’re running.
We love their wide range of customizable templates and responsive design options that help deliver a consistent and captivating user experience. In fact, they have specific templates for BFCM to help you create compelling landing pages that drive traffic and boost sales.
2. Kaktus Preorder Now
If you’re launching a coming soon page for BFCM deals or starting with promotions early, we highly recommend enabling pre-orders. The Kaktus Preorder Now app lets you do exactly that! The app comes with an easy to set up widget on specific pages, letting you control what you want to take pre orders on and manage demand during the surge.
3. Easy bundles
Black Friday Cyber Monday sales are the perfect opportunity to sell more to online shoppers than they intend to. And one of the best strategies to do so is create product bundles. But creating bundles is more than just offering to sell a few products together at a discounted price. EasyBundles helps create different types of product bundles that tap into the consumer buying psychology during the BFCM and holiday season period:
- Build your own/DIY product Bundle using custom layouts and step based approach
- Pure bundles/ pre-curated bundles
- New product bundling
- Mix and match product bundle
- Inventory change bundle
- Fixed price bundles
- Discounted bundles/ buy more, pay less bundles
- Subscription bundles
- Gift Box Builder
We have seen that using product bundling on your Shopify store, can help you upsell and cross-sell products during the sale, leading to higher average order value. And that means more revenue for your store! Read our success stories here.
Next on our list of best Shopify apps for BFCM is GiftKart, which helps eCommerce businesses set up marketing strategies like e-gift cards and cashback offers on the store. After all, who minds getting an additional gift card or cashback on top of the deals that brands are running during BFCM? And you get a chance to bring back the newly acquired customers to buy from you again while the sale is on.
Another app we highly recommend is GiftLab. The Shopify app gives you the ability to offer buyers the option to gift wrap their purchases and add messages to them for the recipient. The gift-add-on option certainly helps join in on the festive purchases most people make during the BFCM sale and also help upsell, increasing your AOV.
Want to make online shoppers feel happier about their BFCM purchases? Offer free gifts on orders or set up volume discounts using Kite. The app lets you set up various discount rules and add automatic free gifts to the cart based on the same. The win-win situation helps deliver a good customer experience, driving more conversions.
7. UpPromote Affiliate & Referral
Looking to boost your business revenue effortlessly this Sale Season? Meet UpPromote, the top recommended affiliate marketing/referral app on Shopify. With this all-in-one solution, you can effortlessly set up a powerful affiliate marketing system tailor-made to match your brand’s needs.
Flexible commission options, automated coupons, and affiliate links are just the beginning! Merchants worldwide love UpPromote for its user-friendly interface and effectiveness in boosting customer loyalty and sales. Its detailed reports, high customization options, and adept handling of complex settings make UpPromote the top choice.
- Easy-to-use: Quick setting up process with detailed instructions.
- Automated processes with automated functions can help to save time, such as Auto-generated affiliate links, coupons, and auto-approval affiliates/referrals.
- Build your affiliate team: Customizable affiliate registration form. Besides, you can create unlimited affiliate programs with different commission offers.
- Seamlessly track referral orders via affiliate links, coupons, and connected emails
Want to ensure you give online shoppers a faster way to reach the products, deals and discounts they want to avail? Create a Shopify customer account page with Flits. When you start running the BFCM promotions, give buyers the ability to wishlist items that they can quickly purchase when the sale goes live. The Shopify customer account page app also lets shoppers visit their recently viewed products in the account page in a similar way as that of Amazon to enable easy shopping journeys!
The app also comes with additional features like the ability to contact a brand, reorder products, track their orders and more, keeping buyers involved with your brand during the entire period.
9. Countdown timer
A countdown timer app is necessary to create urgency during the Black Friday Cyber Monday sale. It seamlessly integrates into your online store and reminds shoppers to grab discounts before they are gone quickly - putting FOMO marketing to work without having to be too pushy for store visitors to make a purchase.
10. Checkout wizard
The Checkout Wizard optimizes the make or break point of your online store sales during the BFCM sale. It gives you the ability to optimize checkout with payment and shipping customizations, rule-based upsells, custom content and more to ensure buyers don’t drop-off from the site before completing the purchase. You can also hide or reorder payment options to reduce NDRs, cancellations and other critical post-purchase moments.
11. Bold discounts
The BFCM sale comes with store owners in a rush to give the most enticing deal to the customers on multiple products. However, an increase in discounts demands an app that successfully manages them. That’s where Bold Discounts can help you schedule discounts to go live, highlight the on-sale items to customers, and more. It also lets you monitor the best-performing discounts during the BFCM sale.
Privy is one of the best Shopify apps for BFCM that helps you create eye-catching pop-ups and banners for your online store. What sets Privy apart is its knack for strategically placing these captivating messages— a crucial factor for driving engagement and sales. If not done right, visitors can feel overwhelmed or get distracted, leaving your BFCM deals behind without making a purchase. The app comes with multiple settings to trigger pop ups and help you gather consumer email addresses.
ReferralCandy is a Shopify app for BFCM that will help you take your word-of-mouth marketing game to the next level. With this app, you can create a win-win situation where your existing customers become brand advocates, referring their friends and family to your store during the BFCM sale. This can also help you dramatically decrease the customer acquisition costs during this highly competitive period.
Imagine the excitement of BFCM shoppers stumbling upon your store only to find their desired item out of stock. Frustrating, right? That's where the back-in-stock app helps by providing notifications to customers when the items are restocked. With this, you not only get a chance to bring back a shopper lost to product stock-outs, but also built a subscriber list you can engage to drive more sales during BFCM.
Gorgias is one of the best Shopify apps for providing excellent customer support during BFCM. It's like having a friend who knows what customers need before they even ask. With intelligent technology, the app understands how customers shop and offers them shopping assistance. This also ensures that you deliver a great post-purchase experience that results in low-no returns, exchanges and refunds.
Firepush enables you to tap into the one channel that makes your BFCM promotional messages hard to miss - web push notifications. These are messages that appear as notifications even when an online shopper is not on your website (although, they have previously visited the site and subscribed to the updates). These notifications can be used to promote your BFCM deals, create FOMO or even send abandoned cart reminders.
TxtCart is like a direct line to your customers' pockets, delivering your deals and offers right where they are most likely to see them. It does exactly what it sounds like- sending your customers text messages. You can use SMS marketing campaigns to not just create a build up around your BFCM discounts, but also recover carts, recommend products and use two-way conversations to assist buyers in making the right purchase.
Omnisend is one of the best Shopify apps for setting up email marketing campaigns to promote your BFCM sale. From ready-to-use and customizable email templates to adding personalized recommendations and dynamic content, Omnisend allows you to automate your email communication with buyers during the BFCM sale.
QuickReply.ai is one of the best WhatsApp marketing apps that you can use during the BFCM sale. By broadcasting your deals, discounts and offers on WhatsApp, you stand a higher chance of getting your message through. The app enables you to not just send WhatsApp broadcast campaigns, but also set up automations like cart recovery, reminders, shipping notifications and more for the BFCM sale.
Last but not least on our list of best Shopify apps for BFCM is Shopney. With online shoppers choosing to shop using their mobile devices more often than desktop, brands need to do more than just offer a responsive website. Shopney lets you turn your Shopify store into an Android and iOS mobile app that makes it much easier for them to browse the products on sale, wishlist items and complete purchases on small screens. Think about how you engage with the Amazon app to make day-to-day purchases!
21. Dadao Product Reviews
Remember that online shoppers look for product reviews continually during the BFCM sale to ensure they are getting the best deal and quality products. This is where Dadao Product Reviews comes in. From requesting reviews on email to importing those from popular marketplaces like Amazon, Walmart and others, to even submitting reviews for Google Shopping ads, the app enables you to do it all.
One of the ways that online shoppers use to explore all BFCM deals is to start searching on search engines. That’s where the importance of eCommerce SEO comes into play - but it’s easier said than done. SEOKart makes this simpler by giving you an all-in-one dashboard that lets you audit all your pages, optimize metadata, page speed and more.
Word of mouth marketing is one of the strongest strategies to cut through the noise and reach your ideal customers. If you set up an affiliate marketing program inviting influencers, content creators and even your customers to turn into brand advocates, you can build an audience much faster for the BFCM sale. In lieu of the referrals, you also offer competitive discounts, deals and benefits every time someone brings in a sale for your business with UpPromote.
24. Search Pie
One must-have Shopify app stands out during BFCM: Search Pie- the app offers almost everything needed for SEO. Going beyond Onpage SEO, this app encompasses many more helpful features like Keywords Explorer, Local SEO, and Speed Booster, ensuring comprehensive search optimization to drive more traffic and improve positions for Shopify shops of all sizes.
Besides, Search Pie also integrates AI power for instantly generating meta tags and product descriptions, combining speed with quality content.
Chargeflow is a chargeback automation platform that takes a more modern, sophisticated, and scalable approach to chargeback recovery. Chargeflow maintains one of the highest dispute win rates in the industry, averaging at around 80% – with native apps on Shopify and Stripe. Some of Chargeflow's outstanding benefits include:
- Fully automated chargeback management.
- ROI-Guarantee: you only pay for disputes won.
- Higher win rates (2x industry average).
- White-glove evidence curation and submission.
- Connection to all processors for all-in-one analytics and dashboard.
- Real-time dispute alerts to proactively prevent chargebacks before they happen.
To make the most of the Black Friday Cyber Monday BFCM sale in 2023, ensure you don’t restrict yourself to the apps you currently use. The idea is not to have an app overload and use the right tools to boost your success strategically.
Notice how each BFCM app discussed above serves a specific purpose- improving customer experience, creating urgency offering support, and more. By selecting and utilizing the right blend of these Shopify BFCM apps, you can streamline your approach and make the most of this period.
Not sure where to begin?