10 Best Shopify Analytics Tools to Track & Grow Your Store in 2025

Sid B
May 16, 2025
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Understanding your store's performance is no longer optional—it's essential.

Whether you're tracking sales, customer behavior, or marketing ROI, the right analytics tools can help you make smarter, faster decisions.

10 Best Shopify Analytics Tools

Here’s a curated list of the top 10 Shopify analytics tools—from built-in solutions to advanced platforms tailored for fast-growing DTC brands.

1. Shopify Analytics (Native)

Built into every Shopify store, this dashboard provides a snapshot of sales, sessions, conversion rates, and more.

Features for ecommerce:

  • Real-time sales tracking and live view
  • Traffic sources and device segmentation
  • Conversion rate and funnel analysis
  • Product, customer, and marketing reports
  • Basic cohort and retention metrics (on higher plans)

Paid or Free: Free on Basic, Advanced features on higher plans

🔗 Website: shopify.com/analytics

2. Google Analytics 4

Google’s latest analytics platform gives you full visibility into user behavior across websites, devices, and platforms.

Features for ecommerce:

  • Advanced conversion tracking and attribution modeling
  • Funnel visualization for Shopify store journeys
  • Enhanced ecommerce reports for product performance
  • Event-based tracking for interactions (no cookies needed)
  • Integration with Google Ads and Search Console

Paid or Free: Free

🔗 Website: google.com/analytics/

3. Triple Whale

A favorite among DTC brands, Triple Whale offers a visual, real-time analytics dashboard that centralizes your marketing, sales, and customer data.

Features for ecommerce:

  • Real-time performance dashboard across channels
  • LTV, CAC, ROAS, and blended metrics tracking
  • Attribution insights for influencers and paid media
  • Integrations with Shopify, Meta, TikTok, Klaviyo, etc.
  • Creative analytics to track ad content performance

Paid or Free: Paid, starts at $129/month

🔗 Website: triplewhale.com

4. Peel Insights

Peel automates cohort analysis and provides deep retention insights for growing brands.

Features for ecommerce:

  • Automated cohort and retention reports
  • Track revenue by channel, product, or segment
  • Monitor repurchase behavior and LTV
  • Custom dashboards tailored to team needs
  • Prebuilt insights to highlight growth levers

Paid or Free: Paid, pricing starts at $69/month

🔗 Website: peelinsights.com

5. Lifetimely

Lifetimely focuses on customer LTV, profitability, and predictive insights for scaling Shopify stores.

Features for ecommerce:

  • Track and forecast customer lifetime value (LTV)
  • Profit analysis including COGS and shipping
  • Built-in cohort analysis tools
  • Facebook Ads ROAS and profitability view
  • Customer segmentation by source or behavior

Paid or Free: Free plan available, paid plans start at $75/month

🔗 Website: lifetimely.io

6. Littledata

Littledata syncs your Shopify store with Google Analytics and GA4, ensuring accurate and complete ecommerce tracking.

Features for ecommerce:

  • Automatic event tracking setup
  • Google Analytics 4 + Shopify integration
  • Server-side tracking for improved accuracy
  • Multi-currency and multi-store support
  • UTM parameter tracking across campaigns

Paid or Free: Paid, starts at $99/month

🔗 Website: littledata.io

7. Better Reports

A powerful reporting engine built specifically for Shopify, offering over 80 pre-built and fully customizable reports.

Features for ecommerce:

  • Visual dashboards and drag-and-drop builder
  • Advanced sales, product, and customer reports
  • Scheduled and automated report delivery
  • Multi-store report consolidation
  • Custom metrics and calculated fields

Paid or Free: Paid, starts at $19.90/month

🔗 Website: apps.shopify.com/better-reports

8. Daasity

An enterprise-grade analytics tool for data-driven brands. Connects data across tools and teams for deep strategic analysis.

Features for ecommerce:

  • Unified data warehouse for Shopify and marketing tools
  • Customer, product, finance, and ad channel analytics
  • Custom dashboards by department
  • Advanced cohort and LTV analysis
  • SQL access for full data control

Paid or Free: Paid, pricing on request

🔗 Website: daasity.com

9. Polar Analytics

A user-friendly analytics solution with cross-channel performance data built for Shopify brands.

Features for ecommerce:

  • One dashboard to view Shopify, Meta, Google Ads, etc.
  • Real-time ROAS, CPA, LTV, and blended metrics
  • Daily reports sent via Slack or email
  • Custom dashboards for team collaboration
  • Connects with Klaviyo, TikTok, and more

Paid or Free: Free plan available, paid starts at $40/month

🔗 Website: polaranalytics.com

10. Segments Analytics

Built for retention-focused marketers, Segments helps brands unlock revenue via customer segmentation.

Features for ecommerce:

  • Behavioral segmentation and tagging
  • Smart audiences for email and SMS marketing
  • Insights into repurchase and churn behavior
  • Shopify and Klaviyo sync
  • Visual dashboards with actionable insights

Paid or Free: Paid, starts at $59/month

🔗 Website: segments.ai

Tool Comparison Table

Tool Name Key Focus Starting Price Best For
Shopify Analytics Built-in basics Free Beginners
Google Analytics Cross-platform tracking Free Marketers & analysts
Triple Whale DTC dashboards $129/month Scaling DTC brands
Peel Insights Cohort analysis $69/month Retention tracking
Lifetimely LTV & profitability $75/month Subscription brands
Littledata Accurate GA tracking $99/month GA4-focused teams
Better Reports Custom Shopify reports $19.90/month Finance + Ops teams
Daasity Enterprise analytics Custom Large/multi-store brands
Polar Analytics Cross-channel metrics $40/month Multi-platform marketers
Segments Customer segmentation $59/month Email/SMS personalization

How to Choose the Best Shopify Analytics Tool

Choosing the right analytics platform depends on your:

  • Stage of business: Beginners may start with Shopify or GA4; scaling brands need more depth
  • Primary goals: Is your focus LTV, ROAS, retention, or product performance?
  • Team size: Tools like Better Reports or Peel are great for solo founders; Daasity suits larger teams
  • Budget: Free tools are a good start, but premium tools offer serious ROI if used well

How Skai Lama Apps Integrate with Analytics Tools

When paired with analytics tools, Skai Lama apps can supercharge your decision-making:

  • Byte (Product Quiz App) → Track conversions and quiz completions with GA4 or Triple Whale
  • Giftkart & GiftLab → Analyze how gift cards, wrapping, and personalization affect repeat purchases
  • Easy Bundles & Fly Bundles → Measure AOV impact using Peel or Lifetimely's cohort reports
  • Kite & Checkout Wizard → Use event tracking in GA4 or Shopify to assess upsell success rates

With apps that drive gifting, bundling, and upselling, Skai Lama helps you create data points that matter—then tools like GA4 or Triple Whale help you measure and optimize them.

Conclusion

Analytics isn't just for tech geeks—it's for growth-minded brands. Whether you're running a lean team or scaling fast, there’s a Shopify analytics tool tailored for you.

Start with one that matches your goals, and as your store grows, layer in more powerful insights.

Want to maximize results? Pair your analytics tool with Skai Lama’s suite of conversion-boosting apps.

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Features

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Pricing

Development

Free

Monthly Plan

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Plus Plan

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Plus Plan

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FAQs

1. Can I use more than one analytics tool on my Shopify store?
2. Do I need coding to install these tools?
3. What’s the most important metric to track?
4. How often should I check my analytics?
5. Are paid tools worth it for small businesses?
6. What’s the difference between ecommerce analytics and web analytics?
Sid B

Sid B

Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Skyrocket Your Sales with Checkout Wiz: Unlock 10+ Conversion Boosting Features!
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
Transform your checkout with Checkout Wiz: Enjoy custom content blocks, upsell widgets, surveys, and full branding control for maximum conversions and revenue.
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Access practical strategies and execution tips, to set up your store for success.

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