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Our Apps Have Driven
5X AOV | 2X Conversions | $30M+ Additional Revenue
5X AOV | 2X Conversions | $30M+ Additional Revenue
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Online fashion sales are expected to hit $1 trillion by 2024, rising from $668 billion in 2021, with a projected growth to $1.2 trillion by 2025.
Many brands are turning to Shopify for its user-friendly interface and powerful features, making it easier to build attractive and functional online stores.
Shopify has become a go-to platform for successful fashion brands, driving growth in a highly competitive market.
This article explores top Shopify-built fashion brands, diving into their background, best-sellers, themes, apps, and what makes them thrive in a competitive landscape.
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About: Skims is a solution wear brand redefining the concept of comfort and style. Founded by Kim Kardashian West, Skims offers a diverse range of body-positive and inclusive designs aimed at enhancing every body type.
Based Out of: Los Angeles, California, USA
Launch Date: September 2019
Annual Revenue: Estimated at $4 billion as of July 2023.
Total Products: 15,835 (2025)
Shopify Theme: Focal
Website: skims.com
✨ Trivia:
Skims once sold out within minutes of its first launch, crashing their site and highlighting the massive demand for inclusive and well-designed shapewear.
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About: Gymshark is a leading athletic apparel brand redefining fitness fashion. Founded in June 2012 by Ben Francis and Lewis Morgan, Gymshark began in a garage, focusing on high-quality fitness wear. The brand quickly gained traction through innovative designs and influencer marketing, reaching a valuation of over £1 billion by 2020. Gymshark offers a diverse range of products for both men and women, including workout vests, leggings, and accessories, catering to fitness enthusiasts worldwide.
Based out of: Solihull, West Midlands, England.
Launch Date: June 2012.
Annual Revenue: As of 2021, Gymshark reported revenues of £425 million with a significant growth rate annually.
Total Products: 7547
Shopify Theme: Custom Theme
Website: Gymshark Official Store - Gym Clothes & Workout Clothezz
✨ Trivia:
Founder Ben Francis started Gymshark in his garage with high-school friends, and it was valued at over $1 billion by 2020, with Francis holding a significant stake.
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About: Kith is a lifestyle brand that merges streetwear with luxury fashion. Established in 2011 by Ronnie Fieg in New York City, Kith has become synonymous with high-quality apparel and exclusive collaborations. The brand operates 13 standalone boutiques and shop-in-shops in prestigious locations like Bergdorf Goodman and Selfridges. Kith's commitment to innovation and quality is evident in its seasonal collections that blend comfort and style, earning it a loyal following among fashion enthusiasts.
Based out of: New York City, New York, USA.
Launch Date: Kith was established in 2011 by Ronnie Fieg, who developed the brand from a unique perspective built on his extensive experience in the footwear industry.
Annual Revenue: The KITH annual revenue was $84.4 million in 2024.
Total Products: 22630
Shopify Theme: Slate
Website: Kith
✨ Trivia:
Kith is known for its unique retail experiences, including the Kith Treats cereal bar which adds a distinctive aspect to its retail strategy.
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About: Cupshe is a swimwear brand dedicated to providing stylish and affordable beachwear for women. Launched in 2015, Cupshe focuses on body positivity and inclusivity, offering a wide variety of swimwear designs that cater to different body types. With trendy styles and an emphasis on affordability, Cupshe has quickly become a go-to destination for swimwear lovers seeking fashionable options.
Based out of: Initially founded in Santa Monica, California, but now also operating significantly from Nanjing, China.
Launch Date: 2015.
Annual Revenue: The CUPSHE annual revenue was $7.3 million in 2024.
Total Products: 5608
Shopify Theme: Custom Theme
Website: https://www.cupshe.com/
✨ Trivia:
Founded by former Alibaba CEO David Wei, Cupshe has quickly established itself in the competitive swimwear market by leveraging smart pricing and inclusive marketing strategies.
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About: MAVI is a denim-focused brand known for its high-quality jeans and casual wear. Established in 1991 in Istanbul, Turkey, MAVI has built a reputation for crafting stylish and comfortable denim products. The brand emphasizes sustainability and ethical production practices while offering a range of sizes and fits to accommodate diverse customers. MAVI's commitment to quality has made it a favorite among denim enthusiasts globally.
Launch Date: MAVI was founded in 1991 and has grown into a renowned global lifestyle brand, particularly celebrated for its denim products.
Annual Revenue: 26.3 billion Turkish Lira (TL) for the fiscal year ending January 31, 2024.
Total Products: 721
Shopify Theme: Dawn
Website: Mavi Jeans | Sustainably Made Denim & Apparel
✨ Trivia:
MAVI has been publicly traded since 2017 and has a significant global presence with operations in 37 countries and approximately 4,500 points of sale including 459 dedicated MAVI shops.
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About: Fashion Nova is a fast-fashion brand that caters to young women seeking trendy clothing at accessible prices. Founded in 2006, Fashion Nova has gained immense popularity through its aggressive social media marketing strategies and collaborations with influencers. The brand offers an extensive collection of dresses, tops, and activewear that reflect the latest fashion trends, making it a staple in the fast-fashion landscape.
Based out of: Vernon, California, USA.
Launch Date: Founded in 2006 by CEO Richard Saghian, Fashion Nova started as a retail location and expanded into an online global phenomenon by 2013.
Annual Revenue: Fashion Nova peak revenue was $4.3M in 2023.
Total Products: 103621
Shopify Theme: Custom Theme
Website: https://www.fashionnova.com/
✨ Trivia:
Fashion Nova has been a part of various controversies, including issues regarding labor practices and copyright disputes with other brands.
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About: Love Luna is an innovative brand specializing in period-proof underwear designed for comfort during menstruation. Founded with the mission to empower women, Love Luna offers stylish and functional products that provide leak-proof protection without compromising on style. The brand's commitment to sustainability and inclusivity makes it an appealing choice for those seeking eco-friendly menstrual solutions.
Based out of: Love Luna is an Australian company specializing in sustainable menstrual and bladder leakage products.
Launch Date: Founded in 2017 by designers with extensive experience in the underwear industry.
Annual Revenue: Luna hit $597.9K in revenue in 2024
Total Products: 81
Shopify Theme: Streamline
Website: https://www.loveluna.com/
✨ Trivia:
Love Luna was one of the pioneers in introducing period underwear in Australian retail stores, reflecting their innovative approach to menstrual health products.
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About: DKNY (Donna Karan New York) is an iconic fashion label known for its modern urban style. Founded by designer Donna Karan in 1984, DKNY offers a wide range of clothing, accessories, and fragrances that embody the spirit of New York City. The brand focuses on providing contemporary designs that cater to the dynamic lifestyles of urban dwellers, solidifying its position as a leader in the fashion industry.
Based out of: New York, USA.
Launch Date: Founded in 1984 by Donna Karan.
Annual Revenue: Annual revenue was $100 million in 2024.
Total Products: 933
Shopify Theme: Maker
Website: https://www.dkny.com/
✨ Trivia:
DKNY was founded with the vision of creating a modern system of dressing, highlighted by the iconic "Seven Easy Pieces" that women could adapt to transition smoothly from day to night.
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About: Wear Figs is a medical scrubs brand focused on creating stylish and functional scrubs for healthcare professionals. Founded with the mission to improve the experience of medical workers, Wear Figs offers high-quality scrubs that prioritize comfort and fit. The brand emphasizes inclusivity with various sizes and colors, making it a popular choice among those in the medical field.
Based out of: Santa Monica, California, USA.
Launch Date: Founded in 2013.
Annual Revenue: Net revenues were $140.2 million
Total Products: 3767
Shopify Theme: Custom Theme
Website: https://www.wearfigs.com/
✨ Trivia:
FIGS is known for its commitment to social responsibility, including donations of apparel to healthcare organizations worldwide and initiatives focused on sustainability in its supply chain.
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About: Oh Polly is a fashion-forward brand specializing in women's clothing that embodies confidence and femininity. Founded in 2015, Oh Polly has quickly gained popularity for its trendy designs and attention to detail. The brand focuses on creating flattering silhouettes that cater to various occasions, from casual outings to special events, making it a favorite among young women seeking stylish options.
Based out of: Glasgow, Scotland, UK.
Launch Date: Incorporated on 27 April 2015.
Annual Revenue: The Oh Polly annual revenue was $26 million in 2024.
Total Products: 9112
Shopify Theme: Custom Theme
Website: https://www.ohpolly.com/
✨ Trivia:
Oh Polly was initially established to support charitable activities through The Brannerson Foundation. It has seen rapid growth and has a notable presence in the fashion industry, particularly through social media channels.
Shopify apps play an essential role in helping fashion brands enhance their online presence, increase sales, and improve customer experiences.
Features like Build a Box and mix-and-match bundles (available via Easy Bundles Bundle Builder) allow fashion brands to offer curated outfit sets or complementary products. For instance, customers can combine tops, bottoms, and accessories in one purchase, encouraging higher cart values and better product visibility.
Apps like Kite enable businesses to create flexible discounts, such as "Buy X Get Y" promotions, free shipping thresholds, or free gifts with purchases. These promotions motivate customers to add more items to their carts, reducing cart abandonment and driving Average Order Value (AOV).
With tools like Fly, brands can promote upsells and cross-sells on product pages. For example, if a customer is buying a dress, they can be encouraged to add matching accessories or shoes to their cart. This feature also supports quantity discounts, perfect for driving bulk purchases.
Using Gift Lab, brands can offer features like gift wrapping, personalized gift messages, and more. These options cater to customers shopping for special occasions, elevating their overall shopping experience and helping the brand stand out in a competitive market.
Apps like Byte use AI to create interactive product quizzes and personalized recommendations. This feature helps customers discover products tailored to their preferences, whether it's finding the perfect fit or selecting items based on their style preferences.
With Checkout Blocks & Upsells: Wiz, brands can add upsells and custom blocks at checkout, encouraging last-minute purchases. This helps maximize revenue by suggesting complementary items just before customers complete their orders.
GiftKart allows businesses to reward customers with store credit or cashback incentives, encouraging repeat purchases and fostering loyalty. This feature is a great way to build long-term relationships with customers while boosting retention rates.
Here are top faqs on Top fashion and clothing brands built on shopify in 2025:
