The increasing competition in the eCommerce industry is making it difficult for brands to reach and acquire new customers. Irrespective of what you sell or the discount you have to offer, there is always someone willing to do more and pull your audience away.
That’s why, leading brands have been focusing on making the most out of their existing customer base.
But we’re not here to talk about customer retention.
We’re here to tell you how to sell more, you don’t always have to reach new buyers - you can sell more to your existing buyers by focusing on increasing your average order value (AOV).
Average order value is the average amount each customer spends per transaction with your business. But to make them spend more than they intend to, brands need to create moments on their Shopify store that nudge them to do so.
From creating product bundles to displaying product recommendations and more, there’s a lot that you need to set up.
But thankfully, there’s an app for it!
Best Shopify Apps to Increase Average Order Value
There are several Shopify apps in the store that can be used to optimize your pages to sell more. While we’re going to continue updating this list over the next few months, let’s look at some of our favorites to help you increase your average order value:
1. Easy Bundles Bundle Builder
The first entry in this list of the best Shopify apps to increase AOV covers a very important tactic in boosting order value - product bundling. In simple terms; offering customers the option to buy multiple products as part of a bundle for better prices, rewards or benefits.
But product bundling is not just about clubbing multiple items from your store together and offering a deal on them. They need to be contextual, personalized and of high value to your target audience - this may include creating pre-curated product bundles based on themes or use, DIY bundles where buyers can choose their own products, subscription product bundles and more.
And yes, we know how overwhelming it can be to set up multiple product bundling strategies.
That’s where Easy Bundles - Bundle Builder comes in.
Easy Bundles is as the name claims, an easy solution that enables you to create flexible, customizable bundles, improving conversion and helping you sell for more value.
The Shopify app also offers additional features to personalize your product bundles with greeting cards, video messages, gift boxes and more. Easy Bundles’ other strength lies in the customizable UI integration with the store. Below are some more of its major strong points.
- Customizable layouts for boxes and bundles
- Better upselling and cross-selling with rule based offers
- Personalized greeting cards, gift boxes and videos
- Customizable UI for bundles integrated with your Shopify store
- Tag-Based Filtering to help customers find products and choose bundles
- Automatic inventory sync
Easy Bundle has a free-to-install plan which charges a 7% commission on the bundle revenue after $500. The paid plans do not charge any extra commission and start from $29/month.
2. ReConvert Upsell & Cross-sell
ReConvert Upsell & Cross Sell helps you maximize the value of each customer's purchase by enabling you to offer relevant upsells and cross-sells after the checkout process. The whole process is brought down to a simplified one-click upsell funnel for customers who are checking out or are at the post-purchase stage.
The app unleashes upsell possibilities in various stages of the end part of a customer’s purchase. You can utilize thank you pages, track orders, provide bundle style cross-sell and much more.
Some of its benefits include:
- Post-purchase and checkout upsell funnels to boost AOV
- One-click upsell offers
- Improving thank you page by collecting birthdays, running surveys and upselling products for better CX
- Drag and drop editor to create and manage upsell strategies
- Initiate bundle upsells and cross-sell with better segmentation
The app has a 30-day free trial, or you could use the free development store plan. The paid plan starts with Upsell Basic, priced at $4.99/month.
3. LimeSpot Personalizer
Personalized product recommendations are yet another key strategy for boosting AOV in an organic way. LimeSpot Personalizer is a Shopify app that helps you increase average order value with clever data-driven personalization and allows eCommerce businesses to optimize product placement.
The 1 on 1 personalized shopping experience that the app enables across devices and platforms like SMS and email, makes it one of the best Shopify apps for organically improving your average order value.
Some key features of LimeSpot Personalizer include;
- Product recommendations on cart, checkout and thank you pages
- Segmentation based on referrals, location and browsing/purchase history
- Allows for real-time personalized content tailored for audiences
- Driving cross-sells and product discovery with automation
- Personalized elements on your website can be split- or multivariate-tested.
With a 14-day free trial, the app is free to install and has two plans for $15 and $18 per month offering additional features.
4. Shopacado Custom Pricing & Discounts
Discounts, like the strategies we have seen so far among the best Shopify apps, are another effective driver for AOV. Volume discounts from Shopacado let you create quantity breaks and apply discounts for multiple products for better AOV. The app lets you customize your discounts in countless ways.
Some of its major features are:
- Customizing the look of custom pricing to go with the product page
- Lets you offer time-sensitive quantity breaks and volume discounts for AOV
- Lets you display notification bar on the cart page
- 24/7 support available from the developers
- In-cart upsell messaging to nudge buyers to utilize discounts
The plans start from $7.99/month and they also offer a 7-day free trial.
FOMO comes as a very effective answer to the question of how to increase AOV, as it works wonders and can be the right trigger for most customers. The Shopify app from Nudgify combines pop-up boxes and social proof to display how many people have bought the item you're viewing. This reinforces the idea that it is available and that adding it to your online basket before it is gone is a wise move.
Nudgify lets you send live notifications for add-to-carts, purchases, order deadlines and low-stock alerts, making it one of the best Shopify apps for conversion and enhanced engagement. Other features include:
- Displaying social proof in the form of recent purchases, sales POP and live visitor counts.
- FOMO inducing “selling fast” and “low stock” nudges.
- Free delivery nudges
- Real-time data to show how busy your site is
- Nudge library that lets you choose and add nudges with a single click.
The free version itself lets you send out 1000 notifications per month, with plans starting from $9/month that offer even more benefits.
6. Fera Social Proof & Urgency
Fera Social Proof & Urgency is another app that lets you utilize FOMO and urgency for conversion and higher AOV. With the help of this app, you may compile numerous reviews and display them all around the website. By enabling you to grow your store with customer reviews and photo and video reviews, this app is an easy contender among the best Shopify apps that leverages FOMO for AOV. Some of the features of the app are:
- Display reviews from Amazon, Google, Facebook and more
- Customization options for review widgets
- Multi Language support
- Display product reviews and ratings in Google Shopping and Search results
- Send automated post-purchase review requests
- Enable rewarding buyers for reviews with discounts and reward points.
The app has a free version and subscriptions starting from $9/month. You can also try out the app on a 14-day free trial.
Next on the list of Shopify apps to increase sales and Shopify average order value is GiftKart. While Gift Cards are the easiest to offer as gifts, they can serve as a powerful marketing tool if used correctly. GiftKart allows you to send bulk discounted Gift Cards or run automated cashback campaigns to encourage more spend and increase AOV. The app also allows Gift Cards to be offered as store credit or run rule based campaigns where credit can be used at a future date ensuring a returning customer with larger AOV. The app offers some really great features like;
- Creating brand-themed gift cards and greeting cards
- Personalized experience with video message, greeting card, scheduled delivery and an interactive redemption experience
- Run automated bulk gift card campaigns for corporate gifting, cashback campaigns or running marketing campaigns
- Integrated with Klaviyo
- Issue refund as store credit
- Multi Language support
- Reliable customer service
Giftkart’s plans start from $10/month with a 10-day free trial.
8. Appstle Loyalty
Appstle Loyalty is a comprehensive and easy-to-use Shopify app that helps you create loyalty programs to reward repeat customers and encourage larger orders. With Appstle Loyalty, you have several ways of going about it. You can offer rewards for people who buy more or offer reward points when the order value hits a certain number. By offering points, rewards, and exclusive perks, you not only motivate customers to increase their order value but also convert them into brand advocates.
A few features that make the app worthy to be on this list of the best Shopify apps for AOV are-
- User-friendly loyalty program creation and management tools
- Offer loyalty perks and customize loyalty campaigns for retention and AOV
- One-click login and quick action links for customer portals
- POS, upsell, email etc for use cases.
- 24x7 support.
The best part about Appstle Loyalty and Rewards is that it's completely free to use. You can access all the features and set up loyalty programs without having to pay a single penny!
9. Kite Free Gift
Using Kite Free Gift you can provide customers with free gifts based on customisable rules. You may encourage higher-value purchases and improve the shopping experience by automatically adding gift items to the customer's cart. You can even offer a free gift when a customer’s cart hits a certain value. Here are other major features you can utilize from the app-
- Customizable UI in store
- Give free gifts on specific products, collections or cart value
- In-app live preview of gift banners to edit easily
This app is free to install and use from the Shopify store.
10. B2B: Wholesale Pricing & Forms
If it is an applicable strategy to your brand and products, offering wholesale pricing can also help increase AOV. You can provide tiered pricing and volume discounts to wholesale clients by using B2B: Wholesale Pricing and Forms. You may entice wholesale buyers and raise the average order value for higher quantities by offering incentives for bulk purchases.
- Customizable tiered/volume discount pricing
- Offer special prices to specific customers by marking accounts
- Analytics to track revenue and AOV
B2B: Wholesale Pricing & Forms is entirely free and can be installed from the Shopify App Store.
11. Klarna On‑Site Messaging
Klarna On-Site Messaging is a Shopify app that enhances the shopping experience of your Shopify store by offering convenient financing options to customers. People don’t buy in larger volumes due to the prospect of paying in larger amounts. Here Klarna allows you to provide buyers with the ease of a “buy now, pay later” alternative, hence improving your Shopify average order value.
Some of its features include:
- Customized messaging about payment options, product promotions, cart-related messages etc.
- Promote the availability of options like Klarna as alternative payment methods to increase AOV
- Share order data and prevent overselling inventory
Klara On-Site messaging is free to install, with external charges being billed by Klarna from the Shopify invoice.
Also Read: Best Shopify Apps for your Gift Cards
Improve AOV with the Best Shopify Apps!
Increasing AOV is a very sustainable way to grow. By focusing on your AOV you will also be simultaneously improving the customer lifetime value, while still saving a lot on your customer acquisition costs.
Ready to increase your average order value?
Product bundling is the most effective and the easiest way to get started.