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Our Apps Have Driven
5X AOV | 2X Conversions | $30M+ Additional Revenue
5X AOV | 2X Conversions | $30M+ Additional Revenue
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Shopify Apps
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You’re probably familiar with the concept of product bundles, which involve combining two or more complementary products into one package.
So, what’s different about frequently bought together bundles?
Simply put, it's creating a bundle showcasing similar or related products that customers have shown a strong interest in purchasing together (as per collected data on past purchases.)
For example, let’s take Amazon’s Frequently Bought Together bundle.
Let’s say a customer wants to purchase a tablet, and he’s decided on the 11 Inch Android 14 Table. Then as he scrolls down the product page, he sees a recommended stylus pen.
Since the customer is already considering a $119 tablet purchase, the $9 stylus appears as a valuable complement.
This makes him more likely to buy both the products together as a bundle, than he would have done individually.
Thus, with this bundle, Amazon makes a $9 upsell per purchase.
Frequently Bought Together bundles are highly effective for boosting average order value (AOV), and here’s why:
To optimize the effectiveness of your frequently bought together bundles:
Good news: It’s pretty easy to add frequently bought together on Shopify, and you don’t need any extra coding to create these Shopify bundles.
Here’s how you can create frequently bought together bundles in just five steps.
An easy way to create a Shopify frequently bought together bundle is by using a bundle builder. This tool often provides a quick interface and advanced customization options to create bundles.
Fly is one of the best bundle builders available on the Shopify app store. You can easily download the app and create your own frequently bought together Shopify bundle.
PRO Tip: Fly is completely free to download and use.
After accessing the app, select the “Bundle Upsell” option to start creating your frequently bought together bundle.
Once you’ve selected this bundle, it’s time to customize your frequently bought together bundle.
Before you begin, keep the following consideration in mind:
PRO Tip: Focus on factors such as complementarity, customer preferences, and seasonal trends when selecting the products.
Make sure your Shopify frequently bought together bundle is strategic, convenient, and visually appealing.
PRO Tip: Use clear, concise and compelling language.
Pro Tip: The anchor effect in discounting occurs when a high-initial price (anchor) influences perception of the lower price, making it seem like a better deal than it is.
Once you’ve created your frequently bought together bundle, you can simply click ‘Save.’ Then, you can see the final bundle on your Shopify store.
You can track bundle analytics such as Best Performing Bundles, Total Number of Bundle Orders, and Total Bundle Sales.
These metrics provide insights into bundle performance and help identify which frequently bought together bundles resonate most with your customers.
By analyzing data and using A/B testing, you can refine your marketing efforts, ultimately enhancing conversion and driving increased average order value (AOV).
This frequently bought together Shopify bundle from bechester helps provide customers with a complete sleep solution (a pillow, upholstered base, hybrid mattress and a mattress protector.)
When purchasing a mattress, customers would see these relevant upsells. As they’re complimentary sleeping items, customers are more likely to purchase them.
Also, this bundle comes at a discounted price of €499, making buying it more appealing to buyers.
PRO Tip: Charm pricing is a good way for giving discounts. People are going to associate €499 with €400 instead of €500, changing its perceived value to seem better.
This frequently bought together Shopify bundle is the best for dog lovers.
When looking for a dog comfort shirt, dog boots paired with a travel water bottle can be the perfect add on. For dog owners who love outdoor adventure, this bundle may seem like the ideal deal.
Priced at $117, it provides good value for the complete set, especially given its practicality.
PRO Tip: Customize your frequently bought together bundle to align with your website branding.
My Urban Background effectively uses their brand colors and fonts to customize their bundle as per their website, enhancing their overall shopping experience.
This frequently bought together Shopify bundle is designed for book lovers.
When searching for one of the Illicitum books, customers are recommended all three books in the frequently bought together bundle.
Those who may have not read the previous books would be compelled to buy all books to read them in chronological order, ensuring they don't miss any part of the story.
Simply put, the bundle capitalizes on readers’ natural desire to have access to the entire story.
As customers buy all books in one-go, this reduces cause for any potential purchasing friction and increases conversion.
Thus, this frequently bought together bundle is designed to increase average order value extensively.
PRO Tip: A frequently bought together bundle works particularly well for e-book series with dedicated fan bases, as it encourages them to purchase multiple books at once.
Related: Top 6 D2C Brand Examples of Frequently Bought Together Bundles
So, what are you waiting for?
Create your strategic frequently bought together bundle in just minutes using Fly today!
