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Our Apps Have Driven
5X AOV | 2X Conversions | $30M+ Additional Revenue
5X AOV | 2X Conversions | $30M+ Additional Revenue
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5.0 (900+ Reviews)
Shopify Apps
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Product bundling has become a game-changing strategy for businesses, with companies seeing up to 20% increase in average order value (AOV) when implementing effective bundling techniques.
From tech giants like Apple to fast-food chains like McDonald's, successful brands leverage product bundling to boost sales, improve customer satisfaction, and increase market penetration.
Product bundling is a marketing strategy where businesses combine two or more related products or services and sell them together as a single package, often at a discounted price compared to purchasing items individually.
This approach not only increases the total purchase value but also enhances customer convenience by offering complementary products in one transaction.
Sodii is a mix and match bundling example for consumables that separates products into two format tabs (sachets for single-serve use, tubs for home use) before shoppers start selecting, meaning the same interface serves two distinct consumption occasions without separate pages. The discount ladder starts at just 2 items (5% off), so savings kick in at the lowest possible commitment point. Free shipping applies to all bundles regardless of quantity, removing the last hesitation to go up one tier. By the time a customer reaches Add 5+ (20% off), a cart over AUD $130 feels like a clear financial win compared to buying individual flavors one at a time.
Starting the discount at 2 items puts every bundle customer in savings mode from the first click, which consistently pulls average cart sizes toward the 4-5 item range.
Key Strategy: Format-aware tiered discount bundle builder with progressive savings (5% to 20%), built using Easy Bundles
Bundle Type: Volume-based mix-and-match for consumables with format selection (sachets vs tubs)
Results: Low-entry discount starting at 2 items combined with free shipping on all bundles drives customers toward 4-5 item builds
Nutrition Kitchen is a product bundling example that breaks a full meal selection into sequential micro-decisions using a three-step progress bar (Add Protein, Add Side 1, Add Side 2 Optional). The right-hand panel updates macros in real time as items are added (Protein, Fat, Carbs, and Calories ticking live), which shifts the shopping mindset from "am I spending money?" to "am I hitting my goals?". A customer tracking macro targets is far less likely to abandon mid-build. Making Side 2 Optional rather than required lowers the barrier to entry, but a shopper who has already committed a protein and a side rarely stops ther
Anchoring the bundle build to a health goal turns completion into a personal commitment. Customers are not finishing a purchase, they are finishing their protocol.
Key Strategy: Guided step-by-step meal builder with real-time macro tracking, built with Easy Bundles
Bundle Type: Build-your-own meal bundle with add-on flexibility
Results: Sequential decision design combined with live macro feedback increases bundle completion rates compared to open-menu selection formats
Marin Skincare's Bestsellers Capsule is an example of bundling for luxury gifting that prices the physical packaging itself as a discounted line item ($9.99, down from $24.99) rather than treating it as a free box. The full bundle (Soothing Hydration Cream at $34.99, three Lip Treatments at $19.99 each with per-item flavor choice, and the capsule packaging) comes to $104.95 against $119.95 bought separately. The packaging being a discounted line item sends a deliberate signal: the unboxing experience is worth paying for, which raises perceived gift value without inflating the product cost. The Limited Edition label adds a time-based reason to buy now.
Pricing the gift packaging as a discounted bundle component makes the presentation part of the value equation, which is exactly what skincare gift buyers are paying for.
Key Strategy: Pre-curated luxury bundle with recommended best-seller products.
Bundle Type: Themed bundle featuring bestsellers with flavor and scent variety
Results: $104.95 total against $119.95 individual retail (12% saving), with packaging discount reinforcing premium gift positioning
BirdHaven is a product bundle example for handcrafted home goods that runs four clearly labeled quantity tiers, with the highest tier (Buy 4+) labeled "BEST OFFER" at 20% off (Rs. 8,640 against Rs. 10,800 individual). Buy 1 is full price at Rs. 2,700, Buy 2 is 10% off at Rs. 4,860, Buy 3 is 10% off at Rs. 6,885. The "BEST OFFER" label at the top tier reshapes how customers think about buying 2: instead of "2 feels like enough," it becomes "I am one step below the best deal." Hook type selection (Looped Cable or D-Ring) adds functional personalization that matters for buyers decorating multiple spaces or gifting to different households.
The BEST OFFER anchor at the top tier does not need most buyers to reach 4 units. Its job is to make every lower tier feel like a compromise, which pulls average quantities up consistently.
Key Strategy: Tiered quantity bundle with BEST OFFER anchoring at the top tier, functional hook customization, and buy-more-save-more pricing
Bundle Type: Quantity break bundle with tiered pricing and customizable components
Results: Quantity break bundle with tiered bundle pricing and color and hook selectionResults: BEST OFFER label at 4 units anchors perceived value and increases average quantities ordered per session
Remedy is a product bundling example that uses clinical framing to turn a three-step skincare selection into a doctor-backed protocol, complete with an Rx stamp and Dr. Muneob Shah's handwritten signature in the cart. Customers work through choosing a cleanser, a treatment, and a moisturizer, with product labels written as prescriptive guidance ("for lightweight cleansing," "for rich cream cleansing") rather than product names alone. The clinical framing does real conversion work: customers are not assembling a skincare set, they are following a doctor's recommendation for their specific skin type.
When the bundle is positioned as a doctor's protocol rather than a product selection, buying all three steps becomes a compliance decision, not a shopping decision. You do not skip a step in a protocol.
Key Strategy: Clinically-framed step-by-step skincare protocol builder with doctor signature and prescriptive labeling,
Bundle Type: Build-your-own skincare regimen with medical-expert framing
Results: Encourages complete routine purchases and builds customer trust in the brand’s skincare authority
Seranova is one of the most instructive bundling business model examples in skincare DTC, pairing its Collagen Mask ($39.20, from $49.00) and Deep Collagen Cream ($35.20, from $44.00) in a bundle where the 20% discount is only available on subscription. Customers are not choosing between a bundle and no bundle; they are choosing between a one-time purchase at higher prices and a subscription bundle that saves $18.80 per month. The product discount and the subscription commitment are packaged as a single decision, not offered as alternatives.
Tying the bundle discount exclusively to recurring delivery converts the subscription question from "do I want to commit?" to "do I want to pay more for the same products?". The framing makes subscription the obvious rational choice.
Key Strategy: Subscription-gated bundle pricing where the 20% discount is only unlocked through recurring delivery
Bundle Type: Build-your-own subscription bundling with monthly delivery
Results: $74.40 subscription bundle against higher one-time individual pricing, creating a clear financial case for recurring commitment
Cove generated $4.4 million in just 9 months using Easy Bundles for their fashion apparel bundles. Cove Surf Company is a mix and match product bundling hexample for apparel that frames its 3-jogger bundle as "Buy 2 Get 1 Free" rather than "33% off," even though both describe identical pricing. BOGO framing consistently outperforms percentage discounts in perceived value because receiving something free triggers a different psychological response than receiving a discount. The builder runs two steps: first pick any 3 joggers from the full collection (Olive, Black Camo, Black, Gunmetal, Slate, Saltwater), then add a Pirate Pack (11 stickers) as a second-step upsell. This approach drove $4.4M in revenue in 9 months with a 3x AOV increase
BOGO structures solve a core fashion bundle challenge: customers who want the same item in multiple colorways can frame the third purchase as "getting one free" rather than "spending more," which removes the guilt from a multi-unit purchase.
Key Strategy: BOGO bundle framing with two-step flow and sticker pack upsell, built with Easy BundlesBundle Type: Buy 2 Get 1 Free mix-and-match apparel bundle
Bundle Type: Mix-and-match apparel bundling
Results: $4.4M revenue in 9 months, 3x AOV increase, faster inventory turnover
Swirl Wine Shop is an example of bundling for product discovery that transforms a 6-bottle minimum into a curated selection experience using varietal filters (Red, White, Rosé, Dry, Sweet) alongside a dedicated "Low-in-stock wines" tab, with a maximum of 15 bottles. The filter structure means shoppers explore by varietal, region, and vintage while building toward a quantity threshold, turning a minimum-quantity requirement into a browsing experience. The "Low-in-stock" filter surfaces per-bottle scarcity signals within a bundle format that does not itself feel scarce. Using Easy Bundles, Swirl generated $120,000 in revenue in 7 months through this approach.
A minimum-quantity bundle only works if customers want to reach the minimum. By making selection feel like curation rather than obligation, the 6-bottle floor becomes a feature rather than a constraint.
Key Strategy: Discovery-led BYOB wine bundle with varietal filters and scarcity signals, built using Easy Bundles
Bundle Type: Volume bundling with product discovery and category-based selection
Results: $120,000 revenue in 7 months, improved customer wine discovery
Whitley's Peanut Factory is a bundle product example for specialty food that lets customers mix across three category tabs (Virginia Peanuts, Other Nuts & Mixes, Sweet Peanuts & Candies) with individual quantity selectors per tin. The 20% discount applies when all four slots are filled, bringing the total to $89.44 (from $111.80). The moment the fourth tin is confirmed, the cart displays: "Congratulations! You have completed your Four-Pack Bundle." That single message reframes adding the fourth item from "spending more" to "finishing something," which is a fundamentally different emotional endpoint and one that significantly reduces abandonment at the final slot.
Milestone messaging at bundle completion turns a discount mechanic into an achievement. The customer is not just unlocking savings; they are completing something they started.
Key Strategy: Category-based selection with sticky sidebar using Easy Bundles templates
Bundle Type: Fixed-quantity bundling with category variety
Results: Enhanced product discovery across peanuts, nuts, and sweet peanut categories
NBM is a product bundling example for first-time buyers that pairs 3 nail polishes chosen from over 100 colors with two free items (a 100ml nail polish remover and a Top Coat Quick Dry) at €41.70 (from €63.10, 34% off). The free tools are the most important mechanic in this bundle: a first-time buyer hesitates because they are not sure they have everything needed to finish the job. Including the remover and top coat pre-emptively answers "can I actually do this?" before the customer thinks to ask it, converting uncertainty into confidence at the add-to-cart moment.
Free application tools in a starter kit do not just add value, they remove a specific barrier to purchase (the "do I have everything I need?" anxiety) that stops first-time buyers from converting at all.
Key Strategy: First-timer bundle with free application tools that eliminate purchase anxiety, built using Easy Bundles
Bundle Type: Build-your-own nail kit with free gift inclusions
Results: €41.70 bundle against €63.10 individual pricing (34% saving), with free remover and top coat addressing the primary hesitation for first-time nail polish buyers
Simplified by Emily Ley is a product bundle example for stationery that pre-selects all seven components (planner, notebooks, page markers, pens, pen clips, sticker sets, paper clips) to a single coordinated colorway before the customer opens the builder: Happy Stripe planner, Poppy Posies notebook and markers, Gingham gel pens. The default selections tell an aesthetic story, which is the actual product being sold. Customers can swap any item, but most will not, because the entire value is that someone else has already solved the "what matches?" problem on their behalf. The spring edition launch drove $31,000 in revenue in its first 24 hours.
Bundling with pre-matched aesthetics solves a real problem for stationery buyers: individual purchases rarely look intentional together. The bundle sells a cohesive system, not a collection of separate items.
Key Strategy: Pre-curated aesthetically-coordinated bundle with matching colorways as the primary value driver
Bundle Type: Drop-down style bundling with product selection drawer
Results: $31,000 revenue in first 24 hours of launch
Legbox is a mix and match products example for fitness apparel that prices its Kit 3 Tops Twist at R$119.25 (from R$477.00, 75% off), meaning three tops cost less than the individual retail price of one. Each of the three items has its own independent color selector and size selector, so a customer who wants small in brown, medium in black, and large in white can configure that in a single order. The extreme discount badge (75% OFF, with individual pricing visible alongside the kit price) makes the value case instantly legible with no mental math required.
When the bundle price is lower than a single unit at full retail, the question is no longer "should I buy the bundle?" It becomes "why would I ever buy individually?" Independent per-item size and color selection removes the last remaining reason to hesitate.
Key Strategy: Deep-discount kit bundle with independent size and color selection per item, built using Easy Bundles
Bundle Type: Fixed-quantity bundle with discounted bundle pricing
Beneift for Customers: R$119.25 for 3 tops against R$477.00 individual retail (75% saving), with full per-item variant customizationEncourages customers to purchase multiple tops in one transaction instead of single items, by offering color and size flexibility within a single discounted bundle, increasing average cart size.
Lil Helper is a product bundle example in the baby category that organizes its builder by mat size across five steps (Lifesaver Mini, OG, XL, Lush XL, then Add-Ons) rather than by product category. For a first-time parent buying reusable changing mats, this structure teaches while it sells: by the end of the five steps, the parent understands which mat size covers which diaper-changing scenario without needing to read a buying guide separately. Using this approach, Lil Helper has driven 4,000+ bundles sold and $303K+ in total bundle sales, with the top single bundle generating $121K.
Organizing a bundle by size progression rather than product category transforms selection into a needs assessment. Customers leave with the right combination, which reduces returns and increases repurchase rates on consumable add-ons.
Key Strategy: Size-progression bundle builder that educates first-time buyers through the selection flow, built using Easy Bundles
Bundle Type: Category-specific build-your-own bundling
Results: 4,000+ bundles sold, $303K+ total sales, top bundle generated $121K
G Bub Blooms is a bundling example for baby gifting that opens its builder with an explicit physical constraint: "Giftbox can fit 2 swaddles, 5 accessories, 1 rattle OR 1 swaddle, 1 washcloth box set, 1 rattle, 3-5 accessories OR 1 crib sheet, 1 swaddle, 3 accessories." This constraint is stated before a single item is selected. Framing the box as a solvable puzzle changes shopping behavior from "what do I want to include?" (open-ended, overwhelming) to "what combination fills the box?" (bounded, satisfying). The three-step flow then completes the experience: add products, select packaging, add a greeting card.
Physical box constraints communicated upfront function as decision frameworks. The buyer is not browsing a product catalog; they are solving a specific, bounded problem, which produces faster and more confident purchase decisions.
Key Strategy: Constraint-led gift builder where box capacity shapes customer selection behavior
Bundle Type: Gift box build-your-own with packaging and greeting card selection
Customer Effect: Product-level name personalization with $10 customization upsells increasing average order value per gift
Fyl is a product bundling example that uses per-use price framing to reposition a €38.90 starter kit as "only €0.05 per glass," pairing 4 sugar-free drink concentrate flavors with a branded bottle and a 30-day taste guarantee. That reframe is the most important mechanic: €38.90 for a starter kit feels like a considered purchase; €0.05 per drink feels like almost nothing. The bottle included in the kit creates ecosystem lock-in: it is a hardware piece that makes Fyl concentrate refills the natural next purchase.
Per-unit price framing (per glass, per use, per day) consistently outperforms total bundle price framing for consumables because it places the cost alongside the moment of consumption, not the moment of purchase.
Key Strategy: On-brand PDP bundling with Easy Bundles circular design customization
Bundle Type: Product page build-a-set bundling with cross-sell options
Customer Effect: €38.90 starter set reframed as €0.05 per glass, with taste guarantee addressing multi-flavor commitment anxiety; 448 reviews visible before add-to-cart
Console accessory bundles are among the most studied bundling examples in retail because they solve a genuine first-buyer problem: someone who has just purchased a gaming system does not know which controller, headset, or game to start with. Retailers who bundle a console with 2-3 curated accessories see significantly higher attachment rates than those selling components individually, because the bundle answers "what do I need to actually play?" at the point of purchase. Built with a BYOB app, a gaming accessories store can surface only compatible accessories based on the console type selected first, removing the compatibility anxiety that stops many first purchases entirely.
Key Strategy: Complete gaming experience bundling
Bundle Type: Hardware + software + service bundling
Results: Console bundles increase attachment rate by 75%
Moms Home is a product bundling example for new mother gifting that starts its four-step builder with packaging as Step 1, before any products are selected. Customers choose their gift box (Lavender, Wooden, Diaper Carry Bag, or Muslin Travel Bag, ranging from Rs. 399 to Rs. 1,299) before seeing a single swaddle or rattle. This sequencing is deliberate: once a buyer has chosen a gift box, they have already committed to giving a gift, not just buying baby products. The psychological cost of abandoning the flow is now higher. Steps 2 through 4 (Nursing and Bedding, Baby Clothing, Other Essentials) then fill the box already chosen.
Starting a gift builder with packaging commits the customer to the gift-giving context before they evaluate individual products. It is the same reason restaurant seating works: you are committed to eating before you see the menu.
Key Strategy: Packaging-first four-step gift builder that commits buyers to the gift context before product selection, built using Easy Bundles
Bundle Type: Four-step customization gift bundling
Results: Packaging-first sequencing increases full-bundle completion by anchoring the gift frame before individual item decisions begin
Infused Energy is an example of bundling organized by need state, guiding customers through three steps (Energy, Koffeinfrei Caffeine-Free, and Schlaf Sleep) so they build a daily supplement routine rather than stock up on a single product. Each step also offers four pack-size tabs (Regular 75g, XL 240g, Energy Latte, Extrakte), layering a format choice on top of the use-case choice. A sticky progress bar at the bottom shows 25% off and the amount needed to unlock 30% off, creating real-time urgency to add one more item.
Fixed-price bundles remove price comparison from the decision entirely. When all items carry the same bundle price, the customer's only task is choosing what they like, which is a significantly easier and faster decision.
Key Strategy: Goal-based bundling with Easy Bundles customized product cards
Bundle Type: Category-based build-your-own with pack size options
Effect onShopper: Gamified discount progress bar encourages higher-value bundle completion. 25% off at current tier, with progress bar creating real-time incentive to add one more item and unlock 30% off
Webb Western's bundle offer leads with the largest text on the page: "3 HATS FOR $69.99." Individual hat prices range from Rs. 3,200 to Rs. 3,300, so the bundle saves approximately 30% against individual retail. The important design detail is what is absent: no per-hat price appears anywhere in the bundle selection interface. Customers pick three from ten or more styles (Barrel Racer, Cowboy Antler, DB Antler, Duck Blind, John 3:16, and others) based entirely on aesthetic preference, with zero mental math required. Fixed-price bundle structures like this work especially well for apparel with strong aesthetic variety because the only question becomes "which designs do I like?", not "is this a good deal?
Fixed-price bundles remove price comparison from the decision entirely. When all items carry the same bundle price, the customer's only task is choosing what they like, which is a significantly easier and faster decision.
Key Strategy: Fixed-price bundle where the flat rate removes per-item price comparison from the selection process
Bundle Type: Fixed-price selection bundling
Customer Effect: Reduced friction and enhanced customer satisfaction through transparent pricing. 3 hats for $69.99 against individual retail of approximately $95+ (roughly 30% saving), with no per-item pricing shown during selection to preserve the flat-rate experience
Inkster is a product bundling example for first-time buyers that pairs three chosen temporary tattoos with a Pop-Up Sponge and Tattoo Primer at €39.00 (from €63.00, 38% off), with a bonus free tattoo whose "+1 Tattoo GRATIS" badge appears on the product image itself before any text is read. The social proof counter ("148,325 andere sind begeistert von uns," meaning 148,325 others are delighted by us) sits directly above the price, replacing the "is this worth it?" hesitation with a peer-validation signal before the add-to-cart decision.
Starter kits for products with a learning curve need to answer two questions before purchase: "Will I be able to do this?" (answered by the application tools) and "Is this worth trying?" (answered by 148,325 customers visible above the price). This bundle answers both before the buyer reaches the add-to-cart button.
Key Strategy: Customizable gift-style tattoo bundle with bonus product incentives
Bundle Type: Build-your-own tattoo kit with bonus item and essential application tools
Effect on Customer: Increases perceived value and lowers first-time buyer friction with pre-included tools. €39.00 against €63.00 individual pricing (38% saving), with bonus tattoo callout on product image and 148,325-customer social proof badge visible before add-to-cart
AOV Statistics:
Conversion Rate Benefits:
Customer Satisfaction Metrics:
Products only sold together, never individually.
Example: Microsoft Office Suite applications.
Products available individually or as part of a bundle.
Example: Amazon Prime services.
Complementary products bundled together.
Example: Camera + lens + memory card.
Premium versions or additional features bundled with base products.
Example: Software + premium features + support.
Product bundling remains one of the most effective strategies for increasing revenue, improving customer satisfaction, and building brand loyalty.
The 20 examples showcased demonstrate how successful brands across industries leverage bundling to create value for customers while driving business growth.
By implementing strategic bundling using tools like Easy Bundles and Fly on Shopify, businesses can achieve similar results and transform their sales performance.
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