Product bundling has become a game-changing strategy for businesses, with companies seeing up to 20% increase in average order value (AOV) when implementing effective bundling techniques.
From tech giants like Apple to fast-food chains like McDonald's, successful brands leverage product bundling to boost sales, improve customer satisfaction, and increase market penetration.
What is Product Bundling?
Product bundling is a marketing strategy where businesses combine two or more related products or services and sell them together as a single package, often at a discounted price compared to purchasing items individually.
This approach not only increases the total purchase value but also enhances customer convenience by offering complementary products in one transaction.
20 Product Bundling Examples
1. Apple Ecosystem Bundles
Apple masterfully bundles its products, encouraging customers to purchase iPhone + AirPods + Apple Watch combinations. Their "Apple One" subscription bundle combines Apple Music, TV+, Arcade, and iCloud storage, generating over $19.8 billion in services revenue quarterly.
Apple One Bundle
Key Strategy: Cross-device compatibility creates seamless user experience Bundle Type: Mixed bundling with hardware and software components Results: 75% of Apple customers own multiple Apple products
2. Microsoft Office Suite
Microsoft Office 365 (now Microsoft 365) bundles Word, Excel, PowerPoint, Outlook, and cloud storage into one subscription package.
Microsoft office 365
Key Strategy: Essential productivity tools bundled for business and personal use Bundle Type: Pure bundling - applications only sold together Results: Over 345 million paid Office 365 commercial seats
3. Adobe Creative Cloud
Adobe transformed from individual software sales to a comprehensive creative suite bundle including Photoshop, Illustrator, Premiere Pro, and more.
Key Strategy: Professional tools bundled for creative workflows Bundle Type: Subscription bundling with tiered pricing Results: 26.6 million Creative Cloud subscribers generating $4.89 billion annually
4. Google Workspace
Google bundles Gmail, Drive, Docs, Sheets, Meet, and Calendar into a comprehensive productivity suite for businesses.
Google Workspace
Key Strategy: Cloud-based collaboration tools in one package Bundle Type: Tiered subscription bundling Results: Over 3 billion users across Google Workspace applications
5. Amazon Prime Bundle
Amazon Prime combines free shipping, Prime Video, Prime Music, Prime Reading, and exclusive deals into one membership.
Key Strategy: Multiple services creating customer stickiness Bundle Type: Mixed bundling with physical and digital benefits Results: 200+ million Prime members worldwide with 95% retention rate
6. Subscription Meal Bundles (Easy Bundles)
Skai Lama's demo store showcases a sophisticated "Subscription Meal Bundle" built with Easy Bundles, allowing customers to select breakfast, lunch, and dinner options with subscription flexibility.
Key Strategy: Subscription bundling with customizable meal selection using Easy Bundles framework Bundle Type: Build-your-own subscription bundling Results: Dynamic pricing based on subscription frequency with tier-based discounts
7. Cove Surf Company - Fashion Bundles
Cove generated $4.4 million in just 9 months using Easy Bundles for their fashion apparel bundles. The California-based eco-friendly brand tripled their AOV through strategic bundling.
Swirl Wine Shop generated $120,000 in 7 months using Easy Bundles for customizable wine bundles with 6-bottle minimum orders, up to 15 bottles maximum.
Swirl Wine Shop
Key Strategy: Build-your-own wine selection with Easy Bundles immersive layout Bundle Type: Volume bundling with product discovery Results: $120,000 revenue in 7 months, improved customer wine discovery
9. Whitley's Peanut Factory - Four-Pack Tin Bundle
Featured in skailama.com's gallery, Whitley's Peanut Factory created a unique "Four-Pack Mid-Size Tin Bundle" using Easy Bundles' new template with smooth category navigation.
Key Strategy: Category-based selection with sticky sidebar using Easy Bundles templates Bundle Type: Fixed-quantity bundling with category variety Results: Enhanced product discovery across peanuts, nuts, and sweet peanut categories
10. NBM - Build-A-Kit Bundle
NBM's nail polish brand created a build-a-kit bundle directly on their Product Detail Page (PDP) using Easy Bundles, encouraging customers to create complete nail polish sets.
Key Strategy: Product page bundling with gamified selection using Easy Bundles Bundle Type: Build-a-set bundling with free gifts Results: Default free gifts (nail polish remover + top coat) increase AOV significantly
11. Simplified by Emily Ley - Drop-Down Style Bundle
Simplified created a customized, expandable product bundle to increase AOV during their spring edition launch. This bundle generated $31,000 in the first 24 hours using Easy Bundles' accordion design.
Key Strategy: Expandable product bundling with Easy Bundles accordion interface Bundle Type: Drop-down style bundling with product selection drawer Results: $31,000 revenue in first 24 hours of launch
Ahead Nutrition uses Easy Bundles for "Build Your Own Snack Bundle" with tiered discounts: 5% off for 3 items, 10% off for 4 items, and 15% off for 5+ items.
Key Strategy: Tiered discount bundling with Easy Bundles responsive interface Bundle Type: Volume-based discount bundling Results: $12,000 generated from bundle sales alone with increased AOV
13. Lil Helper - Build Your Own Baby Bundles
Lil Helper maintains 20-30 live bundles using Easy Bundles, allowing customers to choose multiple reusable baby and women's products with discounts.
Key Strategy: Multiple bundle options with Easy Bundles variety approachBundle Type: Category-specific build-your-own bundlingResults: 4,000+ bundles sold, $303K+ total sales, top bundle generated $121K
14. G Bub Blooms - Personalized Gift Bundle
G Bub Blooms offers customizable gift sets for baby essentials with advanced product-level personalization, including name customization and color choices for an additional $10.
Key Strategy: Advanced personalization with Easy Bundles customization features Bundle Type: Gifting bundle with product-level personalization Results: Enhanced gifting experience with $10 personalization upsells increasing AOV
15. Fyl Shop - Customized PDP Bundle
Fyl Shop created a highly customized 'build-a-set' bundle embedded directly on their product page using Easy Bundles, featuring circular product slots that seamlessly match their brand imagery with cross-sell functionality.
Key Strategy: On-brand PDP bundling with Easy Bundles circular design customization Bundle Type: Product page build-a-set bundling with cross-sell options Results: Higher traffic and conversions through product page placement, enhanced by cross-sell bundle linking
16. Gaming Console Bundles
PlayStation and Xbox bundle consoles with games, controllers, and subscription services. Similar setups can be created using Fly Bundles for any gaming store.
Moms Home created an intuitive "Build Your Own Gift" experience for new mothers using Easy Bundles' multi-step customization process across packaging, nursing & bedding, baby clothing, and essentials.
Key Strategy: Multi-step gifting bundling with Easy Bundles floating bar interface Bundle Type: Four-step customization gift bundling Results: Increased AOV through personalized gift-ready packaging and enhanced perceived value
18. Infused Energy - Customized Bundle Builder
Infused Energy created a hyper-customized bundle with goal-based drink categories (energy, sleep, caffeine-free) using Easy Bundles' step-based navigation and pack-size tabs.
Key Strategy: Goal-based bundling with Easy Bundles customized product cards Bundle Type: Category-based build-your-own with pack size options Results: Gamified discount progress bar encourages higher-value bundle completion
19. Webb Western - Fixed Price Bundle
Webb Western uses Easy Bundles for fixed-price hat bundles with dynamic progress bars and clean layout design, providing transparent pricing and clear progress tracking.
Key Strategy: Fixed-price bundling with Easy Bundles gamification elements Bundle Type: Fixed-price selection bundling Results: Reduced friction and enhanced customer satisfaction through transparent pricing
20. Leach's Safety Solutions - B2B Safety Bundles
Leach's Safety Solutions offers customizable product bundles for construction safety equipment, allowing customers to buy related safety items together with optional helmet additions.
Key Strategy: B2B bundling with Easy Bundles flexibility for optional items Bundle Type: Professional safety kit bundling Results: $36,000+ generated from bundle sales with increased product visibility
How Product Bundling Helps
Statistical Impact on Business Metrics
Metric
Average Improvement
Best-in-Class Results
Average Order Value (AOV)
20–30% increase
Up to 60% increase
Conversion Rate
15–25% improvement
Up to 40% improvement
Customer Lifetime Value
25–35% increase
Up to 50% increase
Inventory Turnover
30% faster
2x faster clearance
Customer Retention
20% improvement
35% better retention
Revenue Impact Data
AOV Statistics:
Companies using product bundling see an average AOV increase of $25-45 per transaction
E-commerce stores report 18-35% higher AOV with effective bundling strategies
Subscription box companies achieve 3-5x higher customer value through bundling
Conversion Rate Benefits:
Product pages with bundling options convert 23% better than single-product pages
Cross-sell bundles improve conversion rates by 15-30%
Gift bundles have 40% higher conversion during holiday seasons
Customer Satisfaction Metrics:
67% of customers prefer bundled purchases for convenience
Bundle customers show 25% higher satisfaction scores
78% of customers appreciate the value perception in bundles
Types of Product Bundling
1. Pure Bundling
Products only sold together, never individually.
Example: Microsoft Office Suite applications.
2. Mixed Bundling
Products available individually or as part of a bundle.
Example: Amazon Prime services.
3. Cross-Sell Bundling
Complementary products bundled together.
Example: Camera + lens + memory card.
4. Upsell Bundling
Premium versions or additional features bundled with base products.
Example: Software + premium features + support.
How to Implement Product Bundling
Shopify Implementation Using Easy Bundles and Fly
Step 1: Install Bundling Apps
Easy Bundles: Best for build-your-own bundles and customizable packages
Fly Bundles: Ideal for automated cross-sell and upsell bundling
Both apps integrate seamlessly with Shopify themes and checkout process
Step 2: Bundle Strategy Setup
Analyze Customer Data: Identify frequently bought together products
Set Bundle Rules: Define minimum quantities, discount tiers, and bundle types
Configure Pricing: Implement percentage or fixed discounts for bundles
Step 3: Bundle Design and Display
Create attractive bundle layouts using Easy Bundles' templates
Implement progress bars and gamification elements
Display savings clearly to highlight value proposition
Step 4: Testing and Optimization
A/B test different bundle combinations and pricing strategies
Monitor bundle performance metrics through Shopify Analytics
Optimize based on customer behavior and conversion data
Conclusion
Product bundling remains one of the most effective strategies for increasing revenue, improving customer satisfaction, and building brand loyalty.
The 20 examples showcased demonstrate how successful brands across industries leverage bundling to create value for customers while driving business growth.
By implementing strategic bundling using tools like Easy Bundles and Fly on Shopify, businesses can achieve similar results and transform their sales performance.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Product Bundling
1. What is the best product bundling strategy?
2. How much can product bundling increase AOV?
3. Which Shopify apps are best for bundling?
4. What products work best for bundling?
5. How do you price product bundles?
6. Can small businesses benefit from product bundling?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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