Creating product bundles on Shopify is a powerful strategy to boost sales, increase AOV, and enhance the customer shopping experience. Shopify product bundles allow you to promote related items together, reduce excess inventory, and offer customers great deals, all while personalizing their experience to increase satisfaction and repeat purchases.
But how to create bundles on Shopify can be tricky, especially if you're new to the platform. In this blog, you’ll learn how to create bundles on Shopify with & without an app. Let’s dive right in.
What Is a Bundle?
A product bundle consists of two or more items sold together at a discounted price. Examples include fixed bundles like a Christmas gift basket or a mix-and-match box where customers select each item. E.g. Build your own cookie box of 12 cookies.
Bundles help drive AOV & overall revenue. From a customer perspective, bundles, drive the perception of getting more value for the price they are paying.
Fixed Bundles vs. Bundle Builders Fixed bundles are pre-set combinations (e.g., a skincare kit with cleanser, toner, and moisturizer). These are easy to set up and provide convenience for customers. Bundle builders allow customization where customers choose their products and avail of dynamic pricing (e.g., buy more, save more, tiered discounts).
Advantage of Creating Bundles on Shopify Bundles offer several advantages for both customers and store owners:
Higher AOV: Customers spend more per order, increasing your AOV.
Perceived Value: Bundles often come with a built-in discount, making customers feel they’re getting a better deal.
Convenience & Curation: Bundles solve a problem by offering a curated selection, like a "Winter Essentials Bundle," saving customers time.
Move More Inventory: Bundles help sell excess or slow-moving items by pairing them with popular products.
Improved Customer Experience: Bundles simplify decision-making and can introduce customers to new products, enhancing satisfaction.
How to Create Bundles on Shopify : 3 Methods
Here are 3 simple methods to create product bundles on Shopify - using apps or without any app, to increase sales and enhance customer experience.
1. Create Bundles without Using an App
You can create bundles on Shopify without third-party apps by manually setting up product listings or using discounts. This method is budget-friendly but requires more manual effort. Here’s a step-by-step guide to manually create bundles on Shopify:
1. Create a Bundle Product:
In your Shopify admin, go to Products and select "Add product." Give your bundle a name (for example, “Winter Skincare Bundle”) and include the list of items in the description. Mention the savings, e.g., “Save 20% compared to buying items separately.”
2. Add Bundle Images: Upload images that show all bundle components together. Use a collage or multiple photos to help customers visualize the bundle.
3. Set Bundle Price:
Price the bundle lower than the total cost of the individual products combined. For example, if each product costs $20 and there are 3products, price the bundle at $49.99 instead of $60. Use the Compare at price field to show the original price and highlight the discount.
4. Stock Keeping & Inventory: Decide how to manage inventory. You can track stock for the bundle or leave it untracked. Shopify doesn’t automatically adjust inventory for the bundle items, so you’ll need to manually update stock or use a spreadsheet.
This method is best used when individual products in the bundle are not sold separately in your store, as it prevents any conflicts or inventory mismatches between the bundle and individual product listings.
5. SKU and Variants: Assign a unique SKU for the bundle. If there are variants (e.g., sizes), add them as options.
6. Save & Publish: Save the bundle product and set it to Active. You can feature it on your homepage or a special “Bundle Deals” page.
Alternative No-App Methods to Create ‘Bundles’
Instead of using a single bundle product to create bundles on Shopify, another no-app method is to use Shopify’s built-in discount to simulate bundles directly at checkout with a manual code.
For example, you could instruct customers “Add product A and product B to your cart and use code BUNDLE10 to get 10% off both.”
This way, customers buy the items individually but get a bundle deal pricing. The downside is that this relies on customers following the instructions and the discount working only for the exact combos you specify. It’s less seamless than a single bundle product, but it avoids inventory headaches since items remain separate. You can choose the approach that fits your store and customers.
Pros and Cons of the Manual Approach
Choosing to create bundles on Shopify manually can work well for simple promotions or low bundle volume. However, this approach has both benefits and drawbacks.
Pros of Bundling Without an App:
No Added Cost: You don't need to pay for a bundling app; Shopify's built-in features like product listings and discount codes are enough.
Simplicity: Bundles are easy to set up with no need for extra code, keeping your site's speed intact.
Full Creative Control: Customize your bundle’s design and description for personalized marketing.
Quick Setup: Fast to implement - just createbundles on Shopify by making a product or applying a discount code without needing additional research or app installation.
Cons of Bundling Without an App:
Manual Inventory Management: You must adjust stock manually for each bundle component, risking overselling.
No Real-Time Sync: Inventory won’t automatically update when a product sells out.
Limited Discount Logic: Complex bundle types, such as tiered pricing or mix-and-match, are challenging to implement without the use of apps.
Maintenance Overhead: Managing multiple bundles manually can become time-consuming as your store grows.
Analytics & Tracking: It’s harder to track bundle performance without a Shopify bundle app.
Easy Bundle Builder
Custom Bundle Builder to increase Average Order Value
Shopify offers a native solution for bundling products with the Shopify Bundles app. This free app integrates directly into your Shopify admin, allowing you to create Shopify product bundles with real-time inventory syncing, making it ideal for fixed bundles and multipacks. Here’s how to set it up:
Key Features:
Admin Integration: The app adds a "Bundles" menu to your Shopify admin, making it easier to create bundles on Shopify - just like setting up a regular product.
Bundle Creation Workflow: Select products and variants for the bundle and set quantities. For instance, a bundle that includes 1 unit of Product A and 2 units of Product B.
Inventory Sync: The app syncs inventory in real time, ensuring that stock levels are updated automatically when a bundle sells.
Variant Support: Let customers choose product variants (e.g., T-shirt size) directly from the bundle page.
Multipacks: Easily create bundles on Shopify as multipacks, like a 6-pack of soaps, by duplicating a product.
Step-by-Step Guide:
1. Install the Shopify Bundles App: Install the app from the Shopify App Store and find it under Apps in your admin.
2. Create a Bundle:
Click Create Bundle to start.
3. Enter Bundle Title: Name the bundle (e.g., "The Skateboard Collection").
4. Select Products:
Choos the products you wish to add to the bundle. Adjust the quantity for each item, such as 2 of Item A and 1 of Item B.
5. Refine Variants (Optional): If you want specific variants (e.g., size or color), choose which variants to include in the bundle. You can also allow customers to select their preferred variants.
6. Save and Continue: The app creates the bundle product. Add a description, upload images, set the price, and adjust SEO settings.
7. Publish the Bundle: When ready, mark the bundle as Active and make it visible on your sales channels (Online Store, etc.).
Use Case:
For example, if you sell skincare products, you can create bundles on Shopify with a cleanser, toner, and moisturizer. This Shopify bundle allows customers to get a discounted set while you manage inventory easily. When they buy it, the app automatically adjusts the stock of each individual product.
Now your Shopify product bundle is live, and customers can add it to their cart just like any other product. The backend ensures each component is tracked and fulfilled correctly.
When to Use Shopify Bundles
The Shopify Bundles app is ideal for fixed bundles and multipacks where customer choice is limited. It’s perfect for managing inventory and integrates seamlessly with Shopify’s infrastructure, including Shopify POS and Shop app. Being free, it’s a great starting point to create bundles on Shopify before considering paid solutions.
Limitations: The app doesn’t support mix-and-match or "choose your own items" bundles. For more dynamic bundling options, consider using third-party Shopify bundle apps.
3. Create Bundles on Shopify With an App
If you need more advanced bundling options than Shopify’s basic bundles app offers, consider using a dedicated Shopify bundle app to create bundles on Shopify more efficiently.
Benefits of Using a Bundle App:
Automation: Bundle apps automate inventory tracking and apply pricing rules, reducing manual work and errors when you create bundles on Shopify.
Better Customer Experience: Apps offer intuitive & on-brand interfaces like bundle builders and pop-ups, improving conversion rates by making it easy for customers to customize their bundles and for you to create bundles on Shopify seamlessly.
Flexible Bundle Types: You can create bundles on Shopify in various formats (fixed, mix-and-match, BOGO, volume discounts) in one app, with options like AI-driven recommendations for dynamic bundling.
Analytics & Insights: Track bundle performance, AOV impact, and sales data, helping refine your strategy while you create bundles on Shopify.
Ease of Setup: Bundle apps typically have step-by-step wizards for quick setup without custom coding.
Marketing Capabilities: Run A/B tests, schedule promotions, and offer post-purchase upsells to increase revenue.
In short, a Shopify bundle app can be a game-changer for your bundling strategy, making it easier for you to manage and for customers to buy. So, the question is: which app should you choose? There are dozens out there, but let’s highlight two highly-rated options that many merchants consider among the best bundle apps for Shopify: Easy Bundle Builder and Fly Bundles.
1. Easy Bundles for Build-Your-Own-Bundles
Easy Bundles is a powerful Shopify bundle builder app that enables you to create an immersive bundle builder experience for your customers. The app gives you the flexibility to create multiple designs & layouts, all through a drag & drop editor. With features like real-time inventory syncing, advanced discount rules, and seamless integration with your store, Easy Bundles makes bundling simple and effective.
Step-by-Step Guide to Creating Bundles with Easy Bundles:
1. Install Easy Bundles:
Go to the Shopify App Store, search for Easy Bundle Builder, and install it to easily create bundles on Shopify.
2. Access Easy Bundles:
In your Shopify admin, go to the Easy Bundle Builder app. Click on Create Bundle and select the type of bundle you want to create.
3. Bundle Setup:
Under Bundle Setup, you'll see different sections: Step Setup, Personalization Step, Discount & Pricing, Bundle Upsell, and Bundle Settings. Start with Step Setup to begin creating your bundle.
4. Create Your First Step:
Creating steps in Easy Bundles lets you build multi-step bundles, guiding customers through organized, customizable product selections.
Start with the First Step - The bundle begins with one default step, where customers will select products.
Add Products to a Category - Within the step, create a category and add the relevant products. You can include one or multiple categories depending on how you want to group items.
Name the Step - After adding products, customize the Step Name and Step Title to reflect the purpose of the selection (e.g., "Pick Your Base" or "Choose a Topping").
Add More Steps (Optional) - Click “Add Step” if you want to guide customers through a multi-step bundle experience.
5. Choose Your Products:
For creating a Category, click on 'Add Products' or 'Add Collections' to select the items you want to include in the bundle.
Enable the option to Display variants as individual products if your bundle allows customers to select different variants (e.g., size, color).
6. Set Category and Step Rules
Within each step of your bundle, you can define rules to control product selection and customer progression:
Category Rules:
Apply rules specifically to each product category within the step.
Set conditions based on the quantity or total amount of products that must be added to that category for it to be considered valid.
These rules ensure customers select the right number or value of products in each category before moving on.
Step Rules:
Define rules that govern the entire step, based on the total products added to the step (across all categories).
For example, set a condition that the quantity of products in this step must be equal to or greater than a specified number before the customer can proceed.
Enable the Auto Next When Condition is Met option to automatically move customers to the next step once the rule is satisfied.
How to set these rules:
Use the Add Rule button under both Category Rules and Step Rules sections to create conditions.
Choose the rule type (Quantity or Amount), the operator (e.g., equals, greater than), and the value required.
7. Set Bundle Price & Discounts
Choose how you'd like to offer discounts within your bundle. You can select from:
Fixed Amount Off – Deduct a set dollar amount from the total, optionally using quantity-based tiers (e.g., $5 off when 2 items are added, $10 off for 4).
Percentage Off – Apply a percentage-based discount that can increase with quantity (e.g., 10% off for 3 items, 20% off for 5).
Fixed Bundle Price – Set a specific price for the entire bundle, regardless of individual item totals.
Product Specific Discount – Apply custom discounts to particular products within the bundle.
You can configure up to 4 discount rules, which are applied from lowest to highest. Discounts are based on the product
8. Sync Bundle Product:
Sync the bundle to a specific product within your Shopify store. For instance, you can sync it with a collection like The Ultimate Skateboard Collection.
9. Additional Settings & Design
Quantity Validation – Limit how many units of a product can be added to the bundle.
Pre-Selected Product – Add products to the bundle by default. Make sure to include them in your discount rules.
Product Slots – Show empty slots on the storefront (works only with quantity-based rules).
Variant Selector – Let users choose variants directly from product cards.
Bundle Cart Customization - Edit the cart title and subtitle to match your brand. Multi-language support is available.
Custom CSS - Use the Bundle Level CSS field to style your bundle exactly how you want.
10. Configure Bundle Upsell
Enhance your bundle offering with upsells directly on product pages:
Navigate to the Bundle Upsell tab within Bundle Setup.
Enable the Upsell Widget - Toggle the Product Page Bundle Upsell Widgets switch to activate upsells on product pages.
Choose Display Type - Select one of the two options:
Offer Upsell Block – displays a visual block with bundle info
Offer Upsell Button – shows a customizable button (e.g., “Save More With Bundle”)
Select Products to Display Upsell On
Under Display Widget on, choose one of the following:
All products in bundle
Specific products
Specific collections
Customize Button Text
Change the Button Text to match your store tone (e.g., “Save More With Bundle”).
Optional: Add Browsed Product to Bundle
Check the box to add browsed product to the bundle automatically when customers interact with it.
Install the Upsell Button
The upsell button is placed below the Buy Button by default. If you'd like, you can reposition it to a custom location on the product page.
11. Preview and Finalize:
Click on the Preview Bundle button to see how your bundle will appear on your store.
Make sure everything looks good - from the product selection to the rules you’ve set. Once satisfied, click the Save button at the top and make it live on your store.
Key Features of Easy Bundles:
Bundle Builder: Easily create bundles on Shopify with interactive, customizable experiences that guide customers through the bundle-building process.
Multiple Bundle Types: Supports fixed price bundles, mix-and-match bundles, subscription bundles, and gift box bundles. You can create both full-page & product page bundles with it. Explore the best bundles created using Easy Bundles.
Inventory & Fulfillment Sync: Automatically syncs inventory between bundles and their components.
Customization: Tailor the bundle builder's appearance to match your branding while you create bundles on Shopify.
Advanced Discount Rules: Set up complex pricing strategies, such as tiered discounts or fixed bundle pricing.
PRO TIP: You can go through the setup below or simply book a meeting to have us do it for you. Bundles by Easy Bundles
Here are some common use cases of bundles created by Easy Bundles: If you run a fitness store or sell sports accessories, Easy Bundles is ideal for creating bundles on Shopify such as custom workout gear sets or wellness bundles. Customers can mix and match products (e.g., choose a yoga mat, water bottle, and resistance bands) and receive discounts when they purchase the bundle. You can even create subscription bundles for monthly delivery of essentials like protein powders or vitamins, ensuring recurring sales while offering convenience to your customers.
PRO TIP: Want ideas for bundle designs & layouts? Access 100+ bundles on our Shopify Bundle Gallery
2. Fly: Bundles & Cross-Sells for Fixed Bundles with Variant Selection
Fly Bundles is a high-impact Shopify bundling app with bundling and upselling features. It offers an intuitive way to create high-converting bundles directly on the product page and helps brands lift their AOV without additional product pages.
Whether you're looking to offer "frequently-bought-together" deals, quantity breaks, or even upsells, Fly Bundles empowers you to create bundles on Shopify that deliver.
Key Features of Fly Bundles:
Product Page Bundles & Upsells: Display bundle offers like “Camera + Lens + Bag for $X” directly on the product page. Customers can add the entire set with one click.
Mix & Match & Volume Discounts: Set tiered discounts (e.g., “Buy 2+, get 10% off”) and display them on the product page or cart.
Shop the Look: Create visually appealing bundles (e.g., outfits, furniture sets) where customers can select variants and add them all to the cart with a discount.
Customization: Customize bundle offer designs to match your branding and store style.
Analytics & Performance: Track bundle performance, conversion rates, and AOV impact for insights and optimization.
Free & Lightweight: Fly Bundles is free with certain features, making it a cost-effective option for merchants.
PRO TIP: You can go through the setup below or simply book a meeting to have us do it for you.
Step-by-Step Guide to Creating Product Bundles with Fly Bundles
1. Install Fly Bundles: Begin by installing the Fly Bundles & Cros Sell app from the Shopify App Store.
2. Select Bundle Type: After installing, go to the Fly Bundles dashboard and click on Create Offer. Based on your use case, choose the type of bundle that best suits your needs. You can select from options like:
Product Bundle
Frequently Bought Together
Quantity Breaks
3. Bundle Details:
Click on "Create" to begin building your selected bundle.
Give your Bundle a Title: This title will represent the entire bundle and should describe the bundle clearly (e.g., “Ultimate Skateboard Set”).
4. Add Products to Your Bundle:
In the Bundle Products section, click on Add Products.
Select the products you want to include in the bundle (e.g., skateboard, helmet, and pads).
You can modify the quantities of each product in the bundle as required.
5. Setup Discounts and Pricing:
Choose the discount configuration for the bundle:
No Discount
Fixed Price (set a price for the entire bundle)
Dynamic Discount (set a discount based on the products selected)
Set the bundle price if you’ve chosen a fixed price or applied a dynamic discount.
6. Customize Bundle Styles:
Next, go to Customize Bundle Styles to adjust the layout and appearance of your bundle.
Choose how the product variants will appear (e.g., Label, Drop-down, or Swatch).
You can customize swatch settings with images or hex codes to adjust how customers choose variants in the bundle.
7. Design the Bundle Display:
Open the Design Editor to customize the appearance of the bundle on your Shopify store.
Customize the widget, adjust product images, pricing, and other details to match your store’s theme.
8. Publish the Bundle:
Save your bundle, and it's ready to preview. Click 'View Bundle' to see how it looks in your store.
To see how to set up Quantity Breaks Bundles, see this guide
To see how to set up Frequently Bought Together Bundles, see this guide
Bundles by Fly Bundles
If you run a fashion store, you can create “Shop the Look” bundles, allowing customers to add a complete outfit (shirt, pants, shoes) to their cart with a discount. For a tech store, you could offer a “buy a phone + case, get 10% off” deal right on the product page.
Fly Bundles
Maximize AOV with Customizable Fixed, Volume, & FBT Bundles!
Best Practices for Creating High-Converting Shopify Bundles
Whether you’re using manual methods or a Shopify bundle app, follow these best practices to create bundles that drive sales and increase conversions:
1. Highlight the Savings Make the bundle’s value clear by showing the regular price vs. the bundle price (e.g., “Get $60 worth for just $49.99”). Use compare-at pricing or labels like “Save 20%” to emphasize the deal.
2. Use High-Quality Imagery Display all the bundle’s components together in one image. This helps customers visualize the bundle and feel it’s cohesive and complete.
3. Create Urgency Add time-sensitive phrases like “Limited Time Offer” or “Only 50 Bundles Left” to encourage immediate action. Highlighting a bonus gift for a limited time can also boost urgency.
4. Ensure Relevance and Complementarity Bundle products that naturally go together (e.g., “Morning Routine Skincare Set” or “Baking Essentials Bundle”). Make sure the bundle addresses a specific problem or fulfills a need.
5. Price Bundles Wisely Offer a substantial discount (15-30%) to entice customers. Consider tiered pricing incentives (e.g., “Buy 1, get 5% off; Buy 3, get 15% off”).
6. Test and Optimize Use A/B testing to refine your bundles. Try different combinations, bundle types, and images to see what drives the highest conversion rate and AOV.
7. Promote Your Bundles Feature bundles prominently on your site with banners or dedicated pages. Use email marketing and upsell prompts during checkout to remind customers about bundle deals.
8. Use Social Proof Display reviews or testimonials for your bundles to add credibility and reassure customers about the value.
9. Mind the Logistics Ensure smooth fulfillment by preparing and shipping bundles correctly. Set shipping settings based on the bundle’s size and weight to avoid issues.
Conclusion
Creating Shopify product bundles is an effective way to increase sales, boost AOV, and improve the customer experience. Whether you choose to bundle manually or use a Shopify bundle app, this strategy allows you to offer great deals, reduce inventory, and provide customers with curated sets of related products.
From fixed bundles to mix-and-match or subscription options, bundling offers flexibility. Using a Shopify bundle app like Easy Bundles or Fly Bundles streamlines inventory management and enhances upselling.
By following best practices and tracking your results, you can optimize your bundle offers to maximize sales and customer satisfaction. Start bundling today and see the impact on your store’s growth!
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
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Plus Plan
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FAQs on How to Create Bundles on Shopify
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Boost AOV with Easy Bundles
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