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Our Apps Have Driven
5X AOV | 2X Conversions | $30M+ Additional Revenue
5X AOV | 2X Conversions | $30M+ Additional Revenue
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5.0 (900+ Reviews)
Shopify Apps
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Creating product bundles on Shopify is a powerful strategy to boost sales, increase AOV, and enhance the customer shopping experience. Shopify product bundles allow you to promote related items together, reduce excess inventory, and offer customers great deals, all while personalizing their experience to increase satisfaction and repeat purchases.
But creating bundles on Shopify can be tricky, especially if you're new to the platform. In this guide, you'll learn how to bundle products on Shopify, with and without an app. Let's dive in.
A product bundle consists of two or more items sold together at a discounted price. These can be fixed bundles like a Christmas gift basket or a mix-and-match bundle where customers select each item. E.g. Build your own cookie box of 12 cookies.
Bundles help drive AOV & overall revenue[1]. From a customer perspective, bundles, drive the perception of getting more value for the price they are paying.
Stores using product bundles see an average 10–30% lift in AOV[1], and bundling is significantly more cost-effective at retaining existing customers than acquiring new ones[2]. Skai Lama's bundle apps have driven $30M+ in additional revenue across thousands of Shopify merchants[4], making product bundling one of the highest-return growth tactics available on the platform.
Fixed Bundles vs. Bundle Builders
Fixed bundles are pre-set combinations (e.g., a skincare kit with cleanser, toner, and moisturizer). These are easy to set up and provide convenience for customers. Bundle builders allow customization where customers choose their products and avail of dynamic pricing (e.g., buy more, save more, tiered discounts).
These are ready-made bundles that group products, usually bought together. Think of them as a convenient set of items that complement each other - like a skincare routine or a cooking essentials kit. They save your customers time and offer great value.
Let your customers build their own bundles by choosing from a range of products. This gives them the freedom to pick exactly what they want, while still enjoying a bundled price.
These bundles combine products from different categories that go well together. For example, pairing a camera with a memory card or a yoga mat with resistance bands. It introduces customers to useful items they might not think of otherwise.
Specially created for holidays, birthdays, or other celebrations. These bundles make gifting easy by offering a complete set of thoughtful items.
Combine slow-moving or excess stock with more popular products, and offer them at a discounted rate. This helps clear space and recover costs while still providing value to the customer.
Offer a free or discounted item when a customer buys something. BOGO deals are great for increasing conversions and encouraging repeat purchases.
Allow customers to create their own bundle from a selection of items. This strategy increases engagement and often results in higher customer satisfaction since they're picking exactly what they love.
Encourage shoppers to add more to their cart by offering discounts based on quantity or total spend. Think: "Buy 3, get 20% off" or "Free shipping over $50."
Offer bundles that customers receive regularly - like weekly snack boxes or monthly supplement packs. Subscription models drive steady revenue and build long-term customer relationships.
Create bundles based on seasons or events - like winter skincare kits, summer essentials, or Valentine's Day gifts. These bundles tap into timely needs and increase seasonal sales.
Showcase items that customers often buy together and offer them as a bundle. This taps into buying behavior and makes upselling feel natural.
Upsell bundles are designed to encourage customers to upgrade by offering a higher-end or premium version of the product they're considering. You can also include complementary products that add more value to their purchase.
Bundles offer several advantages for both customers and store owners:
Here are 3 simple methods to bundle products on Shopify, using apps or without any app, to increase sales and enhance customer experience.
Although Shopify doesn't have a native bundling feature, there are several clever workarounds to bundle products on Shopify without relying on third-party apps. You have three main options:
1. Create a new product that functions as a bundle
2. Use product variants to display bundle options within an existing product
3. Use Shopify's collections and discount rules to mimic a bundle offer.
Let's explore each of these methods step by step to help you set up bundles effectively on Shopify.
One straightforward approach is to treat your bundle like a completely new product. This is perfect if you're offering fixed sets - for example, a "Winter Skincare Kit" or a "3-Pack of Coffee Blends." You'll create a separate product page that represents the bundle as a single offering.
Steps:
1. From your Shopify admin, go to Products > Add products
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2. Give your bundle a clear title (e.g., Morning Routine Bundle). In the description, list every item included and highlight the value - such as "Save 15% when you buy these together."
3. Upload photos that show the products side by side or create a collage to make the bundle feel cohesive.
4. Set a bundle price that's lower than the combined total of each item. Use the "Compare at price" field to show customers the savings.
5. Assign a unique SKU for the bundle and decide how you'll handle inventory. Since Shopify won't automatically reduce stock for each individual product, you'll need to adjust quantities manually if you also sell those items separately.
6. Save and publish the bundle so customers can find it in your store.
Instead of creating a separate product, you can use variants to give customers bundle choices right on a single product page. This works well if you're offering different pack sizes - for example, "Single," "2-Pack (Save 15%)," and "3-Pack (Save 25%)."
Steps:
1. Open the product you want to edit (or create a new base product).
2. Go to the Variants section and click Add options like size or color.
3. In the Option name field, type something relevant, like "Bundle" or "Pack Size".
4. In the Option values field, add values such as Single, 2-Set (Save 15%), 3-Set (Save 25%) - and save.
5. Update each variant's price, SKU, and inventory level. For example, the 2-Pack should show the discounted price.
6. You can add variant-specific images if helpful, like a photo of all three items together for the 3-Pack.
7. Click Save at the top and view your bundle
For a more flexible approach - like a build your own bundle - you can use Shopify's collections and discount rules together. This lets customers choose from a group of products and automatically get a discount when they meet your set conditions.
Steps:
1. Go to Products > Collections and create a new collection (e.g., Bundle & Save).
2. Add the products you want to include. You can select them manually or use the Smart collection feature. Click Browse to add bundle items
3. Next, head to Discounts > Create discount.
4. Choose an Automatic discount so it applies at checkout without needing a code.
5. Set your rules - for example get 20% off and apply it to your collection.
6. Save and promote the deal on your store so customers know how it works.
Note: Shopify's automatic discounts cannot be stacked with other automatic discounts natively. If multiple promotions are running at the same time, only one automatic discount will apply at checkout. Discount codes can be combined with automatic discounts depending on your settings.[7]
Shopify offers a native solution for bundling products with the Shopify Bundles app[3]. This free app integrates directly into your Shopify admin, allowing you to create Shopify bundles with real-time inventory syncing, making it ideal for fixed bundles and multipacks. Here's how to set it up:
1. Install the Shopify Bundles App:
Install the app from the Shopify App Store and find it under Apps in your admin.
2. Create a Bundle:
Click Create Bundle to start.
3. Enter Bundle Title:
Name the bundle (e.g., "The Skateboard Collection").
4. Select Products:
Choose the products you wish to add to the bundle. Adjust the quantity for each item, such as 2 of Item A and 1 of Item B.
5. Refine Variants (Optional):
If you want specific variants (e.g., size or color), choose which variants to include in the bundle. You can also allow customers to select their preferred variants.
6. Save and Continue:
The app creates the bundle product. Add a description, upload images, set the price, and adjust SEO settings.
7. Publish the Bundle:
When ready, mark the bundle as Active and make it visible on your sales channels (Online Store, etc.).
For example, if you sell skincare products, you can create bundles on Shopify with a cleanser, toner, and moisturizer. This Shopify bundle allows customers to get a discounted set while you manage inventory easily. When they buy it, the app automatically adjusts the stock of each individual product.
Now your Shopify product bundle is live, and customers can add it to their cart just like any other product. The backend ensures each component is tracked and fulfilled correctly.
The Shopify Bundles app is ideal for fixed bundles and multipacks where customer choice is limited. It's perfect for managing inventory and integrates seamlessly with Shopify's infrastructure, including Shopify POS and Shop app. Being free, it's a great starting point to creating bundles on Shopify before considering paid solutions.
⚠️ Important limitation: The Shopify Bundles app is not compatible with purchase options, including subscriptions, pre-orders, and try-before-you-buy. If any component product has purchase options enabled, the bundle will break at checkout.[3] Use a third-party app if your store uses subscriptions or any purchase options.Additionally, all component products must have their status set to Active (not Draft) before they can be added to a bundle in this app.
Limitations:
The app doesn't support mix-and-match or "choose your own items" bundles. For more dynamic bundling options, consider using third-party Shopify bundle apps.
If you need more advanced bundling options than Shopify's basic bundles app offers, consider using a dedicated Shopify bundle app to bundle products on Shopify more efficiently.
Why Should You Use a Bundle App:
In short, a Shopify bundle app can be a game-changer for your bundling strategy, making it easier for you to manage and for customers to buy. So, the question is: which app should you choose? There are dozens out there, but let's highlight two highly-rated options that many merchants consider among the best bundle apps for Shopify: Easy Bundle Builder and Fly Bundles.
Easy Bundle Builder is a powerful Shopify bundle builder app that enables you to create an immersive bundle builder experience for your customers.
The app gives you the flexibility to create multiple designs & layouts, all through a drag & drop editor. With features like real-time inventory syncing, advanced discount rules, and seamless integration with your store, Easy Bundle Builder makes bundling simple and effective.
1. Install Easy Bundle Builder:
Go to the Shopify App Store, search for Easy Bundle Builder, and install it to easily create bundles.
2. Access Easy Bundle Builder:
In your Shopify admin, go to the Easy Bundle Builder app. Click on Create Bundle and select the type of bundle you want to create. In this example, we will select the Full Page Template.
3. Bundle Setup:
Under Bundle Setup, you'll see different sections: Step Setup, Discount & Pricing, Bundle Upsell, and Bundle Settings. Start with Step Setup to begin creating your bundle.
4. Create Your First Step:
Creating steps in Easy Bundle Builder lets you build multi-step bundles, guiding customers through organized, customizable product selections.
5. Set Category and Step Rules
Within each step of your bundle, you can define rules to control product selection and customer progression:
Category Rules:
Step Rules:
How to set these rules:
6. Set Bundle Price & Discounts
Choose how you'd like to offer discounts within your bundle. You can select from:
Product Specific Discount – Apply custom discounts to particular products within the bundle.
7. Configure Bundle Upsell
8. Additional Settings & Design
9. Preview and Finalize:
PRO TIP: You can go through the setup above or simply book a meeting to have us do it for you. Bundles by Easy Bundle Builder
PRO TIP: Want ideas for bundle designs & layouts? Access 100+ bundles on our Shopify Bundle Gallery
Here are some examples of bundles built using Easy Bundle Builder. Go to our Bundle Builder gallery to see how brands across beauty, fashion, and food & beverages have built high-converting bundle experiences on Shopify.
Fly Bundles is a high-impact Shopify bundling app with bundling and upselling features. It offers an intuitive way to create high-converting bundles directly on the product page and helps brands lift their AOV without additional product pages.
Whether you're looking to offer "frequently-bought-together" deals, quantity breaks, or even upsells, Fly Bundles empowers you to create bundles on Shopify that deliver.
1. Install Fly Bundles:
Begin by installing the Fly Bundles & Cross Sell[6] app from the Shopify App Store.
2. Select Bundle Type:
After installing, go to the Fly Bundles dashboard and click on Create Bundle.
Based on your use case, choose the type of bundle that best suits your needs. You can select from options like:
3. Add Products
4. Setup Discounts and Pricing:
Choose the discount configuration for the bundle:
Set the bundle price if you've chosen a fixed price or applied a dynamic discount.
5. Variant Settings
In Variant Settings, enable the option to let customers choose product variants as part of a bundle. Then, select which product variants you want to offer and save the changes
6. Bundle Upsell
Enable the Bundle Upsell option to display an upsell widget, offer widget, or button on your product page. You can choose where it appears (automatic below the Buy button or custom placement) and apply it to selected products or bundles.
7. Additional Settings
In Additional Settings, you can customize bundle behavior by enabling options like hyperlinking products, showing compare-at prices, or displaying out-of-stock items. You can also add an optional widget title to personalize how the bundle appears on your store.
8. Additional Settings
Use Personalization Text Settings to let customers add custom text to bundled products. You can also enable Multi-language support and adjust Configurations to tailor the bundle experience for different audiences.
9. You can change the layout of your bundle by selecting from different display styles. Additionally, customize design settings such as colors, font size, and labels to match your store's look and feel.
10. Publish the Bundle:
Save your bundle, and it's ready to preview. Click 'View Bundle' to see how it looks in your store.
To see how to set up Quantity Breaks Bundles, see this guide
To see how to set up Frequently Bought Together Bundles, see this guide
PRO TIP: You can go through the setup above or simply book a meeting to have us do it for you.
Here are some examples of bundles built using Fly Bundles. Go to our Pre-Curated Bundles gallery to see how merchants use Fly Bundles for fixed product sets, quantity breaks, and frequently-bought-together offers.
Whether you're using manual methods or a Shopify bundle app, follow these best practices to create bundles that drive sales and increase conversions:
1. Highlight the Savings
Make the bundle's value clear by showing the regular price vs. the bundle price (e.g., "Get $60 worth for just $49.99"). Use compare-at pricing or labels like "Save 20%" to emphasize the deal.
2. Use High-Quality Imagery
Display all the bundle's components together in one image. This helps customers visualize the bundle and feel it's cohesive and complete.
3. Create Urgency
Add time-sensitive phrases like "Limited Time Offer" or "Only 50 Bundles Left" to encourage immediate action. Highlighting a bonus gift for a limited time can also boost urgency.
4. Ensure Relevance and Complementarity
Bundle products that naturally go together (e.g., "Morning Routine Skincare Set" or "Baking Essentials Bundle"). Make sure the bundle addresses a specific problem or fulfills a need.
5. Price Bundles Wisely
Offer a substantial discount (15-30%) to entice customers[2]. Consider tiered pricing incentives (e.g., "Buy 1, get 5% off; Buy 3, get 15% off").
6. Test and Optimize
Use A/B testing to refine your bundles. Try different combinations, bundle types, and images to see what drives the highest conversion rate and AOV.
7. Promote Your Bundles
Feature bundles prominently on your site with banners or dedicated pages. Use email marketing and upsell prompts during checkout to remind customers about bundle deals.
8. Use Social Proof
Display reviews or testimonials for your bundles to add credibility and reassure customers about the value.
9. Mind the Logistics
Ensure smooth fulfillment by preparing and shipping bundles correctly. Set shipping settings based on the bundle's size and weight to avoid issues.
Learning how to bundle products on Shopify is one of the most effective ways to increase sales, boost AOV, and improve the customer experience. Whether you choose to bundle manually or use a Shopify bundle app, this strategy allows you to offer great deals, reduce inventory, and provide customers with curated sets of related products.
From fixed bundles to mix-and-match or subscription options, bundling offers flexibility. Using a Shopify bundle app like Easy Bundle Builder or Fly Bundles streamlines inventory management and enhances upselling.
By following best practices and tracking your results, you can optimize your bundle offers to maximize sales and customer satisfaction. Start bundling today and see the impact on your store's growth!
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