Creating product bundles on Shopify is a powerful strategy to boost sales, increase AOV, and enhance the customer shopping experience. Shopify product bundles allow you to promote related items together, reduce excess inventory, and offer customers great deals, all while personalizing their experience to increase satisfaction and repeat purchases.
But creating bundles on Shopify can be tricky, especially if you're new to the platform. In this blog, you’ll learn how to create bundles on Shopify with & without an app. Let’s dive right in.Â
What Is a Bundle?
A product bundle consists of two or more items sold together at a discounted price. These can be fixed bundles like a Christmas gift basket or a mix-and-match bundle where customers select each item. E.g. Build your own cookie box of 12 cookies.Â
Bundles help drive AOV & overall revenue. From a customer perspective, bundles, drive the perception of getting more value for the price they are paying.Â
Fixed Bundles vs. Bundle Builders Fixed bundles are pre-set combinations (e.g., a skincare kit with cleanser, toner, and moisturizer). These are easy to set up and provide convenience for customers. Bundle builders allow customization where customers choose their products and avail of dynamic pricing (e.g., buy more, save more, tiered discounts).Â
Types of Bundles You Can Create on Shopify
1. Pre-Curated or Pure Bundles
These are ready-made bundles that group products, usually bought together. Think of them as a convenient set of items that complement each other - like a skincare routine or a cooking essentials kit. They save your customers time and offer great value.
2. Mix-and-Match Bundles
Let your customers build their own bundles by choosing from a range of products. This gives them the freedom to pick exactly what they want, while still enjoying a bundled price.
3. Cross-Sell Bundles
These bundles combine products from different categories that go well together. For example, pairing a camera with a memory card or a yoga mat with resistance bands. It introduces customers to useful items they might not think of otherwise.
4. Gifting Bundles
Specially created for holidays, birthdays, or other celebrations. These bundles make gifting easy by offering a complete set of thoughtful items.
5. Inventory Clearance Bundles
Combine slow-moving or excess stock with more popular products, and offer them at a discounted rate. This helps clear space and recover costs while still providing value to the customer.
6. Buy-One-Get-One (BOGO) Bundles
Offer a free or discounted item when a customer buys something. BOGO deals are great for increasing conversions and encouraging repeat purchases.
7. Build-Your-Own Bundles (DIY Bundles)
Allow customers to create their own bundle from a selection of items. This strategy increases engagement and often results in higher customer satisfaction since they’re picking exactly what they love.
8. Buy More, Save More Bundles
Encourage shoppers to add more to their cart by offering discounts based on quantity or total spend. Think: “Buy 3, get 20% off” or “Free shipping over $50.”
9. Subscription Bundles
Offer bundles that customers receive regularly - like weekly snack boxes or monthly supplement packs. Subscription models drive steady revenue and build long-term customer relationships.
10. Seasonal Bundles
Create bundles based on seasons or events - like winter skincare kits, summer essentials, or Valentine’s Day gifts. These bundles tap into timely needs and increase seasonal sales.
11. Frequently Bought Together Bundles
Showcase items that customers often buy together and offer them as a bundle. This taps into buying behavior and makes upselling feel natural.
12. Upsell Bundles
Upsell bundles are designed to encourage customers to upgrade by offering a higher-end or premium version of the product they’re considering. You can also include complementary products that add more value to their purchase.
Advantage of Creating Bundles on Shopify
‍Bundles offer several advantages for both customers and store owners:
Higher AOV: Customers spend more per order, increasing your AOV.
Perceived Value: Bundles often come with a built-in discount, making customers feel they’re getting a better deal.
Convenience & Curation: Bundles solve a problem by offering a curated selection, like a "Winter Essentials Bundle," saving customers time.
Move More Inventory: Bundles help sell excess or slow-moving items by pairing them with popular products.
Improved Customer Experience: Bundles simplify decision-making and can introduce customers to new products, enhancing satisfaction.
How to Create Bundles on Shopify: 3 MethodsÂ
Here are 3 simple methods to create bundles on Shopify - using apps or without any app, to increase sales and enhance customer experience.
1. How to create bundles on Shopify without an appÂ
Although Shopify doesn’t have a native bundling feature, there are several clever workarounds to create bundles without relying on third-party apps. You have three main options:
1. Create a new product that functions as a bundle
2. Use product variants to display bundle options within an existing product
3. Use Shopify’s collections and discount rules to mimic a bundle offer.
Let’s explore each of these methods step by step to help you set up bundles effectively on Shopify.
Method 1: Add a New Product as a Bundle
One straightforward approach is to treat your bundle like a completely new product. This is perfect if you’re offering fixed sets - for example, a “Winter Skincare Kit” or a “3-Pack of Coffee Blends.” You’ll create a separate product page that represents the bundle as a single offering.
Steps:
1. From your Shopify admin, go to Products > Add products
2. Give your bundle a clear title (e.g., Morning Routine Bundle). In the description, list every item included and highlight the value - such as “Save 15% when you buy these together.”‍
3. Upload photos that show the products side by side or create a collage to make the bundle feel cohesive.
4. Set a bundle price that’s lower than the combined total of each item. Use the “Compare at price” field to show customers the savings.
5. Assign a unique SKU for the bundle and decide how you’ll handle inventory. Since Shopify won’t automatically reduce stock for each individual product, you’ll need to adjust quantities manually if you also sell those items separately.
6. Save and publish the bundle so customers can find it in your store.
Method 2: Offer Product Variants as Bundle Options
Instead of creating a separate product, you can use variants to give customers bundle choices right on a single product page. This works well if you’re offering different pack sizes - for example, “Single,” “2-Pack (Save 15%),” and “3-Pack (Save 25%).”
Steps:
1. Open the product you want to edit (or create a new base product).
2. Go to the Variants section and click Add options like size or color.
3. In the Option name field, type something relevant, like “Bundle” or “Pack Size”.
4. In the Option values field, add values such as Single, 2-Set (Save 15%), 3-Set (Save 25%) - and save.
5. Update each variant’s price, SKU, and inventory level. For example, the 2-Pack should show the discounted price.
6. You can add variant-specific images if helpful, like a photo of all three items together for the 3-Pack.
7. Click Save at the top and view your bundle
Method 3: Build a Collection + Apply a Native Discount
For a more flexible approach - like a build your own bundle - you can use Shopify’s collections and discount rules together. This lets customers choose from a group of products and automatically get a discount when they meet your set conditions.
Steps:
1. Go to Products > Collections and create a new collection (e.g., Bundle & Save).
2. Add the products you want to include. You can select them manually or use the Smart collection feature. Â Click Browse to add bundle items
3. Next, head to Discounts > Create discount.
4. Choose an Automatic discount so it applies at checkout without needing a code.
5. Set your rules - for example get 20% off and apply it to your collection.
6. Save and promote the deal on your store so customers know how it works.
Easy Bundle Builder
Custom Bundle Builder to increase Average Order Value
2. How to create bundles using the Shopify Bundles app
Shopify offers a native solution for bundling products with the Shopify Bundles app. This free app integrates directly into your Shopify admin, allowing you to create Shopify bundles with real-time inventory syncing, making it ideal for fixed bundles and multipacks. Here’s how to set it up:
Step-by-Step Guide on How to create Bundles using the Shopify Bundles app:
1. Install the Shopify Bundles App: Install the app from the Shopify App Store and find it under Apps in your admin.
2. Create a Bundle:‍
Click Create Bundle to start.
3. Enter Bundle Title: Name the bundle (e.g., "The Skateboard Collection").
4. Select Products:
Choose the products you wish to add to the bundle. Adjust the quantity for each item, such as 2 of Item A and 1 of Item B.
5. Refine Variants (Optional): If you want specific variants (e.g., size or color), choose which variants to include in the bundle. You can also allow customers to select their preferred variants.
6. Save and Continue: The app creates the bundle product. Add a description, upload images, set the price, and adjust SEO settings.
7. Publish the Bundle: When ready, mark the bundle as Active and make it visible on your sales channels (Online Store, etc.).
Use Case:
For example, if you sell skincare products, you can create bundles on Shopify with a cleanser, toner, and moisturizer. This Shopify bundle allows customers to get a discounted set while you manage inventory easily. When they buy it, the app automatically adjusts the stock of each individual product.
Now your Shopify product bundle is live, and customers can add it to their cart just like any other product. The backend ensures each component is tracked and fulfilled correctly.
When to Use Shopify Bundles
The Shopify Bundles app is ideal for fixed bundles and multipacks where customer choice is limited. It’s perfect for managing inventory and integrates seamlessly with Shopify’s infrastructure, including Shopify POS and Shop app. Being free, it’s a great starting point to creating bundles on Shopify before considering paid solutions.
Limitations: The app doesn’t support mix-and-match or "choose your own items" bundles. For more dynamic bundling options, consider using third-party Shopify bundle apps.
3. How to create bundles on Shopify with Third Party app
If you need more advanced bundling options than Shopify’s basic bundles app offers, consider using a dedicated Shopify bundle app to create bundles more efficiently.Â
Why Should You Use a Bundle App:
Automation: Bundle apps automate inventory tracking and apply pricing rules, reducing manual work and errors when you create bundles on Shopify.
Better Customer Experience: Apps offer intuitive & on-brand interfaces like bundle builders and pop-ups, improving conversion rates by making it easy for customers to customize their bundles and for you to create bundles on Shopify seamlessly.
Flexible Bundle Types: You can create bundles on Shopify in various formats (fixed, mix-and-match, BOGO, volume discounts) in one app, with options like AI-driven recommendations for dynamic bundling.
Analytics & Insights: Track bundle performance, AOV impact, and sales data, helping refine your strategy while you create bundles on Shopify.
Ease of Setup: Bundle apps typically have step-by-step wizards for quick setup without custom coding.
Marketing Capabilities: Run A/B tests, schedule promotions, and offer post-purchase upsells to increase revenue.
In short, a Shopify bundle app can be a game-changer for your bundling strategy, making it easier for you to manage and for customers to buy. So, the question is: which app should you choose? There are dozens out there, but let’s highlight two highly-rated options that many merchants consider among the best bundle apps for Shopify: Easy Bundle Builder and Fly Bundles.
1. Easy Bundle Builder for Build-Your-Own-Bundles
Easy Bundle Builder is a powerful Shopify bundle builder app that enables you to create an immersive bundle builder experience for your customers.
The app gives you the flexibility to create multiple designs & layouts, all through a drag & drop editor. With features like real-time inventory syncing, advanced discount rules, and seamless integration with your store, Easy Bundle Builder makes bundling simple and effective.
Step-by-Step Guide on How to Create Bundles with Easy Bundle Builder:
1. Install Easy Bundle Builder:
Go to the Shopify App Store, search for Easy Bundle Builder, and install it to easily create bundles.
2. Access Easy Bundle Builder:Â
In your Shopify admin, go to the Easy Bundle Builder app. Click on Create Bundle and select the type of bundle you want to create. In this example, we will select the Full Page Template.
3. Bundle Setup:Â
Under Bundle Setup, you'll see different sections: Step Setup, Discount & Pricing, Bundle Upsell, and Bundle Settings. Start with Step Setup to begin creating your bundle.
4. Create Your First Step:Â
Creating steps in Easy Bundle Builder lets you build multi-step bundles, guiding customers through organized, customizable product selections.
Start with the First Step - The bundle begins with one default step, where customers will select products.
Add Products to a Category - Within the step, create a category and add the relevant products. You can include one or multiple categories depending on how you want to group items. For creating a Category, click on 'Add Products' or 'Add Collections' to select the items you want to include in the bundle. Enable the option to Display variants as individual products if your bundle allows customers to select different variants (e.g., size, color).
Name the Step - After adding products, customize the Step Name and Step Title to reflect the purpose of the selection (e.g., "Pick Your Base" or "Add 4 product(s) to get 10% discount!").
Add More Steps (Optional) - Click “Add Step” if you want to guide customers through a multi-step bundle experience.
5. Set Category and Step Rules
Within each step of your bundle, you can define rules to control product selection and customer progression:
Category Rules:
Apply rules specifically to each product category within the step.
Set conditions based on the quantity or total amount of products that must be added to that category for it to be considered valid.
These rules ensure customers select the right number or value of products in each category before moving on.
Step Rules:
Define rules that govern the entire step, based on the total products added to the step (across all categories).
For example, set a condition that the quantity of products in this step must be equal to or greater than a specified number before the customer can proceed.
Enable the Auto Next When Condition is Met option to automatically move customers to the next step once the rule is satisfied.
How to set these rules:
Use the Add Rule button under both Category Rules and Step Rules sections to create conditions.
Choose the rule type (Quantity or Amount), the operator (e.g., equals, greater than), and the value required.
6. Set Bundle Price & Discounts
Choose how you'd like to offer discounts within your bundle. You can select from:
Fixed Amount Off – Deduct a set dollar amount from the total, optionally using quantity-based tiers (e.g., $5 off when 2 items are added, $10 off for 4).
Percentage Off – Apply a percentage-based discount that can increase with quantity (e.g., 10% off for 3 items, 20% off for 5).
Fixed Bundle Price – Set a specific price for the entire bundle, regardless of individual item totals.
Product Specific Discount – Apply custom discounts to particular products within the bundle.
7. Configure Bundle Upsell
Enhance your bundle offering with upsells directly on product pages:
Navigate to the Bundle Upsell tab within Bundle Setup.
Enable the Upsell Widget - Toggle the Product Page Bundle Upsell Widgets switch to activate upsells on product pages.
Choose Display Type - Select one of the two options:
Offer Upsell Block – displays a visual block with bundle info
Offer Upsell Button – shows a customizable button (e.g., “Save More with Bundle”)
Select Products to Display Upsell On
Customize Button Text -Change the Button Text to match your store tone (e.g., “Save More with Bundle”).
Install the Upsell Button - The upsell button is placed below the Buy Button by default. If you'd like, you can reposition it to a custom location on the product page.
8. Additional Settings & Design
Quantity Validation – Limit how many units of a product can be added to the bundle.
Pre-Selected Product – Add products to the bundle by default. Make sure to include them in your discount rules.
Product Slots – Show empty slots on the storefront (works only with quantity-based rules).
Variant Selector – Let users choose variants directly from product cards.
Bundle Cart Customization - Edit the cart title and subtitle to match your brand. Multi-language support is available.
Custom CSS - Use the Bundle Level CSS field to style your bundle exactly how you want.
9. Preview and Finalize:
Click on the Preview Bundle button to see how your bundle will appear on your store.
Make sure everything looks good - from the product selection to the rules you’ve set. Once satisfied, click the Save button at the top and make it live on your store.
Key Features of Easy Bundle Builder:
Bundle Builder: Easily create bundles on Shopify with interactive, customizable experiences that guide customers through the bundle-building process.
Multiple Bundle Types: Supports fixed price bundles, mix-and-match bundles, subscription bundles, and gift box bundles. You can create both full-page & product page bundles with it. Explore the best bundles created using Easy Bundle Builder.
Inventory & Fulfillment Sync: Automatically syncs inventory between bundles and their components.
Customization: Tailor the bundle builder's appearance to match your branding while you create bundles on Shopify.
Advanced Discount Rules: Set up complex pricing strategies, such as tiered discounts or fixed bundle pricing.
PRO TIP: You can go through the setup above or simply book a meeting to have us do it for you. Bundles by Easy Bundle Builder
PRO TIP: Want ideas for bundle designs & layouts? Access 100+ bundles on our Shopify Bundle Gallery
‍
2. Fly: Bundles & Cross-Sells for Fixed Bundles with Variant SelectionÂ
Fly Bundles is a high-impact Shopify bundling app with bundling and upselling features. It offers an intuitive way to create high-converting bundles directly on the product page and helps brands lift their AOV without additional product pages.Â
Whether you're looking to offer "frequently-bought-together" deals, quantity breaks, or even upsells, Fly Bundles empowers you to create bundles on Shopify that deliver. ‍
Step-by-Step Guide on How to Create Product Bundles with Fly Bundles
1. Install Fly Bundles: Begin by installing the Fly Bundles & Cros Sell app from the Shopify App Store.
2. Select Bundle Type: After installing, go to the Fly Bundles dashboard and click on Create Bundle. Based on your use case, choose the type of bundle that best suits your needs. You can select from options like:
Product Bundle
Quantity Breaks
3. Add Products
In the Bundle Products section, click on Add Products.
Select the products you want to include in the bundle.
You can modify the quantities of each product in the bundle as required.
4. Setup Discounts and Pricing:
Choose the discount configuration for the bundle:
No Discount
Fixed Price (set a price for the entire bundle)
Dynamic Discount (set a discount based on the products selected)
Set the bundle price if you’ve chosen a fixed price or applied a dynamic discount.
5. Variant Settings
In Variant Settings, enable the option to let customers choose product variants as part of a bundle. Then, select which product variants you want to offer and save the changes
6. Bundle Upsell Enable the Bundle Upsell option to display an upsell widget, offer widget, or button on your product page. You can choose where it appears (automatic below the Buy button or custom placement) and apply it to selected products or bundles.
7. Additional Settings
In Additional Settings, you can customize bundle behavior by enabling options like hyperlinking products, showing compare-at prices, or displaying out-of-stock items. You can also add an optional widget title to personalize how the bundle appears on your store.Â
8. Additional Settings
Use Personalization Text Settings to let customers add custom text to bundled products. You can also enable Multi-language support and adjust Configurations to tailor the bundle experience for different audiences.
9. You can change the layout of your bundle by selecting from different display styles. Additionally, customize design settings such as colors, font size, and labels to match your store’s look and feel.
10. Publish the Bundle:
Save your bundle, and it's ready to preview. Click 'View Bundle' to see how it looks in your store.
‍
To see how to set up Quantity Breaks Bundles, see this guide
Product Page Bundles & Upsells: Display bundle offers like “Camera + Lens + Bag for $X” directly on the product page. Customers can add the entire set with one click.
Mix & Match & Volume Discounts: Set tiered discounts (e.g., “Buy 2+, get 10% off”) and display them on the product page or cart.
Shop the Look: Create visually appealing bundles (e.g., outfits, furniture sets) where customers can select variants and add them all to the cart with a discount.
Customization: Customize bundle offer designs to match your branding and store style.
Analytics & Performance: Track bundle performance, conversion rates, and AOV impact for insights and optimization.
Free & Lightweight: Fly Bundles is free with certain features, making it a cost-effective option for merchants.
PRO TIP: You can go through the setup above or simply book a meeting to have us do it for you.
Fly Bundles
Maximize AOV with Customizable Fixed, Volume, & FBT Bundles!
Best Practices for Creating High-Converting Shopify Bundles
Whether you’re using manual methods or a Shopify bundle app, follow these best practices to create bundles that drive sales and increase conversions:
1. Highlight the Savings Make the bundle’s value clear by showing the regular price vs. the bundle price (e.g., “Get $60 worth for just $49.99”). Use compare-at pricing or labels like “Save 20%” to emphasize the deal.
2. Use High-Quality Imagery Display all the bundle’s components together in one image. This helps customers visualize the bundle and feel it’s cohesive and complete.
3. Create Urgency Add time-sensitive phrases like “Limited Time Offer” or “Only 50 Bundles Left” to encourage immediate action. Highlighting a bonus gift for a limited time can also boost urgency.
4. Ensure Relevance and Complementarity Bundle products that naturally go together (e.g., “Morning Routine Skincare Set” or “Baking Essentials Bundle”). Make sure the bundle addresses a specific problem or fulfills a need.
5. Price Bundles Wisely Offer a substantial discount (15-30%) to entice customers. Consider tiered pricing incentives (e.g., “Buy 1, get 5% off; Buy 3, get 15% off”).
6. Test and Optimize Use A/B testing to refine your bundles. Try different combinations, bundle types, and images to see what drives the highest conversion rate and AOV.
7. Promote Your Bundles Feature bundles prominently on your site with banners or dedicated pages. Use email marketing and upsell prompts during checkout to remind customers about bundle deals.
8. Use Social Proof Display reviews or testimonials for your bundles to add credibility and reassure customers about the value.
9. Mind the Logistics Ensure smooth fulfillment by preparing and shipping bundles correctly. Set shipping settings based on the bundle’s size and weight to avoid issues.
Conclusion
Creating Shopify bundles is an effective way to increase sales, boost AOV, and improve the customer experience. Whether you choose to bundle manually or use a Shopify bundle app, this strategy allows you to offer great deals, reduce inventory, and provide customers with curated sets of related products.
From fixed bundles to mix-and-match or subscription options, bundling offers flexibility. Using a Shopify bundle app like Easy Bundle Builder or Fly Bundles streamlines inventory management and enhances upselling.
By following best practices and tracking your results, you can optimize your bundle offers to maximize sales and customer satisfaction. Start bundling today and see the impact on your store’s growth!
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FAQs on How to Create Bundles on Shopify
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What is the best bundle app for Shopify?
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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