Bundle pricing is a high-impact sales strategy in e-commerce, where multiple products are grouped together and sold at a lower price than if purchased separately.
Product bundle pricing attracts customers by offering more value and encouraging them to buy more items in one go. This helps effectively increase average order value (AOV) and build loyalty.
For example, a bundle from Dollar Shave Club, such as their “Member Favorite Kit” for $21, is a classic application of bundle pricing designed to attract customers.
In this blog, we'll explore more on bundle pricing, why it works well, and how you can implement an optimized bundle pricing strategy on your Shopify store to boost sales, improve customer experience, and stay competitive.
Why Bundle Pricing Appeals to Customers
At its core, bundle pricing leverages consumer psychology, offering a perception of savings and convenience that many customers find irresistible.
For instance, a bundle containing skincare items like cleanser, toner, and moisturizer simplifies decision-making by reducing the need for price comparisons on each individual item.
This approach allows shoppers to see the savings immediately, increasing the appeal of price bundling and making it easier to complete the purchase.
By creating ready-to-buy sets, merchants not only promote larger transactions but also create a more satisfying shopping experience.
What are the Types of Bundle Pricing Strategies?
Pure Bundling: This is where products are exclusively sold as a bundle and aren’t available separately. Pure bundle pricing is often used in subscription boxes or limited-edition sets to encourage customers to try multiple items in a single purchase.
Joint Bundling: This form of price bundling offers two or more products together at a reduced price, making it ideal for complementary products. Joint product bundle pricing is a reliable way to increase AOV and introduce customers to other products.
Leader Bundling: With leader bundling, a popular item is bundled with lesser-known items at a discounted price. This bundle pricing strategy encourages customers to discover new products while benefiting from the discount on their favorite items.
Custom/Mixed Bundling: This bundle pricing model lets customers create a custom bundle from a selection of items, offering a tailored shopping experience. Examples like “Build Your Own Snack Box” allow for personalization that meets specific customer preferences, leading to higher satisfaction and repeat purchases.
Why Bundle Pricing is Effective?
Implementing bundle pricing on your Shopify store has several key benefits:
Increases Average Order Value: By offering a discount on bundled items, bundle pricing encourages customers to spend more than they would on single products.
Improves Inventory Turnover: Strategic bundle pricing allows merchants to combine bestsellers with slow-moving items, helping to clear inventory while increasing sales.
Enhances Customer Experience: Price bundling saves customers time and effort, streamlining their purchase process and making it more likely that they’ll complete their transactions.
‍Psychological Advantage: Bundle pricing provides a perception of savings, which appeals to customers’ sense of value, driving up conversion rates.
Alpine Essentials applies a quantity break pricing strategy to its Freeze Dried Duck Liver treats, where the discount grows as customers buy more:
Buy 1 – Regular price
Buy 2 – Save 10%
Buy 3 – Save 20%
This tiered approach incentivizes bulk buying by offering increasing savings, making it attractive for pet owners who purchase frequently. It’s a straightforward yet effective way to boost order volume while giving customers more value for their money.
2. Discounted Bundle Pricing - Simplified
Simplified offers a discounted bundle with its Daily Simplified Planner Ultimate Bundle. Instead of buying the planner, notebooks, pens, and accessories individually, customers can purchase the entire set at a reduced price. This approach not only increases the perceived value of the purchase but also makes it easier for customers to commit to a complete package of essentials in one go.
3.  Subscription Bundle Pricing – Seranova
Seranova offers a subscription bundle where customers can combine and build their own skincare set and receive it as a recurring monthly package. By subscribing, shoppers not only secure ongoing deliveries of their skincare essentials but also benefit from discounted pricing compared to one-time purchases. This model builds customer loyalty, ensures repeat revenue, and makes it convenient for buyers to maintain a consistent routine.
Use sales data to determine which items are frequently purchased together. Look for patterns to create high-value bundles that will meet customer demand.
Step 2: Choose the Right Bundle Type
Depending on your products and target market, select a bundle pricing model—pure, joint, leader, or mixed—that aligns best with your customer preferences.
Set an attractive but profitable bundle pricing discount, usually 10-15% on the combined product price.
Step 4: Promote Your Bundles
Highlight bundle offers on high-traffic areas, such as the homepage, and through email campaigns. Special occasions and holidays are ideal times to promote themed bundles.
Step 5: Track and Optimize
Monitor your bundle pricing performance by tracking bundle orders and sales. Customer feedback can also be invaluable in refining bundle pricing offerings for optimal impact.
Characteristics of Effective Bundle PricingÂ
An effective bundle pricing strategy relies on several critical elements:
Discounted Combined Price: Bundle pricing should present a clear value, even with modest discounts. Effective bundle pricing capitalizes on small discounts to encourage customers to opt for bundled products over single-item purchases.
Complementary Products: Successful bundles often include items that naturally go together—such as a laptop with accessories or a cookware set. This enhances the bundling experience, making bundle pricing more attractive and useful for customers.‍
Flexibility Options: Allowing customers to choose items within a bundle (like a mix-and-match snack pack) can make bundle pricing even more appealing. This personalization aspect boosts customer satisfaction and can increase repeat sales.
Advantages of Bundle PricingÂ
Using bundle pricing on your Shopify store can significantly benefit your business:
Boosts Sales Volume: Offering bundle pricing makes customers more likely to make a purchase, increasing overall sales volume.
Encourages New Product Trials: Bundling lesser-known items in a bundle introduces customers to products they may not have considered otherwise.
Competitive Edge: Unique bundles give your store an advantage, especially in competitive niches.
‍Enhances Customer Loyalty: Well-curated bundle pricing can meet customer needs and expectations, fostering loyalty and repeat business.
Disadvantages of Bundle PricingÂ
While bundle pricing offers many benefits, there are some challenges:
Profit Margin Risks: Discounts associated with bundle pricing can reduce profit margins if not calculated carefully.
Inventory Management Challenges: If bundled items sell at different rates, it can complicate stock management and lead to potential stockouts.
‍Risk of Customer Dissatisfaction: Poorly chosen bundles with irrelevant items can lead to a negative customer experience, impacting future sales.
Conclusion
Bundle pricing is an effective strategy for Shopify merchants seeking to increase sales, streamline inventory, and build customer loyalty.
By creating attractive and thoughtfully curated bundles, merchants can drive higher AOV, simplify decision-making for customers, and improve overall satisfaction.
The best part? Setting up bundle pricing on your Shopify store doesn't have to be complicated.
Whether you want to create seasonal bundles, subscription boxes, or mix-and-match offers, apps like Easy Bundles and Fly make it simple to get started. You can even set up automated discounts, track bundle performance, and manage inventory.
Ready to boost your store's sales with strategic bundle pricing? Try Easy Bundles and Fly and create your first bundle in minutes.
Join thousands of Shopify merchants who've increased their AOV by up to 27% with smart bundling strategies.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Bundle Pricing Strategy
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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