Learn how to maximize ROI from your Shopify thank you page. Most online stores underutilize the thank you page. Typically, this page has a thank you message alongside order details.
Not only does this page have space to include other marketing messages, but the thank you page is also the best opportunity to capture customers’ attention to various different facets of your Shopify store.
But most retailers miss out on these opportunities and undermine the value this page can provide.
In this blog, we talk about how you can customize the thank you page and maximize returns.
10 recommended Shopify thank you page customizations for your online store
There are many ways to optimize the Shopify thank you page via customization. You can include many elements depending on your Shopify business goals. Here are 10 customizations we recommend based on our experience with Shopify brands.
1. Post purchase cross-sell
Most brands do not want to come across as too salesy and that is why avoid product recommendations on the thank you page. But many brands, for example, Amazon, know how to use this page to cross-sell products in the right way.
One of the best thank you page examples is from Amazon:
By showing related products or products frequently bought together, you can prolong customers’ shopping experience. You can tempt customers back into shopping more.
Moreover, you can introduce new products to customers that they may not have discovered otherwise.
75% of customers are more likely to buy products if you personalize the recommendations.
Pro tip: Always focus on showing products related to the item purchased or frequently bought together.
2. Post purchase up-sell
Another way to customize the Shopify thank you page is by combining your up-sell strategies with the page. Upselling can help you increase the average order value, as well as add value to customers via better products.
For example, if customers buy products from the gifting collection on your website, upsell them gift boxes and gift hampers, to enhance their purchase experience. However, ensure that the recommended product is of better quality, value, and higher price than the one they are about to buy.
Pro tip: Make the upsell of great value to customers so that they cannot ignore the offer.
3. Ask for feedback
Another excellent way to use Shopify thank you page customization features is to ask for customer feedback. The best time to ask customers for feedback is soon after they’ve made a purchase, because the experience is fresh in their minds.
You could ask them targeted questions, for example, to rate their shopping experience, or payment experience, or how likely they are to recommend your online store to their friends. The more specific your feedback collection question, the better you can utilize the data. Asking for feedback is a good way to know your customers’ expectations and areas where you need improvement.
Pro tip: Make your feedback question as specific as possible to ensure best answers.
4. Run surveys
Want to understand your customers better but don’t know how to? Want to know what more you could offer customers on your website? Customize your Shopify thank you page to run surveys.
Surveys can help collect data and give you a better understanding of your brand and products. For example, say you plan to launch new products but don’t know whether there’s a demand for them. You could run a survey with specific questions to find out customer interest and sentiment around those products directly from your customers.
Pro tip: Make surveys short, crisp, and to the point. Offer customers something in return.
5. Request product reviews on past orders
Brands often display customer reviews as social proof, on product pages, thank you pages, and on various other channels. The Shopify thank you page is an excellent opportunity to also collect product reviews.
For example, customers who buy repeatedly from your store can share reviews of previously purchased products. You can request these reviews on the thank you page. An easy way to do this is to display a photo of that product along with a quick review submission form.
Pro tip: Offer customers something in return of the review, for example, reward points or a discount code for their next purchase.
6. Ask them to share on social media
An increasing number of consumers are relying on social media to discover, browse, and know more about products and brands. One effective way to get word out about your products is to encourage customers to share about their purchases on social media platforms.
You can make this request a part of your Shopify thank you page. For example, request customers to share a photo or video of their purchase on social media. Or, ask them to write a short review or comment on your posts. In return, you could offer them an incentive.
Pro tip: Include many social platforms in your strategy, but avoid repeating the same content on different platforms.
7. Ask customers for referrals
60% of marketers say referral programs help boost lead generation. Not just that, referrals help generate quality leads. For example, when your customers refer your product to their friends, they already build trust in those future potential customers. This sets up your Shopify business for greater success.
And one of the best ways to request for referrals is via Shopify thank you page customizations. Utilize the thank you page and the opportunity to tell customers to refer friends.
In return, give them incentives. For example, “Enjoy shopping on our site? Refer a friend and avail 10% off on your next purchase. Click here to refer.
Pro tip: Be consistent with the referrals program to see results.
8. Ask customers to join your loyalty program
A fantastic way to grow repeat customers and boost loyalty is to set up loyalty programs. This is a long-term marketing strategy that helps brands improve customer lifetime value, increase customer loyalty, and grow customer base, among other benefits.
And the best time to promote loyalty programs is just after a customer makes a purchase. They already like your brand/ product because they made a purchase. Use the Shopify thank you page customization features to promote your loyalty program and motivate them to join. For example, you could tell them about the benefits of your loyalty program to make it easier for them to join.
Pro tip: Create unique and engaging loyalty programs; avoid run-of-the-mill generic programs.
9. Ask customers to sign up for a customer account page
Many shoppers choose the guest checkout option instead of registering on the site. The reasons could be many — lengthy sign up form, preference for quick checkout, or they may assume they’re not going to buy more from your site.
However, you could motivate them to sign up for a customer account page via the thank you page. This can help you convert one-time customers into long-term loyal customers. For example, in the Shopify thank you page, provide them a sign-up link, offer them incentives to sign up, and tell them how signing up can benefit them. If done right, there is a greater chance they will sign up.
Pro tip: Make the sign up process easy by sharing links on the thank you page.
Also Read: What is One page vs Multi Page Checkout
10. Ask customers to subscribe for promotional alerts
Most first-time shoppers prefer the guest checkout route. At most, they sign up for order alerts only. But for your long-term benefit, you must encourage customers to subscribe for promotional alerts.
Customers prefer various channels for communication, and hence you must include as many communication platforms as possible, for example, email, WhatsApp, SMS, messenger, social channels, etc.
Use the Shopify thank you page customizations to include a form for customers to sign up for promotional alerts.
Pro tip: Tell customers about the different types of promotional alerts they can expect.
Here’s an example:
How to get started with your Shopify thank you page customizations
As you can see, your Shopify thank you page has immense potential to attract new customer sign ups, boost loyalty, spread brand awareness, and create more engagement. But that’s only if you plan and customize your page in the right way.
To make the most of your Shopify thank you page, explore SkaiLama’s Checkout Wiz app.