Product bundles can boost average order value (AOV) by up to 20% for eCommerce stores. Shopify store owners widely use this technique as it not only encourages customers to purchase more but also introduces them to new products.
Traditionally, many Shopify merchants have relied on pre-curated bundles, offering a fixed set of products as a bundle. However, customers today demand choice and flexibility when they make any purchase. This is where another bundle type is becoming very popular with merchants and consumers alike - Build Your Own Bundles. This ecommerec product bundle allows customers to customize their bundles, creating a personalized shopping experience tailored to their unique preferences.
Today, we showcase the top 22 “Build Your Own Bundles'' created using the Shopify bundler app Easy Bundles to inspire you. These product bundling examples demonstrate how Easy Bundles can drive sales and product discovery. Let’s dive in!
Easy Bundle Builder
Custom Bundle Builder to increase Average Order Value
Whitley’s Peanut Factory created a unique "Four-Pack Mid-Size Tin Bundle,". It's a great product bundle example created using the Easy Bundles app. At the time of going live, this was a new bundle layout template launched by the app.
Highlights of Whitley’s Peanut Four-Pack Mid-Size Tin Bundle
1. Smooth Navigation Between Categories: The unique page bundle layout allows for smooth navigation between product categories. This lets customers select from tabs dedicated to categories like peanuts, other nuts & mixes, and even sweet peanut. It's an effective way to aid product discovery. 2. Modern Layout and Enhanced User Experience: The bundle utilizes a new template available within the Easy Bundles app, where selections are displayed as a sticky unit on the side rather than at the bottom, allowing customers to view options without losing sight of their current selections.
3. Bundle Banner: The bundle offer is communicated by an effective banner placed right at the top of the page. It is descriptive and conveys the instructions in an easy-to-understand manner.
This product bundle example is a demo bundle created using the Easy Bundles app. It’s a convenient and customizable "Subscription Meal Bundle" that allows customers to select their favorite meals regularly.
Highlights of Subscription Meal Demo Bundle Builder
1. Subscription Flexibility & Customizable Meal Selection: Customers can dynamically choose between a one-time purchase or a subscription while building their bundle, allowing them to plan according to their preferred frequency. Additionally, they can select meals across multiple categories i.e breakfast, lunch, and dinner, making navigation seamless and enabling easy switching between meal options.
2. Subscription Tier-Based Pricing & Product Customization: Separate tabs clearly display pricing and discounts for each subscription frequency, encouraging customers to opt for higher frequency plans for better value. Furthermore, customers can customize each menu item through a pop-up modifier, adjusting quantities and pack sizes such as single, large single, or family packs.
NBM’s build-a-set bundle example is integrated directly onto the Product Detail Page (PDP). It encourages customers to not just buy nail polishes but also upsells complementary products.
1. Product Page Bundle : Since the bundle builder is available on the product page, it leads to easier discovery and higher conversions. Especially if you compare it to a traditional full-page bundle.
2.Product Cards with Icons: The bundle example features prominent product slots that ‘fill up’ as customers select the products. This gamifies the process and is a good progress indicator. A notable customization done for this bundle is the use of icons as backgrounds within the product slot, enhancing visual appeal and aiding product identification for the customer.
3. Build-A-Kit: Unlike usual bundles, the inherent goal here is not to bundle & save. Rather, it is to ‘build-a-set’. This works here due to the product category, i.e., make-up & cosmetics. While discounts can be an added benefit of building bundles, customers aspire more for the end result i.e., their customized nail polish kit.
4. Default Free Gift: Since the end-goal of any bundle is increasing AOV, NBM achieves this by offering default free gifts. The nail polish remover and a bottle of top coat are pre-selected additions to the set available at no cost.
We love this product bundle example from this fun lip balm brand. Why? It pairs up the best from a full-page bundle into a product page bundle format. Let’s take a look.
1. Easy Bundle Building Instructions: Crazy Rumours communicates the bundle content and product quantity in a clear, crisp manner, right at the start. This gives shoppers a clear goal to achieve and lets them know what to expect.
2. Prominent Bundle Image: The bundle image is boldly displayed on the left. It takes up the entire space vertically, giving enough focus to each product. The image also highlights the savings via this bundle. Hard to miss.
3. Product Selection Drawer : This Crazy Rumors bundle features an efficient ‘product selection drawer’ that pops up when shoppers start selecting a product. It affords the brand an efficient use of space while creating an immersive shopping experience for customers.
4. Step-by-Step Guide: The bundle building process is essential, embedded in this drawer, guiding shoppers one choice’ to another. So shoppers can access their choices directly from the page and also from the pop-up drawer.
Simplified created this bundle to increase their AOV during their spring edition launch. This is a customized, expandable product bundle example embedded directly on their product page. Incidentally, this bundle generated $31,000 in the first 24 hours of launch. Let’s take a look.
Highlights of Simplified’s Customized Expandable PDP Bundle
1. Unique Drop Down Style Layout : It uniquely utilizes a dropdown-like interface where customers click to reveal and select options, keeping the page layout compact until the user interacts with the bundle section. Also known as the accordion design, it capitalizes on learned user behavior. Something you have to note in this e-commerce product bundling example.
2. Prominent Imagery: The product image displays the contents of the bundle in an aesthetically pleasing manner. They are prominently displayed so shoppers have a clear idea of what to expect in their weekly planner bundle.
3. Product Selection Drawer: A smooth pop-up selection drawer allows customers to select different designs for each product category. The drawer creates an immersive shopping experience and makes the best use of space.
Moms Home brings an intuitive "Build Your Own Gift" experience that allows customers to create the perfect gift set for new mothers. This multi-step gifting product bundle example guides customers through choices presented across several distinct stages, simplifying the selection process for personalized gifts or custom product combinations.
1. Multi-Step Customization: Customers can easily navigate through a four-step process: i.e, Packaging, nursing & bedding, baby clothing, and other essentials.
2. Streamlined Flow: The website’s clean layout and navigation ensure that customers can easily customize their bundles. A responsive tab floating bar (footer) interface guides customers through each step, reducing friction and enhancing the shopping experience. Customers can view the product they have added and the discount they’ve unlocked.
3. Increased Average Order Value (AOV) : By allowing customers to build their own gift boxes, Moms Home encourages larger purchases with a personalized touch. The combination of customizable products and gift-ready packaging enhances the perceived value of each bundle, leading to higher conversion rates.
Fat & Weird Cookie offers a fun and engaging "Mix & Match Bundles" experience, allowing customers to create their perfect box of 12 cookies. This highly customizable bundling example process provides flexibility, making the cookie selection both interactive and enjoyable.
Highlights of Fat & Weird Cookie’s Mix & Match Bundles:
1. Customizable Cookie Selection: Customers can choose from a variety of cookie flavors. Each cookie option is accompanied by a pop-up cookie description, helping customers make informed choices as they fill their box.
2. Extensively Customized Product Images: The bundle features cookie images with a transparent background. This was a hyper-customization done for the brand to showcase its products in a powerful way.
3. Interactive Progress Bar: The Mix & Match Bundle includes a progress bar that counts down as customers select their cookies, gamifying the experience. As customers add cookies to their box, the progress bar fills up, making it visually satisfying and encouraging them to complete the bundle.
4. Gift Note Option: Recognizing that cookies are a universal gifting solution, Fat & Weird cookies provide an extra step where shoppers can add a personalized gift note. This contributes to driving conversions, as just like that, the bundle is transformed into a gift. x
Highlights of Skai Lama’s Demo Wine Bundle Builder
1. Product Cards with Incremental Discounts: The bundle features a smartly designed product card slot. The purpose is dual. To show shoppers their selections while also gamifying the process of selecting more bottles to unlock higher discounts.
2. Clean and Elegant Product Card Customization: Product cards utilize transparent images, creating a clean and elegant visual presentation that enhances the overall user experience and keeps the focus on the wines themselves.
3. Bundle Banner & Wine Variety Selection Tab: Many brands underestimate the importance of clearly communicating bundle offers. A prominent banner simplifies this communication, making it easier for shoppers to understand the deal at a glance. Additionally, tabs at the top enable effortless switching between different wine varieties, enhancing product discoverability.
1. Embedded in Product Page: The bundle is placed in the product page, leading to higher traffic and conversions. Product page bundles do well when you have consistent traffic on the page and want to channelize this for higher AOV.
2. On-Brand Bundle Design: The design of this bundle example was super customized, displaying circular product slots. This seamlessly fit into the brand imagery of Fyl Shop. From the colour palette & balance to fonts & bundle element– everything ensures a seamless experience for shoppers.
3.Pop-Up Selection Drawer: When shoppers get into product selection, it opens up a product drawer, allowing for a smooth selection process. This is a good way to optimize space, given the limited area on a PDP.
4. Product Cards/Slot: The product selection gets featured in the product slot. This gives shoppers a real-time status on your bundle-building process and gamifies it too.
5. Cross-Sell Other Bundles: The bundle features a card linking to another bundle without a water bottle. This helps eliminate objections from shoppers looking to purchase just the syrups and guides them to the right place.
6. Product Visuals: The high-quality visuals of the products are clear and visually appealing. This helps users understand exactly what they are purchasing and gives them confidence in the bundle.
Highlights of Webb Western’s Full Page Fixed Price Bundle
1. Bundle Banner: A bold banner aptly communicates the bundle offer. It's simple yet effective, spelling out the next steps.
2. Dynamic Progress Bar: The dynamic progress bar gamifies the selection process and guides customers through the bundle-building journey.
3. Simple & Clear Shopping Experience: The bundle’s clean layout and straightforward interface allow shoppers to effortlessly pick their desired hats and move forward. With transparent pricing and a clear progress tracker, customers always know what to expect, reducing friction and enhancing satisfaction.
Highlights of Infused Energy’s Build-Your-Own-Bundle
1.Bold Bundle Design: Infused Energy’s product bundling example has hyper-customized product cards, on-brand colors, and a bold aesthetic that’s aligned with the brand. The bundle features a step-based navigation menu at the top, which guides shoppers through two steps, i.e., Infused Energy’s goal-based drink categories, namely, energy, sleep, and caffeine-free.
2.Pack-Size Tabs: Infused Energy’s bundle builder features tabs at the top for easy switching to find different pack sizes and their respective flavours. Shoppers can pick from any pack size category, and this design allows for easy navigation.
3. Discount Claimed versus Claimable Discount: The customized bundle features a progress bar at the bottom that communicates both the discount claimed and how much discount shoppers can claim. This gamifies the process and encourages them to opt for higher discounts.
Ahead Nutrition used Easy Bundles to build a “Discounted Build Your Own Snack Bundle” letting customers buy multiple items simultaneously. This approach simplifies the process of finding and purchasing the right combination of snacks tailored to individual needs.
Key Benefits and Impact of Ahead Nutrition's Discounted Product Bundle:
1. Tiered Discounts: Customers enjoy increasing savings with the bundle's tiered discount system: 5% off for 3 items, 10% off for 4 items, and 15% off for 5 or more items. This buy more save more approach helps in encouraging larger purchases.
2. Minimum Purchase Requirement: A rule that a minimum number of products must be selected before finalizing a purchase encourages more substantial orders, boosting revenue.
3. Responsive Tab Interface: The user interface allows customers to easily navigate between different snack categories and add products to their bundle directly from one page, reducing shopping friction and enhancing user experience.
4. Intuitive Design: The layout is not only user-friendly but also aligns with Ahead Nutrition’s brand aesthetics, providing a seamless and engaging shopping journey.
5. Increased Average Order Value: The combined effect of these features has led to a noticeable increase in the average order value, with $12k generated from bundle sales alone.
G Bub Blooms offers a customizable gifting option to simplify the process of creating personalized gift sets for luxurious baby essentials and kidswear. Offering bundles in their store required a high level of personalization on the product level. We did this seamlessly with Easy Bundles.
Key Benefits and Impact of G Bub Blooms’ Bundle Products
1. Advanced Product Level Customization: As you can see in the picture below, G Bub Blooms offers a large number of variants and personalizations for a better customer experience. This level of personalization at scale can be complex to achieve for most stores, but Easy Bundles makes it possible with a single click, without any inventory or operational issues.
2. Simplified Selection Process: Gifting is very popular in baby stores. The gift-building process must be intuitive and easy for customers by helping them easily navigate options and categories along with providing personalization options. This approach avoids overwhelming customers with too many options and enhances the customer experience.
3. Personalization Options: Customers can add a name and choose colors for an additional $10. This not only personalizes the experience but also increases the perceived value of each gift set, leading to a higher average order value for the store. discoverability.
4. Intuitive Customization Process: The step-by-step customization process is designed to be intuitive, making it easy to create personalized gifts even for those who are less familiar with online shopping. This widens the appeal of the brand and can attract a broader customer base.
5. Enhanced Gifting Experience: The option to customize packaging and include greeting cards transforms a simple purchase into a memorable gifting experience. This thoughtful touch improves the unboxing experience of this product bundling example and promotes repeat business.
CleanCo’s Build a Box Bundle allows customers to create personalized sets of non-alcoholic spirits and complementary items. This product bundling example makes it easy for customers to buy mixers and a recipe book alongside their main products, simplifying the creation of non-alcoholic cocktails at home.
Key Benefits and Impact of CleanCo’s Product Bundles
1. Targeted Bundling: CleanCo innovatively bundles non-alcoholic spirits with mixers and recipe books, catering to niche markets such as non-drinkers and home cocktail enthusiasts. Their bundles transform simple purchases into engaging experiences that encourage repeat visits.
2. Attractive Presentation: The vibrant and attractive presentation of CleanCo's product bundling example increases its appeal and market presence, offering a standout shopping experience and providing brand differentiation.
3. Strategic Experimentation: CleanCo experiments with bundling strategies to optimize offerings and maximize earnings, showing its consistent commitment to improving the shopping journey for its customers.
Jada Beauty is another good ecommerce product bundling example for Shopify stores. The brand uses our Shopify bundles app to offer a "Build Your Own Skincare Routine" bundle. It allows customers to select products step-by-step to create a personalized skincare regimen. This approach helps customers easily find and purchase the exact products they need for their unique skincare goals.
Key Benefits and Impact of Jada Beauty’s Build Your Own Bundle
1. Step-by-Step Customization: This method guides customers through different skincare categories such as cleansers, toners, serums, and exfoliants. It educates them about the products while increasing the chances of multiple-item purchases.
2. Intuitive UI: The user interface is designed to facilitate cross-selling, displaying a variety of products across different categories clearly and effectively. This structured layout helps manage complex assortments and enhances cross-selling opportunities.
3. Replicated Shopping Experience: The online shopping process is designed to mirror an in-store experience, improving customer satisfaction and cultivating stronger brand loyalty.
Kimirica offers a four-step gifting product bundle to enhance the gifting experience while promoting its minis products. This ecommerce product bundling example includes selecting a gift box, choosing a major product, adding minis, and personalizing the gift with a message. This approach allows customers to create a thoughtfully curated and personalized gift.
Key Benefits and Impact of Kimirica’s Gifting Bundles
1. Personalized Gift Boxes: The process starts with selecting a beautifully themed gift box, tailored for occasions like Mother's Day, Father's Day, or birthdays, which adds a personalized touch from the beginning.
2. Major Product Selection: In this product bundling example, customers choose a main product, such as a luxury body care or skincare item, serving as the central feature of the gift.
3. Addition of Minis: The inclusion of mini products allows the customer to sample a broad range of Kimirica’s offerings.
4. Custom Messages: Adding a personalized message completes the gifting experience, making it deeply personal and memorable.
5. Increased Exposure and Sales Potential: By introducing customers to a variety of products in minis form, Kimirica not only enhances the gifting experience but also increases the likelihood of future full-size purchases.
Wanderlust Life offers a personalized gift bundle for their minimalistic jewelry. In this product bundling example, customers can select a jewelry box, add jewelry pieces, include little luxuries like keychains, choose a card, and personalize the gift with a message, all in one seamless process. This approach makes it easy to create personalized gift sets.
They can tap into the emotional appeal of gifting where customers are more willing to pay for a better gift allowing them to increase AOV per order.
Key Benefits and Impact of Wanderlust Life’s Gift Box Bundle
1. Upsell: By making upsell a seamless part of the bundle flow they can drastically increase their AOV. From helping customers enhance the gift value with little luxuries to customized greeting cards and paid personalization options, everything is integrated within the bundling journey helping them achieve the desired cart value.
2. Personalization Options: For an additional €10, customers can add initials to each jewelry piece, enhancing the personal touch and increasing the AOV.
3. Inclusive Luxuries: The bundle includes elegant jewelry boxes and chic keychains, enriching the gift set and introducing customers to new products.
4. Streamlined Bundling Process: The intuitive, step-by-step customization process simplifies gift creation, making it accessible and appealing, especially to those new to online gifting.
5. Enhanced Brand Experience: Clear communication of the bundle's contents and customization options increases customer satisfaction, builds trust, and reduces returns.
6. Encouraging Repeat Business: Customizable packaging and greeting cards in this product bundling example, improve the unboxing experience, turning a simple purchase into a memorable gifting event and fostering repeat business.
Belmont Peanuts uses Easy Bundles to offer a "Build Your Own Peanut Pack," allowing customers to conveniently stock up on their favorite gourmet Virginia peanuts. Customers can choose from various pack sizes, including 3, 6, or 12 packs of 10oz or 20oz cans, ensuring they always have a delicious supply on hand. This is another standout ecommerce product bundle example where the flexibility of mix-and-match options caters to customer preferences effectively.
Key Benefits and Impact of Belmont Peanuts’s Product Bundles
1. Mix and Match Offering: Customers can mix and match different peanut flavors according to their taste preferences, creating a customized snack box. This approach caters to individual tastes and encourages trying new flavors.
2. Simplified Selection Process: The use of filters based on flavor, collection, and product type helps streamline the product selection process, making it easier for customers to find exactly what they want.
3. Flexible Bundle Options: The flexibility to choose their packs sets Belmont Peanuts apart from competitors offering pre-curated snack options. This acknowledges the highly personal nature of snack preferences.
4. Cohesive Brand Experience: The integration of Easy Bundles branding settings ensures that the online bundling process is visually cohesive and aesthetically pleasing, reflecting the in-store experience of Belmont Peanuts.
Brillare uses product bundling to offer custom discounts on larger purchases while allowing them to choose products tailored to their specific skin needs. Customers can avail discounts by choosing at least three products, ensuring they get high-quality, natural hair and skin care products at a lower cost.
Key Benefits of Brillare’s Customizable Product Bundles
1. Increased Average Order Value: The requirement to select at least three products encourages larger purchases, boosting the average order value.
2. Sense of Urgency: By limiting the availability of these offers, Brillare prompts customers to make quicker decisions, leading to more immediate and increased purchases.
3. Attractive Pricing: Offering discounts on bundled purchases demonstrates Brillare's commitment to providing value, helping to attract new customers and retain existing ones by making quality skincare more accessible.
Easy Bundle Builder
Custom Bundle Builder to increase Average Order Value
Hygge Concept Store offers a "build your own bundle" option, allowing customers to select their preferred home decor and lifestyle products with customizable boxes and ribbons. This ecommerce product bundling example demonstrates how to create a delightful shopping experience at Hygge’s Shopify store.
Key Benefits and Impact of Hygge’s Shopify Bundles
1. Easy Navigation: The tabbed user interface at the start helps customers explore a large variety of products effortlessly, preventing any feeling of being overwhelmed.
2. Personalized Packaging: Customers have the option to select the type of box and ribbon, which, along with a personalized message, adds a unique and customized touch that elevates the perceived value of their purchase.
3. Enhanced Customer Loyalty: By providing tailored and meaningful gift options, Hygge not only satisfies individual preferences but also strengthens customer loyalty and promotes brand advocacy.
Lil Helper provides a "Build Your Own Bundle" option, allowing customers to choose multiple reusable baby and women's products and purchase them at a discount. This option caters to parents who often buy multiple items for their babies and care about convenience and appearance. This product bundling example demonstrates how you to help customers access a customizable product while also saving costs.
Key Benefits and Impact of Lil Helper’s Product Bundles
1. Variety of Options: Lil Helper maintains 20-30 live bundles in their store, all created using Easy Bundles. This variety caters to different customer needs and product types, enhancing the shopping experience.
2. Impressive Sales Performance: The bundling strategy has proven highly successful, with over 4,000 bundles sold, generating more than $303k in sales. The top-performing bundle alone accounted for over $121k of this total.
3. Enhanced Upselling and Cross-Selling: Many bundles are designed specifically to upsell and cross-sell, offering tiered discounts on selected products and showcasing multiple product categories within a single bundle builder. This approach has significantly increased cart sizes.
4. Strategic Navigation and CTAs: Lil Helper strategically guides users towards bundle options, which are more profitable than individual product sales. By adding call-to-action buttons on product pages, they encourage customers to explore bundle deals, resulting in higher discounts and better profit margins.
Leach's Safety Solutions offers customizable product bundles to simplify the purchasing process for construction safety equipment. Specializing in high-quality safety and access gear, Leach's understands that their products are often bought in pairs or sets. By introducing product bundling, they allow customers to easily buy related items together, providing convenience and efficiency.
Key Benefits and Impact of Leach’s Product Bundles
1. Tailored Safety Kits: Leach offers bundles specifically designed for different use cases, such as safety kits for construction workers, ensuring workers have all necessary items for specific tasks.
2. Optional Items: The inclusion of optional items like helmets caters to individual needs, allowing customers to purchase only what they need, rather than being forced to buy unnecessary items.
3. Increased Sales and Visibility: This bundling strategy has successfully generated over $36k from bundle sales and has increased product visibility through the offering of diverse bundle options.
If I got a dollar everytime someone asks me for a good bundle example I would be a billionaire.
So I am starting a 30 days series of BEST PRODUCT BUNDLE examples. Here I will be breaking down different types of live bundles on DTC stores.
In conclusion, ecommerce product bundles stands out as a powerful strategy that boosts sales and increases customer satisfaction. Brands such as Ahead Nutrition, Jada Beauty, and Kimirica have successfully leveraged Easy Bundles to create customizable bundles that not only increase average order value but also foster long-term customer loyalty. These product bundle examples demonstrate the versatility and impact of bundling strategies for various industries. To date, Easy Bundles has facilitated over $50 million in bundle revenue and supported more than 3,000 merchants worldwide.
Easy Bundles offers unmatched personalization, design flexibility, and seamless theme integration, creating a compelling shopping experience tailored to individual preferences. These success stories underscore how Easy Bundles can significantly impact sales and improve customer retention.
Ready to implement product bundling on your Shopify store?
Easy Bundle Builder
Custom Bundle Builder to increase Average Order Value
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Product Bundling Examples
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
Boost AOV with Easy Bundles
All-In-One Bundles: Bundle Builder, Box Builder, Build A Box, Gift Box Builder, Mix and Match Bundle
Boost AOV with Build your own Bundles and Gift Boxes!
Boost AOV with Build your own Bundles and Gift Boxes!
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
Easy Bundles is a seamless Bundle Builder, Build Your Own Bundle, Gift Box Builder app that offers Fixed Price Bundles, Discounted Bundles, & Mix & match Bundles.
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