Shopify has become the go-to platform for launching stunning, high-converting online jewellery stores.
From dainty minimalist collections to bold statement pieces, brands are using Shopify to create immersive shopping experiences that turn visitors into loyal customers.
In this post, we’re showcasing 15 Shopify jewellery store examples that excel at branding, design, personalization, and storytelling.
Whether you're launching a new store or revamping an existing one, these examples will inspire your next move—and show you how to stand out in a competitive niche.
Top Shopify Jewellery Store Examples
Satya Jewellery
Satya Jewellery blends spirituality with elegance, featuring symbolic designs inspired by mindfulness and intention. The serene design of the Shopify store mirrors its calming aesthetic and mission. 🌐 satyajewelry.com
Evry Jewels
Trendy and bold, Evry Jewels knows how to capture Gen Z with colorful visuals, TikTok-ready branding, and influencer-powered content. Their site is vibrant, fast, and fashion-forward. 🌐 evryjewels.com
Moonglow Jewellery
Moonglow offers celestial jewellery based on the phase of the moon from your special day. Their Shopify store makes customization feel magical and personal. 🌐 moonglow.com
Solace Jewellery
Solace Jewellery creates hypoallergenic pieces for sensitive skin. Their store excels at building trust with clean visuals, testimonials, and allergy-friendly product labels. 🌐 solacejewellery.co.uk
Orelia
Orelia brings affordable luxury to everyday jewellery. Their Shopify site impresses with editorial-style layouts, soft color palettes, and gorgeous model photography. 🌐 orelia.co.uk
Eclectic Collection
This Australian brand showcases eclectic, artisan-made jewellery with boho appeal. Their earthy design aesthetic is matched by a smooth and intuitive online store experience. 🌐 eclecticcollection.com.au
The Sis Kiss
With custom pieces, bright visuals, and unapologetically bold branding, The Sis Kiss speaks directly to a modern, fashion-loving audience. 🌐 thesiskiss.com
Selenichast
A celestial-inspired jewellery brand with spiritual undertones. Selenichast’s minimalistic Shopify store exudes mystery and intention, aligning with its otherworldly product line. 🌐 selenichast.com
Wanderlust Life
Wanderlust Life offers minimal, travel-inspired jewellery that evokes a calm, earthy tone. The store design mirrors its laid-back, meaningful brand vibe. 🌐 wanderlustlife.co.uk
Monica Vinader
This luxury British jewellery brand is known for sustainability and contemporary design. Their Shopify site elevates the experience with elegant navigation and personalized gifting options. 🌐 monicavinader.com
Missoma
Missoma nails trend-driven jewellery with high-end flair. Their product pages are rich in content, showcasing styling tips and influencer looks to build visual interest. 🌐 missoma.com
Mejuri
Mejuri blends luxury and simplicity, targeting modern women with minimalist fine jewellery. Their Shopify store is clean, highly visual, and mobile-first. 🌐 mejuri.com
Catbird
Handmade and ethically sourced in NYC, Catbird stands out with editorial-style product storytelling and soft, romantic visuals throughout the site. 🌐 catbirdnyc.com
King Ice
King Ice is a go-to brand for hip-hop inspired accessories. Their Shopify store is loaded with bling, bold collections, and excellent filtering options for easy navigation. 🌐 kingice.com
Maison Miru
Maison Miru has made minimalist jewellery an art form. With a focus on everyday wear, their Shopify store uses subtle animations and guided navigation to enhance UX. 🌐 maisonmiru.com
What We Can Learn from These Stores
Looking at these top Shopify jewellery brands, a few key patterns emerge. These strategies not only drive traffic but also increase conversions and customer loyalty:
Emphasize Personalization
Many successful brands offer customization options—whether it’s engraving, selecting birthstones, or creating moon phase-based jewellery. This makes products feel one-of-a-kind and emotionally resonant.
Use Visual Storytelling
High-quality imagery, model shots, and lifestyle content help visitors imagine themselves wearing the product. This is especially vital in jewellery where design and material shine through photos.
Build Trust with Social Proof
User-generated content, reviews, and influencer collaborations are essential. Brands like Evry Jewels and Missoma rely on these to create community and credibility.
Optimize Mobile Experience
Jewellery shopping is visual—and shoppers are often browsing on mobile. The best stores ensure fast load times, mobile-friendly layouts, and thumb-friendly navigation.
Drive AOV with Smart Bundling
Combining necklaces, earrings, or bracelets in curated sets improves perceived value and nudges shoppers to buy more. Perfect use-case for bundle-building apps.
How Skai Lama’s Shopify Apps Can Help Jewellery Stores Grow
Looking to turn inspiration into action? Skai Lama offers a suite of Shopify apps tailor-made to boost conversions, increase AOV, and create delightful shopping experiences—especially in the jewellery space.
Jewellery is more than just an accessory—it’s a statement, a story, a memory. The brands featured here aren’t just selling products; they’re creating experiences.
By combining aesthetic design with personalization and thoughtful tech, you can set your Shopify store apart.
Whether you're just starting out or scaling an existing store, use these examples as inspiration—and let tools like Skai Lama’s app suite power your growth.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
Frequently Asked Questions
1. What is the most successful Shopify jewellery brand?
2. Which Shopify theme is best for jewellery stores?
3. How can I increase sales for my jewellery store on Shopify?
4. Are there apps to help personalize my jewellery store?
5. What kind of content helps a jewellery store rank better on Google?
6. How can I improve the customer experience on my jewellery store?
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Sid B
Sid is the founder of Skai Lama and The Indian Dream Podcast. He is passionate about building SaaS and talks about eCommerce Growth, 0-1 Startups, Building Businesses and Brands, and Shopify.
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