From helping you increase your average order value to getting more products sold, making every sale count, our previous posts have explained how powerful a good product bundling strategy is for Shopify stores.
Today, we're going to look at one specific bundling approach that has gained immense popularity: mix-and-match product bundles.
In this post, we’ll provide you with all the knowledge and insights you need to set up mix-and-match bundles effectively. It’ll help you maximize your sales potential and cater to your customers' unique preferences.
Let's dive right in!
Recap: What are mix-and-match product bundles?
Mix-and-match product bundles are a customer-centric marketing strategy that allows businesses to offer a selection of items from a predefined list to their customers at a discounted price.
Unlike fixed product bundles, where some items are pre-packaged, mix-and-match bundles allow customers to choose the combination of products that best suits their needs or preferences.
It allows you to add an element of personalization to your customer’s shopping experience. Adding personalization is always a good practice in eCommerce.
This strategy is used across various industries, from fashion and electronics to food and cosmetics. Businesses can tap into a broader customer base and encourage higher spending by offering a range of compatible products for customers to mix and match.
Why is mix-and-match product bundles a popular strategy?
Mix-and-match product bundles have gained widespread popularity among businesses for several compelling reasons:
1. Offers flexibility
Mix-and-match bundles give customers flexibility, which is not commonly found in traditional product bundling.
With this strategy, customers are not confined to purchasing pre-determined product combinations.
Instead, they can choose items that align with their unique preferences and needs. This flexibility is a significant attraction for customers who appreciate having control over their purchases.
Whether they want to experiment with various flavors, sizes, colors, or styles, mix-and-match bundles cater to all tastes, making the shopping experience more personalized.
2. Boosts product discovery
Mix and match bundles perform outstandingly at boosting product discovery.
By combining products from different categories or collections, businesses can introduce customers to broader offerings within their stores.
The customers exploring these bundles may stumble upon products they hadn't initially considered, expanding their knowledge of your inventory and increasing the chances of making additional purchases.
This strategy effectively cross-promotes and upsells products, encouraging customers to explore and diversify what they buy.
3. Increases average order value
Like other product bundling strategies, mix-and-match bundles are designed to allure customers to spend more.
By offering attractive discounts on bundles, you can motivate customers to add extra items to their cart and take advantage of the savings.
This not only increases the quantity of items purchased but also increases the overall AOV.
When customers buy a set of products from mix-and-match bundles, they feel they are getting more for their money. This encourages them to spend more and, in turn, contributes to a healthier revenue stream for your eCommerce business.
How to create a mix-and-match bundles for an eCommerce store?
Let’s take a look at how you can create a mix-and-match bundle for your eCommerce store:
1. Identify the products
You have to start by selecting the products you want to include in your mix-and-match bundle. Remember, the products you put in one bundle should be related but they should not be entirely the same.
Try to provide customers with options that complement each other. For example, if you sell coffee, consider combining different coffee bean varieties, grinds, and flavors.
In the bundle list, you can also combine products that sell really well with low-visibility products. This will boost the visibility of products that customers don’t often search for.
Similarly, combine new products with well-known ones. This ensures that people who come for the established products also try the new ones.
E-commerce businesses must ensure that the selected products have a similar price range, making it easier for customers to mix and match without significant price disparities.
2. Determine the number of products
Then you have to decide how many products customers should add to the bundle. For this, you can consider your target audience and their preferences.
A bundle with 3 products might be more appealing if you cater to busy professionals because they might drop off if getting a discount requires a lot of browsing. In contrast, a bundle of 5 products might suit customers looking for variety.
Keep the number of products in the bundle manageable. Too few choices may limit customization, while too many could lead to analysis paralysis and overwhelm customers.
3. Set maximum quantities
To maintain control over your bundle's profitability, set maximum quantities for each product that can be added to the bundle. This ensures that customers don't overstock a single item just to take advantage of the discount.
Without these restrictions, customers can buy a single, high-margin product, which might result in substantial discounts that cut deep into your profits.
For example, if you offer a bundle of cosmetics, restricting each item to a maximum of two prevents customers from buying only the most expensive product in bulk at a deep discount.
Moreover, allowing customers to purchase unlimited quantities of one item in a bundle might lead to stockouts, leaving you unable to fulfill other orders.
4. Set which products in the bundle are ‘required’
After setting the quantities for the bundle discount, designate which products in the bundle are "required."
Setting products as “required” ensures that at least one core product is included in every bundle, regardless of the other selections.
Set a high-value and high-profit-margin product as "required," as they safeguard your profitability. While customers enjoy the flexibility to mix and match, you can maintain healthy profit margins by featuring an essential product.
It simplifies inventory management, too. You can prioritize the stocking and availability of the required product, ensuring it is consistently in stock. This reduces stockouts and leaves no room for customer frustration.
5. Decide your bundle pricing/discount
Now, we have to determine the pricing and discount structure for the mix-and-match bundles. Bundle pricing should be lower than the total cost of purchasing the products individually, but it's crucial to maintain a healthy profit margin.
The focus of your pricing and discount strategy should be to increase the perceived value while also keeping the deal beneficial for you.
You can offer a fixed dollar amount or a percentage discount based on the number of products added to the bundle or the total value of the selected products.
6. Decide the no. of mix-and-match bundles you want to create
Consider offering multiple mix-and-match bundle options to serve different customer needs and preferences.
Your mix-and-match bundles can be purpose-based, theme-based, or product category-based, such as skin care or hair care bundles. This gives customers the flexibility to choose products made for their specific requirements.
To decide how many bundles you should have, you need to understand the different customer segments you serve. But whatever number you decide on, make sure to have clear descriptions for each bundle, highlighting the value and utility it offers to customers.
7. Give your bundle a name and tagline
Craft an appealing and memorable name and tagline for your mix-and-match bundle. These should convey the value and uniqueness of the bundle to attract potential buyers.
For example, if you're bundling camping gear, you can name it "Adventure Essentials." And the tagline can be "Stay prepared for your next outdoor journey."
8. Develop a marketing plan
After you’ve given your bundles an identity, it’s time to create a marketing plan that outlines where and how you will promote your bundle. Plan your marketing strategy to target the right audience. Turn to email marketing, social media, and website banners to promote your bundles.
You should use persuasive copy that emphasizes savings, customization, and convenience, and consider running limited-time promotions on these bundles to create urgency.
9. Optimize continuously
Regularly monitor the performance of your mix-and-match bundles. Track which products customers frequently add, gather feedback, and pay attention to consumer requests.
This information will help you expand and enhance your bundle offerings, introducing new variants or categories based on customer preferences.
Mix-and-match product bundle examples
Let’s take a look at some mix and match product bundle examples you can take inspiration from:
1. Tom’s Studio
Tom's Studio is a Dorset-based business that makes and sells handmade calligraphy pens. Tom uses a 60-year-old engineering lathe to make pens for some of the world's most celebrated calligraphers and stationery brands.
They offer multiple product bundles just like the “Pick-n-mix calligraphy ink” bundle you see below:
Gellae is a company that sells semi-cured gel nail stickers. The stickers are soft, flexible, and cure hard under a UV lamp. Here’s what their bundle page looks like.
HoneyBug is a San Diego-based wholesale company that sells clothes, toys, and accessories for babies, toddlers, and kids. You can create a custom toddler and baby gift box to get free shipping and discounts.
Create your first mix-and-match bundle with Easy Bundles
Mix-and-match bundles is a great strategy for eCommerce businesses to boost sales, increase customer satisfaction, and manage inventory with ease.
If you can set the right combination of products, pricing, and discounts, you can create appealing bundle offers that benefit both your customers and your bottom line.
To simplify the process and create these bundles with ease, you can use the "Easy Bundles" app, available on the Shopify App Store. This user-friendly app allows you to build customized bundles effortlessly, ensuring a smooth shopping experience for your customers.
Don't miss out on the opportunity to enhance your eCommerce business with mix-and-match bundles.