BLACK FRIDAY CYBER MONDAY
BFCM 2024 SPECIAL

29th Nov - 2nd Dec
Read on for the best BFCM toolkit you will need for the
Biggest Shopping Weekend of the Year!
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Book a Free BFCM Audit

Ready to Supercharge Your BFCM 2024 Sales?

Implement killer strategies sure to give you the AOV boost you need. Packed with all our hard-earned insights, epic wins, and a few "let's-never-do-that-again" moments into a power-packed playbook just for you.

Download Playbook

Ultimate BFCM Calendar 2024

Plan a successful holiday season with this comprehensive Black Friday Cyber Monday Calendar 📅

Thank you! Your submission has been received!
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
a
September Blank 1
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b
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c
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d
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e
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f
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September 1
Segment Your Audience For All Email marketing campaigns
g
September 1
Close

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

September 2
Labor Day
h
September 2
Close

September 2 content

September 3
i
September 3
Close
September 4
Plan Social Media and AD Schedule
j
September 4
Close
September 5
Plan Email and SMS Schedule
k
September 5
Close
September 6
Plan Influencer & Partnership Schedule
l
September 6
Close
September 7
m
September 7
Close
September 8
n
September 8
Close
September 9
Plan for Paid ADs (Google)
o
September 9
Close
September 10
Clean and Segment Your Email List
p
September 10
Close
September 11
Prep Your BFCM Images
q
September 11
Close
September 12
Design Email Templates
r
September 12
Close
September 13
Share BFCM Plan & Budget to Partners
s
September 13
Close
September 14
t
September 14
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September 15
u
September 15
Close
September 16
Test & Optimize Website
v
September 16
Close
September 17
Design Social Media Posts and ADs
w
September 17
Close
September 18
Design BFCM Pre-launch page
x
September 18
Close
September 19
Finalize Influencers and Partners
y
September 19
Close
September 20
Design Landing Page
z
September 20
Close
September 21
za
September 21
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September 22
zb
September 22
Close
September 23
Test & Optimize for Mobile
zc
September 23
Close
September 24
Design Google ADs
zd
September 24
Close
September 25
Prepare Chatbots & Support
ze
September 25
Close
September 26
Create Contingency Plan for Inventory
zf
September 26
Close
September 27
Optimize Checkout Pages for BFCM
zg
September 27
Close
September 28
zh
September 28
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September 29
zi
September 29
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September 30
zj
September 30
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zk
September Blank 7
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zl
September Blank 8
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zm
September Blank 9
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zn
September Blank 10
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zo
September Blank 11
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zp
September Blank 12
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
October Blank 4
35
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October Blank 1
a
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October 1
Start Organic Social Media Posts about BFCM
October 1
b
Close
October 2
Create BFCM Deals and Offers
October 2
c
Close
October 3
Create BFCM Product Bundles
October 3
d
Close
October 4
Finalize Shipping Deadlines
October 4
e
Close
October 5
October 5
f
Close
October 6
October 6
g
Close
October 7
Create BFCM Cashback & Winback Program
October 7
h
Close
October 8
October 8
i
Close
October 9
October 9
j
Close
October 10
Set up a Gifting Strategy
October 10
k
Close
October 11
Influencers & Partners Start Promoting the Brand
October 11
l
Close
October 12
October 12
m
Close
October 13
October 13
n
Close
October 14
Prep Your Onsite Campaign
October 14
o
Close
October 15
October 15
p
Close
October 16
Plan for Contests & Giveaways
October 16
q
Close
October 17
Collect UGC Content for Repurposing
October 17
r
Close
October 18
Make BFCM Pre-Launch Page Live
October 18
s
Close
October 19
October 19
t
Close
October 20
October 20
u
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
October 21
v
Close
October 22
Run ADs Promoting Pre-Launch Page
October 22
w
Close
October 23
Start Posting and Testing Paid Social Media ADs
October 23
x
Close
October 24
Start running Paid AD (Google)
October 24
y
Close
October 25
Email Reminder about BFCM Deals & Offers
October 25
z
Close
October 26
October 26
za
Close
October 27
October 27
zb
Close
October 28
Email Campaign Targeting Past BFCM Buyers
October 28
zc
Close
October 29
October 29
zd
Close
October 30
Final Push For Email List Growth
October 30
ze
Close
October 31
October 31
zf
Close
October Blank 2
zg
Close
October Blank 3
zh
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
November Blank 1
a
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November Blank 2
b
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November Blank 3
c
Close
November Blank 4
d
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
November 1
e
Close
November 2
Influencers & Partners Start Promoting for BFCM
November 2
f
Close
November 3
November 3
g
Close
November 4
November 4
h
Close
November 5
November 5
i
Close
November 6
November 6
j
Close
November 7
November 7
k
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November 8
November 8
l
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November 9
November 9
m
Close
November 10
November 10
n
Close
November 11
November 11
o
Close
November 12
November 12
p
Close
November 13
A/B Testing for All Channels
November 13
q
Close
November 14
November 14
r
Close
November 15
Run Reward Campaigns for Loyal Customers
November 15
s
Close
November 16
November 16
t
Close
November 17
November 17
u
Close
November 18
November 18
v
Close
November 19
Email and SMS Campaign for VIP Customers
November 19
w
Close
November 20
November 20
x
Close
November 21
ADs targeting VIP Customers
November 21
y
Close
November 22
November 22
z
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
November 23
za
Close
November 24
November 24
zb
Close
November 25
Final Update: Onsite Campaign
November 25
zc
Close
November 26
Start Final BFCM Promotion Campaign
November 26
zd
Close
November 27
Start Final Organic Social Media Content & Paid ADs
November 27
ze
Close
November 28
Thanksgiving
November 28
zf
Close
November 29
BLACK FRIDAY
November 29
zg
Close
November 30
Small Business Saturday
November 30
zh
Close
November Blank 5
zi
Close
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
December Blank 1
a
Close
December Blank 2
b
Close
December Blank 3
c
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December Blank 4
d
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December Blank 5
e
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December Blank 6
f
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December 1
Monitor Inventory
December 1
j
Close
December 2
December 2
k
Close
December 3
December 3
l
Close
December 4
Final Cyber Weekend Email
December 4
m
Close
December 5
Stop BFCM Campaigns
December 5
n
Close
December 6
December 6
o
Close
December 7
December 7
p
Close
December 8
December 8
q
Close
December 9
December 9
r
Close
December 10
Send Gift Guides to Most Engaged Customers
December 10
s
Close
December 11
December 11
t
Close
December 12
Audit BFCM Performance
December 12
u
Close
December 13
December 13
v
Close
December 14
December 14
w
Close
December 15
December 15
x
Close
December 16
December 16
y
Close
December 17
December 17
z
Close
December 18
December 18
za
Close
December 19
December 19
zb
Close
December 20
December 20
zc
Close
December 21
December 21
zd
Close
December 22
December 22
ze
Close
December 23
December 23
zf
Close
December 24
December 24
zg
Close
December 25
December 25
zh
Close
December 26
December 26
zi
Close
December 27
December 27
zk
Close
December 28
December 28
zl
Close
December 29
December 29
zm
Close
December 30
December 30
zn
Close
December 31
December 31
zo
Close
December Blank 7
zp
Close
December Blank 8
zq
Close
December Blank 9
zr
Close
December Blank 10
zs
Close
September 1
Segment Your Audience For All Email marketing campaigns
g
September 1
Close

Go all out on marketing during BFCM. Run influencer marketing, emails, SMS and social media marketing throughout the weekend.

Email marketing tip -

So to ensure your brand gets noticed, set up at least four emails to be sent on Black Friday (and the same on Cyber Monday):

One at 12am to kick off the sale

Another at around 9am (include reviews & social proof)

One more at 4pm (more social proof)

And the last one at 10pm (laced with scarcity and urgency!)

Source - Reconvert.io

September 2
Labor Day
h
September 2
Close

September 2 content

September 4
Plan Social Media and AD Schedule
j
September 4
Close
September 5
Plan Email and SMS Schedule
k
September 5
Close
September 6
Plan Influencer & Partnership Schedule
l
September 6
Close
September 9
Plan for Paid ADs (Google)
o
September 9
Close
September 10
Clean and Segment Your Email List
p
September 10
Close
September 11
Prep Your BFCM Images
q
September 11
Close
September 12
Design Email Templates
r
September 12
Close
September 13
Share BFCM Plan & Budget to Partners
s
September 13
Close
September 16
Test & Optimize Website
v
September 16
Close
September 17
Design Social Media Posts and ADs
w
September 17
Close
September 18
Design BFCM Pre-launch page
x
September 18
Close
September 19
Finalize Influencers and Partners
y
September 19
Close
September 20
Design Landing Page
z
September 20
Close
September 23
Test & Optimize for Mobile
zc
September 23
Close
September 24
Design Google ADs
zd
September 24
Close
September 25
Prepare Chatbots & Support
ze
September 25
Close
September 26
Create Contingency Plan for Inventory
zf
September 26
Close
September 27
Optimize Checkout Pages for BFCM
zg
September 27
Close
October 1
Start Organic Social Media Posts about BFCM
October 1
b
Close
October 2
Create BFCM Deals and Offers
October 2
c
Close
October 3
Create BFCM Product Bundles
October 3
d
Close
October 4
Finalize Shipping Deadlines
October 4
e
Close
October 7
Create BFCM Cashback & Winback Program
October 7
h
Close
October 10
Set up a Gifting Strategy
October 10
k
Close
October 11
Influencers & Partners Start Promoting the Brand
October 11
l
Close
October 14
Prep Your Onsite Campaign
October 14
o
Close
October 16
Plan for Contests & Giveaways
October 16
q
Close
October 17
Collect UGC Content for Repurposing
October 17
r
Close
October 18
Make BFCM Pre-Launch Page Live
October 18
s
Close
October 21
Drive Buyers to Pre-Launch page, to Build Email/ SMS List.
October 21
v
Close
October 22
Run ADs Promoting Pre-Launch Page
October 22
w
Close
October 23
Start Posting and Testing Paid Social Media ADs
October 23
x
Close
October 24
Start running Paid AD (Google)
October 24
y
Close
October 25
Email Reminder about BFCM Deals & Offers
October 25
z
Close
October 28
Email Campaign Targeting Past BFCM Buyers
October 28
zc
Close
October 30
Final Push For Email List Growth
October 30
ze
Close
November 1
Final Teaser Promoting Offers & Deals for BFCM
November 1
e
Close
November 2
Influencers & Partners Start Promoting for BFCM
November 2
f
Close
November 13
A/B Testing for All Channels
November 13
q
Close
November 15
Run Reward Campaigns for Loyal Customers
November 15
s
Close
November 19
Email and SMS Campaign for VIP Customers
November 19
w
Close
November 21
ADs targeting VIP Customers
November 21
y
Close
November 23
Replace the Pre-Launch Page with BFCM Landing Page
November 23
za
Close
November 25
Final Update: Onsite Campaign
November 25
zc
Close
November 26
Start Final BFCM Promotion Campaign
November 26
zd
Close
November 27
Start Final Organic Social Media Content & Paid ADs
November 27
ze
Close
November 28
Thanksgiving
November 28
zf
Close
November 29
BLACK FRIDAY
November 29
zg
Close
November 30
Small Business Saturday
November 30
zh
Close
December 1
Monitor Inventory
December 1
j
Close
December 4
Final Cyber Weekend Email
December 4
m
Close
December 5
Stop BFCM Campaigns
December 5
n
Close
December 10
Send Gift Guides to Most Engaged Customers
December 10
s
Close
December 12
Audit BFCM Performance
December 12
u
Close

Unlock BFCM 2023 Sales with this Guide

Unlock BFCM 2024 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond.
Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

BFCM Checklist 2024

Pin this on your desk and we guarantee a bumper holiday season 2024

Thank you! Your BFCM 2024 Checklist is ready for download.
Download Checklist
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Plan for Early BFCM

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Know Your Customer Segment

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Inventory & Supply Chain

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Deals and Offers

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Website Optimization

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Shipping and Payment

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Content Strategy

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Email Marketing Campaign

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SMS Campaign

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Paid Marketing

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Social Media Campaign

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Influencer Campaign

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Partnership Campaign

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Measure Your Metrics

Sales Metrics

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Support Metrics

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Customer Metrics

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Traffic Metrics

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Inventory Metrics

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Engage in Post-BFCM Activities

Reviews

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Re-engagement

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Reflect on what worked and what didn’t

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Plan for Early BFCM

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Know Your Customer Segment

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Inventory & Supply Chain

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Deals and Offers

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Website Optimization

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Shipping and Payment

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Content Strategy

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Email Marketing Campaign

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SMS Campaign

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Paid Marketing

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Social Media Campaign

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Influencer Campaign

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Partnership Campaign

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Measure Your Metrics

Sales Metrics

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Support Metrics

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Measure Your Metrics

Customer Metrics

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Traffic Metrics

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Measure Your Metrics

Inventory Metrics

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Engage in Post-BFCM Activities

Reviews

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Oops! Something went wrong while submitting the form.

Engage in Post-BFCM Activities

Re-engagement

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Reflect on what worked and what didn’t

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13-Point Black Friday Checklist for 2024 [Step-by-Step Preparation Guide]

BFCM 2024 ToolKit

Here are some easy ways to increase AOV, Retention and Conversions this BFCM

21 Best Black Friday Cyber Monday Deals and Offers That Actually Work

Black Friday Cyber Monday (BFCM) is a crucial shopping event for businesses. Learn how to boost sales and conversions with strategic deals and offers that attract customers and increase average order value.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

11 Brilliant Product Bundling Strategies To Try This BFCM [+ Examples]

Boost your BFCM sales with product bundling strategies like pure bundles, pre-curated sets, and subscription bundles. These bundles offer convenience, exclusivity, and discounts, driving customer purchases during the BFCM shopping rush.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Black Friday Promotion Ideas - 13 Discount Pricing Strategies that Work [with Examples]

Black Friday Cyber Monday (BFCM) is a critical ecommerce event. Learn how to attract customers and boost conversions with strategic discount pricing ideas using Shopify for your online store.

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

The Ultimate Guide to Ecommerce Checkout Optimization for Black Friday

Learn how we analyzed 60 Shopify checkout pages during BFCM and used Checkout Wiz to build the perfect checkout page, increasing conversions, AOV, and retention. Discover actionable strategies for your store!

Read Blog
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Gear Up for Gifting for Holiday Shoppers

Shoppers aren't just buying for themselves during BFCM. It is a great occasion to set yourself apart and convert holiday shoppers by integrating gifting features. Make their gifting journey seamless, and they'll choose you every time.

Get Started with Digital Gifting
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Power of 'Free Gift with Purchase' for BFCM

Offering a 'Free Gift with Purchase' (FGWP) can be a game-changer. Not only does it incentivize higher spending, but it also enhances customer satisfaction and loyalty. Dive deeper and discover best practices for implementing FGWP during BFCM!

How to Offer Free Gifts
BFCM 2024 ToolKit for Shopify Stores | Black Friday, Cyber Monday

Unlock BFCM 2024 Sales with this Guide

In this comprehensive guide, we delve into the heart of BFCM sales, uncovering the trends, tactics, and tools that can amplify your success this year and beyond. Having worked with thousands of brands online, we have synthesised everything into a detailed breakdown of actionable steps you can take to double your BFCM sales.

Read the Guide

Tips from the Shopify Community on how to maximise revenue during BFCM!

GemPages
Boost Your BFCM Sales with GemPages!

The BFCM season is the perfect opportunity to increase your year-end revenue, and having a dedicated landing page can significantly boost your conversion rates. At GemPages, we’ve got you covered with 10 ready-made templates and a CRO cookbook to help you launch faster and convert more effectively. With our tools, you’ll not only create visually stunning landing pages but also ensure faster loading times, mobile responsiveness, and better user experience. On top of that, we can help you implement a post-purchase upsell funnel, potentially increasing your revenue by up to 30% this BFCM campaign.

SEOKart & DeskMoz
The Black Friday Cyber Monday (BFCM) sale is the best way to boost your year-end sales figures.

Create a dedicated page and introduce a new range of products at discounted prices for a limited time, along with discounts on existing products to keep the sale exciting. Be sure to send an email at least 7 days before the BFCM newsletter, explaining what to expect during the sale. Don’t forget to optimize the page for speed and mobile responsiveness. And if you’re starting early, target BFCM keywords around your brand or product - it can help even bring down the cost of acquisition on ad campaigns!

Ashish Biyani
Co-Founder
IgnitePOST
There are 2 keys to having an amazing BFCM: Segmentation and Omnichannel experiences.

Separating your user list into segments of customers allows you to give the appropriate experience to that group of customers based on their past behavior. For example, your VIP customers should get a much different experience than customers who have only purchased from you once. By categorizing this list and segmenting appropriately, you can create much more targeted, personalized messages, which in turn will perform much better. Once you have your segments figured out, the next key is to create omnichannel experiences for these segments. Send your segments an email, but then follow it up with an SMS as well as a piece of physical mail that lands in their mailbox. Using a product like IgnitePOST, you can actually start off by sending your segment a handwritten note that arrives in their mailbox and then follow it up with an email and text message. This combination produces results that are 10X better than the results you get if you just use email alone.

Arian Radmand
CEO, IgnitePOST
PageFly
Having a dedicated Black Friday Cyber Monday (BFCM) landing page provides several key advantages for your Shopify stores.

It serves as a centralized hub for showcasing exclusive deals and promotions, ensuring that your customers are immediately greeted with enticing offers. This focused approach improves user experience and increases the likelihood of conversion, as your customers can quickly find what they're looking for. Moreover, you can utilize apps like PageFly to effortlessly construct and customize your BFCM landing page. PageFly's user-friendly interface and versatile templates make it easy to create visually appealing and high-converting pages without the need for extensive coding knowledge. And by combining Easy Bundles | Bundle Builder with PageFly, you can not only enhance your Average Order Value (AOV) but also save money during one of the busiest sales periods of the year.

Linh Nguyen
Partnership Executive
Flits
Reward programs tend to yield better results than immediate discounts. Rewards ensure that customers are incentivized to return and use the credits/cashbacks they've earned.

Implementing a rewards and referral program can significantly boost sales. It's also essential to effectively communicate the details about the rewards ahead of BFCM.This allows customers to plan ahead and create a wishlist accordingly. Additionally, inform customers about their earned credits via text messages, emails, or pop-up notifications. Merchants can also reward loyal customers with bonus credits before the sale day to nudge them to buy during BFCM.

Rashmi Singh
Head of Strategy - Content & Marketing
QuickReply.ai
One of the most effective ways to capitalize on the BFCM shopping spree is to leverage WhatsApp's conversational marketing.

Given its 98% open rate and 60% conversion rate, WhatsApp can help you close sales faster. Use real-time customer support and cart recovery messages to enhance customer engagement and increase revenue.

Himanshu Gupta
Founder & CEO
UpPromote
Affiliate marketing program is a wonderful word-of-mouth tool that is cost-effective and successfully builds customer loyalty for your business.

Bring new customers to your store to build retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during this holiday season. Depending on your business'size, you can find any solution to help you build and grow your affiliate marketing. UpPromote: Affiliate & Referral is a great suggestion for all kinds of brands and eCommerce stores.

Lily Nguyen
Partnership Lead

Why BFCM is critical for you?

2024 BFCM was the most historic day for Shopify merchants. 2024 will be no different. You need to be prepared with the best BFCM strategy and tools that will guarantee an astounding success.

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