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Learn how to choose the best Shopify product bundles app for your online business.
Being an eCommerce business, you definitely want to sell more. But you also know how difficult it is — you can’t increase sales merely by wishing. You have to put in strategies and effort.
One time-tested strategy to increase sales is product bundling — bring together two or more products in a bundle and sell bundles.
But before you plan your bundling strategy, there’s an important step — choosing the best product bundles app for Shopify stores.
In this blog, we compare 3 best Shopify product bundling apps — Easy Bundles, Bold Bundles, and Picky Story.
Easy Bundles, considered to be one of the best Shopify product bundle apps, helps brands create and promote different types of product bundles. The app can help you set up product bundles for upsell and cross-sell, has box builder and gifting features, easily integrates with your store UI, enables seamless checkout, among other features.
Bold Bundles is another product bundles app for Shopify stores. It helps you easily sell kits, sets, and bundles. The app allows you to bundle a few products or a whole collection so customers can mix and match products to avail discounts. The app allows you to set percentage, fixed, or buy one get one discounts on bundles.
Another Shopify product bundle app, Picky Story, has features such as flexible discounts, automatic inventory control, and analysis and reports, among other features. The app is designed to help Shopify stores increase average order value via bundles.
In the following sections, we are going to compare the two apps based on the ease of use and features that can help scale product bundling strategies.
Not all Shopify merchants may have tech-savvy teams. And many might find it difficult to use apps and digital tools. And hence, one of the key factors merchants look for in Shopify apps is ease of use.
Let’s take a comparative look at how the three apps score in terms of usability.
Easy Bundles - Shopify merchants who use Easy Bundles find it a lot easier to create bundles as the dashboard is built for the ease of use for both merchants and their customers. The app follows a multiple steps approach to letting you set up the smallest of details for your product bundles, adding conditions and rules as you create them.
According to retailers, the app greatly increases customer happiness and sales. It is also praised for being user-friendly on mobile devices for their customers and its reasonable price, with the potential to raise average order value, making it one the best product bundle apps for Shopify.
Here’s what one Easy Bundle customer said:
Bold Bundles - Bold Bundles offers merchants capabilities such as customizable bundles, discount offerings to boost sales, and quick customer support. However, some customers have experienced problems with product bundling limitations and third-party tool compatibility, increasing the dependency on their support team.
In addition, merchant reviews suggest some disruption in store operations and product image modification. But overall, many merchants find it useful for boosting conversion and cross-selling.
Picky Story - The app helps Shopify merchants with product bundling strategies, easy set up, and seamlessly integrate with their Shopify store. While it has a similar interface as the other two Shopify product bundling apps and is extensively used by businesses across industries, setting up bundles often requires a learning of the dashboard.
There are many different types and models of product bundling. For example, pre-curated, new product bundles, mix and match, frequently bought together, etc.
Different bundles benefit customers in different ways. The type of bundle that merchants should offer depends on preference, the nature of products, and the industry.
And hence, the best product bundles apps will have the capability to set up different types of product bundles. Let’s take a look at whether Easy Bundles, Bold Bundles, and Picky Story provide the option of creating different types of bundles.
Easy Bundles allows you to build your own bundle boxes with customization capabilities. Some of the types of bundles you can create with Easy Bundles are discounted bundles, volume discount bundles, fixed price bundles, product based discount, gift box and subscription bundles.
With Bold Bundles, merchants can create more than five types of bundles, including group bundles, mix and match, combo products, buy one get one free, buy one get one at percentage off, and buy two get one free.
Picky Story allows you to create AI and manual bundles, including, frequently bought together, mix and match, variant-based, etc.
You can choose among these best Shopify product bundles apps for your eCommerce business based on the types of bundles preferred by your customers, and relevant to your products and business.
Going by the features. Easy Bundles is one of the most preferred apps for Shopify merchants as it allows many different types of bundle options.
One of the most important factors when bundling products is the offer or discount you’re going to offer.
Bundle apps should allow you different discounting formats, for example, percentage, fixed amount, buy one get one, etc. If the app has limited capabilities, it will restrict your marketing and promotion strategies.
This is another reason Easy Bundles is considered as one of the best Shopify bundles apps. Compared to Bold Bundles and Picky Story, Easy Bundles makes offers and discounts easy and seamless.
Product bundles sell when they feel like a naturally beneficial choice to the online shoppers. That’s why it is important for the product bundling app to give you complete control over the look, feel and presentation of product bundles on your Shopify store.
In comparison to Bold Bundles and Picky Story, Easy Bundles offers complete branding flexibility to users across all plans. This includes in-depth color customization, text and language customization, layout customization and complete CSS control.
You also have the option to reach out to the team for custom requirements.
When looking for the best product bundle apps, take into account all your resources - you want to focus on your eCommerce profit margins particularly. While some apps offer a free basic version with less functionality other plans are subscription-based or have usage-based fees. Make sure the pricing structure fits your budget and business demands. Consider the app's ability to scale with your expanding business as well.
Let’s look at how Easy Bundles, Bold Bundles, and Picky Story pricing compare.
Easy Bundles offers more plans, including a free plan, which makes it easy for stores of all budget ranges to use the app.
Even the best apps occasionally have problems and you need support. Choose an app developer who provides dependable customer service.
Verify the support channels that are available, the response times, and the caliber of the assistance offered. Your experience with the app can be significantly improved by quick and efficient help.
As compared to Bold Bundles and Picky Story, Easy Bundles offers more proactive customer support and success. Here’s what one Easy Bundles customer said:
You require access to analytical analytics and reporting solutions if you want to evaluate the performance of your product bundles. The performance of your bundles, including sales, conversion rates, and income earned, will be detailed in a decent app. You can gradually improve your bundling strategy with the aid of these insights.
With Easy Bundles, you can rely on analytics and reporting to optimize your product bundling strategy. Moreover, you can extract data that can help you personalize your marketing campaigns for higher ROI.
Bold Bundles and Picky Story also offer reports and analytics features that help Shopify merchants get an overview of their marketing campaign performance.
So if you want to increase the average order value on your Shopify store and increase sales, which product bundles app should you choose from the above?
Easy Bundle vs. Bold Bundle vs. Picky Story, which one stands out?
While it depends on your personal preference, budget, and requirements based on your products, the Easy Bundles app wins out in many ways. It is built to incorporate comprehensive features, and caters to different types of businesses. The most important factor is the many positive merchant reviews that are proof of how good the app is.
From pricing, the type of product bundles, ease of use, and analytics, Shopify merchants prefer Easy Bundles, and hence, you could go with it. However, some of the other apps have a free version too, and you could try out all three to choose the best product bundles app for your Shopify store.
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We are a team of passionate individuals, all driven by a singular goal - to help our merchants succeed.