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Shopify B2B is the platform's native wholesale solution, available on every plan as of April 2, 2026. Before that, it was Plus-only. Basic, Grow, and Advanced now include it at no extra cost.
Plus-only features that remain: unlimited catalogs (vs 3 on lower plans), direct catalog assignment to companies, partial payments and deposits, expansion stores, and contextual checkout customization.
The blended vs dedicated store decision is the most important B2B choice a Shopify operator makes. Blended (one store for both B2B and B2C) is the right default for shared inventory and one team. Dedicated makes sense for fully gated wholesale. Shopify warns the choice is hard to reverse.
Net payment terms are available on all plans in all regions. Not region-restricted. Only deposit requirements are Plus-only.
Major ERP integrations (NetSuite, Acumatica, Microsoft Business Central, Fulfil) are available across all plans. HubSpot and Microsoft Dynamics require third-party apps.
Setup is days-level, not weeks, for a typical 20-company / 200-SKU store with group-level pricing.
The biggest honest drawback: a single customer cannot be both a B2B and a B2C buyer in the same store. One company assignment per customer. The workaround is separate accounts.
As of April 2, 2026, Shopify B2B is available on every plan — Basic, Grow, Advanced, and Plus. Before that date, it was a Plus-only feature, and most guides online still assume the $2,300/month minimum. They're outdated. Shopify B2B is the platform's native wholesale solution: company profiles, custom pricing catalogs, net payment terms, and a B2B storefront, all from one admin alongside regular DTC sales. On all plans, you can now build up to three custom catalogs with tailored pricing, run quantity rules and volume discounts, accept net payment terms (Net 7, 15, 30, 45, 60, 90, Due-on-fulfillment, Fixed-date), vault credit cards, and use the dedicated B2B Trade theme. Plus unlocks unlimited catalogs, direct catalog assignment to specific companies, partial payments and deposits, and contextual checkout customization. Shopify's own data claims up to 4.1x increase in reorder frequency and up to 33% increase in self-serve orders within six months for stores that move from manual wholesale to native B2B.
Shopify B2B is Shopify's native set of wholesale and business-to-business features built into the Shopify admin. It lets a store operator sell to other businesses with company-level account management, customer-specific pricing through catalogs, net payment terms, quantity rules, vaulted credit cards, sales representative permissions, and a dedicated B2B theme (Trade), all without installing third-party wholesale apps. Shopify is both B2B and B2C. It started as a consumer platform in 2006, added native B2B for Plus-only merchants in 2022, and opened B2B to every plan tier on April 2, 2026.
For Shopify store operators new to the wholesale segment, the practical definition is this: Shopify B2B is the toolkit that turns a regular Shopify store into one that can also serve retailers, distributors, wholesalers, and business buyers, each with their own pricing, payment terms, and account dashboard, while the store also keeps selling direct-to-consumer in the same admin. The umbrella covers everything from a coffee roaster selling 50-pound green bean bags to neighborhood cafes, to an apparel brand servicing 200 boutique retail accounts, to an enterprise manufacturer with multi-location distributor networks.
The B2B ecommerce opportunity Shopify is targeting is large. Shopify cites the global B2B ecommerce market at $36 trillion, and Shopify Plus VP Samir Pradhan summarized the platform shift as: "If B2B and DTC are part of the same business, the software should work that way too."
For the broader Shopify-vs-alternatives evaluation that puts B2B in context, see our guide on Is Shopify Worth It.
The April 2, 2026 announcement reshaped the Shopify B2B feature matrix. The complete set of Shopify B2B ecommerce features now available varies by plan tier as follows. Before the change, native B2B was a Plus-exclusive capability and most third-party wholesale work happened through apps like Wholesale Club, Pickle, and B2B/Wholesale Solution. After the change, the majority of B2B features became available on Basic, Grow, and Advanced plans, with a smaller set of features reserved for Plus. The exact split:
| Feature | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Companies and locations (no documented hard limit; 10,000 customers per company cap) | ✅ | ✅ | ✅ | ✅ |
| Location-level permissions | ✅ | ✅ | ✅ | ✅ |
| Quantity rules and price breaks | ✅ | ✅ | ✅ | ✅ |
| Net payment terms (Net 7/15/30/45/60/90, Due on fulfillment, Fixed date) | ✅ | ✅ | ✅ | ✅ |
| ACH payments (US only) | ✅ | ✅ | ✅ | ✅ |
| Vaulted credit cards | ✅ | ✅ | ✅ | ✅ |
| Draft orders + PO numbers | ✅ | ✅ | ✅ | ✅ |
| Easy reorders for B2B customers | ✅ | ✅ | ✅ | ✅ |
| Sales staff permissions | ✅ | ✅ | ✅ | ✅ |
| Trade theme + quick order lists | ✅ | ✅ | ✅ | ✅ |
| B2B Flow automations | ✅ | ✅ | ✅ | ✅ |
| Custom catalogs | Up to 3 | Up to 3 | Up to 3 | Unlimited |
| Contextual checkout customization via Markets | ❌ | ❌ | ✅ | ✅ |
| Direct catalog assignment to companies and locations | ❌ | ❌ | ❌ | ✅ |
| Partial payments, deposits, payment requests per fulfillment | ❌ | ❌ | ❌ | ✅ |
| Expansion stores (multi-store under one org) | ❌ | ❌ | ❌ | ✅ |
| Unlimited staff accounts | ❌ | Up to 5 | Up to 15 | ✅ |
Source: Shopify B2B features by plan. The most consequential difference between Plus and the lower plans for B2B is the catalog cap (3 vs unlimited) and the deposit/partial payment capability. For stores with 10 to 20 wholesale customers grouped into 2 to 3 pricing tiers, the 3-catalog limit is workable. For stores running custom pricing per company (a 200-account distributor network with individually negotiated rates), the catalog limit forces a Plus upgrade.
For the full plan-by-plan pricing breakdown beyond the B2B feature set (Shopify Payments rates, transaction fees, app costs, country-by-country comparison), see our Shopify Pricing guide.
Yes, you can do Shopify B2B without Plus, and as of April 2, 2026, the vast majority of native B2B features are available on Basic ($39/month), Grow ($105/month), and Advanced ($399/month) plans at no additional cost. This is the single biggest change in Shopify B2B over the last several years and corrects the assumption (common in any older blog or YouTube tutorial published before April 2026) that B2B requires Shopify Plus and its $2,300+ monthly fee.
What you can do on Shopify B2B without Plus:
• Create companies and company locations with no documented hard cap
• Assign up to 10,000 customers per company
• Set up to 3 active catalogs with their own pricing, product selection, and access rules
• Configure quantity rules and price breaks (e.g., 10% off at 50 units, 15% off at 100 units)
• Accept net payment terms in every region: Net 7, 15, 30, 45, 60, 90, Due on fulfillment, and Fixed date
• Vault credit cards for repeat B2B customers
• Issue draft orders with PO number fields
• Enable easy reordering for company buyers
• Assign sales staff with location-specific permissions
• Use the dedicated B2B Trade theme with quick order lists
• Automate B2B workflows through Shopify Flow
What still requires Shopify Plus:
• Unlimited custom catalogs (instead of the 3-catalog cap)
• Direct catalog assignment to specific companies and locations
• Partial payments, deposits, and payment requests per fulfillment
• Expansion stores (multi-store setup under a single Shopify Plus organization)
• Unlimited staff accounts
• Contextual storefront customization via Markets (Advanced plan also unlocks this)
For most stores with under 50 wholesale customers and pricing that fits into 2 to 3 catalog tiers, the Basic, Grow, or Advanced plan is genuinely sufficient. The break point at which Plus becomes worth it for B2B specifically is when the 3-catalog cap stops covering the pricing structure, when partial payments become a deal-breaker for high-value orders, or when expansion stores (regional or brand-specific) are needed.
For a deeper look at when Shopify Plus is worth the upgrade across all dimensions (not just B2B), see our Guide to Shopify Plus Pricing.
This is the most important decision a Shopify store operator running both wholesale and direct-to-consumer revenue will make: should B2B and B2C run from the same store (the blended pattern), or should B2B live in a dedicated standalone store? Shopify supports both, but the answer changes by plan, by inventory model, and by team structure, and the choice is hard to reverse later.
In the blended pattern, B2B and B2C run on one Shopify subscription with one admin. B2B customers are managed through company accounts; pricing is differentiated through catalogs assigned to B2B markets; inventory, theme, and branding are shared. The same staff manages both audiences.
Best for:
• Stores selling similar products to both wholesale and retail customers
• Stores that share inventory across both channels
• Stores where the same team manages both segments
• New operators starting out who do not yet justify two subscriptions
In the dedicated pattern, B2B lives in its own Shopify store with its own admin, theme, branding, and inventory pool. On Shopify Plus, this is implemented through expansion stores (multi-store under one Plus organization, included). On Basic, Grow, or Advanced, a "dedicated B2B store" means a second independent Shopify subscription with its own monthly fee.
Best for:
• Stores that want a gated B2B experience (no public storefront for wholesale)
• Stores with distinct B2B inventory (different SKUs, different warehouses)
• Stores with separate sales teams for B2B and B2C
• Brands that want fully distinct branding between wholesale and retail
| Tradeoff | Blended store | Dedicated store |
|---|---|---|
| Admin overhead | One admin | Two admins |
| Inventory | Shared | Separate |
| Branding | Same theme (customizable) | Fully distinct |
| Catalog limit | 3 catalogs on non-Plus, unlimited on Plus | 3 catalogs per store on non-Plus |
| Customer separation | Via company accounts | Automatic (all customers are B2B) |
| Cost | One plan subscription | Two plan subscriptions on non-Plus (expansion store free on Plus) |
| Suitable plan | Any plan | Plus (expansion stores), or two Basic+ subscriptions |
| Reversibility | Hard to reverse later | Hard to reverse later |
⚠️ Shopify explicitly warns this decision is not easy to reverse. Switching later requires recreating company accounts, rebuilding catalogs, and reconfiguring online store customizations. Make the call early.
The default recommendation for a store with mixed DTC and B2B revenue (say 20 wholesale customers and active retail traffic) is the blended store. It is simpler to manage, avoids paying for two subscriptions on non-Plus plans, keeps inventory unified, and uses one cohesive analytics view. Move to a dedicated store only when one of the four "best for" conditions above is true.
Shopify B2B pricing is built on three mechanisms that work together: catalogs (which sets see which prices), quantity rules (minimum order quantities and break points), and volume discounts (price drops at higher quantity tiers). The mechanics matter because most Shopify B2B pricing questions reduce to "which combination of these three covers my pricing model?"
A catalog is a Shopify B2B pricing rule set: a defined product list with custom prices and access rules that gets assigned to one or more companies or B2B markets. A clothing brand might have three catalogs: "Boutique Retailers" at 50% of retail price, "Premium Accounts" at 55% of retail price, and "Distributor Tier" at 40% of retail. Each catalog can include or exclude specific products, set its own currency, and apply its own access rules.
Limit: 3 active catalogs on Basic, Grow, and Advanced plans. Unlimited on Plus. Plus also unlocks direct catalog assignment to specific companies and locations (vs. assignment to markets on non-Plus).
Quantity rules set minimum order quantities, maximum order quantities, and increment requirements per product. A common setup: minimum 6 units per SKU, increments of 6. The B2B buyer sees the rule on the product page and cannot check out below the minimum or outside the increment — no manual enforcement required.
Volume discounts apply price drops at defined quantity thresholds. Example pricing tiers: $50/unit at 1-9, $45 at 10-24, $42 at 25-49, $40 at 50+. The B2B buyer sees the live price on the product page and in cart as they hit each tier. No app needed, no discount codes, no manual adjustments.
Combined, these three mechanisms cover the vast majority of B2B pricing models without any third-party app. For pricing structures that need per-customer negotiated pricing on every SKU (a feature most common in enterprise distributor networks), Plus + unlimited catalogs + direct catalog-to-company assignment is the right path. For tiered pricing by buyer segment (boutiques vs premium vs distributors), the 3-catalog cap on Basic/Grow/Advanced is usually sufficient.
For a deeper breakdown of tiered pricing implementation on Shopify (B2B and B2C), see our Shopify tiered pricing guide.
One of the most common Shopify B2B confusions is whether net payment terms are restricted to specific regions. They are not. Net payment terms (Net 7, Net 15, Net 30, Net 45, Net 60, Net 90, Due on fulfillment, Fixed date) are available on every plan in every region where Shopify operates. What does vary by country is the underlying payment method available to fulfill those terms.
| Country/region | Native B2B payment methods | Net payment terms |
|---|---|---|
| United States | Shopify Payments (credit/debit), ACH bank direct debit, Apple Pay, PayPal, 100+ third-party providers, manual methods (bank transfer, money order) | ✅ All terms supported |
| United Kingdom | Shopify Payments, Apple Pay, PayPal, third-party providers, manual methods (BACS, bank transfer) | ✅ All terms supported |
| European Union | Shopify Payments, Apple Pay, PayPal, local methods (iDEAL, SEPA), third-party providers, manual methods | ✅ All terms supported |
| Canada | Shopify Payments, Apple Pay, PayPal, third-party providers, manual methods | ✅ All terms supported |
| Australia | Shopify Payments, Apple Pay, PayPal, third-party providers, manual methods | ✅ All terms supported |
| India | Shopify Payments (eligibility-dependent), UPI, PayPal, third-party providers, manual methods | ✅ All terms supported |
Notes on what changes by region:
• ACH bank direct debit is US-only. International equivalents are SEPA (EU), BACS (UK), and manual bank transfer everywhere else.
• Apple Pay and PayPal are available for B2B orders that do NOT use payment terms (immediate-payment orders only). For net terms orders, fall back to ACH/SEPA, vaulted credit cards, or manual payment methods.
• Deposit requirements on payment terms (e.g., 30% deposit on Net 60) are a Shopify Plus-only feature. Non-Plus plans must use either full-payment-due or full-net-terms (no deposit-then-balance split).
For wholesale stores serving multiple regions, the practical rule is: configure manual payment methods (bank transfer, BACS, SEPA) as a fallback so that every B2B customer has a path to pay on net terms regardless of country. Shopify Payments + cards + native local rails cover the rest.
The Shopify B2B setup process on Basic, Grow, or Advanced (post-April-2026) is a days-level effort, not a weeks-long project, for a typical small-to-mid wholesale business with around 20 companies and 200 SKUs, assuming the product catalog is already in Shopify and pricing uses group-level tiers rather than per-customer negotiated rates. The setup checklist:
Go to Settings → Customer accounts. Enable customer accounts (new customer accounts, not classic). B2B requires the new customer accounts experience.
Go to Customers → Companies → Add company. Enter the company name, the customer who buys for them, and the primary company location. Add additional locations if the company has multiple shipping addresses.
For each company location, assign customer permissions: Location admin (full purchasing + account management), Order only (can place orders but not manage account), or No access. This determines what each B2B buyer can do within their company account.
Go to Products → Catalogs → Add catalog. Name the catalog (e.g., "Boutique Retailer Pricing"), add the products to include, set custom prices (or upload via CSV), and configure access rules. Repeat for up to 3 catalogs on Basic/Grow/Advanced or unlimited on Plus.
Inside each catalog, set quantity rules per product (minimum order quantities, increments, maximum quantities). Add volume discount tiers (price drops at defined quantity breakpoints).
Go to Settings → Payments → Payment terms. Enable the payment terms you offer (Net 7 / Net 30 / etc.). Configure tax exemptions for B2B customers where applicable.
Trade is the flagship of Shopify B2B themes, a free, B2B-optimized theme that Shopify ships natively. It includes quick order lists, company account dashboards, and B2B-specific product page layouts. Install from the Shopify Theme Store and customize branding to match the store.
If sales reps will manage B2B accounts, go to Settings → Users and assign the appropriate B2B permissions to staff members.
Create a test company with a test customer account. Log in as that customer to verify the catalog pricing, payment terms, quick order list, and reorder flow all work as expected.
For each existing wholesale customer, create their company account, assign locations, link their customer record, and notify them with login instructions to the new Shopify B2B portal.
Realistic time estimate for a 20-company, 200-SKU store with group-level pricing: 2 to 5 working days for a single operator. Faster with a developer or agency. The bottleneck is usually data preparation (clean company list, clean SKU pricing tiers), not the Shopify configuration itself.
For the broader CRO and conversion optimization framework that turns a configured B2B store into a self-serve revenue engine, see our Shopify CRO guide.
Native Shopify B2B covers the core use cases (companies, catalogs, payment terms, quantity rules). For features beyond the native set, the Shopify App Store offers a deep marketplace of Shopify B2B solutions and B2B apps. The categories operators most commonly install apps for:
| Category | What it does | Example apps |
|---|---|---|
| B2B order forms | Custom request-for-quote and order forms that bypass the standard cart | B2B/Wholesale Solution, SparkLayer, Wholesale Hero |
| Wholesale signup forms | Application-gated wholesale account creation with admin approval | Wholesale Gorilla, Wholesale Club, B2B Login/Lock |
| Volume pricing automation | Pre-defined volume discounts beyond the native quantity rules | Bold Quantity Breaks, Discounty, Pumper Bundles |
| CSV catalog upload | Bulk pricing upload + bulk customer-to-company assignment | Matrixify, EZ Importer |
| B2B subscription billing | Recurring B2B orders with net terms | Recharge, Loop Subscriptions |
| B2B-specific analytics | Wholesale-specific reporting (customer revenue, reorder rate, AOV by company) | Better Reports, Mipler |
| Tax exemption management | Resale certificate uploads and automatic tax exemptions for verified B2B customers | TaxJar, Avalara |
Pick one app per category, not three. Tool sprawl creates app bloat (which hurts site speed) and data fragmentation. For most Shopify B2B stores on Basic, Grow, or Advanced, two to four well-chosen apps cover the gaps left by native B2B without adding meaningful overhead.
A dedicated deep-dive listicle on the best Shopify B2B apps is on the content roadmap as a follow-up to this guide.
Shopify B2B works with the standard B2B technology stack (ERP, CRM, 3PL, accounting) through a combination of native integrations, Shopify Plus partner integrations, B2B APIs, and third-party apps. The honest breakdown of what is native vs what requires extra work:
| System | Integration type | Available on which plans |
|---|---|---|
| NetSuite (ERP) | Direct integration, listed in Shopify B2B docs | All plans |
| Acumatica (ERP) | Direct integration, listed in Shopify B2B docs | All plans |
| Microsoft Business Central (ERP) | Direct integration, listed in Shopify B2B docs | All plans |
| Fulfil (ERP/OMS) | Direct integration, listed in Shopify B2B docs | All plans |
| Shopify B2B API (custom integrations) | Native API access for company, catalog, and order data | All plans |
| Microsoft Dynamics 365 (ERP/CRM) | NOT a direct native integration; third-party app or custom API integration required | All plans (via app) |
| HubSpot CRM | NOT a direct native integration; third-party app required | All plans (via app) |
| Salesforce | Available via app and partner integrations | All plans (via app) |
| 3PL providers (ShipBob, ShipHero, etc.) | Available via apps; many offer B2B-specific workflows | All plans |
| Amazon (B2B integration) | Via the Amazon sales channel app | All plans |
The headline point: the major ERP integrations (NetSuite, Acumatica, Microsoft Business Central, Fulfil) are not Plus-only. This corrects a common assumption that enterprise integrations require a Plus subscription. They are documented as general Shopify B2B integrations available across all plans. The lift below Plus is operational scale (10,000 customers per company, 3-catalog cap, no expansion stores), not which integrations you can run.
For CRM integrations specifically (Microsoft Dynamics, HubSpot, Salesforce), the path on any plan is through third-party apps from the Shopify App Store or custom API integrations against the Shopify B2B API. Most well-maintained Shopify B2B stores in 2026 use Klaviyo or Mailchimp for marketing automation alongside HubSpot or Salesforce for sales pipeline, connected through purpose-built apps rather than native integrations.
Three Shopify B2B customer stories Shopify highlights publicly cover the spectrum of who uses the platform and what they accomplished:
Brooklinen (luxury home goods, US): moved from manual wholesale order processing to a scalable self-serve B2B portal on Shopify. Result: dramatic reduction in time spent on order entry and customer service, freeing the wholesale team to focus on account growth instead of administration.
Kulani Kinis (swimwear brand, Australia): implemented personalized retailer-by-retailer pricing and account setup on Shopify B2B. The personalization let them give each boutique retailer a tailored catalog and ordering experience while keeping all account management in one admin.
Snyder Performance Engineering (automotive performance parts, US): eliminated duplicate order processing by moving wholesale customers onto Shopify B2B self-serve ordering. The team now spends less time keying orders into both Shopify and an ERP, with most orders flowing through directly.
1. The biggest wins came from operational savings, not new revenue. Self-serve B2B portals reduce the customer service and order entry burden by 30 to 50% in most cases.
2. The implementation was self-serve or agency-assisted, not enterprise software-grade. Shopify B2B is built to be set up by a store operator or a small agency, not a six-month enterprise implementation team.
3. The Trade theme + native B2B features covered the bulk of the experience. Most of these stores did NOT need extensive custom development to get B2B working.
For more on the broader Shopify customer story library and the operational economics of moving to Shopify, see our Is Shopify Worth It guide.
Shopify B2B is genuinely accessible in 2026. But there are real gaps worth knowing before you commit:
| Drawback | What it means | Mitigation |
|---|---|---|
| A single customer cannot be both a B2B buyer and a B2C buyer | A customer can only be assigned to ONE company. In a blended store, that customer sees B2B pricing exclusively, not DTC pricing. There is no native mechanism for a single person to seamlessly switch between buying for their company and buying for themselves in the same store. | Use separate customer accounts (one for the company purchases, one for personal). Or run a dedicated B2B store for the wholesale relationship. Shopify does not yet support a native dual-buyer pattern. |
| 3-catalog cap on Basic, Grow, and Advanced plans | Stores with more than 3 pricing tiers (e.g., 5 distributor categories, or per-customer negotiated pricing across 50 accounts) cannot fit their model into the catalog limit without upgrading to Plus. | Consolidate pricing into 3 tiers at most, OR upgrade to Plus for unlimited catalogs and direct catalog assignment to companies. |
| The blended vs dedicated store decision is hard to reverse | Switching from a blended store to a dedicated store later requires recreating company accounts, rebuilding catalogs, and reconfiguring storefront customizations. Decide early. | Map out 2-year B2B growth before launching. If you expect to want a separated B2B identity later, start dedicated from day one (cost = second subscription on non-Plus, expansion store free on Plus). |
| No native partial payments or deposits without Plus | The ability to charge a deposit upfront and the balance on net terms is Plus-only. On non-Plus plans, every order is either full payment due or full net terms. | Use full net terms with shorter Net 7/15 windows for high-value orders to manage cash flow risk, or upgrade to Plus when partial payments become operationally required. |
| Apple Pay and PayPal do not work with net payment terms | B2B orders that use net payment terms cannot be checked out with Apple Pay or PayPal. The buyer must use vaulted credit card, ACH/SEPA bank transfer, or manual payment. | Configure manual payment methods (bank transfer, BACS, SEPA) as a fallback for every region. |
| Expansion stores are Plus-only | The multi-store-under-one-organization pattern (separate B2B store + DTC store, managed centrally) is reserved for Plus. On non-Plus, a second store requires a second full subscription. | Stay on a single blended store on non-Plus until volume justifies Plus, then move to expansion stores. |
| Plus required for contextual checkout customization | The deeper checkout customizations (custom UI components, app blocks at checkout) require Plus and Checkout Extensions. Non-Plus B2B checkouts are functional but standardized. | Acceptable for most B2B use cases below $1M ARR. Plan for Plus upgrade when checkout differentiation becomes a revenue lever. |
None of these drawbacks individually disqualify Shopify B2B for most stores. The dual-customer gap is the most significant for stores where B2B + B2C identities genuinely overlap. Everything else is either a Plus-tier upgrade trigger or a workaround.
The decision framework for Shopify B2B in 2026:
| Store profile | Recommendation |
|---|---|
| Existing Shopify DTC store with 5 to 50 wholesale customers, similar inventory, group-level pricing | ✅ Yes, blended store on existing plan. The April 2026 changes mean B2B is now native at no extra cost on whatever plan you are on. Set up companies, build 1 to 3 catalogs, enable Trade theme. Days-level effort. |
| B2B-only operator launching new, no existing DTC | ✅ Yes, dedicated B2B store on Basic, Grow, or Advanced. Start lean. Upgrade to Plus when catalog count, partial payments, or expansion stores become bottlenecks. |
| Mid-market brand running both DTC and B2B at $500K to $5M annual GMV | ✅ Yes, blended store on Grow or Advanced. Plan tier matches store size. Most B2B features available without Plus. |
| Enterprise wholesaler with 100+ accounts, per-customer pricing, complex catalog structure | ✅ Yes, but on Shopify Plus. The 3-catalog cap on lower plans becomes the constraint. Plus unlocks unlimited catalogs + direct company assignment + partial payments. |
| Brand with strict B2B + DTC separation requirements (different brands, distinct inventory, separate teams) | ✅ Yes, dedicated store pattern. Plus + expansion stores if cost-justified; two independent subscriptions if not. |
| Store with a customer base that needs to buy both as a company and as individuals | ⚠️ Conditional. Shopify's dual-customer gap is a real limitation. Workaround = separate customer accounts. Evaluate before committing. |
| Operator who has not yet validated B2B demand | ❌ Not yet. Validate wholesale demand with manual orders + draft orders first before setting up the full B2B configuration. |
| B2B business that requires deep custom checkout logic, multi-warehouse complex routing, EDI integration as primary order channel | ❌ Maybe not Shopify B2B. Evaluate against Adobe Commerce (Magento), BigCommerce B2B Edition, or a custom build. Shopify B2B optimizes for self-serve buyers, not EDI-first enterprise workflows. |
Run your case through the framework. If you land in a ✅ row, the path forward is clear. If you land in a ⚠️ or ❌, address the constraint before committing.
Both. Shopify started as B2C in 2006, added native B2B features for Shopify Plus in 2022, and as of April 2, 2026, made B2B available across all plans (Basic, Grow, Advanced, and Plus). A Shopify store can be B2B-only, B2C-only, or a blended store serving both audiences from the same admin.
Yes. As of April 2, 2026, native Shopify B2B is available on Basic, Grow, and Advanced plans. You get companies and locations, up to 3 custom catalogs, quantity rules, volume discounts, net payment terms in every region, vaulted credit cards, the Trade theme, and B2B Flow automations. Shopify Plus is still required for unlimited catalogs, direct catalog assignment to companies, partial payments and deposits, expansion stores, and contextual checkout customization.
Shopify B2B does not have a separate cost. It is included in the standard Shopify plan you are on: Basic ($39/month), Grow ($105/month), Advanced ($399/month), or Plus ($2,300+/month). For the full plan-by-plan pricing including Payments rates, transaction fees, and country-by-country comparison, see our Shopify Pricing guide.
For most stores, native Shopify B2B covers the core use cases (companies, catalogs, payment terms). The most common B2B app categories on top of native are: B2B order forms (B2B/Wholesale Solution, SparkLayer), wholesale signup forms (Wholesale Gorilla, B2B Login/Lock), CSV catalog management (Matrixify), B2B subscription billing (Recharge), B2B analytics (Better Reports), and tax exemption management (TaxJar, Avalara). Pick one app per category, not three.
Yes. The blended store pattern lets B2B and B2C run from one Shopify subscription with one admin. B2B customers are managed via company accounts; pricing is differentiated via catalogs; inventory, theme, and branding are shared. This is the recommended starting point for stores with mixed DTC and B2B revenue, similar inventory across both channels, and one team managing both.
Net payment terms let a B2B customer place an order and pay later according to a defined schedule. Shopify B2B supports Net 7, Net 15, Net 30, Net 45, Net 60, Net 90, Due on fulfillment, and Fixed date terms. These are available on every plan in every region where Shopify operates. Deposit requirements (e.g., 30% upfront with the balance on Net 60) are a Shopify Plus-only feature.
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